Sweden On Line

What Sweden On Line does

SOL Facility Services is a Sweden-based facility services company delivering a bundled portfolio of cleaning, office support, property maintenance, and branding services to enterprise, hospitality, retail, education, transport, and public-sector clients nationwide. The company operates under a 'helhetsleverantör' (full-service provider) model, allowing customers to consolidate multiple service lines — Lokalvård (office, hotel, retail, school, warehouse, transport, industrial cleaning), Kontorsservice (doormat rental, coffee and water machine rental, office plants, fruit baskets), Fastighetsservice (caretaker, window cleaning, graffiti removal/protection, moisture remediation), and Foliering/Affischering (vinyl wrapping and poster mounting) — under one contract, one contact person, and one invoice.

The company is described as a family-owned business with over 14,000 professionals and self-described as 'one of the Nordic region's leading facility services providers.' Service coverage spans at least eight Swedish cities including Stockholm, Gothenburg, Malmö, Helsingborg, Gävle, Borås, Halmstad, and Eskilstuna. Technical differentiation is rooted in operational methodology rather than a proprietary software platform: SOL uses ionized water to reduce chemical inputs, operates its own laundry facilities for doormats, applies Swan-labelled products throughout, and holds triple ISO certification (ISO 9001, ISO 14001, ISO 45001) as well as memberships in Almega Serviceföretagen and Visita, ensuring collective-agreement labor compliance.

Revenue is generated predominantly through recurring subscription-style service contracts billed monthly, complemented by project-based one-time services such as vinyl wrapping and graffiti removal. Pricing is custom quote-based with free site visits; volume discounts and a 2-for-1 service bundling promotion are used to incentivize multi-service contracts. Distribution is exclusively direct, via website quote requests and named field sales representatives (e.g., Anton Linde for Gothenburg). Strategic supply partnerships span coffee machine manufacturers and roasters (Jura, Lavazza, Arvid Nordquist, Esprecious, Carimali) and protective coating suppliers (Pica Klotterskydd). No AI/ML platform, mobile app, API, or proprietary software product is disclosed; the company does not appear to have raised external funding or undergone M&A activity per the available data.

Name

Sweden On Line

Legal name

SOL Facility Services

Website

https://sol.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

SOL Facility Services is a Swedish nationwide facility services provider offering bundled cleaning, office support, property maintenance, and branding services to enterprise, hospitality, retail, education, transport, and public-sector clients under a single contracted relationship.

Ownership category

akta.pro rank

Product category

Facility Services

NAICS

Office Administrative Services (5611), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Services-Facilities Support Management Services (8744), Services-Business Services, Nec (7389)

akta.pro primary industry

Workplace & Office Support Services (Reception/Mailroom/Porterage/Helpdesk) (IMAIAAAD)

akta.pro secondary industries

Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH), Facility Mat & Mop Rental/Service (Complementary Textile Programs) (HSAJAMAL), Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

Keywords

• Facility services
• Commercial cleaning
• Office services
• Property maintenance
• Contract cleaning

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Localvård (Cleaning Services): Recurring cleaning services including office cleaning, hotel cleaning, retail cleaning, school/daycare cleaning, staircase cleaning, warehouse cleaning, industrial cleaning, and aircraft/train/bus cleaning. Revenue is generated through service contracts with regular frequencies (daily, weekly, monthly).
2. Kontorsservice (Office Services): Ancillary office services including doormat rental, coffee machine rental, water cooler rental, office plant rental, and fruit basket delivery. These are add-on services bundled with cleaning contracts, billed on a subscription/rental basis.
3. Fastighetsservice (Property Services): Property maintenance services including caretaker/handyman services, graffiti removal, moisture control/damage remediation, facade washing, property management, and technical facility management. Provided as standalone or bundled services.
4. Foliering (Vinyl Wrapping): One-time project-based vinyl wrapping services for vehicles (cars, buses, trams), glass, furniture, and building surfaces. Pricing ranges from approximately 10,000–25,000 SEK per vehicle, with glass/graphics work completed within hours to one working day.
5. Affischering (Billboard/Poster Installation): Recurring or campaign-based poster and billboard mounting services in approved urban locations across Swedish cities.
6. Window Cleaning: Window cleaning services for businesses and offices, offered as one-time or recurring contracts. Includes interior, exterior, and between-glass cleaning, including high-reach work with certified equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SOL Facility Services is a Swedish facility services company that delivers commercial cleaning (lokalvård) for offices, hotels, retail, schools, warehouses, and transport vehicles; office support services (kontorsservice) including entrance mat rental, coffee and water machine rental, office plants, and fruit baskets; property maintenance (fastighetsservice) covering handyman, dehumidification, graffiti removal and protection; plus vinyl wrapping (foliering) and poster/billboard mounting (affischering). The portfolio is bundled under a single contract with one contact person and one invoice, served by over 14,000 professionals across Sweden.

