Lift Max
Lift Max is a privately held used forklift and attachment dealership founded in 2016 in Montebello, California, serving SMB warehouse, logistics, and manufacturing buyers across Southern California through direct phone-based sales and quote-based pricing.
- Company typePrivate
- Founded2016
- HeadquartersMontebello, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lift Max does
Lift Max is a privately held used forklift dealership founded in 2016 and headquartered at 611 W. Olympic Blvd., Montebello, California. The company buys and sells pre-owned forklifts from major OEMs including Toyota, Crown, Caterpillar, Hyster, and Komatsu, offering configurations across cushion and pneumatic tire propane, narrow aisle electric, order pickers, and electric pallet jacks, and supporting multiple fuel types (Diesel, Gas, Electric, Dual Fuel, LP Gas, Natural Gas). It also resells used forklift attachments such as side shifts and rotating fork clamps, and offers leasing and financing options to lower the acquisition barrier for buyers.
The company's customer base consists of SMBs in Southern California requiring material-handling equipment for warehouse, logistics, manufacturing, loading-dock, and storage-facility operations. Lift Max operates a sales-led, direct-distribution model: customers browse an online inventory listing or contact the dealership by phone at (562) 321-0322 to receive quote-based pricing, with the company explicitly assisting buyers in selecting the right equipment for their operational needs and budget. No third-party reseller or distributor network is in place, and geographic reach is limited to Southern California and surrounding areas.
Lift Max monetizes primarily through one-time sales of used forklifts and attachments, supplemented by a recurring leasing/finance revenue stream. Pricing is not publicly disclosed and is determined per transaction based on make, model, condition, and fuel type. The technology footprint is minimal — a basic HTML website with an inventory page, contact form, and finance page — and there is no indication of proprietary software, APIs, integrations, or AI/ML capabilities. The company operates without disclosed institutional funding, parent company, or PE backing, consistent with a small, founder- or locally-owned independent dealership.
Lift Max firmographics
Firmographics- Name
- Lift Max
- Legal name
- Lift Max
- Website
- https://lift-max.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lift Max is a privately held used forklift and attachment dealership founded in 2016 in Montebello, California, serving SMB warehouse, logistics, and manufacturing buyers across Southern California through direct phone-based sales and quote-based pricing.
- Ownership category
- akta.pro rank
Lift Max industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Lift Max is headquartered
LocationHeadquarters
- HQ city
- Montebello
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lift Max business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Used Forklift Sales: One-time sales transactions of used forklifts across all makes and models including TOYOTA, CROWN, CATERPILLAR, HYSTER, and KOMATSU. Offers various fuel types: Diesel, Gas, Electric, Dual Fuel, LP Gas, and Natural Gas forklifts.
- Forklift Attachment Sales: Sales of used forklift attachments including side shifts and rotating fork clamps. One-time transaction model.
- Leasing/Finance: Financing and leasing options for forklifts available through their finance page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Used forklift sales - pricing based on make, model, condition, and fuel type |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Lift Max product offering
Product offeringCore offering
Lift Max is a used forklift dealership that sells and buys pre-owned forklifts from major manufacturers (Toyota, Crown, Caterpillar, Hyster, Komatsu) across all fuel types (Diesel, Gas, Electric, Dual Fuel, LP Gas, Natural Gas). The company also sells used forklift attachments such as side shifts and rotating fork clamps, and offers leasing and financing options to help customers acquire equipment.
Product overview
Lift Max operates as a used forklift dealership offering a portfolio of pre-owned material handling equipment and related services. The core product line consists of used forklifts across multiple fuel types (Diesel, Gas, Electric, Dual Fuel, LP Gas, Natural Gas) from manufacturers including Toyota, Crown, Caterpillar, Hyster, and Komatsu, available in configurations such as cushion/pneumatic tire propane, narrow aisle electric, order pickers, and electric pallet jacks. Complementary to the forklift sales, the company offers used forklift attachments (side shifts, rotating fork clamps) and provides leasing/finance services to support customer acquisition.
