Hellafarm
- Company typePrivate
- Founded1969
- HeadquartersPaianía, Greece
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Hellafarm firmographics
Firmographics- Name
- Hellafarm
- Legal name
- Χελλαφάρμ Α.Ε.
- Website
- https://hellafarm.gr
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Hellafarm industry classification
Industry- Product category
- Agricultural Products Distribution
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Farm Machinery & Equipment (3523)
- akta.pro industry
- Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI)Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)Veterinary Pharmacy, Vaccine & Biologics ServicesParasite Control Services (Endo/Ectoparasites; Deworming & Tick/Fly Control)Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Animal Health Services (Vaccination Programs, Biosecurity, Parasite Control)
Keywords
Where Hellafarm is headquartered
LocationHeadquarters
- HQ city
- Paianía
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Hellafarm business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Agricultural Products Distribution: Distribution of plant protection products, crop nutrition, fertilizers, seeds, and irrigation equipment to Greek agronomists and farmers through the agro.hellafarm.gr division.
- Veterinary Products Distribution: Distribution of veterinary products for livestock welfare and pet care through animalhealth.hellafarm.gr division. Provides therapeutic solutions for productive animals and companion animals.
- Home & Garden Products Distribution: Distribution of home and garden products including pots, planters, irrigation systems, garden tools through green.hellafarm.gr division. Exclusive representation of major foreign brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scheurich ceramic indoor pots - pricing by size/color |
| Unit Pricing | Pay-as-you-go | Claber irrigation programmers - pricing by functionality |
| Unit Pricing | Pay-as-you-go | Claber Aquauno irrigation controllers |
| Unit Pricing | Pay-as-you-go | Vasar decorative pots - injection and rotational molding technology |
| Unit Pricing | Pay-as-you-go | Agricultural seed products - cotton seeds |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Hellafarm product offering
Product offeringCore offering
Hellafarm is a Greek agricultural and home & garden products distributor operating through three specialized divisions. The Agro division distributes plant protection products (pesticides, fungicides, herbicides, insecticides, acaricides, mating disruption products), crop nutrition products (fertilizers, bioactivators), seeds, and irrigation solutions. The Animal Health division distributes veterinary therapeutic products for productive livestock and companion animals. The Green division exclusively represents major international brands of irrigation equipment, decorative pots, garden tools, and workwear for the home and garden market.
Product overview
Hellafarm is a Greek agricultural products company with 55 years of presence in the market, operating three main divisions: (1) Hellafarm Agro - offering plant protection products (pesticides, fungicides, herbicides, insecticides), crop nutrition/fertilizers, seeds, and irrigation solutions; (2) Hellafarm Animal Health - veterinary products for livestock and pet care; and (3) Hellafarm Green - home and garden products including exclusive distribution of international brands such as Claber (irrigation), Scheurich (planters), Vasar (decorative pots), Kapriol (workwear), and Swissinno (garden tools). The company distributes branded agricultural products like INTUITY PRO, ACEMUR SP, PLEDGE 50 WP, PHYTO SARCAN, CheckMate CM-F, and cotton seeds, alongside distributed consumer brands for home and garden.
Differentiator
Problem solved
Functional benefit
Products and services
- Scheurich Planters (Ceramic indoor cachepots and plastic outdoor planters)
Companies that use Hellafarm
Customer profileSegments4 records
Ideal customer profiles3 records
Hellafarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hellafarm partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ClabercoreItalian manufacturer of irrigation systems and garden equipment. Hellafarm holds exclusive representation of Claber products in Greece including irrigation programmers, sprinklers, hoses, and smart watering solutions with Bluetooth technology.
- ScheurichcoreGerman manufacturer of ceramic indoor pots and plastic outdoor planters. Hellafarm distributes Scheurich products including Breeze!, Earth!, Grace!, Monaco!, and Popular! pot collections in various sizes and colors.
- VasarcoreItalian manufacturer belonging to Telcom S.p.A. specializing in decorative pots and planters using injection and rotational molding technologies. Vasar products feature Italian design, durability, and functionality with capacities from 1Lt to 216Lt.
- WeathermaticminorInternational irrigation brand represented exclusively by Hellafarm in Greece.
- PoeticminorHome and garden brand represented exclusively by Hellafarm in Greece.
- ElhominorHome and garden brand represented exclusively by Hellafarm in Greece.
- KapriolcoreItalian manufacturer of garden tools and work safety equipment including work shoes, waterproof clothing, safety gear, and work tools for farmers and agricultural workers.
