BUBLITZ

What BUBLITZ does

Bublitz GmbH is a privately held German electrical wholesale company (Elektrogroßhandel) headquartered in Wenden-Gerlingen, North Rhine-Westphalia, with a secondary reference to Nuremberg in the firmographic record. Founded in 1973 and structured as a GmbH, the company operates with a headcount of 11-50 employees and is led by Managing Directors Moritz Bublitz and Dieter Hof. Its core business is the distribution of electrical installation materials, technical lighting, and building automation components to professional electricians, industrial customers, and public institutions in the Wenden region and surrounding area.

The company's offering combines a physical regional sales presence with a full-featured online shop and e-business tools. Through its membership in FEGIME Deutschland, one of Germany's leading electrical wholesale purchasing cooperatives, Bublitz accesses a broad network of brand suppliers and shared digital infrastructure including FEGIMEconnect, Kanban replenishment, Elbridge, product configurators, and a document and download center. The website references 'Aktionspreis: auf Anfr.' (price on request) for products, indicating a B2B quote-based pricing model rather than fixed public pricing.

Bublitz serves primarily professional electricians and electrical installers, industrial enterprises requiring technical lighting and infrastructure components, and public institutions with procurement needs. Marketing and distribution leverage the company's own website and online shop, an active news and content section, a download center for catalogs and brochures, and referral through the FEGIME network. The company is privately held with no external investment, no listed subsidiaries, no patents, no awards, and no disclosed revenue figures.

Name

BUBLITZ

Legal name

BUBLITZ GmbH

Website

https://bublitz.elektro-online.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Bublitz GmbH is a German regional electrical wholesale company (Elektrogroßhandel) founded in 1973, serving electricians, industrial customers, and public institutions through its Wenden-Gerlingen headquarters, online shop, and FEGIME Deutschland cooperative membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels4 records

Core offering

BUBLITZ GmbH is an electrical wholesale company that supplies electrical installation materials, technical lighting products, building automation components, and related accessories to professional electricians, industrial customers, and public institutions. The company operates a full-featured online shop for ordering, regional direct sales in the Wenden-Gerlingen area, and supports customers with e-business procurement tools (FEGIMEconnect, Kanban, Elbridge), product configurators, and a documentation download center.

Product overview

Bublitz GmbH is a German electrical wholesale company (Elektrogroßhandel) operating under the FEGIME purchasing cooperative. The company offers an online shop for electrical materials, technical lighting, and related products through its e-commerce platform. Services include E-Business tools (FEGIMEconnect, Kanban), document management, and access to a catalog of brand-name electrical products from supplier partners. The portfolio includes electrical installation materials, building automation components, and lighting solutions distributed through their digital and physical sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Installation Materials
• Technical Lighting Products Technical lighting solutions distributed to electricians, industrial buyers, and institutions for building and infrastructure projects.
• Online Shop (Elektro-Online) Full-featured e-commerce platform allowing customers to search products, place orders, track order status (Rückstände), manage accounts, and access DoP search and product configurators.
• FEGIMEconnect E-Business Tool B2B e-business platform for procurement, ordering, and integration with BUBLITZ systems as part of the FEGIME cooperative e-business offering.
• Kanban Inventory Management Kanban-based inventory management service supporting customers' replenishment workflows for electrical materials.
• Elbridge Procurement Interface Procurement interface for B2B customers to integrate purchasing with BUBLITZ's catalog and ordering workflows.
• Regional Direct Sales and Consultation In-person sales, technical consultation, and personalized service for customers in the Wenden-Gerlingen region and surrounding area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FEGIME DeutschlandcoreChannel Partner/ Reseller/ DistributorBUBLITZ is a member/partner of FEGIME Deutschland, one of the leading market communities (Marktgemeinschaften) of electrical wholesale in Germany. FEGIME provides access to a broad network of strategic brand suppliers offering competitive conditions and quality products. The partnership enables BUBLITZ to leverage collective purchasing power and marketing resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Schneider Electric Deutschland: Schneider Electric is a major electrical equipment manufacturer and solutions provider with strong German operations. While primarily a manufacturer rather than distributor, its products flow through BUBLITZ and other wholesalers, and it directly competes in the building automation and electrical installation markets.
• FEGIME Deutschland: FEGIME is the purchasing and marketing cooperative of which BUBLITZ is a member. It is comparable as the organizing body of the electrical wholesale network that defines BUBLITZ's supplier relationships, e-business tools, and competitive positioning.
• Würth: Würth is a major German industrial supplier with a broad portfolio including electrical installation materials. While it operates more broadly in industrial supplies and fasteners, it overlaps with BUBLITZ in serving trade and industrial customers with electrical products.
• Siemens AG: Siemens is a global electrical and automation conglomerate with significant German operations. Its Smart Infrastructure division sells electrical distribution and building automation products that compete with products BUBLITZ distributes, and it serves overlapping industrial and institutional customers.
• Hager Group: Hager is a European manufacturer of electrical installation systems, cable management, and building automation. Its products are typically distributed through electrical wholesalers like BUBLITZ and it represents one of the strategic brand suppliers in the FEGIME network.
• ABB AG: ABB is a global electrification and automation company with German operations. It competes in the broader electrical products and industrial automation markets that BUBLITZ serves, and its products are distributed through similar B2B channels.

Direct peers

• Rexel Germany: Rexel is a global electrical distributor with a strong German presence. It serves the same B2B customer segments as BUBLITZ (electricians, industrial, institutional) with comparable product portfolios of electrical materials, lighting, and automation solutions.
• Sonepar Deutschland: Sonepar is one of the world's largest electrical wholesalers with a substantial German operation. It directly competes with BUBLITZ in serving electricians, industrial customers, and institutions with electrical installation materials and lighting products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUBLITZ