USG

What USG does

USG (ПАТ «СК «УСГ», full corporate name Private Joint-Stock Company «Insurance Company «USG») is a Ukrainian licensed insurer founded on April 24, 2000 and headquartered in Kyiv. Since 2008 it has operated as a wholly owned subsidiary of Vienna Insurance Group (VIG), the #1 insurance group in Austria and Central/Eastern Europe, with 100% foreign capital. The company underwrites a multi-line retail and corporate insurance book including voluntary auto (CASCO), mandatory civil liability (OSCPV), international Green Card motor liability valid across 44 countries, travel/tourism, property (including the inspection-free City Express program and mortgage cover), weapon liability, and personal accident insurance, plus enterprise lines covering transport fleets, real estate, personnel, and professional/general liability.

Distribution runs through a hybrid omnichannel model: more than 80 physical divisions across Ukrainian cities (including multiple Kyiv sales departments, regional directorates in Sumy, Kharkiv, Kherson, and Mykolaiv, plus Boryspil), a toll-free and local-rate contact center, a full self-service digital storefront at usg.ua, My USG iOS and Android applications, a web personal cabinet, and payment processing via the Portmone platform. Operational support — including claims and medical assistance hotlines — operates alongside underwriting.

USG ranks within the top 10 Ukrainian insurers by key financial indicators, captured more than 40% of Green Card policies bought by Ukrainian drivers in 2022, and benefits from an A+ S&P rated reinsurance program through VIG Re. The company is regulated by the National Bank of Ukraine, is a member of the Motor (Transport) Insurance Bureau of Ukraine, and is registered with the National Securities and Stock Market Commission (НКЦПФР) as a ПАТ with periodic issuer disclosures. Revenue, GWP, and per-line premium splits are not publicly disclosed in the source material.

Name

USG

Legal name

Приватне акціонерне товариство «Страхова компанія «УСГ»

Website

https://usg.ua

Company type

Public

Founded year

2000

Operating status

Operating

Short description

USG (ПАТ «СК «УСГ») is a Kyiv-headquartered Ukrainian licensed insurer and wholly owned subsidiary of Vienna Insurance Group, underwriting auto (CASCO, OSCPV, Green Card), property, travel, weapon, accident, and corporate liability insurance for individuals and businesses across more than 80 branches and a full digital storefront.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Auto insurance products
• Property insurance coverage
• Travel insurance policies
• Corporate insurance solutions
• Personal accident insurance

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Auto Insurance: Comprehensive auto insurance products including CASCO, Green Card (international), and mandatory civil liability insurance (OSCPV). Premiums collected from individual and corporate vehicle owners.
2. Property Insurance: Real estate and property insurance covering residential apartments, houses, and commercial properties. Includes mortgage insurance, owner liability, and City Express quick enrollment product.
3. Travel Insurance: Tourism insurance for international travel covering medical expenses up to 75,000 EUR/USD, baggage, and accident coverage.
4. Weapon Insurance: Specialized insurance for weapon owners required for weapon registration, covering liability and accidents. Three-tier pricing (Standard, Optimum, Premium) for 3-year terms.
5. Accident Insurance: Personal accident insurance covering transport accidents and general accident coverage with disability and death benefits.
6. Business/Corporate Insurance: Enterprise coverage including transport fleet insurance, real estate, personnel (medical, accident, travel), and various liability insurance types.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

USG is a licensed Ukrainian insurance company that sells a broad portfolio of insurance policies to individuals and businesses, including auto (CASCO, mandatory civil liability, Green Card), property, travel, weapon, and accident coverage for individuals, plus transport, real estate, personnel, and liability coverage for corporate clients. Policies can be purchased online through the website, personal cabinet, or mobile app, or through 80+ branches and a contact center across Ukraine. USG operates as a wholly-owned subsidiary of Vienna Insurance Group (VIG) and reinsures major risks through VIG Re.

Product overview

USG is a Ukrainian insurance company (PrAT "Strakhova Kompaniya "USG") offering a comprehensive portfolio of insurance products as part of Vienna Insurance Group. The product portfolio includes auto insurance products (КАСКО, Автоцивілка, Зелена картка), travel/tourism insurance, property insurance (including express and mortgage products), weapon insurance, and accident insurance. For business clients, USG offers transport, real estate, personnel, and liability insurance solutions. The company also provides a mobile app (My USG) for policy management. Products are available for both individual (retail) and corporate (business) customers through a network of 80+ branches across Ukraine.

