Dribot
Dribot (DriBot, LLC) is an Indianapolis-based provider of cellular monitoring hardware — including PumpAlarm, TextLight, and I-Level — for residential, commercial, and municipal/industrial property protection, sold direct-to-consumer via pumpalarm.com on a hardware-plus-annual-subscription model.
- Company typePrivate
- Founded2018
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dribot does
Dribot (DriBot, LLC) is a privately held, Indianapolis-based provider of cellular-based remote monitoring systems for property protection, founded in 2018 by Tom Ward, who brings approximately 40 years of industry experience in cellular monitoring for water and wastewater applications. The company designs and manufactures its hardware in the United States, with a portfolio that includes the PumpAlarm cellular alarm monitor (power outage, temperature, water level, and 3/16-inch floor water detection alerts), the TextLight outdoor alarm for remotely located control panels and machinery, and the I-Level explosion-proof submersible level transducer launched in December 2025 for municipal wastewater and industrial harsh-environment use. All devices operate on the Verizon cellular network and deliver SMS-based alerts directly to a customer's phone.
The business model combines one-time hardware sales with recurring annual cellular subscription fees ranging from $59.99 to $150 per year depending on plan tier and message volume. Distribution is direct-to-consumer via the pumpalarm.com e-commerce storefront, with free USPS shipping on orders over $300, a 1-year bumper-to-bumper warranty, free phone and email support, and free e-learning courses to support DIY installation. The customer base spans residential property owners (primary segment), commercial property owners, and — via the I-Level product — municipal wastewater and industrial facilities. Service coverage spans the lower 48 states and Hawaii, with Alaska and US territories excluded.
In 2024 (with one source dating the closing to February 21, 2025), Dribot acquired PumpAlarm.com, an Indianapolis-based cellular pump monitoring provider operating since 2013, integrating the brand as a wholly owned subsidiary. The company remains founder-controlled, privately held, and bootstrapped, with no institutional, venture, or private equity funding disclosed in the source data, and a headcount of 11–50 employees.
Dribot firmographics
Firmographics- Name
- Dribot
- Legal name
- DriBot, LLC
- Website
- https://dribot.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dribot (DriBot, LLC) is an Indianapolis-based provider of cellular monitoring hardware — including PumpAlarm, TextLight, and I-Level — for residential, commercial, and municipal/industrial property protection, sold direct-to-consumer via pumpalarm.com on a hardware-plus-annual-subscription model.
- Ownership category
- akta.pro rank
Dribot industry classification
Industry- Product category
- Cellular Property Monitoring Hardware
- NAICS
- Telephone Apparatus Manufacturing (33421), Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Computer Communications Equipment (3576), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- AMI/Smart Meter Communications Networks (RF Mesh, PLC Backhaul, Cellular) (EUADAIAC)
- akta.pro secondary industry
- Private Cellular Networks for Utilities (Private LTE/5G Core, RAN, SIM/eSIM) (EUADAIAF)
Keywords
Where Dribot is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dribot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Cellular Monitoring Hardware Sales: Sale of PumpAlarm and TextLight monitoring devices as one-time hardware purchases. Devices are designed and manufactured in the USA.
- Annual Cellular Subscription: Recurring annual subscription fees for cellular monitoring service. Required for device operation. Plans range from $59.99 to $150 per year depending on messaging limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PumpAlarm Standard Plan - $59.99/year |
| Subscription | Annual | PumpAlarm High Texting Plan - $100.00/year |
| Subscription | Annual | PumpAlarm Extra High Texting Plan - $150.00/year |
| Subscription | Annual | TextLight - $85.00/year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dribot product offering
Product offeringCore offering
Dribot sells cellular-based monitoring hardware (PumpAlarm and TextLight) that sends SMS alerts for power outages, temperature fluctuations, water levels, and floor water detection (as little as 3/16 inch). Devices run on the Verizon network, are designed and manufactured in the USA, are DIY-installed, and require an annual cellular subscription (from $59.99 to $150 per year) for the device to operate.
Product overview
Dribot (DriBot, LLC) operates as a cellular monitoring solutions provider with a portfolio of property protection products. The company acquired PumpAlarm.com in 2024, which has been providing cellular-based residential pump monitoring solutions since 2013. The core product offerings include PumpAlarm (cellular alarm monitor for pumps with power, temperature, water level, and floor water monitoring) and TextLight (outdoor alarm light for remote locations). The I-Level submersible level transducer, launched in December 2025, expands the portfolio into municipal wastewater and industrial applications. All products operate on the Verizon cellular network and require annual subscription fees for cellular service.
Differentiator
Problem solved
Functional benefit
Brands
- PumpAlarm: Cellular alarm monitor for pumps providing power monitoring, temperature monitoring, water level monitoring, and floor water detection with instant alerts.
