What Egg does

Egg Co., Ltd. (株式会社エッグ) is a Japanese B2G IT services company headquartered in Yonago, Tottori Prefecture, operating as a subsidiary of Tokyo Stock Exchange-listed Scaler Co., Ltd. since January 2022. The company originated as a printing business in 1927, was incorporated in 1949, and pivoted to IT services in 1994. It serves Japanese municipal governments across four business lines: National Policy Projects (central government travel demand and subsidy management systems), Furusato Tax Donation Management Systems (where it holds the #1 nationwide market share with 680+ municipal clients representing approximately one-third of all Japanese municipalities), Healthcare (frailty prevention systems including ASTERⅡ, Locotasu exercise prescription, and Yonago Health Points), and Regional Revitalization.

The company builds and operates subscription-based software systems using conventional web technology (PHP, SQL, Laravel framework) on Linux/AWS infrastructure, with LGWAN (Local Government Wide Area Network) compatibility for high-security government environments. Key technical differentiators include xID integration for My Number Card-based authentication, official LINE account integration for resident-facing services, and integration with Furusato Choice portal, GMO Payment Gateway, and Yahoo! Public Payment. The company holds ISMS certification (ISO 27001 equivalent) and labor dispatch licensing, and operates BPO/managed services including one-stop special exception processing in air-gapped computing environments for My Number personal data handling. With 66 employees (including part-time), the company maintains dedicated account managers per municipality, direct enterprise field sales, and campus/mid-career recruiting in the San'in region.

Name

Egg

Legal name

株式会社エッグ

Website

https://egg.co.jp

Company type

Public

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Egg Co., Ltd. is a Japanese B2G IT services company serving municipal governments with #1 market share Furusato Tax donation management systems (680+ clients), frailty prevention platforms, national policy project systems, and regional revitalization solutions. Subsidiary of Scaler Co., Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Yonago

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furusato Tax Donation System Sales & Subscriptions: Licensing/subscription fees for the Furusato Tax donation management system to municipal governments across Japan, with four plan tiers (LGWAN Plan, Standard Plan, Light Plan, Option Free Plan) and optional add-on features. The system holds the #1 market share position nationally with 680+ municipal clients.
2. Healthcare / Frailty Prevention System Subscriptions: Subscription fees for ASTERⅡ frailty prevention systems (for LINE and WEB), frailty prevention apps, and health checkup reservation systems delivered to municipal governments and regional healthcare organizations.
3. One-Stop Special Exception (ワンストッグ) BPO Services: Business process outsourcing for municipal governments handling the administrative work related to the Furusato one-stop special exception system, including secure My Number personal information management in isolated (standalone) computing environments.
4. National Policy (国策) Project Systems: System development and operational support for government travel demand stimulation programs and central ministry subsidy-related project secretariat management systems.
5. i-ask FAQ System: FAQ management system licensing to corporate and financial institution clients, such as the Shimane Bank deployment for customer self-service and operational cost reduction.
6. Digital Printing & Direct Mail (ポスコミ): Internet postcard printing and mailing service, including Furusato Tax advertising postcards leveraging tens of thousands of platform users for municipality PR dissemination.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

EGG CO., LTD. (株式会社エッグ) develops and operates IT systems for Japanese municipal governments across four service lines: Furusato Tax (hometown tax) donation management systems holding the #1 nationwide market share with 680+ municipal clients, healthcare and frailty prevention systems (ASTERⅡ, Locotasu, Frasapo for WEB), national policy project management systems, and regional revitalization solutions. The company also provides business process outsourcing (BPO) services for one-stop special exception processing, digital printing and direct mail services, and FAQ management systems.

Product overview

Egg offers a unified platform serving Japanese municipalities across four business segments: National Policy Services (government travel/subsidy management systems), Furusato Tax Donation Services (No.1 market share system serving 680+ municipalities), Healthcare Services (frailty prevention systems including ASTERⅡ, Locotasu, and related apps), and Regional Revitalization Services. The core platform is supplemented by integrated LINE services (ASTERⅡ for LINE), web-based frailty tools (Frasapo for WEB), and BPO one-stop exception processing. Individual products share data and municipal client relationships, with the Furusato Tax system serving as the primary revenue driver and healthcare solutions representing a growing expansion area.

Differentiator

Problem solved

Functional benefit

Brands

• ASTERⅡ: フレイル早期発見システム -自治体事業のDX化にLINEやアプリのセルフチェックでフレイルを防ぐ地域の人々の健康寿命延伸サポートシステム
• ロコタス®
• フレサポ for WEB
• AsterⅡ for LINE
• 「i-ask」
• ポスコミ
• PORTAL X

