Smart Marina Plus

What Smart Marina Plus does

Smart Marina Plus (operating under the legal entity Skyblux) is a privately held, Miami-based software company founded in 2017 that sells a cloud-based marina management platform branded SmartMarina+. The platform is built entirely on the Salesforce cloud and provides marina operators—including boat harbors, yacht clubs, and waterfront facilities—with slip reservation management, an interactive map of slip inventory, calendar-based scheduling, a community portal for customers, omni-channel service, and a chatbot ("Tom") for automated client interactions. A complementary Work Orders Management module extends the system into service requests, inventory tracking, mobile timecards, time logging, and job costing.

The core technology stack is Salesforce-native, relying on the platform's CRM, Marketing Cloud, Einstein AI, and customer service automation capabilities. The only disclosed third-party integration is a partnership with Sertifi for digital document signing and contract execution. There are no patents, trademarks, or certifications disclosed, and no proprietary ML models; AI functionality is delivered via Salesforce Einstein rather than built in-house.

The company monetizes via SaaS subscriptions on monthly or annual billing cycles. Pricing is not publicly disclosed, and acquisition is gated by a freemium entry point—free trials and free live demos—delivered through both a direct website sales motion and a self-serve trial motion. Marketing is primarily content-driven through the company blog and SEO. No funding rounds, investor names, revenue figures, named customers, or geographic expansion signals are disclosed in the source material.

Name

Smart Marina Plus

Legal name

Skyblux

Website

https://smartmarinaplus.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Marina Plus, operated by parent Skyblux, sells a cloud-based marina management platform built entirely on Salesforce, serving marina operators with slip reservations, interactive mapping, work orders, and customer service automation via SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Marina Management Software

NAICS

Marinas (713930)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Yard Infrastructure & Asset Monitoring (IoT, CMMS, Crane/Dock Monitoring) (IMAJALAM)

Keywords

• Marina management software
• Cloud marina platform
• Slip reservation system
• Marina work orders
• Boat slip inventory

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: SmartMarinaPlus operates as a cloud-based SaaS marina management solution built on the Salesforce platform. The revenue model is subscription-based with recurring monthly or annual fees for access to the platform and its features including interactive maps, reservations, work orders, analytics, and customer service automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

SmartMarinaPlus is a cloud-based marina management software built entirely on the Salesforce platform. It provides marina operators with tools for slip reservations, interactive slip mapping, arrivals and departures tracking, customer relationship management, work order management, inventory tracking, time tracking, analytics, and digital document signing. The platform is designed to help boat harbors, yacht clubs, and waterfront facilities centralize operations, automate customer service, and manage their business from anywhere.

Product overview

SmartMarina+ is a single, unified marina management platform built entirely on the Salesforce cloud infrastructure. The core SmartMarina+ platform provides marina-specific functionality including slip reservations, interactive mapping, and customer relationship management, while the Work Orders Management module extends the system to handle service requests, project tracking, and workforce management. Both products operate together within the Salesforce ecosystem, sharing data and leveraging native Salesforce features like Einstein AI, Marketing Cloud, and omni-channel customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartMarina+ Core Platform A 100% cloud-based marina management solution built on the Salesforce platform, providing comprehensive tools for slip reservations, interactive mapping, customer management, work orders, and business analytics for marina operators of all sizes.
• Work Orders Management A dedicated work order management application integrated with the core SmartMarina+ platform, offering quotes with digital signatures, inventory management, project and work management, time tracking, mobile timecards, and analytics dashboards for marina service operations.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature15 records

Partnerships

One partnership is on record.

• SertificoreTechnology or IntegrationSmartMarinaPlus is an official partner with Sertifi for digital document signing capabilities. This partnership enables secure signing and sending of documents and contracts from anywhere, eliminating paperwork. The Sertifi integration allows marina operators to streamline the signing process for complex deals with custom signing options remotely, providing flexibility, safety, and security.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marinalife: Marinalife is a marina directory and booking platform used by cruisers and transient boaters to find and reserve slips. It is a direct peer because it sits between boaters and marina operators, offering reservation software and marketing tools to the same customer base SmartMarinaPlus targets.
• Dockwa: Dockwa is a marina and mooring reservation platform that connects boaters with available slips. It is a direct peer because it serves the same marina operator customer base with reservation, booking, and slip-management software — the core workflow SmartMarinaPlus also targets.
• DockMaster: DockMaster is a long-established marina management software system covering reservations, work orders, billing, and accounting for marinas and boatyards. It is a direct peer because it offers overlapping marina-operations functionality to the same customer segment, though typically as on-premise or older-cloud deployments.
• Marinaware: Marinaware is a marina management software suite for slip rentals, storage, fuel, and service work orders. It is a direct peer serving the same marina-operator vertical with a comparable workflow feature set including reservations and work order management.
• Snag-a-Slip: Snag-a-Slip is an online marketplace for booking transient boat slips at marinas and yacht clubs. It is a direct peer because it enables marina operators to monetize slip inventory through a digital booking channel, overlapping with SmartMarinaPlus's reservation and slip-utilization value proposition.

Broad incumbents

• Salesforce: Salesforce is the cloud CRM platform on which SmartMarinaPlus is built and the broader ecosystem operator. It is a broad incumbent because it provides the underlying CRM, AI (Einstein), and automation capabilities that SmartMarinaPlus leverages — and could itself expand into vertical marina functionality or partner with competing AppExchange apps.

Emerging players

• Harborwa: Harborwa provides marina operations software with a focus on simpler, mobile-first slip and reservation management. It is an emerging peer because it targets the same marina-operator workflow but with a lighter-weight product positioning, partially overlapping with SmartMarinaPlus's interactive map and reservation capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/smartmarinaplus
• Facebookfacebook.com/SmartMarinaPlus
• LinkedInlinkedin.com/company/smart-marina-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Marina Plus