Product overview

SOL Facility Services is a facility services company offering a portfolio of complementary service lines: (1) Lokalvård — core cleaning services for offices, retail, hotels, warehouses, schools, and public buildings including window cleaning and floor care; (2) Kontorsservice — office support including entrance mat rental, coffee machine rental (Jura, Optifresh, De Jong), water dispenser rental, and office plant rental; (3) Fastighetsservice — property management and technical facility management covering handyman/janitor services, dehumidification, damage restoration, graffiti removal, and graffiti protection; (4) Foliering — vinyl wrapping for vehicles, windows, furniture, and building facades; and (5) Affischering — professional poster and billboard mounting. Services are available across Sweden (Stockholm, Göteborg, Malmö, and other cities) through a national network of over 14,000 employees, with offerings bundled under a single contract for multi-service customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lokalvård (Cleaning Services) Recurring and one-time commercial cleaning services for offices, hotels, retail stores, schools, warehouses, transport vehicles, and public sector buildings across Sweden, delivered on daily, weekly, or monthly frequencies.
• Kontorsservice (Office Services) Subscription-based office support services including entrance mat rental with pickup/laundry service, coffee and water machine rental, office plant rental, and weekly fruit basket delivery (Bas, Original, Premium, and EKO tiers) for businesses across Sweden.
• Fastighetsservice (Property Services) Property maintenance and technical facility management services for residential and commercial property managers, including janitorial/handyman work, dehumidification and damage restoration, graffiti removal, and anti-graffiti protective coatings.
• Foliering (Vinyl Wrapping) Vinyl wrapping and signage services for vehicles (cars, buses, trams), windows, furniture, and building surfaces, delivered as project-based work for businesses and transport operators.
• Affischering (Poster/Mounting) Professional poster and billboard mounting service delivering recurring or campaign-based advertisement installation on approved urban locations across Swedish cities.

Quantifiable outcome

• Up to 80% of dirt in a building enters via the entrance; effective doormat coverage of 7.5 meters can capture nearly all dirt and moisture before it reaches the floor
• +2 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Arvid NordquistminorStrategic or Co-development PartnerSOL partners with established coffee roasters Arvid Nordquist and Lavazza for the supply of premium coffee beans used in SOL's rented coffee machines at customer offices. The partnership provides SOL with high-quality, branded coffee supply for its office coffee service offering.
• LavazzaminorStrategic or Co-development PartnerSOL partners with Lavazza as one of the coffee bean suppliers for its office coffee machine rental service. This enables SOL to offer premium Italian espresso blends alongside Swedish roasters as part of its coffee solution.
• Almega ServiceföretagencoreOthersSOL is a member of Almega Serviceföretagen, the sector organization for service companies in Sweden. This membership provides SOL with access to industry advocacy, collective agreement frameworks, and labor standards that are a prerequisite for serving many public and private sector clients.
• VisitacoreOthersSOL is affiliated with Visita, the industry organization for the Swedish hospitality and tourism sector. This membership ensures SOL's cleaning staff work under regulated collective agreement conditions, particularly important for hotel and restaurant cleaning clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ISS A/S: Global integrated facility services provider headquartered in Denmark with deep Nordic operations. Direct competitor to SOL across office cleaning, property services, and workplace support in the same geographies.
• Coor Service Management: Swedish-headquartered integrated facility management provider offering cleaning, property services, and workplace solutions. Closest country-headquartered direct competitor to SOL in the Swedish IFM market.

Broad incumbents

• Sodexo: Global food and integrated facility services giant with significant Nordic operations. Competes with SOL on enterprise cleaning and workplace services contracts but operates across a much broader portfolio including food services.
• ABM Industries: US-listed integrated facility services provider covering janitorial, parking, and building services. Comparable business model and multi-vertical service portfolio to SOL's bundled offering.
• Compass Group: UK-listed global support services group with facility services and food operations in the Nordics. Overlaps with SOL on facility management but is anchored in contract food services.

Regional players

• Samhall: Swedish state-owned cleaning and facility services provider focused on public sector contracts. Direct competitor to SOL in Swedish public sector cleaning tenders.
• SBC (Svenska Bostads­kompaniet) / Städpoolen-like regional Swedish cleaning firms: Swedish property and cleaning services firm focused on residential and property-management clients. Comparable to SOL's property services and staircase cleaning offerings in the Swedish market.

Emerging players

• Rentokil Initial: Global hygiene and pest-control services group expanding into broader facility services. Comparable recurring-revenue service model and Nordic footprint to SOL.
• Hemfrid: Swedish home and office cleaning startup backed by private equity. Comparable core cleaning service offering to SOL but operating primarily in residential/SMB segments rather than enterprise IFM.

Others

• Cushman & Wakefield (Facility Services arm): Global commercial real estate services firm with facility management and property maintenance operations in the Nordics. Comparable on property-side services to SOL's fastighetsservice line, though commercial real estate brokerage is its core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sol_group
• Xx.com/SOLReneriet
• LinkedInlinkedin.com/company/sol-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweden On Line