Sertifi
- Company typePrivate
- Founded2008
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sertifi firmographics
Firmographics- Name
- Sertifi
- Legal name
- Sertifi LLC
- Website
- https://corp.sertifi.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sertifi industry classification
Industry- Product category
- Hospitality Agreement & Payment Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Finance Services (6199)
- akta.pro primary industry
- Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)
- akta.pro secondary industry
- SME-Focused Corporate OBTs (THACABAB)
Keywords
Where Sertifi is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sertifi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Licensing: SaaS subscription model providing access to the Sertifi agreement platform. Pricing based on usage tiers and transaction volumes. Includes e-signature, payment processing, and authorization capabilities.
- Payment Processing Fees: Transaction-based fees from card processing, ACH payments, and surcharging capabilities through SertifiPay proprietary processor. Revenue tied to payment volume processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with customizable transaction volumes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sertifi product offering
Product offeringCore offering
Sertifi provides a cloud-based hospitality agreement platform that combines digital contracts and e-signatures, embedded card and ACH payment processing via its proprietary SertifiPay processor, and credit card authorization and verification. The platform is purpose-built for hotels, venues, event spaces, and travel management companies, with native integrations into major property management and sales/catering systems to automate contract signing, payment collection, and guest authorization workflows.
Product overview
Sertifi offers a unified hospitality agreement platform built around three core capabilities: Digital Contracts & E-Signatures, Card & ACH Payment Processing, and Card Authorization & Verification. The platform is powered by SertifiPay, Sertifi's proprietary payment processor that enables merchants to accept credit cards, debit cards, and ACH payments with embedded tokenization. Solution workflows target specific hospitality segments including Hotel Sales & Events, Hotel Front Office & Reservations, Venue Sales & Events, and Travel Management Companies. Sertifi operates as a subsidiary of Flywire following a $330 million acquisition in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- SertifiPay: Proprietary payment processor embedded in the Sertifi Agreement Platform, enabling merchants to authorize, capture, and process credit and debit card transactions, void transactions, process refunds, and automate recurring payments.
Products and services
- Sertifi Agreement Platform The core hospitality agreement platform enabling businesses to create, send, sign, and manage digital contracts, BEOs, and other paperwork with e-signatures, payment processing, and credit card authorization capabilities.
- Digital Contracts & E-Signatures
Quantifiable outcome
- Contracts signed 90% faster
- +2 more outcomes
Companies that use Sertifi
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Sertifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature5 records
Sertifi partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, key, regional and supporting.
- InforcoreGlobal partnership integrating Sertifi with Infor HMS (property management) and Infor Sales & Catering systems. Enables seamless, PCI-compliant credit card authorizations and e-signature requests directly within the Infor platform for hoteliers.
- AmadeuscoreIntegration with Amadeus Delphi.fdc sales and catering system allows clients to send Sertifi e-signature and payments requests directly from Amadeus. Data entered into Sertifi automatically syncs back to Amadeus.
- Oracle HospitalitycoreIntegration with Oracle OPERA Cloud Service PMS streamlines the authorization process by posting payment details submitted in Sertifi directly to the PMS, eliminating re-keying errors and reducing administrative work.
- StripecoreSertifi integrates with Stripe to power SertifiPay, the proprietary payment processor embedded in the platform. Stripe provides the payment infrastructure enabling card processing, ACH, and surcharging.
- SalesforcekeyIntegration with Salesforce CRM, CPQ, and Billing enables capturing signed documents and payments from within Salesforce. Sertifi Billing on Salesforce AppExchange provides quote-to-cash solution.
- Thynk.CloudkeyIntegration enables hospitality customers to sign contracts and make payments from any device and location. Thynk.Cloud helps hoteliers increase sales productivity and optimize operational costs.
- SalesAndCatering.comkeyIntegration with STS Cloud serving 10,000+ hospitality sales and catering professionals enables sending e-signature and payments requests directly from the platform.
- Seccom GlobalregionalAustralia's leading managed security services provider partnership providing compliant and secure electronic signature, payment, and authorization services to Seccom Global's customers.
- Netteam tX LtdregionalUK-based IT Managed Service Provider offering technology solutions to hospitality sector. Partnership helps companies finalize more business online in a secure, PCI-compliant manner.
- StoneregionalUK digital transformation solutions provider with 25+ years of experience. Partnership helps customers design, configure, and deploy technology across the event and travel booking process.
- Authorize.netsupportingIntegration with Authorize.net enables completing online payment transactions as a secure payment gateway serving 440,000+ merchants.
- ElavonsupportingIntegration processes credit card transactions securely. Elavon offers processing in more than 30 countries supporting over 1 million merchant locations globally.
- FiservsupportingIntegration completes online payment transactions. Fiserv creates seamless customer experiences with flexible payment options and robust security features.
- FreedomPaysupportingIntegration processes credit card transactions securely. FreedomPay specializes in hospitality and processes all major debit and credit cards.
- Shift4 PaymentssupportingIntegration processes credit card transactions securely. Shift4 powers top POS and software providers across hospitality and food & beverage verticals.
- US BanksupportingIntegration processes payments securely. US Bank offers range of payment acceptance services including point-of-sale, online, and mobile processing.
- ZuorasupportingIntegration allows Zuora users to quickly capture customer e-signatures and payments from one seamless interaction via Zuora's hosted payment technology.
- Microsoft AzuresupportingSertifi takes advantage of Microsoft Azure's multilayered security to protect data and globalize business operations.
- CloudflaresupportingIntegration uses Cloudflare's web application firewall (WAF) to keep applications and APIs secure and proactively detect and respond to potential threats.
- SkyflowsupportingIntegration for credit card tokenization ensuring PCI compliance and security of sensitive cardholder data through de-identification.
- Amaze InsightssupportingIntegration provides hotels with reporting and analytics solution offering key insights across portfolios, helping understand trends and optimize revenue.
- ConsishosupportingSaaS platform for resorts, franchises, boutique hotels, and casino hotels to manage work efficiently. Partnership reduces manual work and increases operational efficiency.
- Event TemplesupportingCloud-based hotel and venue management software trusted by thousands of businesses worldwide. Integration helps hotels and venues save time and increase revenue.
- myDigitalOfficesupportingEnd-to-end hospitality information management platform for sourcing, processing, and storing hotel data in the cloud. Partnership helps keep data secure and organized.
- RentMastersupportingRental software for small to medium equipment, party rental, event planning businesses, and outdoor recreation programs. Partnership makes event booking seamless and secure.
- DatadogsupportingIntegration makes it easier to manage and route large volumes of metrics, traces, and logs from various sources, reducing risk of exposing sensitive data.
- EquifaxsupportingEquifax Payments Fraud solution provides real-time fraud prevention for card-not-present threats, helping detect fraud, reduce chargebacks, and increase approval rates.
- OktasupportingSertifi uses Okta for secure, cloud single sign-on solution. SSO reduces attack risk with users logging in once daily using one set of credentials.
- Nintex DrawloopsupportingIntegration with Nintex Drawloop simplifies document creation in Salesforce and transforms documents into automated business processes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sertifi competitors and assessment
Company assessmentDirect peers
- Canary Technologies: Hospitality-specific platform offering digital authorizations, guest management, and payment workflows to hotels. Most directly comparable vertical competitor targeting the same PMS-integrated e-signature and payment authorization use cases as Sertifi.
Broad incumbents
- DocuSign: Largest pure-play e-signature platform with broad enterprise adoption including hospitality accounts. Competes with Sertifi's Digital Contracts & E-Signatures module but lacks Sertifi's deep hospitality-specific PMS workflows and embedded payments.
- Adobe Acrobat Sign: Adobe's enterprise e-signature solution bundled with the Acrobat and Document Cloud ecosystem. Competes in the digital signature layer for hospitality but does not offer a hospitality-specialized authorization or embedded payment stack.
- HelloSign (Dropbox Sign): Mid-market e-signature offering under Dropbox focused on simplicity and integrations. Overlaps with Sertifi's e-signature capabilities for SMB hospitality customers but lacks vertical-specific PMS integrations and embedded payments.
- Shift4 Payments: Payments processor with deep hospitality and food & beverage penetration and PMS integrations. Comparable as a partner and adjacent competitor through its payment processing relationship with Sertifi and overlapping hospitality merchant footprint.
Emerging players
- Volan Technology: Hospitality-focused technology provider with workflow and signature capabilities for hotels. Comparable as a vertical SaaS player in the hotel contract and authorization space, though typically serving a narrower set of use cases than Sertifi.
- FreedomPay: Commerce platform specialized in hospitality and lodging payments, integrated with major PMS systems. Comparable as a payment-processor partner of Sertifi and competitor for hotel payment authorization and processing workloads.
- Event Temple: Cloud-based hotel and venue management software used by thousands of hospitality businesses for events and bookings. Comparable as an integration partner and partial competitor in venue sales, contracts, and event booking workflows.
Others
- Flywire: Parent company of Sertifi following the 2025 acquisition; publicly traded payments enablement platform with cross-border and vertical payment capabilities. Comparable as the strategic acquirer that now defines Sertifi's roadmap and distribution.
- SalesAndCatering.com (STS Cloud): Sales and catering platform serving 10,000+ hospitality professionals and integrated with Sertifi. Comparable as an ecosystem partner that competes in adjacent workflow software and channels Sertifi capabilities to its user base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sertifi social profiles
Digital presenceSertifi compliance and trust
Trust signalCompliance9 records
Sertifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sertifi leadership team
Management profileNumber of profiles
Profiles13 records
Sertifi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sertifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sertifi
What does Sertifi do?
Sertifi provides a cloud-based hospitality agreement platform that combines digital contracts and e-signatures, embedded card and ACH payment processing via its proprietary SertifiPay processor, and credit card authorization and verification. The platform is purpose-built for hotels, venues, event spaces, and travel management companies, with native integrations into major property management and sales/catering systems to automate contract signing, payment collection, and guest authorization workflows.
Is Sertifi a public or private company?
Sertifi is a private company. It is classified as corporate owned and is currently operating.
When was Sertifi founded?
Sertifi was founded in 2008. It employs 11 to 50 people.
Where is Sertifi based?
Sertifi is headquartered in Chicago, United States, in the North America region.
How does Sertifi make money?
Two revenue lines are on record. Subscription Software Licensing is the primary driver. The others are payment Processing Fees.
Who are Sertifi's main competitors?
Canary Technologies is listed as a direct peer. Broad incumbents are DocuSign, Adobe Acrobat Sign, HelloSign (Dropbox Sign) and Shift4 Payments. Emerging players are Volan Technology, FreedomPay and Event Temple. Others are Flywire and SalesAndCatering.com (STS Cloud).
Does Sertifi have an API?
Yes. Sertifi offers a public API for developers to integrate e-signature, payment, and authorization capabilities. The API supports REST and SOAP protocols. Developers can create signature requests, add documents, invite signers, create payments, generate signing links, download signed documents, and receive webhook notifications for transaction status updates. The platform also includes a Travel Company Authorizations API for processing hotel authorizations. Developer documentation is at sertifi.readme.io.
What industry is Sertifi in?
Sertifi's product category is Hospitality Agreement & Payment Software. Its primary akta.pro industry code is FSAMAEAI, Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service), with a secondary code of THACABAB, SME-Focused Corporate OBTs. Its NAICS code is 518 and its SIC code is 7373.