Differentiator
Problem solved
Functional benefit
Companies that use Lift Max
Customer profileSegments1 record
Ideal customer profiles1 record
Lift Max technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lift Max partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Lift Max competitors and assessment
Company assessmentBroad incumbents
- Toyota Material Handling: OEM and largest forklift brand in North America with an extensive dealer network selling new and used units, parts, and service. Directly comparable to Lift Max because Toyota is the primary brand Lift Max resells and competes against on the used side.
- Hyster-Yale Materials Handling: Manufacturer of Hyster and Yale forklifts and lift trucks with a global dealer network offering new, used, and rental equipment. Comparable to Lift Max as both compete in the used Hyster-branded forklift resale market with overlapping customer segments.
- Komatsu Forklift: OEM of forklifts and material handling equipment with dealer networks across the US. Comparable to Lift Max because Komatsu is one of the five brands Lift Max explicitly lists in its inventory.
- Caterpillar Lift Trucks (via Cat dealer network): Caterpillar-branded forklifts distributed through an industrial dealer network alongside other Cat heavy equipment. Comparable to Lift Max as both sell and service Caterpillar forklifts used in industrial and warehouse settings.
- Crown Equipment: Major US-based forklift OEM with direct dealer presence selling electric and warehouse forklifts, parts, and service. Comparable to Lift Max because Crown is a brand Lift Max actively resells and competes with on the used electric and narrow-aisle side.
Direct peers
- MH Equipment: Large multi-state material handling dealer offering new and used forklifts, fleet management, and warehouse solutions. Comparable to Lift Max as both are independent dealers competing for industrial and warehouse customers on used equipment and service.
- National Lift Equipment (NLE): Used forklift and material handling equipment dealer with national reach, refurbishment capabilities, and shipping. Comparable to Lift Max as both sell used multi-brand forklifts to industrial customers and offer attachments and ancillary services.
- Equipment Depot: Multi-location material handling equipment dealer selling new and used forklifts, rentals, parts, and service across the US. Directly comparable to Lift Max in business model (used forklift sales, leasing, attachments) and customer base (warehouse and industrial operators).
- Quality Lift Trucks: Used forklift dealer focused on resale and refurbishment of multiple brands with shipping across the US. Comparable to Lift Max in core business of reselling used forklifts across major brands to industrial and warehouse buyers.
Regional players
- Cherry's Industrial Equipment: Midwest-based material handling dealer offering new, used, and rental forklifts with parts and service. Comparable to Lift Max as a regional independent dealer competing in used forklift sales; geographically separate but operationally similar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Lift Max social profiles
Digital presenceLift Max financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lift Max leadership team
Management profileNumber of profiles
Lift Max funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lift Max M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lift Max
What does Lift Max do?
Lift Max is a used forklift dealership that sells and buys pre-owned forklifts from major manufacturers (Toyota, Crown, Caterpillar, Hyster, Komatsu) across all fuel types (Diesel, Gas, Electric, Dual Fuel, LP Gas, Natural Gas). The company also sells used forklift attachments such as side shifts and rotating fork clamps, and offers leasing and financing options to help customers acquire equipment.
Is Lift Max a public or private company?
Lift Max is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lift Max founded?
Lift Max was founded in 2016. It employs 11 to 50 people.
Where is Lift Max based?
Lift Max is headquartered in Montebello, United States, in the North America region.
How does Lift Max make money?
Three revenue lines are on record. Used Forklift Sales are the primary driver. The others are forklift Attachment Sales and leasing/Finance.
Who are Lift Max's main competitors?
Broad incumbents on record are Toyota Material Handling, Hyster-Yale Materials Handling, Komatsu Forklift, Caterpillar Lift Trucks (via Cat dealer network) and Crown Equipment. Direct peers are MH Equipment, National Lift Equipment (NLE), Equipment Depot and Quality Lift Trucks. Cherry's Industrial Equipment is listed as a regional player.
Does Lift Max have an API?
No public API is recorded for Lift Max.
What industry is Lift Max in?
Lift Max's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333924 and its SIC code is 3537.