What OnRecruit does

OnRecruit is a Dutch software company, founded in 2010 and headquartered in Houten, Netherlands, that builds a cloud-based recruitment data and analytics platform. The platform aggregates data from marketing channels, websites, ATS systems, email marketing tools, advertising platforms, and back-office systems into a unified data warehouse (built on AWS and Snowflake) and surfaces insights through customizable BI dashboards and smart connectors. Its product suite comprises four dashboard modules for recruitment companies (Business, Marketing, Sales, Recruitment), three dashboards for corporate talent acquisition teams (Employer Branding, Recruitment Marketing, Recruitment), two connectors (Candidate Sync, Candidate Enrichment), and a set of managed recruitment marketing services covering display, social, job board, and search engine advertising.

The company serves two primary segments: recruitment companies (staffing and employment agencies such as Hays, Velde, VNOM, Techsharks, Undutchables, van nes + plaisier, Redwave) and corporate talent acquisition teams (e.g., Securitas, Lidl). Revenue is generated through a hybrid model combining a one-time project setup and integration fee with a recurring monthly subscription that bundles dashboards, connectors, and a set number of consulting hours; additional consulting and managed marketing services can be purchased on top. Pricing is fully custom and quote-based, distributed through a direct sales motion anchored by 30–60 minute personalized demos.

Since May 2021, OnRecruit has operated as a subsidiary of Mysolution, a Dutch staffing software vendor with 200+ employees across the Netherlands, Belgium, and the Czech Republic serving 1,100+ organizations. Following the acquisition, CEO René Bolier joined Mysolution's management team as CCO Recruitment Solutions, and OnRecruit is being embedded into Mysolution's Total Talent Management platform while continuing to offer its products standalone to non-Mysolution customers. OnRecruit has won the 2017 Recruitment Tech Award for its data platform innovation and reports documented client outcomes including cost-per-hire reductions above 80%, time-to-hire cuts of 50%, and application-volume increases of 144% versus 2019.

Name

OnRecruit

Legal name

OnRecruit

Website

https://onrecruit.net

Company type

Private

Founded year

2010

Operating status

Operating

Short description

OnRecruit is a Dutch SaaS company that consolidates ATS, website, marketing, and back-office data into a unified data warehouse, delivering recruitment analytics dashboards and managed marketing services to staffing agencies and corporate talent acquisition teams, operating as a subsidiary of Mysolution since May 2021.

Ownership category

akta.pro rank

Product category

Recruitment Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Recruitment Marketing & Employer Branding for RPO (BPACABAL), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Recruitment analytics software
• Recruitment data platform
• Applicant tracking integration
• Recruitment marketing dashboards
• Candidate journey analytics

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Dashboard Subscriptions: Monthly subscription fee covering dashboards and connectors, including a set amount of consulting hours to support data-driven decision-making and dashboard optimization. Additional consulting hours can be purchased as needed.
2. Project Setup / Implementation: One-time project setup fee covering system integration, dataset building, and custom dashboard construction. This is a one-time professional services revenue stream that precedes the recurring subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

OnRecruit builds and sells a cloud-based recruitment data and analytics platform that combines data from ATS, website, email marketing, advertising, and back-office systems into a unified data warehouse. The platform delivers actionable insights through customizable BI dashboards (Business, Marketing, Sales, Recruitment, Employer Branding) and smart connectors (Candidate Sync, Candidate Enrichment) for recruitment companies and corporate talent acquisition teams. The company also provides managed recruitment marketing services including display advertising, social media campaigns, job board postings, and search engine advertising.

Product overview

OnRecruit is a Dutch recruitment data and analytics software company that combines data from multiple sources (ATS, website, email marketing, advertising, back-office) into a unified data warehouse, delivering insights through customizable dashboards and smart connectors. The product portfolio consists of four core dashboard modules (Business, Marketing, Sales, Recruitment) for recruitment companies, three dashboards (Employer Branding, Recruitment Marketing, Recruitment) for talent acquisition teams, two connector modules (Candidate Sync, Candidate Enrichment), and four recruitment marketing services (Display, Social Media, Job Board, Search Engine Advertising). The company operates as part of Mysolution's Total Talent Management ecosystem, offering both standalone products and integrated solutions with Mysolution's ATS and back-office platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• OnRecruit Dashboards Cloud-based visualization dashboards that consolidate marketing, website, ATS, and back-office data into actionable insights for strategic decision-making across business, sales, marketing, and recruitment perspectives. Built for recruitment companies and corporate talent acquisition teams.
• Candidate Sync Connector Automated synchronization of candidates and their relevant information between ATS and email marketing platforms, ensuring bidirectional data consistency across systems.
• Candidate Enrichment Connector Enriches ATS candidate records with website behavioral data, identifying which candidates are actively visiting the website, which jobs they view, and which are most likely in the market, enabling proactive outreach.
• Recruitment Marketing Services Managed advertising and marketing services including display advertising (re-targeting, look-alike targeting), social media campaigns (Facebook, Instagram, LinkedIn, YouTube), job board postings (free and paid), and automated search engine advertising (Indeed, Talent.com, Google).

