Istad Kraft
Istad Kraft is a privately held Norwegian electricity retailer and hydropower developer headquartered in Molde, serving residential, business, and housing-cooperative customers across Norway (primarily NO3) with spot and fixed-price electricity contracts, EV chargers, heat pumps, alarms, and real-time energy monitoring tools.
- Company typePrivate
- Founded1918
- HeadquartersMolde, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Istad Kraft does
Istad Kraft AS is a privately held Norwegian electricity retailer and emerging producer headquartered in Molde, founded in 1918 and operating primarily in the NO3 (Midt-Norge / Møre og Romsdal) price area, with national reach enabled by billing partnerships with five grid operators. The company sells spot-price and fixed-price electricity contracts (Istad Spot, Istad Lokal, Istad Web pris, Istad Fast 1–3 years, Istad Ung, Hjemkraft Spot, Wattever Energi) to residential, business, and housing-cooperative customers, and complements electricity supply with a hardware portfolio of EV chargers (DEFA Power, DEFA Solid, Zaptec Go), heat pumps (General Råtassen, Vinterkongen, Gulvmodellen, Budsjettmodellen), and Elotec Ajax fire/burglar alarms — all financeable over five years at 8.8% interest through the customer's electricity bill.
The company's technical stack is anchored by the Istad-appen mobile app and "Min side" customer portal for real-time consumption tracking, hourly Nord Pool spot pricing, grid fee display, and smart EV charging. The Istad Sanntidsmåler real-time meter and Istad Effektkontroll (mTouch Energy) power-control device feed consumption telemetry into the customer interface, while the Energinet tool provides B2B energy monitoring with operational-hour and peak-performance analytics for enterprise customers such as Molde Fotballklubb, Nordic Halibut, and Oskar Sylte Mineralvannsfabrikk. Electricity procurement is sourced from the Nord Pool power exchange.
Revenue is generated through per-kWh consumption markups (4.92–7.99 øre/kWh depending on contract), monthly fixed fees (kr 0–59), and hardware sales/installations, with a certified administration role for the Norwegian government's Norgespris subsidy scheme running through 31 December 2026. In 2025, Istad Kraft announced a joint development with TrønderEnergi of the Nedre Driva hydropower project (400 MW, 1.1 TWh/yr, 5–6 billion NOK cost), which would substantially expand its generation footprint and supply 70,000 households. The company operates with 11–50 employees and is privately held under Norwegian law as an Aksjeselskap.
Istad Kraft firmographics
Firmographics- Name
- Istad Kraft
- Legal name
- Istad Kraft AS
- Website
- https://istadkraft.no
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Istad Kraft is a privately held Norwegian electricity retailer and hydropower developer headquartered in Molde, serving residential, business, and housing-cooperative customers across Norway (primarily NO3) with spot and fixed-price electricity contracts, EV chargers, heat pumps, alarms, and real-time energy monitoring tools.
- Ownership category
- akta.pro rank
Where Istad Kraft is headquartered
LocationHeadquarters
- HQ city
- Molde
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Istad Kraft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Electricity Sales: Istad Kraft generates revenue primarily through electricity sales contracts. They offer multiple contract types: spot-price agreements (varying with Nord Pool market prices plus markup) and fixed-price agreements (1-3 year terms). Revenue is based on per-kWh consumption plus monthly fixed fees.
- Product Sales: Sale of related energy products including heat pumps (varmepumper), EV chargers (elbilladere), fire and burglar alarms, and smart home devices. Products can be purchased outright or paid off over 5 years through the electricity bill.
- Norgespris Government Subsidy Administration: As a certified electricity provider, Istad Kraft administers the government's Norgespris subsidy scheme where the state covers the difference when spot prices exceed 50 øre/kWh for qualifying households.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Istad Spot - Standard time-based spot pricing |
| Usage-based | Monthly | Istad Lokal - Local spot pricing for customers with annual consumption up to 40,000 kWh |
| Usage-based | Monthly | Istad Web pris - Web-based pricing requiring e-faktura |
| Usage-based | Monthly | Istad Ung - Youth plan for customers under 30 |
| Usage-based | Monthly | Istad Mobo Spot - For Mobo members |
| Subscription | Annual | Istad Fast 1 år - Fixed price 1 year (NO3 only) |
| Subscription | Multi-year contract | Istad Fast 2 år - Fixed price 2 years (NO3 only) |
| Subscription | Multi-year contract | Istad Fast 3 år - Fixed price 3 years (NO3 only) |
| Usage-based | Monthly | Hjemkraft Spot - Cooperative housing members in Oslo, Bergen, Kristiansand, Lillestrøm |
| Unit Pricing | Monthly | General Vinterkongen 5 varmepumpe (heat pump) |
| Unit Pricing | Monthly | General Råtassen varmepumpe (heat pump) |
| Unit Pricing | Monthly | DEFA Power EV charger |
| Unit Pricing | Monthly | DEFA Solid EV charger |
| Subscription | Monthly | Istad Sanntidsmåler (Real-time meter) |
| Unit Pricing | Monthly | Istad Effektkontroll (Power control) |
| Unit Pricing | Monthly | Fire and burglar alarm starter package (Elotec Ajax) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Istad Kraft product offering
Product offeringCore offering
Istad Kraft AS is a Norwegian electricity retailer that sells electricity supply contracts (spot-price and fixed-price) to residential, business, and housing cooperative customers in Midt-Norge and selected areas nationwide. Its portfolio extends to related hardware products — heat pumps, EV chargers, real-time electricity meters, power-control devices, and fire/burglar alarm systems — financed over 5 years through the electricity bill, plus the Energinet energy-monitoring tool for business customers and administration of the government's Norgespris subsidy scheme.
Product overview
Istad Kraft is a Norwegian electricity utility company headquartered in Molde (NO3/Midt-Norge) offering a portfolio of electricity supply contracts and energy-related products. Its core products are spot price contracts (Istad Spot, Istad Lokal, Istad Web pris, Istad Mobo Spot, Istad Ung, Hjemkraft Spot, Wattever Energi) and fixed-price contracts (Istad Fast), with a plus-customer variant (Istad Spotpris plusskunde) for prosumers with solar panels. These electricity contracts are complemented by a suite of energy management and smart home products: the Istad Sanntidsmåler (real-time meter) and Istad Effektkontroll (mTouch Energy power control) for consumption monitoring; DEFA Power, DEFA Solid, and Zaptec Go smart EV chargers; and General Råtassen, General Vinterkongen, General Gulvmodellen, and General Budsjettmodellen heat pumps — all offered with installation and payment via electricity bill. Security products include Elotec Ajax fire and burglar alarm systems connected to local fire services. The Istad-appen provides a unified mobile interface for consumption tracking, price forecasting, and smart device control, while the government Norgespris subsidy scheme integrates alongside the regular electricity contracts. The company also offers business solutions including Energinet energy monitoring and district heating (fjernvarme).
Differentiator
Problem solved
Functional benefit
Products and services
- Istad Spot Standard time-based spot-price electricity contract priced hourly from Nord Pool, with a 7.99 øre/kWh markup and a 49 kr/month fixed fee; intended for Norwegian residential customers using e-faktura.
- Istad Lokal Local spot-price electricity contract for private customers with annual consumption up to 40,000 kWh, with a 5.99 øre/kWh markup and a 2 kr/day fixed fee.
- Istad Web pris Spot-price electricity contract for e-faktura customers with annual consumption up to 40,000 kWh, with a 4.95 øre/kWh markup and a 39 kr/month fixed fee.
- Istad Ung Youth electricity contract for customers under 30 years old with no fixed fee for the first 6 months, then 29 kr/month, and a 4.95 øre/kWh markup on spot pricing.
- Istad Mobo Spot Spot-price electricity contract for Mobo members with annual consumption up to 40,000 kWh, with a 5.99 øre/kWh markup, a 2 kr/day fixed fee, and a requirement for the app and hourly meter.
- Istad Fast Fixed-price electricity contract available in 1, 2, or 3 year terms at a locked rate, available only in price area NO3 (Midt-Norge) for customers with annual consumption up to 40,000 kWh; prices from 96.90 to 109.90 øre/kWh with a 39 kr/month fixed fee.
- Hjemkraft Spot Spot-price electricity contract for residential customers and housing cooperatives in Oslo, Bergen, Kristiansand, and Lillestrøm, with a 4.92 øre/kWh markup and a 59 kr/month fixed fee.
- Wattever Energi Spot-price electricity contract available exclusively via the Wattever app for private customers with annual consumption up to 40,000 kWh, with a 39 kr/month fee and a 5.89 øre/kWh markup.
- Istad Spotpris plusskunde Spot-price electricity contract for prosumers that also settles excess electricity from the customer's own production (e.g., solar panels) at the spot price.
