What Goodwin Heart Pine does

Goodwin Heart Pine, operating as Goodwin Company, is a specialty reclaimed and antique wood manufacturer headquartered at 5810 N. Rome Avenue, Tampa, Florida. The company sources, processes, and sells River-Recovered Heart Pine, River-Recovered Heart Cypress, Antique Legacy Heart Pine (reclaimed from industrial-era warehouse beams), and a Renaissance Hardwoods line that includes Old Florida Heart Pine, Antique Long Leaf, Antique Long Leaf Blue Sap, and Wild Black Cherry. Its products are sold as unfinished or prefinished flooring and paneling in multiple widths (¾" x 2½" to 9") and lengths (2'-12'), with custom millwork offered for project-specific requirements. The company serves contractors restoring historical buildings, architects designing distinctive spaces, and high-end homeowners crafting unique interiors.

The firm's technical foundation rests on a proprietary river-recovery sourcing methodology in which teams dive into southern riverbeds to surface centuries-old logs of virgin-growth wood from trees 200 to 1,000+ years old preserved for up to 150 years; supplementary supply comes from old industrial buildings and storm-damaged old-growth forests. Wood is precision-graded to eight or more growth rings per inch, exceeding the industry minimum of six, kiln-dried to 6-8% moisture content for stability (with a 1,225 Janka hardness rating comparable to red oak), and graded into categories such as Select, Vertical, Naily, Character, Curly, Midnight, and Pecky.

Revenue is generated through quote-based, project-driven direct sales. Customers contact the firm by phone (813-876-3705) or web form for custom quotes, and goods are delivered across the United States and into the Caribbean. Distribution combines direct enterprise field sales with inside sales and a channel partnership via North Rome Lumber, which acquired the Goodwin brand in 2025 and now manages operations and distribution from Tampa. Marketing relies on a content-rich product catalog on heartpine.com, industry reputation as a precision-grading leader, and referral networks from architects and restoration contractors. The company operates as a privately held, niche supplier with no public listing, no disclosed funding rounds, and no disclosed revenue figures.

Name

Goodwin Heart Pine

Legal name

Goodwin Company

Website

https://heartpine.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodwin Heart Pine is a Tampa, Florida-based reclaimed and river-recovered specialty wood manufacturer selling antique Heart Pine, Heart Cypress, and Renaissance Hardwoods to contractors, architects, and high-end homeowners for heritage restoration and custom millwork projects across the US and Caribbean.

Ownership category

akta.pro rank

Product category

Reclaimed Antique Wood Flooring & Millwork

NAICS

Sawmills (321113), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Sawmills & Planting Mills, General (2421), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Hardwood Lumber Sawmills (IMAMABAB)

akta.pro secondary industries

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Planing Mills & Lumber Surfacing (IMAMABAE)

Keywords

• Reclaimed wood flooring
• Antique heart pine
• River-recovered cypress
• Custom millwork services
• Specialty lumber supply

Headquarters

HQ city

Micanopy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Reclaimed Wood Product Sales: One-time sale of reclaimed antique Heart Pine and Heart Cypress wood products including flooring and paneling in various grades (Select, Vertical, Character, Naily, Pecky, Midnight, Curly). Products are sold unfinished or with prefinishing options.
2. Custom Millwork Services: Custom millwork and specialty lumber services providing custom solutions to contractors, architects, and homeowners. Project-based professional services.
3. Delivery Services: Reliable delivery service throughout the United States and Caribbean, supporting product sales with logistics services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Goodwin Heart Pine (Goodwin Company) manufactures and supplies reclaimed antique Heart Pine and Heart Cypress flooring, paneling, and ceiling products, along with custom millwork services. Wood is sourced through River-Recovered® salvage of centuries-old logs from southern riverbeds and reclamation of industrial-era building beams, then kiln-dried, precision-graded, and milled to custom specifications for contractors, architects, and homeowners.

Product overview

Goodwin Heart Pine is a reclaimed wood products company specializing in antique, river-recovered, and building-reclaimed hardwood flooring, paneling, and lumber. The company offers three main product lines: Antique Legacy Heart Pine (reclaimed from industrial-era warehouse beams in Select, Vertical, Naily, and Character grades), River-Recovered Heart Pine (salvaged from southern riverbeds where logs have been preserved for up to 150 years, in Select, Vertical, Midnight, Curly, and Character grades), and River-Recovered Heart Cypress (antique bald cypress trees over 1,000 years old, in Select, Vertical, Character, Pecky, and Midnight grades). The Renaissance Hardwoods collection includes Old Florida Heart Pine, Antique Long Leaf, Antique Long Leaf Blue Sap, and Wild Black Cherry. All products feature premium precision grading with 8+ growth rings per inch, kiln drying to 6-8% moisture content, and are available as unfinished flooring or paneling in multiple widths.