Quantifiable outcome

• Cost per hire reduced by more than 80% (Hays BeNel case)
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• MysolutioncoreStrategic or Co-development Partner · 1 May 2021Mysolution acquired OnRecruit in May 2021. OnRecruit now operates as part of Mysolution's Total Talent Management platform, combining OnRecruit's recruitment data & analytics capabilities with Mysolution's ATS (Salesforce-based) and back-office (Microsoft Dynamics 365 Business Central) software. René Bolier joined Mysolution's management team as CCO Recruitment Solutions. OnRecruit will continue offering its products standalone to non-Mysolution customers while also being rolled out to Mysolution's 1100+ customer base.
• OTYScoreStrategic or Co-development PartnerOTYS (part of Mysolution following acquisition) provides recruitment software. The partnership between OnRecruit and OTYS is being intensified following Mysolution's acquisition of OnRecruit. Joint webinars and integrated go-to-market activities are conducted.
• SalesforcecoreTechnology or IntegrationMysolution's ATS platform is built on Salesforce. OnRecruit integrates with Salesforce-based ATS systems to pull candidate and recruitment data into its data warehouse for unified analytics.
• SnowflakecoreTechnology or IntegrationSnowflake is referenced as OnRecruit's cloud data platform partner for data warehouse infrastructure, enabling scalable data workloads across recruitment, marketing, and back-office data.
• AWScoreTechnology or IntegrationAWS is referenced as a technology platform used by OnRecruit and Mysolution for cloud infrastructure and data platform capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bullhorn: Bullhorn is a leading ATS/CRM for staffing and recruitment agencies and an integration partner of OnRecruit. As a much larger incumbent in the same Dutch/Benelux staffing market, it competes for the same recruitment analytics budgets.
• SmartRecruiters: SmartRecruiters offers an enterprise TA suite with reporting and analytics modules. It is an OnRecruit integration partner and competes for the same talent acquisition dashboard and reporting budgets.
• iCIMS: iCIMS is a major enterprise talent acquisition platform with a growing native analytics and CRM suite. It is both an OnRecruit integration partner and a competitor for unified candidate-journey reporting at enterprise HR teams.
• Phenom People: Phenom is an end-to-end talent CRM/marketing/analytics platform serving enterprise TA and staffing organizations globally. It overlaps with OnRecruit on candidate-journey analytics, recruitment marketing, and AI-driven talent intelligence, with a much broader functional footprint.

Emerging players

• Recruiterflow: Recruiterflow is a CRM and analytics platform purpose-built for staffing and recruiting agencies. It overlaps OnRecruit's recruitment-company segment on pipeline analytics, dashboarding, and agency-focused reporting.

Direct peers

• Appcast: Appcast applies programmatic and analytics technology to recruitment advertising — the exact adjacent domain (job-aggregator bidding + channel ROI attribution) that OnRecruit's Marketing Dashboard and Search Engine Advertising services target.
• Talentegy: Talentegy is a recruitment analytics and candidate experience scoring platform serving staffing firms and corporate TA — a closely comparable direct peer to OnRecruit on candidate-journey measurement and ROI attribution.
• Symphony Talent: Symphony Talent is the parent of Smashfly, Findly and ClickIQ — three recruitment-marketing and analytics brands that compete head-on with OnRecruit's unified dashboard + recruitment marketing services offering for staffing firms and TA teams.
• PandoLogic: PandoLogic is a programmatic recruitment advertising and analytics provider (pandoIQ, Jobg8, Recruitment Media). It is a direct peer in measurement of cross-channel marketing spend versus placements — a core OnRecruit capability.
• Allyo (Employ Inc.): Allyo (now part of Employ Inc., alongside JazzHR and Jobvite) is a recruitment marketing automation platform serving staffing agencies and TA teams. Overlaps with OnRecruit on job-distribution, candidate journey analytics, and recruitment marketing workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/onrecruit
• YouTubeyoutube.com/channel/UCLQ7pra4jMbBb00kGUBdyag/f
• Facebookfacebook.com/OnRecruit
• LinkedInlinkedin.com/company/onrecruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnRecruit