COOB+

What COOB+ does

Grupo Coobrastur, doing business as COOB+, operates a credentialed hotel subscription and loyalty platform headquartered in Canela, Brazil, founded in 1988 and employing between 101 and 250 people. The company's core function is to connect Brazilian hotels and hoteliers (hoteleiros) with end travelers through a two-sided model: a B2B portal — the Portal do Hotel at coobmais.com.br — that restricts access to credentialed hotel partners, and a B2C-facing travel portal that reaches travelers directly. Hotels must register through a dedicated credentialing flow (registro.grupocoobrastur.com.br) and authenticate via the LoginPortal, with support routed through [email protected].

The product surface extends beyond a single point solution. The Coob brand serves as a loyalty program for hotels and travel rewards, while sub-brands Viajar Faz Bem, Meridien, and Banstur round out a multi-brand travel and hospitality portfolio under the Grupo Coobrastur parent. Underlying technology is described as a digital hotel portal and travel booking platform, with no proprietary features, patents, integrations, AI modalities, or AI capability types disclosed in the source materials. No API, SDK, or MCP documentation is published.

The revenue model is a subscription/recurring structure tied to the Hotel Partner Portal Services offering: hotels pay for credentialed access to the partner network and portal management tools. Pricing is not publicly disclosed and is described as quote-based. Distribution runs through the CoobMais Hotel Portal as a direct channel targeting SMB and individual consumers within Brazil; no international geographic footprint is asserted, and no awards, patents, named customers, or social-media footprint were found in the input.

Name

COOB+

Legal name

Grupo Coobrastur

Website

https://coobmais.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Coobrastur (COOB+) operates a credentialed hotel subscription and loyalty platform serving Brazilian hoteliers and travelers through a B2B partner portal and a B2C travel marketplace under brands including Coob, Meridien, Banstur, and Viajar Faz Bem.

Ownership category

akta.pro rank

Product category

Hospitality & Travel Loyalty Platform

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hotel subscription services
• Hospitality loyalty programs
• Hotel partner network
• Travel booking portal
• Hotel credentialing platform

Headquarters

HQ city

Canela

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hotel Partner Portal Services: Provides exclusive portal access and services to credentialed hotel partners through the CoobMais platform, suggesting a B2B service revenue model.

Go-to-market motion1 record

Distribution channels1 record

Core offering

COOB+ (Grupo Coobrastur) operates an online hospitality platform that connects credentialed hotel partners with travelers. The company runs the Coob loyalty program and the Portal do Hotel, an exclusive B2B portal for hoteliers to manage credentials and access partner services. The ecosystem also includes sub-brands Viajar Faz Bem (travel), Meridien, and Banstur (hotel brands), with a centralized LoginPortal for both hoteliers and travelers.

Product overview

Grupo Coobrastur operates a unified hospitality and loyalty platform consisting of the Coob loyalty program as the core offering, supported by the Portal do Hotel for B2B hotel management access. The ecosystem includes sub-brands Viajar Faz Bem (travel), Meridien, and Banstur (hotel brands), with a centralized LoginPortal providing authentication for both hoteliers and travelers.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Expedia Group: Global OTA with Brazilian-facing hotel inventory; comparable in operating a two-sided hotel/traveller marketplace with loyalty mechanics (Expedia One Key).
• HURB (Hotel Urbano): Brazilian-born OTA focused on negotiated hotel deals and travel packages; closest direct analog to COOB+'s subscription/discount-oriented hotel model in the same domestic market.
• Despegar / Decolar.com: Largest Latin American online travel agency, with Decolar.com.br its Brazilian storefront; directly comparable on geography (Brazil), customer (Brazilian travellers and hoteliers), and core offering (hotel booking + travel packages).
• Trip.com Group: Global OTA operating across multiple LatAm-adjacent markets; relevant as a same-business-model peer whose hotel and loyalty products could enter Brazil through partnerships or M&A.
• Booking.com (Booking Holdings): Global leader in online hotel reservations; competes directly with COOB+ for Brazilian hotel booking demand and serves as the most obvious marketplace alternative to a credentialed hotel network.
• CVC Viagens: Largest Brazilian travel agency with packaged hotel and tour offerings; competes for the same Brazilian leisure traveller wallet share via bundled, membership-driven deals.

Emerging players

• Zarpo: Brazilian online travel club focused on negotiated hotel and resort deals; competes in the same Brazilian membership/discount club niche COOB+ operates in.

Broad incumbents

• Accor ALL (Accor Live Limitless): European-rooted global hotel chain with an active subscription/loyalty programme; relevant incumbent peer with meaningful Brazilian and Latin American presence.
• Marriott Bonvoy: Global hotel-chain-anchored loyalty program; comparable as a subscription-style guest loyalty layer, but owned by a much larger lodging incumbent with global reach.
• Hilton Honors: Loyalty subscription program tied to a major global hotel portfolio; benchmark for what a mature hotel-anchored subscription/loyalty product looks like at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/coobmais
• LinkedInlinkedin.com/company/coobmaisviagens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOB+