Anglia DNA
AttoLife is an independent UKAS-accredited UK laboratory offering DNA relationship testing and drug/alcohol toxicology services to local authorities, solicitors, workplaces, and private individuals, with court-approved reporting and Home Office and Ministry of Justice approvals.
- Company typePrivate
- Founded-
- HeadquartersNorwich, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Anglia DNA does
AttoLife is an independent UK laboratory specializing in DNA relationship testing and toxicological analysis for court-directed and private purposes. Its core portfolio covers DNA relationship testing (paternity, maternity, wider familial connections, immigration) and drug and alcohol testing using hair, nail, blood, and continuous remote alcohol monitoring samples, supported by court-standard expert witness reporting. The company holds UKAS accreditation (number 2699) for DNA and toxicological testing, Home Office approval for immigration DNA collection from overseas, and Ministry of Justice approval for legal DNA testing — credentials that enable admissibility in UK legal proceedings.
AttoLife operates from a single laboratory at Scottow Enterprise Park in Norfolk and sells primarily through a sales-led direct model: customers request quotes via the website, phone, or email. The four target segments are local authorities (family law cases), solicitors and legal professionals (court-directed testing and expert witness services), workplaces (drug and alcohol compliance), and private individuals (peace-of-mind DNA testing). The marketing mix is modest — a website with quote capture, LinkedIn presence, blog content on DNA and toxicology, an A-Z drug dictionary, and free CPD webinars aimed at legal and healthcare professionals.
The revenue model is dominated by one-time testing fees across a broad menu of discrete tests, supplemented by professional services revenue from expert witness reporting and a subscription-like recurring revenue stream from SCRAM continuous alcohol monitoring. The company does not disclose pricing publicly. AttoLife Limited is registered in England and Wales (Company No. 05061695); no parent company, subsidiaries, funding rounds, or management team details are disclosed in the available materials.
Anglia DNA firmographics
Firmographics- Name
- Anglia DNA
- Legal name
- AttoLife Limited
- Website
- https://angliadna.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AttoLife is an independent UKAS-accredited UK laboratory offering DNA relationship testing and drug/alcohol toxicology services to local authorities, solicitors, workplaces, and private individuals, with court-approved reporting and Home Office and Ministry of Justice approvals.
- Ownership category
- akta.pro rank
Anglia DNA industry classification
Industry- Product category
- Forensic DNA and Toxicology Testing Services
- NAICS
- Medical and Diagnostic Laboratories (6215), Medical Laboratories (621511)
- SIC
- Services-Medical Laboratories (8071), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Genetic & Prenatal Testing Laboratories (HLAFAMAH)
- akta.pro secondary industry
- Drug & Alcohol Testing Coordination (BPACALAE)
Keywords
Where Anglia DNA is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Anglia DNA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- DNA Testing Services: One-time DNA relationship testing services including legal DNA tests, peace-of-mind DNA tests, maternity/paternity testing, immigration DNA testing, and wider relationship DNA testing
- Drug and Alcohol Testing Services: Toxicological testing services including hair drug tests, nail drug tests, hair alcohol tests, blood alcohol biomarker testing, and SCRAM continuous monitoring
- Expert Witness Services: Court-standard expert witness reporting for legal cases requiring scientific testimony
- International DNA Collection: Home Office approved DNA collection services from overseas locations for immigration cases
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Anglia DNA product offering
Product offeringCore offering
AttoLife operates a UKAS-accredited laboratory (accreditation number 2699) providing DNA relationship testing and toxicological (drug and alcohol) testing services using hair, nail, and blood samples. The company delivers legal/court-approved DNA tests (maternity, paternity, wider familial connections, immigration), peace-of-mind DNA tests, a range of toxicology tests, Secure Continuous Remote Alcohol Monitoring (SCRAM), and court-standard expert witness reporting for legal proceedings.