- SwissinnominorSwiss brand represented exclusively by Hellafarm in Greece for hygienic marking and professional equipment.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Hellafarm competitors and assessment
Company assessmentBroad incumbents
- BASF Agricultural Solutions: Global manufacturer of agricultural inputs including fungicides, herbicides, and crop nutrition products, active in Greece. Comparable to Hellafarm's plant protection and crop nutrition portfolio, but with a global manufacturing footprint and broader portfolio rather than a regional distribution model.
- Nufarm: Global crop protection and seed company with European operations distributing herbicides, fungicides and insecticides. Overlaps with Hellafarm Agro's plant protection categories and shares a distribution-led go-to-market approach in regional markets.
- Syngenta: Global agrochemical manufacturer with a Greek subsidiary distributing crop protection products and seeds directly to Greek farmers and agronomists. Broad incumbent overlapping with Hellafarm Agro on plant protection and seed categories, but operating as a manufacturer rather than a multi-brand distributor.
- ADAMA: Global crop protection company distributing herbicides, insecticides and fungicides across European markets including Greece. Direct overlap with Hellafarm Agro's plant protection portfolio; ADAMA operates both manufacturing and distribution, competing for shelf space at Greek agri-retail.
- Corteva Agriscience: Global agriculture company offering crop protection products (herbicides, insecticides, fungicides) and seeds. Comparable to Hellafarm Agro's product categories, with significant Greek operations targeting the same agronomist and farmer customer base.
- Bayer Crop Science: Global crop protection and seed company with presence in Greece, supplying pesticides, fungicides, herbicides and seeds to Greek agricultural professionals. Comparable to Hellafarm Agro in the plant protection and crop nutrition category, though Bayer operates as a manufacturer-principal rather than a multi-brand distributor.
- Elanco Animal Health: Global animal health company providing therapeutics, vaccines and parasiticides for livestock and companion animals. Overlaps with Hellafarm Animal Health's veterinary product distribution, particularly in therapeutic and preventive solutions for productive and companion animals.
- FMC Corporation: Global agricultural sciences company offering crop protection, plant health, and pest management solutions to growers across Europe. Comparable to Hellafarm Agro in the plant protection segment, with branded insecticides, fungicides, and acaricides serving similar agronomist customers.
- Zoetis: Global animal health company offering pharmaceuticals, vaccines, and diagnostics for livestock and companion animals. Comparable to Hellafarm Animal Health's therapeutic solutions for productive animals and pets, operating as a manufacturer-principal rather than a distributor.
Direct peers
- Gardena (Husqvarna Group): German manufacturer of garden irrigation, watering systems, and tools, owned by Husqvarna Group. Closely comparable to Hellafarm's Green division, which distributes the Italian irrigation peer Claber; both Gardena and Hellafarm target the home & garden irrigation category with smart, connected solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Hellafarm social profiles
Digital presenceHellafarm compliance and trust
Trust signalCompliance1 record
Hellafarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hellafarm leadership team
Management profileNumber of profiles
Hellafarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hellafarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hellafarm
What does Hellafarm do?
Hellafarm is a Greek agricultural and home & garden products distributor operating through three specialized divisions. The Agro division distributes plant protection products (pesticides, fungicides, herbicides, insecticides, acaricides, mating disruption products), crop nutrition products (fertilizers, bioactivators), seeds, and irrigation solutions. The Animal Health division distributes veterinary therapeutic products for productive livestock and companion animals. The Green division exclusively represents major international brands of irrigation equipment, decorative pots, garden tools, and workwear for the home and garden market.
Is Hellafarm a public or private company?
Hellafarm is a private company. It is classified as unknown and is currently operating.
When was Hellafarm founded?
Hellafarm was founded in 1969. It employs 51 to 100 people.
Where is Hellafarm based?
Hellafarm is headquartered in Paianía, Greece, in the Europe region.
How does Hellafarm make money?
Three revenue lines are on record. Agricultural Products Distribution is the primary driver. The others are veterinary Products Distribution and home & Garden Products Distribution.
Who are Hellafarm's main competitors?
Broad incumbents on record are BASF Agricultural Solutions, Nufarm, Syngenta, ADAMA, Corteva Agriscience, Bayer Crop Science, Elanco Animal Health, FMC Corporation and Zoetis. Gardena (Husqvarna Group) is listed as a direct peer.
Does Hellafarm have an API?
No public API is recorded for Hellafarm.
What industry is Hellafarm in?
Hellafarm's product category is Agricultural Products Distribution. Its primary akta.pro industry code is AFABAJAK, Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI), with a secondary code of AFAEANAK, Veterinary Pharmacy, Vaccine & Biologics Services. Its NAICS code is 32532 and its SIC code is 5122.