- Istad Sanntidsmåler (Real-time Meter) Real-time smart electricity meter letting customers see their current electricity consumption at any moment; priced at 99 kr/month for the first year and 59 kr/month thereafter.
- Istad Effektkontroll (mTouch Energy) Power-control solution (mTouch Energy) that lowers simultaneous electricity consumption and reduces the customer's electricity bill; one-time purchase from 6,490 kr.
- DEFA Power EV Charger Smart home EV charger with an integrated 6-meter cable, up to 22 kW charging, WiFi/4G/LAN connectivity and OCPP 2.0.1 support, paired with the PowerSmart app for spot-price-optimized charging; from 329 kr/month financed over 5 years.
- DEFA Solid EV Charger Solid and practical home EV charger with a fixed 6-meter cable, up to 4.6 kW charging, and an Eco Mode for cheapest-period charging; from 246 kr/month financed over 5 years.
- Zaptec Go Sort EV Charger Compact and lightweight (1.3 kg) smart EV charger without a fixed cable, compatible with all electric and hybrid vehicles, with app control and Eco Mode for cheapest-period charging.
- General Råtassen Heat Pump Most powerful heat pump in the General lineup with A+++ energy rating, tested down to -35°C, WiFi control via Airstage app, available in white and black; from 702–764 kr/month with installation included.
- General Vinterkongen Heat Pump Popular heat pump with A++ energy rating, built-in WiFi, air purification, and air-conditioning function, available in white and black; campaign price 25,990 kr (regular 27,990 kr).
- General Gulvmodellen Heat Pump Floor-mounted heat pump with A+ energy rating and quiet operation (22 dB in quiet mode) for discreet placement in living spaces.
- General Budsjettmodellen Heat Pump Compact heat pump designed for studios, basements, and small rooms with a slim design and good air distribution.
- Brann- og boligalarm (Elotec Ajax) Fire and Burglar Alarm Elotec Ajax fire and burglar alarm system directly connected to Nordmøre and Romsdal fire services (NORBR), using wireless sensors, app control, and optional configurations for fire, intrusion, water leak, and smart-home functions; offered as a starter package (from 10,900 kr), small or large basic package, or custom builds.
- Energinet Energy Monitoring Service Business energy-monitoring and advisory service that provides full overview of power consumption, reports on operational hours and peak performance, and enables precise, cost-effective energy management for commercial customers.
- EV Charger Range (Heat Pumps / Varmepumper category equivalent) Note: Distinct heat-pump products (General Råtassen, General Vinterkongen, General Gulvmodellen, General Budsjettmodellen) are listed individually above; the EV charger line aggregated on the product index page is here represented by the three branded EV-charger SKUs already enumerated (DEFA Power, DEFA Solid, Zaptec Go Sort).
- Varmepumper (Heat Pumps) Category Offerings Aggregated product category. Distinct SKUs are listed individually above (General Råtassen, Vinterkongen, Gulvmodellen, Budsjettmodellen).
Quantifiable outcome
- Up to 70-80% reduction in arena lighting energy consumption
- +2 more outcomes
Companies that use Istad Kraft
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Istad Kraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Istad Kraft partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- BKK ASminorGrid operator partnership for combined billing (gjennomfakturering) allowing customers to receive both electricity and grid fees on one invoice.
- Elinett ASminorGrid operator partnership for combined billing. Elinett is the grid company for customers in Aukra, Midsund, Hustadvika and Molde areas.
- Elvia ASminorGrid operator partnership for combined billing (gjennomfakturering) allowing customers to receive both electricity and grid fees on one invoice.
- Glitre Nett ASminorGrid operator partnership (formerly Agder Energi) for combined billing (gjennomfakturering) allowing customers to receive both electricity and grid fees on one invoice.
- Tensio TSminorGrid operator partnership for combined billing (gjennomfakturering) allowing customers to receive both electricity and grid fees on one invoice.
- TrønderEnergicoreStrategic partnership for development of the Nedre Driva hydropower project at Sunndalsøra. Project has annual production of 1.1 TWh and 400 MW installed capacity, estimated to cost 5-6 billion NOK. Will supply 70,000 households annually. Melding to NVE planned before summer.
- Nord PoolcoreNord Pool is the common power exchange for the entire Nordic region. Istad Kraft purchases electricity from Nord Pool for spot-price contracts, with prices determined by supply and demand.