Product overview
AttoLife is an independent UK laboratory offering a unified portfolio of scientific testing services, specializing in DNA relationship testing and toxicological analysis (drug and alcohol testing). The core offering consists of hair, nail, and blood-based drug and alcohol tests alongside legal and peace-of-mind DNA testing services. These products are differentiated by regulatory approval status: legal/court-approved tests carry Ministry of Justice, Home Office, or UKAS accreditation for use in legal proceedings, immigration cases, and workplace compliance, while peace-of-mind tests serve private individuals without legal requirements. Expert witness reporting and international DNA collection services complement the testing portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Drug Test
Companies that use Anglia DNA
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Anglia DNA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Anglia DNA partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Anglia DNA competitors and assessment
Company assessmentDirect peers
- EasyDNA: International DNA testing provider with UK operations covering paternity, relationship, and immigration testing. Comparable to AttoLife's peace-of-mind and immigration DNA services.
- Lextox: UK laboratory specialising in DNA and drug testing for legal proceedings, including family law and workplace testing. Overlaps directly with AttoLife's solicitor and legal customer segments.
- AlphaBiolabs: UK-based accredited laboratory offering DNA paternity, drug, and alcohol testing for legal and personal use, with court-approved reporting. Closest direct competitor to AttoLife by service mix and customer segments.
- MedScreen: UK provider of workplace drug and alcohol testing services. Competes with AttoLife's workplace vertical on hair, urine, and blood-based testing programs.
- DNA Diagnostics Centre (DDC): UK-based DNA relationship testing provider serving legal, immigration, and peace-of-mind customers. Directly competes with AttoLife's DNA testing services including paternity and immigration cases.
- Cellmark Forensic Services: UK forensic DNA testing provider handling legal and court-directed cases. Comparable to AttoLife's legal DNA testing business and expert witness adjacency.
Emerging players
- 23andMe: Consumer-focused DNA testing company. While not a forensic or legal lab, it represents the broader consumer DNA testing category that competes for peace-of-mind DNA demand.
Broad incumbents
- Randox Testing Services: Major toxicology and workplace drug/alcohol testing provider in the UK and Ireland. Directly comparable for the workplace substance testing segment.
- Eurofins Forensic Services: Broad forensic and clinical laboratory group with UK operations covering drug, alcohol, and DNA testing. A larger incumbent with overlapping capabilities and broader geographic reach.
- LGC Group (National Measurement Laboratory): Large UK life sciences measurement and forensic laboratory services group. Offers DNA and toxicology testing as part of a wider portfolio, competing with AttoLife in regulated testing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Anglia DNA social profiles
Digital presenceAnglia DNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anglia DNA leadership team
Management profileNumber of profiles
Anglia DNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anglia DNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anglia DNA
What does Anglia DNA do?
AttoLife operates a UKAS-accredited laboratory (accreditation number 2699) providing DNA relationship testing and toxicological (drug and alcohol) testing services using hair, nail, and blood samples. The company delivers legal/court-approved DNA tests (maternity, paternity, wider familial connections, immigration), peace-of-mind DNA tests, a range of toxicology tests, Secure Continuous Remote Alcohol Monitoring (SCRAM), and court-standard expert witness reporting for legal proceedings.
Is Anglia DNA a public or private company?
Anglia DNA is a private company. It is classified as unknown and is currently operating.
When was Anglia DNA founded?
Anglia DNA was founded in -1. It employs 51 to 100 people.
Where is Anglia DNA based?
Anglia DNA is headquartered in Norwich, United Kingdom, in the Europe region.
How does Anglia DNA make money?
Four revenue lines are on record. DNA Testing Services are the primary driver. The others are drug and Alcohol Testing Services, expert Witness Services and international DNA Collection.
Who are Anglia DNA's main competitors?
Direct peers on record are EasyDNA, Lextox, AlphaBiolabs, MedScreen, DNA Diagnostics Centre (DDC) and Cellmark Forensic Services. 23andMe is listed as an emerging player. Broad incumbents are Randox Testing Services, Eurofins Forensic Services and LGC Group (National Measurement Laboratory).
Does Anglia DNA have an API?
No public API is recorded for Anglia DNA.
What industry is Anglia DNA in?
Anglia DNA's product category is Forensic DNA and Toxicology Testing Services. Its primary akta.pro industry code is HLAFAMAH, Genetic & Prenatal Testing Laboratories, with a secondary code of BPACALAE, Drug & Alcohol Testing Coordination. Its NAICS code is 6215 and its SIC code is 8071.