What 日本電通株式会社 does

日本電通株式会社 (Nihon Dentsu Co., Ltd.) is a privately held, Fukuoka-based provider of integrated office IT, communications, and energy solutions for Japanese small and medium-sized enterprises. Founded in 1976, the company operates through five business pillars: consulting (e-Solution service, rebranded from ProCon in 2024), IT business (ND Hikari fiber broadband via NTT West Japan collaboration, network integration, security cameras, business phones, multifunction devices, servers), energy-saving/environment (LED lighting, solar, energy-efficient air conditioning, ND-Power and ND Denki NEO electricity services), communication facility construction and maintenance, and global business (LED export and overseas expansion support anchored by NIHONDENTSU ASIA in Thailand). The company holds NTT West Japan Platinum Partner certification and is supported by a 40-person technical department with specialized electrical and digital certifications.

The company monetizes through a mix of one-time hardware sales (IT/telecom equipment, LED lighting), recurring subscription services (ND Hikari internet, telephony, ND-Power), and consulting/professional services (e-Solution advisory, construction and installation). Pricing is largely quote-based for enterprise customers, with multi-tier employee compensation structures tied to a merit-based performance system. Distribution is via direct field sales across 16+ regional offices spanning Kyushu, Chugoku, and Shikoku, supplemented by the ND Hikari Collaboration Center call center. The company serves 28,000+ corporate clients across Japan, with no disclosed single-customer concentration. Group structure includes five subsidiaries: Dentsu Technical (2006), Nishi-Kyushu Dentsu (2015), NDTEC (2022), NDA (LED manufacturing, 2019), and NIHONDENTSU ASIA (Thailand). In April 2026 the company acquired Nakano Waichiro Shouten, entering food manufacturing as a new vertical.

Operationally, the company invests steadily in workforce expansion (10 cohorts of new graduate hires), maintains a thick stack of SME-relevant certifications (DX Mark, ESG Mark, IPA SECURITY ACTION two-star, SDGs, Health Management Excellence 2026), and pursues incremental product expansion such as ND-Power (2024), NLink (2025), and a ChatGPT project team (May 2024). The company is founder-led, with CEO Makoto Hashimoto (in role since 2001) having assumed the presidency of the Hakata Rotary Club in July 2026.

Name

日本電通株式会社

Legal name

日本電通株式会社

Website

https://nihondentsu.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Since 1976, Nihon Dentsu has provided integrated office IT, communications, energy, and consulting services to 28,000+ Japanese SMEs across Kyushu, Chugoku, and Shikoku, anchored by an NTT West Japan Platinum Partner dealer relationship and a regional 16+ office field-sales network.

Ownership category

akta.pro rank

Product category

Office IT and Telecommunications Solutions

NAICS

Professional, Scientific, and Technical Services (54), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Telecommunications & Network Engineering Consulting (BPAHAIAH)

akta.pro secondary industry

Telecommunications & Network Equipment (TLAIALAN)

Keywords

• Office IT solutions
• Telecommunications equipment
• LED lighting systems
• Energy efficiency consulting
• Network infrastructure services

Headquarters

HQ city

Fukuoka (Hakata-ku)

HQ country

Japan

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. IT Equipment Sales: Sales of IT and communications hardware including business phones, digital multi-function devices, security cameras, business PCs, servers, network equipment, and other IT/telecom devices. One-time product revenue.
2. Construction and Installation Services: Electrical communications equipment construction, office environment construction, installation, and maintenance services performed by a team of 40 technical staff with specialized certifications.
3. e-Solution Consulting Services: Ongoing consulting services including DX/GX advisory, web branding, information security planning, LED planning, network maintenance, remote support, and office environment management.
4. Energy-Saving Products: Sales and installation of LED lighting, solar power systems, energy-efficient air conditioning, and related energy-saving equipment with subsidy application support.
5. ND Hikari Service Fees: Recurring service fees from ND Hikari collaboration with NTT West Japan, including bundled internet, phone, and security management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

日本電通株式会社 is an NTT Platinum Partner certified dealer that provides comprehensive office environment solutions to Japanese SMEs across five pillars: Consulting (e-Solution service for DX/GX advisory, IT management, network maintenance), IT Business (ND Hikari fiber optic broadband via NTT Flets Hikari collaboration, network security, servers, business phones, multifunction devices, PCs, security cameras), Energy Saving/Environmental (LED lighting, solar power systems, energy-efficient air conditioning, ND-Power electricity services), Communication Equipment Installation & Maintenance (40 specialized technical staff), and Global Business (LED export and overseas expansion support for Japanese companies based in Thailand).

Product overview

日本電通 offers a comprehensive portfolio of office solutions centered on five business pillars: Consulting (e-Solution), IT Business, Energy Saving/Environment, Communication Facility Construction/Maintenance, and Global Business. The core e-Solution service (rebranded from ProCon in January 2024) provides proactive customer support including remote PC assistance, on-site engineer dispatch, and network maintenance. IT offerings span internet infrastructure, NDひかり fiber optic service (NTT collaboration), server construction, security cameras, business phones, and multifunction devices. Energy solutions include LED lighting, solar power systems, energy-efficient air conditioning, and ND-Power/NDでんきNEO electricity services. The company also provides communication construction/maintenance and supports Japanese businesses expanding globally. Support services include N Link (ISP), D-NEXT (provider), SmartNexus (maintenance), and data recovery. Group companies include NDTEC (technical services), Nihon Dentsu Asia (Thailand operations), NDA (LED manufacturer), and others.

Differentiator

Problem solved

Functional benefit

Brands

• e-Solution: 客户ニーズを先回りして予測し、必要に応じたサービスを提供するコンサルティングサービス。DX化推進サポート、webブランディング、情報セキュリティプランニング、LEDプランニングを含む。
• NDひかり
• ND-Power
• NDでんきNEO
• NDTEC株式会社
• D-NEXT
• N Link
• ムシトリさん
• NDEVICE

Products and services

• e-Solution Service (Customer Support Consulting)
• ND Hikari (NTT Collaboration Fiber Optic Service)
• LED Lighting
• Solar Power Generation Systems
• Energy-Efficient Air Conditioning
• ND-Power (High-Voltage Electricity Service)
• ND Denki NEO (Electric Power Service)
• Communication Equipment Installation & Maintenance Services
• Global Business (LED Export and Overseas Expansion Support)
• Government Subsidy Application Support
• N Link Internet Connection Service
• SmartNexus (IT Infrastructure Maintenance)
• NDEVICE Custom Brand PCs

Quantifiable outcome

• Monthly electricity cost reduction of hundreds of thousands of yen for individual clients through LED lighting and energy-efficient air conditioning combined with subsidy applications
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• 株式会社中野和一郎商店 (Nakano Waichiro Shouten Co., Ltd.)minorStrategic or Co-development Partner · 1 January 2026Acquired in April 2026 as group company. Food manufacturing business specializing in karashi mentaiko (spicy cod roe), sesame products, and prepared foods. Head office relocated to Fukuoka City Higashi-ku. New foreign technical intern program with 3 additional trainees.
• Fukuoka Winning Spirits (福岡ウイニングスピリッツ)minorGTM or Marketing Partner · 1 January 2025Official sponsor of V-League professional volleyball team. Regional sports sponsorship for brand building and community contribution. First sponsorship began in 2023.
• NTT Telwell (NTTテルウェル/テルウェル西日本)minorChannel Partner/ Reseller/ Distributor · 1 January 2017Partner agreement for service delivery and customer support in collaboration with NTT Teruwell West Japan.
• Daikin Industries (ダイキン工業)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Distributor partnership with major air conditioning manufacturer Daikin. Provides sales and installation of Daikin air conditioning units. 10+ year business relationship. Joint training programs for new employees on Daikin products.
• Sharp Document Systems (シャープドキュメントシステム)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Business partnership for digital document equipment and solutions. Joint marketing and product promotion activities.
• Forval Telecom (フォーバルテレコム)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Business partnership for electricity services. Provides ND-Power electricity service using Forval Telecom's Elenova platform. Handles high-voltage and special high-voltage electricity supply services.
• Fukuzawa Trading / Endo Lighting (株式会社遠藤照明)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Product partnership for LED lighting distribution and sales.
• Forval (株式会社フォバル)coreStrategic or Co-development Partner · 1 January 2016Strategic partnership for DX/GX consulting and business development support. Collaboration on electricity services and business matching.
• Mizuho Bank / PHENIX THAILANDminorStrategic or Co-development Partner · 1 January 2013Joint venture with Mizuho Bank to establish PHENIX THAILAND Co., Ltd. in Thailand, which has since evolved into NIHONDENTSU ASIA CO., LTD. and related entities.
• NTT West Japan (NTT西日本)coreChannel Partner/ Reseller/ Distributor · 1 January 1976Long-standing NTT certified dealer relationship since 1985 (NTT Fukuoka branch). Platinum partner status with NTT West Japan for information equipment sales, installation, and support. Collaboration on Flets Hikari service (ND Hikari) since 2015. Also holds NTT East Japan and NTT Group company relationships.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Cross Cat Co., Ltd. Japanese IT solutions provider focused on network infrastructure, cloud, and managed services for mid-market customers. Comparable as a smaller competitor in the regional IT integration and network management space.
• ITFOR Inc. Japanese IT solutions company providing consulting, system integration, and network services to enterprise customers. Comparable on the IT consulting and integration value proposition, though with a different vertical mix.

Broad incumbents

• USEN-NEXT HOLDINGS: Larger Japanese provider of business communications, IT services, energy, and entertainment to SMB and enterprise customers. Overlaps in business phone, network, and energy service offerings for Japanese SMEs, operating at significantly greater scale.
• NTT-ME (NTT-ME Corporation): Subsidiary of NTT East providing regional telecom, network, and IT services to enterprise and SMB customers. Represents the incumbent in the same value chain and a potential direct competitor for the same western Japan SME customer base.
• KDDI Corporation: Major Japanese telecom operator with comprehensive business services including fiber, mobile, energy, and cloud for SMB and enterprise. Overlaps with NIHONDENTSU's fiber (ND Hikari competes with KDDI Hikari) and business phone offerings at a much larger scale.
• Kyocera Communication Systems Co., Ltd. (KCCS): Subsidiary of Kyocera providing IT consulting, network solutions, and managed services to Japanese enterprises. Comparable in the consulting-plus-network-integration value proposition, though with a stronger enterprise focus.
• Internet Initiative Japan (IIJ): Leading Japanese network services and cloud infrastructure provider for enterprise and SMB. Comparable on the network connectivity, security, and managed services layer, though more enterprise-skewed and at substantially larger scale.

Direct peers

• Forval Telecom: Sister company under the Forval group and an existing partner of NIHONDENTSU for ND-Power electricity services. Offers telecom, electricity, and managed IT services to Japanese SMBs, making it a direct comparable on the telecom-plus-electricity bundle model.
• Office24 Co., Ltd. Provider of office IT infrastructure, business phone systems, internet, and cloud services targeted at small and mid-sized Japanese businesses. Closely comparable product mix (business phones, network, security, multifunction devices) and SMB customer profile.
• OTS Corporation: Japanese regional IT and telecommunications solutions provider that distributes telecom equipment and provides network services to enterprise customers. Highly comparable as another NTT-aligned regional dealer offering hardware resale, installation, and managed services to Japanese businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nihondentsu?utm_medium
• LinkedInlinkedin.com/company/%E6%97%A5%E6%9C%AC%E9%9B%BB%E9%80%9A%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 日本電通株式会社