- TextLight
Products and services
- PumpAlarm Cellular Monitor Cellular alarm monitor that runs on the Verizon network and sends SMS alerts for power outages, temperature fluctuations, water level changes, and floor water detection (as little as 3/16 inch); designed for residential property owners with sump pumps and requires an annual cellular subscription.
- TextLight Outdoor Alarm Outdoor cellular alarm light designed and built in the USA for remotely located control panels and machinery, able to withstand harsh weather and send SMS alerts for power, temperature, water level, and floor water events.
- I-Level Submersible Level Transducer Submersible level transducer for harsh environment municipal wastewater and industrial applications; explosion-proof, stainless-steel construction with industry-standard output signal.
Companies that use Dribot
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Dribot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dribot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VerizoncoreProducts operate on the Verizon cellular network, providing nationwide connectivity for monitoring devices. The partnership enables reliable cellular monitoring during power outages when traditional Wi-Fi systems fail.
Scale indicators2 records
Expansion highlights4 records
Dribot competitors and assessment
Company assessmentEmerging players
- Mopeka Products: Mopeka manufactures cellular- and Bluetooth-enabled tank level sensors for propane, water, and chemicals, comparable to Dribot's I-Level submersible level transducer in industrial/wastewater level monitoring use cases.
- SensorPush: SensorPush makes compact Wi-Fi/Bluetooth temperature and humidity sensors for residential and light commercial use, addressing similar property-monitoring needs but relying on Wi-Fi rather than cellular connectivity.
- Ring (Amazon): Ring offers Wi-Fi-connected flood and water leak sensors with phone notifications; while not cellular-first for sump pump monitoring, it competes for the same homeowner peace-of-mind use cases and could bundle cellular connectivity over time.
- Notion (by Comcast): Notion provides multi-purpose smart home sensors (water leak, temperature, etc.) with hub-based monitoring, addressing adjacent property-monitoring use cases for homeowners similar to PumpAlarm's residential segment.
Direct peers
- PumpSpy: PumpSpy is a direct competitor offering cellular and Wi-Fi sump pump monitoring systems with similar power outage and water level alerting features, targeting the same residential property owner segment as PumpAlarm.
- Sensaphone: Sensaphone provides cellular and phone-based remote monitoring systems for environmental conditions (temperature, water level, power) in industrial, commercial, and remote facility applications, closely overlapping with PumpAlarm and TextLight product functionality.
- BaseStation (Remote Monitoring Solutions): BaseStation offers cellular remote monitoring for pumps, tanks, and equipment with SMS alerting; the closest functional peer to PumpAlarm/TextLight in the industrial pump monitoring space.
Broad incumbents
- Pentair: Pentair is a major sump pump and water treatment manufacturer that has added connectivity/monitoring to its product line, competing with Dribot on integrated pump-plus-monitoring solutions for residential and light commercial customers.
- Zoeller Pump Company: Zoeller is an established US sump and wastewater pump manufacturer that bundles alarm/alert systems with pumps, competing for the same homeowner and commercial installer channels as Dribot's PumpAlarm system.
- SimpliSafe: SimpliSafe is a large home security player using cellular backhaul for monitoring; it represents a broader incumbent that could expand into water leak and sump pump monitoring bundled with security subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dribot social profiles
Digital presenceDribot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dribot leadership team
Management profileNumber of profiles
Profiles1 record
Dribot subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dribot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dribot M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dribot
What does Dribot do?
Dribot sells cellular-based monitoring hardware (PumpAlarm and TextLight) that sends SMS alerts for power outages, temperature fluctuations, water levels, and floor water detection (as little as 3/16 inch). Devices run on the Verizon network, are designed and manufactured in the USA, are DIY-installed, and require an annual cellular subscription (from $59.99 to $150 per year) for the device to operate.
Is Dribot a public or private company?
Dribot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dribot founded?
Dribot was founded in 2018. It employs 11 to 50 people.
Where is Dribot based?
Dribot is headquartered in Indianapolis, United States, in the North America region.
How does Dribot make money?
Two revenue lines are on record. Cellular Monitoring Hardware Sales are the primary driver. The others are annual Cellular Subscription.
Who are Dribot's main competitors?
Emerging players on record are Mopeka Products, SensorPush, Ring (Amazon) and Notion (by Comcast). Direct peers are PumpSpy, Sensaphone and BaseStation (Remote Monitoring Solutions). Broad incumbents are Pentair, Zoeller Pump Company and SimpliSafe.
Does Dribot have an API?
No public API is recorded for Dribot.
What industry is Dribot in?
Dribot's product category is Cellular Property Monitoring Hardware. Its primary akta.pro industry code is EUADAIAC, AMI/Smart Meter Communications Networks (RF Mesh, PLC Backhaul, Cellular), with a secondary code of EUADAIAF, Private Cellular Networks for Utilities (Private LTE/5G Core, RAN, SIM/eSIM). Its NAICS code is 33421 and its SIC code is 3576.