Differentiator

Problem solved

Functional benefit

Products and services

• Antique Legacy Heart Pine Select Premium reclaimed heart pine flooring and paneling with arching grain pattern featuring 75-85% vertical grain, sourced from industrial-era beams, with up to 15 nail holes per 100 square feet, luminous copper to burgundy tones, 95-100% heart face, and 1225 Janka hardness. For contractors, architects, and homeowners specifying authentic antique reclaimed wood.
• Antique Legacy Heart Pine Vertical Elegant vertical-grain reclaimed heart pine with a 100% true vertical pinstriped grain pattern produced by quarter-sawing, fewer knots than the Select grade, infrequent nail holes averaging 15 per 100 square feet, copper to burgundy tones, and 98-100% heart face. For buyers seeking a uniform, formal grain appearance in antique reclaimed wood.
• Antique Legacy Heart Pine Naily Rustic reclaimed heart pine cut from vintage warehouse beam faces, featuring frequent character nail holes often in patterns placed by carpenters, a blend of arching grain patterns and vertical pinstripes, red tones with slight yellow sap streaks, and 95-100% heart face. For buyers wanting a distinctive rustic character look.
• Antique Legacy Heart Pine Character The most rustic-looking reclaimed heart pine flooring, featuring frequent nail holes, staining, cracking and checking, a mix of arching and pinstripe grains with varying knot sizes, a blend of red tones with yellow sap streaks, and 75-90% heart face. For buyers seeking authentic aged character marks.
• River-Recovered Heart Pine Select Signature collection river-recovered heart pine with richer patina and denser growth than other antique wood, featuring arching grain with pinstripes along edges, few knots (none over 1.25 inches), luminous copper to burgundy tones, and 100% heart face. For premium specifications requiring maximum density and authentic river-recovered provenance.
• River-Recovered Heart Pine Vertical Elegant pinstriped grain heart pine with a quarter-sawn vertical grain pattern and pristine appearance, almost completely clear of pin knots, delivering a formal, sometimes modern look with tight striped graining. For architects and designers specifying a refined vertical-grain river-recovered wood.
• River-Recovered Heart Pine Midnight Rare river-recovered heart pine with chocolate and cherry tones appearing older than most antique heart pine, featuring a mixture of mostly arching grain with some vertical pinstripes, knots up to 1.5 inches, rich varied colors from tans to chocolate tones, and 95% heart face. For premium designs requiring rare dark-toned antique wood.
• River-Recovered Heart Pine Curly Extremely rare burled grain heart pine featuring curly, burled grain patterns, often found only in the outer board of about 1 in every 400 river-recovered logs; also known as rosemary or burly heart pine, with luminous vibrant color and some lighter tones. For designers and homeowners seeking rare figured antique wood.
• River-Recovered Heart Pine Character Character grade river-recovered heart pine offering more natural characteristics for added interest, with a blend of arching grain patterns and vertical pinstripes, variable knots, yellow and red tones with heart wood and sap wood, and 75-90% heart content. For projects emphasizing natural features and variations.
• River-Recovered Heart Cypress Select Select grade heart cypress featuring plain sawn feathery, subtle arching, swirling grain with at least 8 growth rings up to 80 per inch, warm honey through cinnamon tan to light chocolate tones. Wood is over 1,000 years old, from trees that lived 1,000–1,500 years. 690 Janka hardness comparable to Douglas Fir. For premium antique cypress specifications.
• River-Recovered Heart Cypress Vertical Vertical grain heart cypress with suede-like pinstriped appearance and uniquely fine-grained texture, featuring 100% true vertical grain, quarter sawn vertical tight pinstripe grain with at least 8 growth rings up to 80 per inch, few knots (none over 1.25 inches), and 690 Janka hardness comparable to Douglas Fir. For refined architectural applications.
• River-Recovered Heart Cypress Character Character grade heart cypress offering more natural characteristics including some machine defects, face checks, cracks, and pecky areas, a blend of arching grain patterns and vertical pinstripes with at least 8 growth rings up to 80 per inch, warm honey through cinnamon tan to light chocolate tones, 99.9% heart content, and 690 Janka hardness comparable to Douglas Fir. For buyers seeking a rustic authentic antique cypress look.
• River-Recovered Heart Cypress Pecky Unique heart cypress with irregular elliptical carved appearance created by fungus while the tree was still living, featuring arching, swirling grain, very dense growth with at least 8 growth rings up to 80 per inch, few knots (none over 1.25 inches), warm honey through cinnamon tan to light chocolate tones, 100% heart face, and 690 Janka hardness comparable to Douglas Fir. For signature architectural specifications.
• River-Recovered Heart Cypress Midnight Rare heart cypress with light to dark chocolate tones, featuring a mixture of mostly arching feathery grain with some vertical pinstripes, arching swirling feathery grain, very dense growth with at least 8 growth rings up to 80 per inch, few knots (none over 1.25 inches), warm chocolate chestnut tones, 100% heart face, and 690 Janka hardness comparable to Douglas Fir. For premium dark-toned antique cypress applications.
• Old Florida Heart Pine Rescued from local storm-damaged old-growth forests in Florida, featuring more frequent and larger knots with less dense grain than antique heart pine cut 100 years ago, a blend of arching grain patterns, knots up to 3 inches, luminous lighter red and light brown tones, and 1225 Janka hardness comparable to red oak. For buyers wanting authentic regional old-growth Florida pine.
• Antique Long Leaf Made from outer boards of River-Recovered Antique Heart Pine logs with same density, age and source, including sap wood, with a blend of arching grain and vertical grain, few knots, light natural color with a blend of heartwood and sapwood, 30–40% heart face, and 890 Janka similar to Cherry and Teak. For buyers seeking lighter antique pine tones.
• Antique Long Leaf Blue Sap Unique antique longleaf pine featuring enchanting bluish-grey streaks caused when old-growth trees are blown over in hurricanes or damaged by controlled burns, a mix of select arching grain and vertical pinstriped grain, lighter color due to the sapwood portion, 30–40% heart face, and 1225 Janka hardness comparable to red oak. For buyers wanting distinctive bluish-grey patina wood.
• Wild Black Cherry Solid wild black cherry rescued or sustainably harvested from throughout the Americas, featuring more figure and mineral streaking than standard cherry, a blend of arching grain patterns with some mineral streaking and considerable burled or lacy grain, deep pink to rich red-brown tones, knots less than 1.5 inches, 98-100% heart face, and 950 Janka similar to Teak. For premium cherry specifications.
• Custom Millwork Services Handcrafted custom millwork and specialty lumber services providing tailored solutions to contractors, architects, and homeowners. Project-based services support custom dimensions and finishing options including micro bevel and UV oil finish. For buyers requiring bespoke millwork for unique project specifications.
• U.S. and Caribbean Delivery Service Reliable delivery service for reclaimed wood products and custom millwork throughout the United States and Caribbean, supporting product sales with logistics for specialty lumber projects.

