R&TECH
R&TECH is a privately held Korean comprehensive equipment-rental company that rents IT hardware, copiers, office furniture, appliances, and event equipment to government agencies, enterprises, educational institutions, event organizers, and startups across the Seoul metropolitan area.
- Company typePrivate
- Founded1993
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingServices
What R&TECH does
R&TECH ((주)알앤텍) is a privately held Korean comprehensive equipment-rental company, founded approximately 1993 and headquartered in Gangnam-gu, Seoul, with additional offices in Apgujeong and Songpa and a Technical Center in Hanam-si, Gyeonggi-do. The company rents IT hardware (laptops, desktops, monitors, tablets, copiers, printers, TVs), office furniture, home appliances, and event equipment on flexible terms ranging from a single day to multi-year contracts, and bundles each rental with professional installation, configuration, and on-site pickup. It targets government agencies, large enterprises, educational institutions, event organizers, startups, and e-sports tournaments, and reports 18,598 cumulative partner companies and more than 200,000 owned rental assets, supported by dedicated IT, copier, and furniture specialist engineers.
The core operating capability is an in-house asset management system that includes pre-delivery PC image customization, DoD-standard secure data wiping on return, and a Technical Center that performs second-level quality inspection. Revenue is generated primarily through recurring monthly long-term rentals (typically 1-year or longer subscriptions) supplemented by short-term and event-based rentals, installation and post-event pickup services, and occasional product sales. Go-to-market is sales-led: relationship-based B2B consulting delivered via phone (02-2050-7700), KakaoTalk chat, on-site visits, and a self-serve website catalog, with marketing through Naver/Google SEO, Instagram, and Naver Blog. Pricing is quote-based rather than publicly disclosed, with transferable contract terms and volume discounts for large-scale deployments.
The company holds what it describes as the highest-tier credit rating in its Korean rental peer group (BBB / BBBO) and an Information & Communications Construction Business Registration certificate. Leadership consists of three executives with 32–35 years of rental industry experience each, and the firm has supported major domestic and international events including G20, Asian Games, World Expo, and Universiade deployments.
R&TECH firmographics
Firmographics- Name
- R&TECH
- Legal name
- (주)알앤텍
- Website
- https://rntech.co.kr
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R&TECH is a privately held Korean comprehensive equipment-rental company that rents IT hardware, copiers, office furniture, appliances, and event equipment to government agencies, enterprises, educational institutions, event organizers, and startups across the Seoul metropolitan area.
- Ownership category
- akta.pro rank
Where R&TECH is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices4 records
Markets served
R&TECH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental (Long-term): Monthly billing rental contracts for terms of 1 year or more, covering PCs, copiers, monitors, tablets, office furniture, and appliances. Revenue is recurring on a monthly basis.
- Equipment Rental (Short-term): Day, week, or month-based rental for temporary office setups, events, exhibitions, and projects. Single-day rental is available for qualifying items.
- Rental with Installation Service: Professional installation, setup, and post-event pickup services are bundled with equipment rental, adding service revenue and creating competitive differentiation.
- Product Sales (Occasional): Occasional sale of rental inventory items; product pages display prices (e.g., 10 won per unit), though the primary model is rental rather than sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise Rental — Large-scale, long-term rental for corporations and government |
| Unit Pricing | Pay-as-you-go | Short-term Rental — Day/week/month rental for temporary needs |
| Subscription | Monthly | Transferable Rental — Contract transfer to another party at end of term |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
R&TECH product offering
Product offeringCore offering
R&TECH (주식회사 알앤텍) rents office IT equipment, copiers/printers, office furniture, and event supplies to Korean businesses and institutions under flexible short-term (1-day) and long-term (1-year+) contracts. The company bundles professional installation, network setup, secure DoD-standard data wiping, and post-rental pickup with each rental. Its 200,000+ owned-asset inventory supports large-scale, same-specification deployments for government agencies, large enterprises, educational institutions, event organizers, and startups nationwide.
Product overview
R&TECH (알앤텍) is a comprehensive rental company offering a diverse portfolio of office equipment, IT devices, and event supplies for businesses. The company provides rental services across seven main categories: PC/Computers (including laptops like LG notebooks, Samsung notebooks, Apple MacBook Pro/Air, iMac, Mac mini, and desktop PCs with Intel i5 processors ranging from 8th to 14th generation), Monitors (Samsung and LG LED monitors in 22-27 inch sizes), Tablets (Apple iPad Pro/Air, Samsung Galaxy Tab), Multi-function Printers (Canon, Sindoh, Samsung color and black-and-white laser printers), TVs (Samsung 4K UHD LED TVs from 55-75 inches), Office Furniture (desks, chairs, partitions, sofas, shelves), and Event Equipment (projectors, screens, tents, lecterns, air conditioners, air purifiers, refrigerators). The company serves various sectors including government agencies, large enterprises, educational institutions, and startups with flexible rental terms from daily to long-term contracts. They also provide installation services and technical support through their technical center.
Differentiator
Problem solved
Functional benefit
Products and services
- Laptop Rental (Notebook) Rental of business-grade laptops (LG gram, Samsung Notebook, Apple MacBook Pro/Air in M1/M2/M3/M4 configurations) for office work, graphic work, and online assessments. Customers include corporations, universities, and startups needing one-day to multi-year deployments.
- Desktop Computer Rental Rental of office desktop PCs (Intel i5 from 8th to 14th generation, Apple iMac 24-inch M1/M4, Apple Mac mini M2/M4 Pro) for office productivity and large-scale assessment environments. Targeted at offices, universities, and event-based deployments.
- Monitor Rental Rental of Samsung and LG LED monitors in 22-inch, 24-inch, and 27-inch FHD/IPS panel sizes. Bundled with desktop or laptop rentals or supplied standalone for office workspaces.
