Prags Advisors

What Prags Advisors does

Prags Advisors (legally Pragsadvisors & Co.) is a privately held, partnership-structured business advisory and consultancy firm headquartered in New Delhi, India, with additional offices in Madrid, Spain and Dubai, UAE. Founded in 2010 and operating with 11-50 employees, the firm delivers a broad portfolio of professional services spanning taxation (direct tax, indirect tax, tax litigation, transfer pricing), audit (statutory, internal, management, IS, stock, cost reduction, and income/expenditure audits), legal services (civil and criminal litigation, trademark registration), accounting and bookkeeping, advisory (M&A, valuation, financial advisory), and business setup services for foreign companies entering India. Its stated client base spans Fortune 500 firms, nationalised banks, financial institutions, NBFCs, PSUs, hospitals, hotels, educational institutions, and charitable/non-profit organisations across manufacturing, financial services, healthcare, hospitality, education, and public sectors.

The firm operates through a multi-disciplinary team of Chartered Accountants, MBAs, lawyers, engineers, and company secretaries, with seven named practice heads each specialising in a distinct domain (Direct Tax, Indirect Tax, Labour Law & ESI/EPF, Audit & Compliance, Legal, Trademark, Banking & Finance). Two senior leaders (Direct Tax and Indirect Tax) hold 14+ years of experience and the Banking & Finance head holds 35 years of experience. There is no proprietary technology platform; the firm explicitly states 'No proprietary technology platform mentioned' and operates as a pure human-delivered professional services firm. The IS Audit service line audits client IT systems for security and controls — it is not an AI capability.

The go-to-market is sales-led, with client acquisition driven through the firm website (enquiry form), direct outreach, social media presence (LinkedIn, Facebook, Twitter, YouTube), and professional networking. Pricing is quote-based and not publicly disclosed, determined by engagement scope and complexity. Revenue is generated through professional services engagements across four broad streams: Audit & Accounting, Tax Advisory & Litigation, Business Setup & Advisory, and Legal & Compliance Services. The firm claims a '4+ countries and 6+ locations' global footprint and cites Fortune 500 clients, though no revenue figures are publicly disclosed.

Name

Prags Advisors

Legal name

Pragsadvisors & Co.

Website

https://pragsadvisors.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Prags Advisors is a New Delhi-based business advisory and consultancy firm offering taxation, legal, accounting, audit, and business setup services to Fortune 500 firms, banks, PSUs, and mid-market clients across India, Spain, and the UAE.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Audit & Accounting: Revenue generated from providing audit services including internal audits, statutory audits, management audits, IS audits, stock audits, and cost reduction audits. These are typically billed engagements for compliance and advisory purposes.
2. Tax Advisory & Litigation: Revenue from tax advisory services including tax audits, tax litigation support, transfer pricing studies, and ongoing tax compliance advisory. Includes both direct tax and indirect tax (GST/VAT) services.
3. Business Setup & Advisory: Revenue from business setup services including company incorporation, regulatory approvals, foreign investment facilitation, and business advisory engagements.
4. Legal & Compliance Services: Revenue from legal services including civil and criminal litigation, trademark registration, and compliance services under Companies Act 2013.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Prags Advisors is a professional services firm providing audit, tax, legal, accounting, and business advisory services. Its portfolio covers internal audit, statutory audit, tax audit, tax litigation and advisory, transfer pricing, M&A advisory, business setup, accounting and bookkeeping, civil/criminal litigation, and trademark registration. Services are delivered through multi-disciplinary teams of Chartered Accountants, lawyers, MBAs, and company secretaries from offices in New Delhi, Madrid, and Dubai.

Product overview

Prags Advisors is a business advisory and consultancy company offering a portfolio of professional services organized into four main categories: Audits & Accounting (including Internal Audit, Cost Reduction Audit, IS Audit, Management Audit, Tax Audit, Statutory Audit, Stock Audit, and Income & Expenditure Audit); Tax Services (Tax Litigation and Advisory, Transfer Pricing Study, Statutory Registrations); Advisory Services (Business Advisory, Mergers & Acquisition, Financial Advisory, and Valuation Services); and Private Services (Accounting Services, Business Setup Services, Legal Services, and Patents & Trademarks). The company operates as a single unified service offering rather than a software product, with expert teams specializing in Direct Tax, Indirect Tax, Labour Law, Audit & Compliance, Legal, Trademark, and Banking & Finance. Services are delivered from offices in India (Delhi), Spain (Madrid), and Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• Internal Audit Auditing the internal workings and management of an organization to minimize risk of accidental or deliberate errors and omissions. Targeted at organizations seeking to strengthen internal controls and risk management.
• Cost Reduction Audit Identifying where, how, why, and on what businesses spend money, providing insights on cost management with market benchmarking and recommendations to reduce overall costs. Targeted at businesses seeking cost optimization.
• IS Audit (Information Systems Audit) Auditing computer systems and software to safeguard IT assets, including assessment of logical access controls, physical access controls, and network security controls. Targeted at organizations with IT systems needing assurance over security and controls.
• Management Audit Guiding companies on management principles including Unity of Command and Division of Work to improve organizational efficiency. Targeted at organizations seeking improvements in management processes.
• Tax Audit Statutory tax audit compliance under Income Tax Act section 44AB, including preparation of 3CA/3CB and annexure 3CD in XML formats for online submission. Targeted at businesses exceeding the tax audit thresholds under Indian law.
• Tax Litigation and Advisory Professional tax dispute resolution services with expertise in dealing with state, central, and international tax authorities. Targeted at businesses and individuals facing tax disputes or needing proactive tax advisory.
• Statutory Audit Statutory audit services for Listed Companies, Public Limited Companies, Private Limited Companies, Limited Liability Partnerships, charitable trusts, NGOs, hotels, hospitals, cooperative societies, nationalised banks, financial institutions, NBFCs, PSUs, and educational institutions. Targeted at entities required to undergo statutory audit under various Indian regulations.
• Stock Audit Stock verification services to detect pilferage, value correct inventory, and identify obsolete, scrap, and slow-moving stock. Targeted at businesses with significant physical inventory needing independent verification.
• Income and Expenditure Audit Quality audits of income and expenditure for large organizations and corporations to verify day-to-day business transactions. Targeted at large organizations needing assurance on transaction-level accuracy.
• Transfer Pricing Study Study of inter-company pricing for multinational organizations to address transfer pricing regulations and compliance requirements. Targeted at multinational companies with related-party transactions.
• Statutory Registrations Registration services with various tax, labour, and other authorities for businesses to become fully functional. Targeted at new and existing businesses needing statutory registrations.
• Advisory Services Business growth advisory including audit and enterprise risk services, valuation services, tax consultancy, and financial advisory. Targeted at businesses seeking integrated strategic advisory.
• Mergers and Acquisition Advisory Managing M&A processes including corporate governance, form of payment, legal and contractual issues, and regulatory approval. Targeted at buyers, sellers, and investors involved in M&A transactions.
• Accounting Services Full range of accounting and bookkeeping services for small to larger-sized businesses, including bookkeeper, controller, accountant, business advisor, and part-time CFO functions. Targeted at small, mid-sized, and larger businesses needing outsourced accounting.
• Business Setup Services Turnkey business setup solutions in India including approvals, legal compliances, company incorporation, and registration with various authorities. Targeted at domestic entrepreneurs and foreign companies establishing operations in India.
• Legal Services Criminal and civil litigation services including legal counsel, legal support, drafting legal documents, and filing legal registrations. Targeted at individuals and businesses needing legal representation or documentation support.
• Patents and Trademarks Copyright and trademark registration services to protect works of authorship, words, phrases, and logos used in commerce. Targeted at brand owners, creators, and businesses needing IP protection.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• BDO India: Mid-tier multi-disciplinary advisory firm offering audit, tax, advisory, and legal services across India; directly comparable because Prags pursues the same SME/listed statutory-audit and tax-advisory mandate pool with a similar full-service positioning.
• Khaitan & Co. Leading Indian full-service law firm covering corporate, taxation, litigation, and IP; directly overlaps with Prags' legal, trademark, and tax-litigation service lines and shares the multi-disciplinary Indian advisory positioning.
• Singhi & Co. Established Indian chartered accountancy firm offering audit, tax, advisory, and corporate finance services; directly comparable in mandate profile and mid-market enterprise client base.
• Grant Thornton India: Indian member of a global mid-tier network providing audit, tax, advisory, and compliance services; comparable as a peer in competing for statutory audits, tax advisory, and cross-border India-entry work targeting mid-market clients.
• Lodha & Co. One of India's largest domestic chartered accountancy firms offering audit, tax, and business advisory services; comparable as a fellow Indian-rooted firm competing for statutory audit and cross-border advisory work without Big 4 affiliation.
• RSM India: India affiliate of the RSM international network, focused on audit, tax, and consulting for mid-market companies; competes in the same statutory audit, transfer pricing, and compliance buckets where Prags operates.

Broad incumbents

• Deloitte India: Big 4 firm in India delivering audit, tax, consulting, legal, and financial advisory services; competes with Prags on statutory audits of listed companies, NBFCs, and large Indian enterprises, albeit from a much larger and broader portfolio.
• PwC India: Big 4 firm with strong Indian practice across audit, tax/legal, and advisory; competes for the same statutory-audit, tax-litigation, and regulatory-compliance mandates as Prags, particularly among large corporates.
• KPMG India: Big 4 Indian practice providing audit, tax, and advisory services; overlaps with Prags on statutory audit and corporate tax mandates for listed and PSU entities.
• EY India (Ernst & Young): Big 4 firm offering audit, tax (including transfer pricing), advisory, and legal services in India; overlaps directly with Prags' tax, audit, and transaction advisory service lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pragsadvisors
• Facebookfacebook.com/pragsadvisors
• LinkedInlinkedin.com/company/prags-advisors-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prags Advisors