Quantifiable outcome

• 8+ growth rings per inch vs. industry minimum of 6
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• North Rome LumberflagshipStrategic or Co-development PartnerIn 2025, North Rome Lumber acquired the Goodwin Brand. North Rome Lumber is dedicated to upholding the same exacting standards of quality, historical authenticity, and resource stewardship that defined the Goodwin Company. The acquisition was built on shared principles and profound respect for the irreplaceable wood. North Rome Lumber serves as Tampa Bay's premier source for specialty lumber and custom millwork.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AltruWood: Reclaimed and sustainable wood flooring supplier offering reclaimed Heart Pine and FSC-certified alternatives. Competes with Goodwin in the premium reclaimed-wood segment, particularly for projects requiring LEED documentation.
• Pioneer Millworks: A leading reclaimed wood flooring and paneling manufacturer offering antique and sustainably harvested wood across multiple species and grades. Directly competes with Goodwin in architectural reclaimed Heart Pine, Heart Cypress, and custom millwork for commercial and residential projects.
• Longleaf Lumber: Reclaimed wood supplier and custom millwork operator in the Northeast, offering reclaimed Heart Pine, Chestnut, and Douglas Fir. Comparable in being a regional reclaimed-wood specialist serving architects, builders, and homeowners with custom-quoted projects.
• Heritage Wide Plank Flooring: Specializes in wide-plank reclaimed and sustainably harvested wood flooring, including reclaimed Heart Pine. Comparable in custom grade offerings and quote-based sales to high-end residential and commercial customers.
• Vintage Wood Floors: Manufacturer of reclaimed wood flooring and timbers, including antique Heart Pine and River-Recovered woods. Directly comparable in custom-grade offerings, kiln drying, and quote-based project sales to architects and contractors.
• Mountain Lumber Company: Reclaimed wood flooring specialist using antique timbers from industrial-era buildings, including reclaimed Heart Pine and Chestnut. Comparable in custom-grade, kiln-dried reclaimed wood offerings to architectural and historical-restoration customers.
• Olde Wood Ltd: Specializes in wide-plank reclaimed and distressed hardwood flooring including reclaimed Heart Pine, Chestnut, and Oak. Competes head-to-head with Goodwin in the premium reclaimed-flooring segment serving high-end residential and commercial restoration.
• Cochran's Lumber: Specialty lumber and millwork company offering reclaimed and sustainably harvested hardwoods including reclaimed Heart Pine. Comparable in serving contractors, architects, and homeowners with custom-quoted specialty wood products.
• The Joinery: Reclaimed wood flooring manufacturer offering reclaimed Heart Pine, Douglas Fir, and Oak with custom milling and finishing. Directly comparable in custom-quote, project-based sales to architects and contractors.

Broad incumbents

• North Rome Lumber: Tampa-based specialty lumber yard and custom millwork provider that acquired the Goodwin brand in 2025. Operates a broader specialty-lumber and millwork portfolio beyond reclaimed antique wood, serving as Goodwin's distribution and operational parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoodwinHeartPine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwin Heart Pine