- Tablet Rental Rental of Apple iPad Pro/Air (10th and 6th generation, M2 chip) and Samsung Galaxy Tab A8/S10 tablets for office work, mobile presentations, and field use.
- Multi-function Printer (MFP) Rental Rental of Canon, Sindoh, and Samsung color and black-and-white laser multi-function printers (MFPs) with print speeds of 25-28 PPM for office printing, copying, and scanning. Targeted at offices, universities, and government agencies.
- TV / Display Rental Rental of Samsung 4K UHD LED TVs (55-inch, 65-inch, 75-inch) for presentations, conferences, exhibitions, and large-display event needs.
- Projector Rental Rental of Hitachi projectors including the CP-EX301N large-venue model (3,200 ANSI lumens) and CP-EX302 with keystone correction for flexible installation, used in meetings, conferences, and embassy events.
- Office Furniture Rental Rental of office desks, ergonomic chairs (including computer chairs), partitions, sofas, shelves, and conference tables for permanent offices, field offices, and event venues. Targeted at corporate offices, construction site offices, and event organizers.
- Event Equipment Rental Rental of canopies/tents, 800-capacity folding chairs, conference tables, 80/100/120-inch roll-up or floor-standing screens, wooden lecterns, and other event furniture for exhibitions, conferences, product launches, sports events, and large-scale national gatherings (e.g., G20, Asian Games).
- Home Appliance Rental Rental of office/field-office appliances including Samsung 254L two-door refrigerators (198L fridge + 56L freezer) and compact 12-pyeong air purifiers (Shark Air AD12C). Used in offices, field offices, and event venues.
Quantifiable outcome
- Average 24-hour turnaround from consultation to installation
- +3 more outcomes
Companies that use R&TECH
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
R&TECH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
R&TECH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KakaoTalk (카카오톡)minorR&TECH uses KakaoTalk as a customer consultation channel, enabling prospective customers to submit inquiries and receive quotes via the KakaoTalk chat platform (pf.kakao.com/_iSFVj).
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
R&TECH competitors and assessment
Company assessmentBroad incumbents
- 롯데렌탈 (Lotte Rental): 롯데렌탈 is a major Korean rental company affiliated with Lotte Group, offering office equipment, IT, and consumer rentals nationwide. Comparable to R&TECH in core office-IT rental offerings but with substantially greater scale, capital base, and brand recognition.
- SK렌탈 (SK Rental): SK렌탈 is a large Korean equipment and vehicle rental company offering nationwide office equipment, IT, and industrial rentals. It competes with R&TECH on enterprise/government contracts but at a much larger national scale and broader product portfolio.
- プラス (Plus Corporation, Japan): Plus Corporation is a Japanese office supplies and furniture manufacturer/distributor with significant rental and leasing operations for office furniture and equipment. Comparable to R&TECH's office furniture rental business and one-stop office rental positioning.
- Konica Minolta Korea: Konica Minolta Korea provides office printing hardware, managed document services, and equipment leasing to Korean enterprises. Comparable to R&TECH in its copier/MFP and office equipment rental offerings but with a much broader managed services portfolio.
- Ricoh Korea: Ricoh Korea is the Korean subsidiary of Ricoh, a global document/printing company offering managed print services and copier/MFP leasing to enterprise and government customers. Overlaps directly with R&TECH's multifunction printer rental line and broader office solutions.
Direct peers
- 한솔렌탈 (Hansol Rental): 한솔렌탈 is a Korean rental company providing office equipment and IT rental services to enterprise and government customers. Directly comparable to R&TECH in target customer, product mix, and B2B sales motion.
- レントオール (Rent All): Rent All is a long-established Japanese event and exhibition equipment rental company with nationwide operations in tents, furniture, AV, and event infrastructure. Directly comparable to R&TECH's event equipment rental segment (projectors, screens, chairs, tents) but at much larger scale.
Emerging players
- Rentio (レンティオ): Rentio is a Japanese consumer/SMB electronics and appliance rental platform offering short-term rentals of cameras, home appliances, and IT gear with transparent online pricing. Comparable to R&TECH's short-term rental line and serves as a benchmark for digital self-serve rental UX that R&TECH currently lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
R&TECH social profiles
Digital presenceR&TECH compliance and trust
Trust signalCompliance1 record
R&TECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
R&TECH leadership team
Management profileNumber of profiles
Profiles3 records
R&TECH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R&TECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R&TECH
What does R&TECH do?
R&TECH (주식회사 알앤텍) rents office IT equipment, copiers/printers, office furniture, and event supplies to Korean businesses and institutions under flexible short-term (1-day) and long-term (1-year+) contracts. The company bundles professional installation, network setup, secure DoD-standard data wiping, and post-rental pickup with each rental. Its 200,000+ owned-asset inventory supports large-scale, same-specification deployments for government agencies, large enterprises, educational institutions, event organizers, and startups nationwide.
Is R&TECH a public or private company?
R&TECH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R&TECH founded?
R&TECH was founded in 1993. It employs 11 to 50 people.
Where is R&TECH based?
R&TECH is headquartered in Seoul, South Korea, in the Asia region.
How does R&TECH make money?
Four revenue lines are on record. Equipment Rental (Long-term) is the primary driver. The others are equipment Rental (Short-term), rental with Installation Service and product Sales (Occasional).
Who are R&TECH's main competitors?
Broad incumbents on record are 롯데렌탈 (Lotte Rental), SK렌탈 (SK Rental), プラス (Plus Corporation, Japan), Konica Minolta Korea and Ricoh Korea. Direct peers are 한솔렌탈 (Hansol Rental) and レントオール (Rent All). Rentio (レンティオ) is listed as an emerging player.
Does R&TECH have an API?
No public API is recorded for R&TECH.