Sanderson Farms
Sanderson Farms, founded in 1947 and now operating under the Wayne-Sanderson Farms corporate group, is a US-based vertically integrated poultry producer selling fresh, never frozen chicken products through nationwide retail grocery stores under the Good, Honest Chicken brand.
- Company typePrivate
- Founded1947
- HeadquartersLaurel, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Sanderson Farms firmographics
Firmographics- Name
- Sanderson Farms
- Legal name
- Sanderson Farms, LLC
- Website
- https://sandersonfarms.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sanderson Farms, founded in 1947 and now operating under the Wayne-Sanderson Farms corporate group, is a US-based vertically integrated poultry producer selling fresh, never frozen chicken products through nationwide retail grocery stores under the Good, Honest Chicken brand.
- Ownership category
- akta.pro rank
Sanderson Farms industry classification
Industry- Product category
- Poultry Processing
- NAICS
- Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320)
- SIC
- Poultry Slaughtering And Processing (2015)
- akta.pro primary industry
- Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)
- akta.pro secondary industry
- Poultry Processing & Packing (AFAKALAC)
Keywords
Where Sanderson Farms is headquartered
LocationHeadquarters
- HQ city
- Laurel
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sanderson Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Chicken Product Sales: Sanderson Farms generates revenue through the sale of fresh, never frozen chicken products distributed via retail grocery stores across the United States. Products include chicken breasts, thighs, drumsticks, wings, and whole chickens sold under the Sanderson Farms brand.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Sanderson Farms product offering
Product offeringCore offering
Sanderson Farms produces and sells 100% natural, fresh (never frozen) chicken products under the 'Good, Honest Chicken®' brand through retail grocery stores across the United States. Its vertically integrated US-based operations handle chicken raising, feeding, and processing entirely domestically, with products spanning breasts, thighs, drumsticks, wings, and whole birds sold in family- and 7-piece retail pack sizes.
Product overview
Sanderson Farms is a poultry company offering 100% natural chicken products under the 'Good, Honest Chicken' brand. The product portfolio centers on fresh, never frozen chicken sold across five main cut categories: Breasts (including boneless skinless breast fillets with rib meat, premium breast fillets, and tenderloins), Legs (drumsticks), Thighs (bone-in skin-on and boneless skinless fillets), Wings (party wings), and Whole birds. Specialty product lines include 97% Fat Free, 99% Fat Free, Premium-Trimmed, and Thinly Sliced variants. Products are sold primarily through retail grocery channels under various pack sizes (7P, 25D, 6P) to serve both everyday family cooking and special occasion needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Boneless Skinless Chicken Thigh Fillets (25D)
Quantifiable outcome
- 4oz cooked chicken breast provides 25g of protein
Companies that use Sanderson Farms
Customer profileSegments2 records
Ideal customer profiles2 records
Sanderson Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Sanderson Farms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Southeastern Conference (SEC)coreWayne-Sanderson Farms became the Official Chicken Sponsor of the SEC in August 2025. This sponsorship connects two Southern icons dedicated to making game days unforgettable. The partnership includes game day chicken recipes, entertaining campaign content, tailgating tips, and SEC Championship sweepstakes for fans.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sanderson Farms competitors and assessment
Company assessmentDirect peers
- Koch Foods: Koch Foods is a large privately held US poultry processor supplying retail and foodservice with fresh and further-processed chicken — comparable to Sanderson Farms in production scale, channel mix, and brand-led positioning.
- Pilgrim's Pride: Pilgrim's Pride is one of the largest US broiler processors, selling fresh and prepared chicken through retail and foodservice — directly comparable to Sanderson Farms' vertically integrated poultry business and CPG brand model.
- Foster Farms: Foster Farms is a West-Coast-anchored, vertically integrated poultry processor with strong regional brand equity — directly comparable as a regional CPG poultry brand competing in retail fresh-chicken sets.
- Mountaire Farms: Mountaire Farms is a privately held, vertically integrated US poultry producer serving retail and foodservice with fresh and frozen chicken; comparable scale and channel mix to Sanderson Farms.
- Perdue Farms: Perdue Farms is a vertically integrated poultry producer and processor with a premium brand identity around antibiotic-free, no-byproduct feed, and humanely raised claims — closely overlapping Sanderson Farms' 100% natural, cage-free positioning.
Regional players
- House of Raeford: House of Raeford is a Southeastern US poultry processor with vertically integrated farming and processing — a closely comparable regional peer serving the same grocery and foodservice customers as Sanderson Farms.
- Fieldale Farms: Fieldale Farms is a vertically integrated, Georgia-based poultry producer and processor supplying fresh chicken across the Southeastern US — directly comparable as a regional integrated competitor in the same geography and channels as Sanderson Farms.
Broad incumbents
- Tyson Foods: Tyson Foods is the largest US chicken processor with national retail distribution across multiple protein categories; a broad incumbent whose fresh chicken portfolio, including the Tyson brand, competes head-on with Sanderson Farms at the meat case.
Emerging players
- Empire Kosher: Empire Kosher is a kosher and organic poultry brand sold through retail — overlapping with Sanderson Farms on the all-natural, lifestyle-positioned fresh-chicken brand category but with a niche religious/organic overlay.
- Springer Mountain Farms: Springer Mountain Farms is a smaller regional poultry brand with antibiotic-free, animal-welfare-forward positioning — comparable to Sanderson Farms as a natural/premium CPG chicken brand targeting health-conscious retail consumers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sanderson Farms social profiles
Digital presenceSanderson Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanderson Farms leadership team
Management profileNumber of profiles
Sanderson Farms subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sanderson Farms funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanderson Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanderson Farms
What does Sanderson Farms do?
Sanderson Farms produces and sells 100% natural, fresh (never frozen) chicken products under the 'Good, Honest Chicken®' brand through retail grocery stores across the United States. Its vertically integrated US-based operations handle chicken raising, feeding, and processing entirely domestically, with products spanning breasts, thighs, drumsticks, wings, and whole birds sold in family- and 7-piece retail pack sizes.
Is Sanderson Farms a public or private company?
Sanderson Farms is a private company. It is classified as corporate owned and is currently operating.
When was Sanderson Farms founded?
Sanderson Farms was founded in 1947. It employs 5,001 to 10,000 people.
Where is Sanderson Farms based?
Sanderson Farms is headquartered in Laurel, United States, in the North America region.
How does Sanderson Farms make money?
One revenue line is on record: chicken Product Sales.
Who are Sanderson Farms's main competitors?
Direct peers on record are Koch Foods, Pilgrim's Pride, Foster Farms, Mountaire Farms and Perdue Farms. Regional players are House of Raeford and Fieldale Farms. Tyson Foods is listed as a broad incumbent. Emerging players are Empire Kosher and Springer Mountain Farms.
Does Sanderson Farms have an API?
No public API is recorded for Sanderson Farms.
What industry is Sanderson Farms in?
Sanderson Farms's product category is Poultry Processing. Its primary akta.pro industry code is AFANACAI, Broiler Processing (Whole Bird, Parts, Further Processing), with a secondary code of AFAKALAC, Poultry Processing & Packing. Its NAICS code is 311615 and its SIC code is 2015.