Redestos

Name

Redestos

Legal name

REDESTOS S.A. - Efthymiadis Agrotechnology Group

Website

https://redestos.gr

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Inputs and Agrotechnology Services

NAICS

Oilseed and Grain Combination Farming (111191)

SIC

Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFABAJAD

Seed & Trait Distribution (Dealer Networks)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYAFABACAC

Foliar Fertilizers & Foliar Nutrition Programs

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Specialty Fertilizers (Controlled-Release, Water-Soluble, Foliar)

SECONDARYAFABAFAE

Vegetable Seeds (Open-Pollinated & Hybrid)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Seed & Planting Inputs (Seeds, Seed Treatments, Inoculants)

SECONDARYAFAGALAA

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

SECONDARYBPAGALAD

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Agricultural inputs distribution
• Plant protection products
• Seed propagation services
• Agricultural laboratory testing
• Specialty fertilizers manufacturing

Headquarters

HQ city

Síndos

HQ country

Greece

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Agricultural Inputs Sales: Sale of plant protection products, specialty fertilizers, seeds, and agricultural supplies through K&N Efthymiadis and its subsidiaries. Revenue generated from product sales to farmers and agricultural businesses across Greece and Southeast Europe.
2. Laboratory and Analytical Services: Integrated laboratory and consultancy services covering agriculture, food and feedstuff industry, environmental protection and field studies. Veltia Labs for Life (formerly Agrolab RDS) issues internationally recognized analysis certificates for quality control of agricultural production and food products.
3. Propagation Material Sales: Seed propagation material including research and development of new varieties, seed production, industrial seed processing, development and marketing of vegetable seeds through BIOS Agrosystems, BiLiv, Prime Genetics, and Vitro Hellas.
4. Contract Farming and Branded Food Products: Production and sale of branded agricultural products under Lucia's Farm through Hellenic Farming, utilizing contract agriculture programs with selected producer groups.
5. IT Services: Internal IT services provided to group companies covering computing needs, infrastructure, security, and technical support.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Redestos is a Greek agrotechnology holding company that, through its subsidiaries, formulates and distributes plant protection products and specialty fertilizers, develops and markets hybrid seeds and tissue-cultured propagation material, and provides analytical laboratory services for agriculture, environment, and food testing. It also operates contract farming programs and branded fresh produce lines including extra virgin olive oil for retail and food-industry customers across Southeast Europe.

Product overview

Redestos (Efthymiadis Agrotechnology Group) is a diversified agrotechnology conglomerate operating across the full agricultural value chain. The portfolio includes four main pillars: Agricultural Inputs (K&N Efthymiadis for plant protection, fertilizers, seeds; KNE BRANDT joint venture for nutrition; KNE CERTIS/KCB Agriscience for Southeast Europe distribution), Propagation Material (BIOS Agrosystems for seed R&D and production; BiLiv and Prime Genetics in Turkey; VITRO Hellas for tissue culture and nurseries), Analytical Services (VELTIA Labs for Life for integrated testing across food, environment, and agriculture; ENVIROLAB; Foodlab), and Food Production (Hellenic Farming and Lucia's Farm for contract farming and branded produce). The group operates in 12 countries with 21 companies and 90 years of heritage.

Differentiator

Problem solved

Functional benefit

Brands

• LaSitia: PDO Sitia extra virgin olive oil brand marketed by the group
• Lucia's Farm

