Kultur in Karlsruhe

What Kultur in Karlsruhe does

Kultur in Karlsruhe is a municipal cultural marketing campaign and umbrella brand launched in 2015 by the City of Karlsruhe's cultural office (Kulturamt) and subsequently operated by KTG Karlsruhe Tourismus GmbH, a private limited company wholly owned by the municipality. The initiative functions as a centralized marketing and information platform that aggregates cultural offerings from more than 50 partner institutions across Karlsruhe, including museums (ZKM, Badisches Landesmuseum, Staatliche Kunsthalle Karlsruhe), theaters (Badisches Staatstheater), festivals (DAS FEST, Schlosslichtspiele, art KARLSRUHE, KAMUNA), libraries, and educational institutions (KIT, Hochschule für Musik, Staatliche Hochschule für Gestaltung, Staatliche Akademie der Bildenden Künste). It serves Karlsruhe residents, regional and international visitors, families, students, and people with disabilities seeking accessible cultural activities.

The core product is the kulturinkarlsruhe.de portal — a Neos CMS-based website (Linux, Apache, PHP, MySQL) integrated with Eye-Able accessibility software from Web Inclusion GmbH — providing an event calendar, interactive city map (via Google Maps API), venue directory, and cultural blog. Supporting products include the semi-annual Highlightbroschüre (printed and digital brochure), a newsletter distributed via promio.connect, a podcast (Kultur-Kaffeekranz), gamified Scavenger Hunt activations, and branded merchandise (Kulturbeutel, Kunstlicht). Content ingestion draws on mein.toubiz, the central tourism data backbone of Baden-Württemberg. Marketing channels span Facebook, Instagram, YouTube, email, print, and physical distribution through the Tourist Information at Marktplatz, Kulturflyerständer, and the seasonal Kulturhütte at the Christkindlesmarkt.

Kultur in Karlsruhe does not generate commercial revenue. It is a non-commercial cultural promotion service funded through municipal budgets allocated to KTG Karlsruhe Tourismus GmbH. The service is free to end users; individual partner institutions set their own prices, with student discounts negotiated across the network (up to 50% at Badisches Staatstheater, free admission to Badisches Landesmuseum for students on Friday afternoons). Strategic positioning leverages the UNESCO City of Media Arts designation held by Karlsruhe and the international audience reach of events such as art KARLSRUHE and DAS FEST (up to 250,000 visitors annually).

Name

Kultur in Karlsruhe

Legal name

KTG Karlsruhe Tourismus GmbH

Website

https://kulturinkarlsruhe.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kultur in Karlsruhe is a municipal cultural marketing umbrella brand launched in 2015 and operated by KTG Karlsruhe Tourismus GmbH, aggregating events and venues from 50+ partner institutions into a free digital portal and promotional platform serving Karlsruhe residents, students, and visitors.

Ownership category

akta.pro rank

Product category

Cultural Marketing and Tourism Promotion Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB), Cultural Festivals & Events Organizations (BPAGAHAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Cultural marketing services
• Municipal tourism promotion
• Cultural event calendar
• Visitor information portal
• Destination marketing organization

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Cultural promotion services: Kultur in Karlsruhe is a municipal cultural marketing campaign operated by KTG Karlsruhe Tourismus GmbH. It does not generate commercial revenue but promotes cultural institutions and events across Karlsruhe.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Kultur in Karlsruhe is a municipal cultural marketing umbrella brand and information portal that aggregates and promotes the cultural offerings of 50+ partner institutions (museums, theaters, music venues, libraries, universities, festivals) in Karlsruhe. It provides a free central digital destination, a semi-annual highlight brochure, an interactive city map of cultural venues, an event calendar, a newsletter, a cultural blog, and a podcast, complemented by on-site promotional activities such as the Kulturhütte at the Christmas market.

Product overview

Kultur in Karlsruhe is a municipal umbrella brand and marketing campaign (launched in 2015) operated by KTG Karlsruhe Tourismus GmbH to promote the cultural landscape of Karlsruhe. The core product is a unified digital portal (kulturinkarlsruhe.de) that aggregates and showcases the city's diverse cultural offerings including museums, theaters, music venues, and educational institutions. The offering portfolio consists of the main portal complemented by printed and digital media products: the semi-annual Highlightbroschüre (highlight brochure) serves as a shared events calendar and flagship print product; the interactive Stadtplan (city map) enables visitors to locate cultural institutions; the Kultur-Kalender provides event listings; and the Newsletter, Kulturblog, and Kultur-Kaffeekranz podcast deliver ongoing cultural content. Merchandise products including the Kulturbeutel (bag) and Kunstlicht (tealights) extend the brand into promotional items available at events and the Tourist-Information. Additional programs like Scavenger Hunt and annual Rechenschaftsberichte support the campaign's promotional activities. The brand coordinates with over 50 partner cultural institutions including ZKM, Badisches Staatstheater, and the Badisches Landesmuseum.

Differentiator

Problem solved

Functional benefit

Products and services

• Kultur in Karlsruhe Portal Umbrella brand digital portal and cultural marketing platform aggregating cultural offerings across Karlsruhe's museums, theaters, music venues, and educational institutions into a unified destination for residents and visitors.
• Highlightbroschüre (Highlight Brochure) Semi-annual printed and digital cultural guide bundling information on all major cultural events in Karlsruhe, serving as a shared events calendar and one of the brand's flagship print products.
• Interaktiver Stadtplan (Interactive City Map) Interactive digital map of cultural institutions in Karlsruhe, allowing visitors to locate and navigate to museums, theaters, galleries, and other cultural venues.
• Städtischer Kultur-Kalender (Cultural Calendar) Municipal cultural calendar providing events and dates for all cultural activities in Karlsruhe, integrated with the city's event calendar system.
• Email Newsletter Email newsletter service delivering regular updates on cultural events and highlights in Karlsruhe, distributed via the promio.connect platform.
• Kultur-Kaffeekranz Podcast Podcast / audio content series featuring conversations about culture in Karlsruhe, distributed via Campus Radio.
• Kulturblog Blog section providing current news and stories about cultural life and events in Karlsruhe.
• Kunstlicht Merchandise (Branded Tealight) Branded tealight merchandise product available at promotional events, featuring the Kultur in Karlsruhe branding.
• Kulturbeutel Merchandise (Branded Bag) Branded bag merchandise product available for order through the Tourist-Information, featuring Kultur in Karlsruhe branding.
• Scavenger Hunt Karlsruhe Gamified cultural exploration activity motivating teams to discover cultural venues across Karlsruhe, with annual participation events.
• Rechenschaftsbericht (Annual Accountability Report) Annual accountability report providing a comprehensive overview of all measures and activities undertaken by the Kultur in Karlsruhe campaign.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

27 partnerships are on record, tiered core, major and minor.

• Stadt Karlsruhe | KulturamtcoreStrategic or Co-development PartnerThe municipal culture office is a founding partner of the Kultur in Karlsruhe campaign, established in 2015. Responsible for the campaign's initiation and ongoing cultural policy support.
• KTG Karlsruhe Tourismus GmbHcoreStrategic or Co-development PartnerThe Karlsruhe Tourism GmbH is the operating entity responsible for managing the Kultur in Karlsruhe umbrella brand campaign following restructuring.
• KME Karlsruhe Marketing & Event GmbHmajorStrategic or Co-development PartnerClose cooperation with KME for marketing and event activities, including Schlosslichtspiele organization.
• ZKM | Zentrum für Kunst und MedienmajorStrategic or Co-development PartnerGlobally significant center for art and media, housed in the Hallenbau building. Key partner showcasing media art and contemporary culture.
• Badisches StaatstheatermajorStrategic or Co-development PartnerMulti-genre state theater (opera, ballet, drama) offering student discounts of up to 50% through the Kultur in Karlsruhe network.
• Staatliche Kunsthalle KarlsruhemajorStrategic or Co-development PartnerState art gallery currently displaying at ZKM during renovation. Major partner in visual arts sector.
• Badisches LandesmuseummajorStrategic or Co-development PartnerMuseum of Baden history located in Karlsruhe Palace. Free admission for students on Fridays from 2pm.
• DAS FESTmajorStrategic or Co-development PartnerAnnual music festival since 1985, attracting up to 250,000 visitors. Largest family festival in southern Germany held in July.
• SchlosslichtspielemajorStrategic or Co-development PartnerAnnual projection mapping festival on Karlsruhe Palace facade. Germany's largest outdoor projection with 3,000 m² screen area, free admission.
• art KARLSRUHEmajorStrategic or Co-development PartnerAnnual art fair attracting increasing international visitors. Kultur in Karlsruhe has exhibited with its own stand since 2024.
• Hochschule für Musik KarlsruhemajorStrategic or Co-development PartnerUniversity of music offering free tickets to students for events. Partner in music education and performances.
• Karlsruher Institut für Technologie (KIT)majorStrategic or Co-development PartnerMajor technical university offering cultural programs including Children's University since 2020. Provides cultural education beyond STEM.
• Staatliche Hochschule für GestaltungmajorStrategic or Co-development PartnerUniversity of arts and design offering diploma and master's programs. Partner for exhibitions and design culture.
• KAMUNA (Karlsruher Museumsnacht)majorStrategic or Co-development PartnerAnnual museum night event where the entire city participates. Major cultural highlight bringing thousands of visitors.
• Badische LandesbibliothekcoreStrategic or Co-development PartnerState library offering free services and educational programs for students including bibWerkstatt workshops.
• Stadtbibliothek KarlsruhecoreStrategic or Co-development PartnerCity library with free WiFi, study spaces, and diverse media collection for all learners.
• Staatliche Akademie der Bildenden KünstecoreStrategic or Co-development PartnerAcademy of fine arts with approximately 300 students. Offers annual summer exhibitions and public art showcases.
• UNESCO City of Media ArtsmajorStrategic or Co-development PartnerKarlsruhe holds UNESCO City of Media Arts designation, with ZKM as a key institution driving this recognition.
• Städtische Galerie KarlsruhecoreStrategic or Co-development PartnerMunicipal art collection in Hallenbau focusing on Karlsruhe art and German art from 1945 to present.
• Staatliches Museum für NaturkundecoreStrategic or Co-development PartnerNatural history museum with free admission to collections on Fridays from 1pm for students.
• Stiftung Centre Culturel Franco-AllemandcoreStrategic or Co-development PartnerFrench-German cultural foundation offering language courses, workshops, and cultural events. Educational partner for families.
• Verkehrsmuseum KarlsruheminorStrategic or Co-development PartnerTransportation museum with reduced student admission. Part of the museum network.
• vhs KarlsruhecoreStrategic or Co-development PartnerVolkshochschule (adult education center) offering diverse programs for all age groups.
• Badischer KunstvereincoreStrategic or Co-development PartnerArt association offering reduced admission (1.50 euros) with free entry for art students.
• BBK Künstlerhaus KarlsruheminorStrategic or Co-development PartnerArtists' house with free admission. Part of the district artists' association.
• Kinemathek KarlsruhecoreStrategic or Co-development PartnerIndependent cinema offering Kinemathek+ streaming service with discounted student subscriptions.
• Badisches KONServatoriumcoreStrategic or Co-development PartnerMusic school offering KONS student subscription (9 lessons for €289.10) and ensemble participation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hannover Marketing & Tourismus GmbH: Municipally-owned destination marketing organization for Hannover. Comparable because it runs the same German DMO model — event calendars, cultural brochures, and city-wide umbrella marketing — for a single German city's cultural portfolio.
• Leipzig Tourismus und Marketing GmbH: Municipally-owned tourism and cultural marketing organization for Leipzig. Peer because it is a German city-level DMO operating cultural aggregation, event calendars, and promotional brochures under public ownership.
• Hamburg Marketing GmbH: Municipally-owned tourism and cultural marketing entity for Hamburg. Comparable because it aggregates cultural and tourism offerings for a single German city, similar to how Kultur in Karlsruhe aggregates Karlsruhe's cultural landscape.
• Stuttgart Marketing GmbH: City of Stuttgart's tourism and cultural marketing organization. Comparable because it is a municipally-owned DMO running campaigns for cultural institutions in another major Baden-Württemberg city in the same state as Karlsruhe.
• Frankfurt Tourismus + Congress GmbH: Frankfurt's city-owned tourism and congress marketing organization. Comparable because it operates as a municipally-owned DMO combining cultural promotion with congress/MICE activities, similar in structure to KTG Karlsruhe Tourismus GmbH which operates Kultur in Karlsruhe.
• Kulturprojekte Berlin GmbH: Berlin's municipal cultural marketing and event coordination organization. Most directly comparable peer: like Kultur in Karlsruhe, it is a publicly-backed cultural umbrella brand promoting Berlin's museums, festivals, and cultural institutions to residents and visitors.
• Visit Berlin GmbH: Berlin's official tourism marketing organization. Direct peer due to comparable city-level cultural umbrella marketing and event calendar aggregation under municipal ownership.
• Dresden Marketing GmbH: Dresden's municipally-owned tourism and cultural marketing entity. Comparable because it aggregates and promotes cultural institutions (museums, theaters, festivals) across a single German city under a municipal marketing brand.
• München Tourismus GmbH: Munich's city-owned tourism marketing organization. Peer because it operates the same German city-tourism-and-cultural-promotion model under municipal ownership, distributing brochures, events calendars, and digital content.

Broad incumbents

• Tourismus NRW: State-level tourism marketing organization for North Rhine-Westphalia. Comparable because it operates at a higher geographic level with a similar tourism-and-cultural-promotion mandate, providing context for how Kultur in Karlsruhe sits within a wider ecosystem of German public tourism marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/KulturinKarlsruhe
• Facebookfacebook.com/kulturinkarlsruhe/?locale=de_DE
• Instagraminstagram.com/kulturinkarlsruhe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kultur in Karlsruhe