Products and services

• Furusato Tax Donation Management System (ふるさと納税管理システム) Comprehensive Furusato Tax donation management system for Japanese municipal governments covering credit card payment processing, My Number card-based one-stop special exception notice processing, GCF and disaster support form intake, automated portal site data import (e.g., Furusato Choice), supplier management screens, and report customization. Supports LGWAN environment for high-security government networks.
• One-Stop Special Exception Delegation Services (ふるさと納税ワンストップ代行業務) Business process outsourcing service for municipal governments handling the administrative work related to the Furusato one-stop special exception system, including secure My Number personal information management in isolated computing environments.
• ASTERⅡ Frailty Early Detection System Frailty early detection system for municipal DX. Provides LINE-based and app-based self-service frailty checks to support health longevity for regional residents, including integration with municipal official LINE accounts, xID-based My Number Card identity verification, preventive program recommendations, and health checkup reservations.
• Frasapo for WEB (フレサポ for WEB) Cloud-based frailty check system using basic check lists or elderly person questionnaires. Provides immediate automated judgment, paper-to-digital conversion, and aggregate management functions for municipal health programs. Deployed across community-based comprehensive support centers.
• Yonago Frailty Prevention App (フレイル予防アプリ) Smartphone app for elderly residents (65+, approximately 35,000 target users in Yonago City) to perform frailty checks, log daily exercise and diet, receive health program tickets, and earn 'Yonago Health Points' redeemable at 1,000+ local partner stores for electronic money.
• Locotasu® Online (ロコタス online) Customized exercise prescription program providing individually tailored exercise recommendations based on age and physical function measurements for frailty (フレイル) prevention and locomo (ロコモ) prevention. Registered trademark.
• i-ask FAQ System FAQ management system enabling self-service customer resolution with no HTML knowledge required, automatic FAQ growth from inquiry data, category-based department routing, and user behavior analytics for marketing insights. Deployed at financial institutions and corporate clients.
• PORTAL X Facility Reservation System SaaS-type facility reservation system for municipalities. Enables online registration and reservations using My Number Card authentication via xID, eliminating reception and payment windows for municipal facilities.
• National Policy Project Services (国策事業) System development and operational support for government travel demand stimulation programs and central ministry subsidy-related project secretariat management systems, including database management and operational support for central ministry projects.
• Posukomi Internet Postcard Service (ポスコミ) Internet postcard printing and mailing service, including Furusato Tax advertising postcards leveraging tens of thousands of platform users for municipality PR dissemination.

Quantifiable outcome

• Approximately 70% reduction in credit card payment processing work for Furusato Tax donations
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tokyo Printing Co., Ltd. (東京印刷株式会社)coreStrategic or Co-development Partner · 12 February 2026Business partnership agreement signed in February 2026 for regional enterprise growth support combining EGG's digital/IT capabilities with Tokyo Printing's 70-year regional customer base and print-based information dissemination network. Scope includes website production, digital advertising, HR branding/recruitment support, digital signage, and broader marketing support. EGG's digital printing division has already been relocated to Tokyo Printing's factory for on-site operational integration. Both companies are headquartered in Yonago City, Tottori Prefecture.
• Specialized Research Institution (for Maebashi City project)minorStrategic or Co-development Partner · 1 April 2024Advisory partnership with a specialized research institution for EGG's deployment of ASTERⅡ in Maebashi City. The research institution collaborates with EGG to provide advisory services for optimizing Maebashi's long-term care prevention program operations, including screening methodology design.
• xID Corporation (xID株式会社)coreTechnology or IntegrationTechnology integration using xID's My Number Card-specific digital ID app for authentication in ASTERⅡ for LINE service. xID enables residents to use their My Number Card for identity verification without needing the physical card after initial account setup, using only smartphone biometric authentication or password. Critical infrastructure for EGG's government digital services.
• Hino Town, Tottori Prefecture (鳥取県日野町)coreStrategic or Co-development PartnerPilot municipal partner for ASTERⅡ for LINE and health checkup reservation system starting April 1, 2024. Project funded by Digital田園都市国家構想交付金 (Digital Rural City National Concept Subsidy). EGG and Hino Town jointly deliver services to municipal residents.
• Yonago City Frailty Prevention Promotion Council (米子市フレイル予防推進協議会)coreStrategic or Co-development PartnerPublic-private collaboration framework established by local private companies for EGG's frailty prevention app program in Yonago City. Participating entities (20+ organizations including social welfare corporations, medical corporations, banks, and insurance companies) collectively promote elderly health and aim to reduce long-term care costs.
• Sendai City, Miyagi Prefecture (宮城県仙台市)coreStrategic or Co-development PartnerDeployment of フレサポ for WEB (formerly ASTERⅡ) system across all 53 community-based comprehensive support centers (地域包括支援センター) in Sendai City for frailty prevention outreach. Also includes アクティブシニア・Volunteer Points (いぐすペイ) system integration for elderly social participation incentives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• うるる株式会社 (Uruuru / Uluru): Japanese BPO and SaaS provider with overlapping municipal administrative support offerings, particularly in Furusato Tax donor-relation services and government-facing BPO. Comparable business model mix of SaaS + BPO targeting similar Japanese municipal buyers.
• 株式会社さとふる (Satofuru, JTB Group): Operated by JTB Group, Satofuru runs one of Japan's largest hometown tax donation portal sites and serves municipal and donor-side Furusato Tax needs. Direct competitor to EGG in the Furusato Tax donation market with overlapping portal and back-office capabilities.

Broad incumbents

• 富士通株式会社 (Fujitsu): Largest Japanese system integrator with a deep government and municipal IT services portfolio. Not specialized in EGG's Furusato Tax niche but a potential competitor at scale across broader GovTech categories.
• BIPROGY株式会社: Major Japanese SI (formerly Nihon Unisys) with extensive government, financial, and enterprise IT solutions. Provides core municipal administration systems that overlap with portions of EGG's offering as part of a much broader portfolio.
• 日本電気株式会社 (NEC): Major Japanese system integrator with substantial government and municipal IT solutions. Broad incumbent in Japanese GovTech whose offerings overlap with portions of EGG's municipal healthcare and administrative solutions portfolio.
• 株式会社NTTデータ (NTT Data): Largest Japan-focused SI with deep municipal government IT relationships across all 47 prefectures. Provides overlapping administrative system capabilities to EGG as a broad GovTech incumbent.
• TIS株式会社: Japanese IT services company serving government, financial, and enterprise customers with system integration and managed services. Broad incumbent comparable to EGG along the IT services + BPO delivery model dimension.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egg