Products and services

• Plant Protection Products

Quantifiable outcome

• The group has maintained a leading presence in the Greek agricultural economy for 90 years.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• BRANDT (American multinational)coreStrategic or Co-development Partner · 1 January 2024In 2024, K&N Efthymiadis established a joint venture with American company BRANDT specialized in high-value nutrition products. New company KNE BRANDT formed to offer quality and technologically advanced nutrition products covering producer needs in Greece and the Balkans. BRANDT gains access to retail distribution network.
• Certis Belchim B.V.coreStrategic or Co-development Partner · 1 January 2024In 2024, Certis Belchim B.V. (subsidiary of Mitsui) acquired a stake in K&N Efthymiadis SA and new joint venture KCB Agriscience B.V. was created to further strengthen presence in the Balkan market.
• AgroAppsmajorTechnology or Integration · 1 January 2020K&N Efthymiadis entered digital agriculture through technological cooperation with AgroApps in 2020, entering the field of digital agriculture with technology solutions.
• Institute of Technology and Research (ITE) - FORTHmajorStrategic or Co-development Partner · 12 February 2019Cooperation with FORTH for research utilization in agrifood sector. Joint symposium held in February 2019 with 20 senior executives from group subsidiaries and 60 ITE researchers. Focus on applied research, optical spectroscopy applications, DNA sequencing, food safety, biotech, and plant protection.
• Tentamus GroupcoreStrategic or Co-development Partner · 1 January 2019Strategic alliance in 2019 between Agrolab RDS (now VELTIA) and multinational laboratory group Tentamus based in Berlin, Germany. Gave Agrolab RDS great potential for rapid growth in Balkan countries and certain Asian countries. Agrolab RDS became member of Tentamus international network.
• NufarmmajorChannel Partner/ Reseller/ Distributor · 1 January 2017Cooperation with Australian multinational Nufarm established in 2017 for distribution in Southeast European countries, opening new development perspectives.
• International Distributors and PartnersmajorChannel Partner/ Reseller/ Distributor · 1 January 2017K&N Efthymiadis collaborates with global leaders including Mitsui & Co., Nufarm, Bayer, Nippon Soda, ISK, Nihon Nohyaku, BASF, Corteva, Eden Research, RAGT, and Stet Holland for standardization, production and/or distribution of plant protection products.
• Seminis and De RuitermajorChannel Partner/ Reseller/ Distributor · 1 January 2017
• BASFmajorChannel Partner/ Reseller/ Distributor · 1 January 2017
• BayermajorChannel Partner/ Reseller/ Distributor · 1 January 2017
• Certis EuropecoreStrategic or Co-development Partner · 1 January 2016Strategic agreement signed in 2016 with Certis Europe (member of Mitsui Group) to establish joint venture KNE Certis for expansion into new activities and joint ventures throughout Southeast Europe with innovative services using high technology.
• Mitsui & Co.coreStrategic or Co-development Partner · 1 October 2000Strategic alliance established in October 2000 with Japanese multinational Mitsui & Co. Evolved into long-term commercial partnership. Mitsui developed into Certis Belchim B.V. which acquired a stake in K&N Efthymiadis SA. Joint ventures include KNE Certis and KCB Agriscience B.V. for Balkan market expansion.

Scale indicators18 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Nufarm: Australian agrochemical company and Redestos distribution partner since 2017. Both develop, manufacture, and distribute plant protection products with overlapping geographic coverage in Southeast Europe and similar B2B distribution models targeting farmers and agricultural businesses.
• Certis Belchim: Mitsui subsidiary that acquired stake in Redestos's K&N Efthymiadis SA in 2024 and created KCB Agriscience JV. Both companies develop and distribute plant protection products across European markets with substantial overlap in crop protection portfolios and geographic coverage.
• ADAMA: Global crop protection company mentioned in Redestos's 90th anniversary industry coverage. Both compete directly in plant protection products manufacturing, formulation, and distribution, with overlap in European and Mediterranean markets and similar focus on off-patent crop protection chemistries.
• BRANDT: American specialty fertilizer and biostimulant company that established KNE BRANDT JV with Redestos in 2024. Competes in specialty crop nutrition products with similar focus on high-value, technology-intensive agricultural inputs targeting high-yield growers.

Broad incumbents

• Bayer Crop Science: Global leader in crop protection products and seeds with whom Redestos has distribution partnership. Operates at vastly larger scale across full agricultural value chain including proprietary seed genetics, plant protection, and Climate FieldView digital agriculture platform.
• Syngenta: Global agrochemical and seed company with extensive European presence including SE Europe. Direct competitor in plant protection products and seed markets with significantly larger R&D and distribution capabilities and more diverse geographic revenue mix.
• SGS: Swiss-based testing, inspection, and certification company competing with Redestos's VELTIA Labs for Life in agricultural, food, and environmental testing across global markets with significantly larger scale, broader geographic footprint, and stronger brand recognition.
• Corteva Agriscience: Global agricultural inputs company with seed and crop protection portfolios. Listed distribution partner of Redestos; competes across full agricultural inputs stack with greater global scale, proprietary genetics, and digital agriculture offerings.
• BASF Agricultural Solutions: Largest chemical company globally with significant agricultural inputs division. Redestos distributes BASF products; competes in plant protection and seed markets with vastly greater R&D budget, global manufacturing footprint, and innovation pipeline.
• Eurofins Scientific: Global laboratory testing giant with food, environmental, and agricultural testing capabilities directly overlapping with Redestos's VELTIA Labs for Life division. Operates globally with significantly larger scale across multiple testing verticals and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redestos

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redestos