Differentiator

Problem solved

Functional benefit

Brands

• Міський експрес: Express property insurance program for apartments and houses without property inspection, featuring multiple coverage tiers from Economy to Premium.
• Vienna Insurance Group

Products and services

• CASCO Auto Insurance (КАСКО)

Quantifiable outcome

• Over 40% market share in Green Card insurance for Ukrainian drivers in 2022
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Vienna Insurance Group (VIG)flagshipStrategic or Co-development Partner · 1 January 2008USG became a full member of Vienna Insurance Group in 2008. VIG is the #1 insurance group in Austria and Central/Eastern Europe, operating approximately 50 companies in 30 countries with over 25,000 employees and serving 22+ million customers. USG operates under VIG standards for reinsurance and operational excellence.
• VIG RecoreStrategic or Co-development PartnerVIG Re is the reinsurance partner of USG, registered in Czech Republic. VIG Re has a financial stability rating of A+ from Standard & Poor's. The reinsurance program covers major insurance classes including property, construction, automotive, cargo, liability, and accident insurance with significant coverage limits.
• Motor (Transport) Insurance Bureau of UkrainecoreStrategic or Co-development PartnerUSG is a full member of the Motor (Transport) Insurance Bureau of Ukraine, which is essential for issuing Green Card international insurance policies and mandatory civil liability insurance. The Bureau guarantees policy fulfillment.
• National Bank of UkrainecoreStrategic or Co-development PartnerUSG is regulated by the National Bank of Ukraine and holds licenses registered under NBU supervision. The company is also a signatory to the Charter on Financial Inclusion and Reintegration of Veterans initiated by the National Bank of Ukraine and EBRD.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Regional players

• PZU: Poland's largest insurer with significant CEE presence and a multi-line P&C portfolio spanning auto, property, and corporate lines. PZU is a comparable CEE-focused carrier that benchmarks against VIG/USG in scale and product breadth.

Direct peers

• TAS Insurance Group: Large Ukrainian insurance group providing motor, property, and corporate P&C coverage. TAS competes head-to-head with USG in auto insurance, property insurance, and corporate lines within Ukraine.
• INGO Ukraine: Established Ukrainian insurer with a multi-line P&C portfolio spanning auto, property, corporate, and aviation risks. INGO is a domestic peer that contests the same Ukrainian retail and corporate customers as USG.
• ARX Insurance: One of the leading Ukrainian P&C insurers offering auto (CASCO, OSCPV), property, travel, and accident insurance to retail and corporate clients. Directly competes with USG across the same product categories in the Ukrainian market.
• UNIQA Insurance Group: Austrian-headquartered insurer with substantial CEE operations including a Ukrainian subsidiary. UNIQA mirrors USG's positioning as a CEE-focused, Austrian-affiliated multi-line P&C carrier serving individuals and corporates in Ukraine.
• Alfa Insurance Ukraine: Ukrainian insurer (part of Alfa Group) offering a comparable multi-line P&C product mix including auto, property, and corporate coverage. A direct domestic competitor to USG in the Ukrainian insurance market.

Broad incumbents

• Generali: Global insurer with substantial CEE operations, providing multi-line P&C coverage to retail and corporate customers. Comparable to VIG/USG as a Western European incumbent leveraging CEE distribution and product breadth.
• Vienna Insurance Group (VIG): USG's Austrian parent and the #1 insurance group in Austria and CEE, operating ~50 companies across 30 countries. Comparable as a CEE-focused multi-line carrier with overlapping product set and customer profiles.
• AXA Ukraine: Ukrainian subsidiary of global insurer AXA, offering P&C and personal lines. Overlaps with USG on auto, property, and travel insurance for retail customers, while bringing broader international capacity.
• Allianz Ukraine: Subsidiary of global insurance giant Allianz, operating in Ukraine with a broad P&C and life portfolio. Larger international incumbent with overlapping auto, property, and corporate offerings to USG's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/USGinsurance
• Instagraminstagram.com/usginsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USG