What Jaws Group does

Jaws Group is a French digital marketing agency group headquartered in Levallois-Perret, France, founded in 2019. The company operates a holding structure comprising five wholly-owned specialized subsidiary agencies: Splashr (short-form video content for platforms like TikTok), Sparkle (social media management and influencer marketing), Blinked (digital media buying across SEA, Social Ads, and programmatic), Arkée (SEO and GEO — Generative Engine Optimization), and Place to be Media (product placement and advertising space buying). Together these agencies provide end-to-end digital performance marketing services covering content creation, social media, paid advertising, search optimization, and product placement under a unified group offering.

The group's technology stack centers on an AI-powered digital marketing platform that combines real-time performance dashboards, smart automations for 24/7 campaign optimization (automated bidding, budget allocation), and a data-driven decision framework backed by A/B testing and proven revenue-generating frameworks. Jaws Group holds certified partner status with the five dominant digital advertising ecosystems — Google Partners, Meta Business Partners, YouTube Creative Partner, TikTok Partners, and Shopify Partners — providing privileged access to platform resources and demonstrating recognized expertise across paid media and e-commerce.

Jaws Group generates revenue through professional service fees — retainer-based or project-based engagements with enterprise clients — supplemented by media buying components tied to the €200M+ in ad spend it manages across client accounts. Its go-to-market is enterprise field sales targeting large French and European brands through consultative selling initiated via the corporate website. The company serves a diversified roster of 1000+ clients spanning retail, automotive, financial services, insurance, luxury, e-commerce, real estate, tech, media, gaming, and aviation, with named accounts including LinkedIn, Crédit Agricole, Decathlon, Yves Saint Laurent, Citroën, Back Market, Le Monde, and Galeries Lafayette. Headcount stands at 150+ collaborators worldwide. Pricing is not publicly disclosed and is structured on a quote-based, project-specific basis typical of full-service enterprise agencies.

Name

Jaws Group

Legal name

Jaws Group

Website

https://jaws.group

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Jaws Group is a French digital marketing agency group operating five specialized subsidiaries (Splashr, Sparkle, Blinked, Arkée, Place to be Media) that deliver end-to-end digital performance marketing — content, social media, paid advertising, SEO/GEO, and product placement — to 1000+ enterprise clients managing over €200M in ad spend.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Digital marketing services
• Social media management
• Paid media buying
• Search engine optimization
• Influencer marketing

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering content creation, social media management, advertising, and SEO services. Revenue is generated through professional service fees, likely retainer-based or project-based engagements with enterprise clients. The agency manages €200M+ in ad spend, suggesting fees may include media buying components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jaws Group operates as a digital marketing agency group providing integrated end-to-end performance marketing services for enterprise clients, delivered through five specialized subsidiary agencies covering snack video content (Splashr), social media and influencer strategy (Sparkle), paid media buying including SEA, Social Ads and programmatic (Blinked), SEO and GEO (Arkée), and product placement with advertising space buying (Place to be Media). The group pairs these creative and media services with AI-powered automation, real-time dashboards, and data-driven optimization frameworks to manage over €200M in ad spend for 1,000+ clients.

Product overview

Jaws Group is a digital marketing agency group offering integrated services across content, social media, advertising, and SEO. The company operates five specialized subsidiary agencies: Splashr (snack content), Sparkle (social media and influence), Blinked (digital media buying/SEA/Social Ads/programmatic), Arkée (SEO/GEO), and Place to be Media (product placement/space buying). The group provides unified services including real-time dashboards for performance tracking and AI-powered smart automations for campaign optimization. The parent company coordinates these specialized units to deliver comprehensive digital performance marketing across all channels.

Differentiator

Problem solved

Functional benefit

Brands

• Splashr: Snack content agency
• Sparkle
• Blinked
• Arkée
• Place to be Media

Products and services

• Splashr

Quantifiable outcome

• 1000+ clients served
• +2 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Google PartnerscoreGTM or Marketing PartnerCertified Google Partner status indicating expertise in Google Ads, YouTube advertising, and other Google marketing platforms. Allows access to Google resources and demonstrates certified competency in digital advertising.
• Meta Business PartnerscoreGTM or Marketing PartnerCertified Meta Business Partner for Facebook and Instagram advertising, indicating proficiency in Meta's advertising ecosystem and access to partner resources.
• YouTube Creative PartnercoreGTM or Marketing PartnerOfficial YouTube Creative Partner status for video advertising and content creation on the YouTube platform.
• TikTok PartnerscoreGTM or Marketing PartnerCertified TikTok partner for advertising and content creation on the TikTok platform, enabling access to TikTok's advertising solutions and resources.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brainlabs: Global digital media agency with strong emphasis on paid media, programmatic, and SEO using data science. Comparable to Jaws in combining digital media buying with proprietary analytics and AI tooling.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, content, and analytics with proprietary tech. Closely comparable operating model and tech-enabled positioning to Jaws Group.
• Eskimoz: France-based SEO and performance marketing agency directly comparable to Jaws Group's Arkée subsidiary. Both compete for French enterprise SEO/GEO budgets with similar data-driven, content-led approaches.
• Vanksen: French digital performance marketing agency offering SEO, SEA, social ads, and content — closely overlapping Jaws Group's full-service digital offering for enterprise clients.
• Croud: Global digital performance agency using a crowdsourced model for paid media, SEO, content, and analytics. Comparable as a tech-enabled, multi-channel digital performance agency serving enterprise clients.
• Reech: France-based influencer marketing agency comparable to Jaws Group's Sparkle subsidiary. Targets similar enterprise clients in France with influencer strategy and creator activation.

Emerging players

• Hivency: French influencer marketing platform competing in the same category as Sparkle by Jaws. Targets enterprise brands with creator marketplace and campaign analytics.

Broad incumbents

• Havas: Paris-based global advertising and communications group operating creative, media, and digital agencies. Competes for the same French enterprise brand mandates as Jaws Group.
• Publicis Groupe: Paris-headquartered global advertising holding company with extensive digital, media, content, and influencer capabilities. Serves the same enterprise French brands as Jaws Group but at vastly greater scale.
• Dentsu: Global advertising holding with major digital performance, content, and SEO capabilities (Merkle, iProspect). Comparable as a broad incumbent competing for enterprise digital mandates that Jaws also pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jaws-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaws Group