- Nordmøre og Romsdal brann og redning IKS (NORBR)minorFire and rescue service partnership for fire and burglar alarm monitoring. Alarms are connected to the fire department for emergency response.
- Molde FotballklubbminorSponsorship and marketing partnership. Istad Kraft provides energy advisory services and Energinet monitoring to Molde FK (Aker Stadion). Gold partner sponsorship.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Istad Kraft competitors and assessment
Company assessmentDirect peers
- NTE: NTE is a regional Norwegian utility based in Nord-Trøndelag supplying electricity contracts, fiber broadband, and energy services. It is directly comparable to Istad Kraft as a multi-product regional energy company serving Norwegian consumers and businesses.
- Tibber: Tibber is a Norwegian digital-first electricity retailer offering spot-priced contracts, smart home integration, and real-time consumption apps. It is directly comparable to Istad Kraft as a Norwegian electricity retailer focused on digital customer experience and dynamic pricing.
- Fjordkraft: Fjordkraft is Norway's largest electricity retailer, offering spot and fixed-price contracts to households and businesses nationwide. It is a directly comparable peer, sharing the same core product (electricity supply contracts) and serving the same Norwegian retail customer base.
- Eidsiva Energi: Eidsiva Energi is a regional Norwegian energy company based in Innlandet, supplying electricity contracts and district heating to households and businesses. It is directly comparable to Istad Kraft as a regional energy retailer with a diversified product portfolio.
- Lyse Energi: Lyse Energi is a major Norwegian regional energy company headquartered in Stavanger that supplies electricity contracts and energy services to households and businesses. It is directly comparable to Istad Kraft as a regional multi-product energy retailer with a similar customer proposition.
- Elmera Group: Elmera Group is a Norwegian energy company that supplies electricity to households and businesses and operates power grid infrastructure. It is directly comparable to Istad Kraft as a Norwegian electricity retailer with overlapping retail and grid-related activities.
- Eviny (formerly BKK): Eviny is a Norwegian regional energy company based in Bergen supplying electricity contracts, EV charging, telecom, and energy services. It is directly comparable to Istad Kraft as a regional Norwegian energy retailer offering both electricity and adjacent energy-related services.
- Å Energi: Å Energi is a major Norwegian regional energy company formed from the merger of Skagerak Energi and Agder Energi, supplying electricity and grid services. It is directly comparable to Istad Kraft as a Norwegian regional energy retailer with both customer-facing and grid operations.
- TrønderEnergi: TrønderEnergi is a regional Norwegian energy company based in Trondheim offering electricity supply, hydropower production, and energy services. It is directly comparable to Istad Kraft as a regional Norwegian energy company and is also a co-development partner on the Nedre Driva hydropower project.
Broad incumbents
- Statkraft: Statkraft is a Norwegian state-owned energy company and Europe's largest hydropower producer, with broad operations across generation, grid, and electricity retail. It is comparable to Istad Kraft as a major Norwegian energy provider, though it operates at far greater scale across the full electricity value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Istad Kraft social profiles
Digital presenceIstad Kraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Istad Kraft leadership team
Management profileNumber of profiles
Profiles1 record
Istad Kraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Istad Kraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Istad Kraft
What does Istad Kraft do?
Istad Kraft AS is a Norwegian electricity retailer that sells electricity supply contracts (spot-price and fixed-price) to residential, business, and housing cooperative customers in Midt-Norge and selected areas nationwide. Its portfolio extends to related hardware products — heat pumps, EV chargers, real-time electricity meters, power-control devices, and fire/burglar alarm systems — financed over 5 years through the electricity bill, plus the Energinet energy-monitoring tool for business customers and administration of the government's Norgespris subsidy scheme.
Is Istad Kraft a public or private company?
Istad Kraft is a private company. It is classified as unknown and is currently operating.
When was Istad Kraft founded?
Istad Kraft was founded in 1918. It employs 11 to 50 people.
Where is Istad Kraft based?
Istad Kraft is headquartered in Molde, Norway, in the Europe region.
How does Istad Kraft make money?
Three revenue lines are on record. Electricity Sales are the primary driver. The others are product Sales and norgespris Government Subsidy Administration.
Who are Istad Kraft's main competitors?
Direct peers on record are NTE, Tibber, Fjordkraft, Eidsiva Energi, Lyse Energi, Elmera Group, Eviny (formerly BKK), Å Energi and TrønderEnergi. Statkraft is listed as a broad incumbent.
Does Istad Kraft have an API?
No public API is recorded for Istad Kraft.