Radio Noida

What Radio Noida does

Radio Noida operates a community radio station licensed to broadcast on 107.4 FM from the Marwah Studios complex in Film City, Sector-16A, Noida, India. Founded in 2009 under the auspices of India's Ministry of Information and Broadcasting, the station's core product is community awareness-based programming — music, podcasts, shows, and news — targeted at local listeners in Noida and surrounding regions, with a primary customer segment of "Local Community Listeners" served via a vertical segmentation approach.

The station's technology stack centers on a traditional FM broadcast infrastructure operating at 107.4 MHz, supplemented by a web-based digital radio platform on radionoida.fm that streams the broadcast online and removes geographical listening barriers. There is no proprietary mobile application, no disclosed SDK or API surface, and no AI/ML modalities called out in available sources. Programming is presented under the brand "Radio Noida 107.4, Aap Ki Awaz," and the station has been officially recognized by the Ministry of Information and Broadcasting as a "Lead Community Radio Station."

Radio Noida is a private, for-profit entity with 11–50 employees, led by the Marwah family (Sandeep Marwah as President, Mohit Marwah as Vice President, Akshay Marwah as CEO, and Sushil Bharti as Director). The revenue model is described as advertising-based, with no public pricing or subscription products disclosed and no external investors, funding rounds, or M&A activity on record. Strategic collaborations with ICMEI, AAFT, and IFTRC position the station within a broader skill-development and creative-industry ecosystem through the AAFT International Skill Development Council (ISDC-Growth).

Name

Radio Noida

Legal name

Radio Noida

Website

https://radionoida.fm

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Noida is a private community radio station broadcasting on 107.4 FM from Noida, India, serving local listeners with community awareness-based programming, music, podcasts, and news, and additionally streaming online to a global audience under the brand "Aap Ki Awaz."

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Broadcasting and Programming: Community radio station providing informative and engaging programming to listeners. Revenue is derived from broadcasting operations, with recognition as a leading community radio station by the Ministry of Information and Broadcasting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Radio Noida operates a community radio station broadcasting music, podcasts, shows, and news on the 107.4 MHz FM frequency, serving Noida and surrounding regions since 2009. The station produces community awareness-based programming covering local information, social and national issues, and entertainment content. It complements its traditional FM broadcast with a digital radio platform that enables global web-based listenership beyond geographical barriers.

Product overview

Radio Noida operates as a community radio station offering a unified product portfolio centered on its FM broadcast station at 107.4 MHz. The core offering is the traditional radio broadcast serving the Noida community since 2009, complemented by a Digital Radio platform that extends reach to global audiences via web streaming. The station focuses on community awareness-based programming and has been recognized by the Ministry of Information and Broadcasting as a leading community radio station.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Noida 107.4 (Aap Ki Awaz)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• ICMEI (International Chamber of Media and Entertainment Industry)coreStrategic or Co-development PartnerRadio Noida is associated with ICMEI through the AAFT IFDC page hosted on its website, indicating collaboration in skill development and training initiatives in creative and cultural industries.
• AAFT (Asian Academy of Film and Television)coreStrategic or Co-development PartnerCollaboration with AAFT for skill development programs. AAFT IFDC operates under the aegis of ICMEI and in collaboration with AAFT & IFTRC.
• IFTRC (International Film, Television and Research Centre)coreStrategic or Co-development PartnerPartnership for research and innovation in media, AI, and design through the Research & Innovation Cell.
• Ministry of Information and Broadcasting, Government of IndiacoreOthersEstablished with support and recognition from the Ministry. The Ministry bestowed the responsibility to produce community awareness-based programs and recognized Radio Noida as one of the leading community radio stations.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Radio City (Music Broadcast Limited): Indian FM radio network operating in multiple cities under the Music Broadcast Limited banner. Comparable as a Hindi-English FM broadcaster serving Indian audiences with entertainment-led programming and a commercial advertising model.
• Radio Mirchi (Entertainment Network India): India's largest private FM radio network operating in 70+ cities with music, entertainment, and RJs. Comparable as a Hindi-language FM broadcaster in India but operates at vastly larger commercial scale; serves as the dominant incumbent against which community stations like Radio Noida compete for advertiser share.
• Fever FM (HT Media): Delhi-NCR headquartered commercial Hindi FM station. Highly comparable geographically and competitively to Radio Noida as both serve the same NCR listener market, though Fever FM operates at a much larger commercial scale with national network support.
• Red FM (Red FM India / Sun TV Network): National commercial FM network broadcasting Bollywood and contemporary music across major Indian metros. Comparable as an Indian FM broadcaster competing for the same listener and advertiser pools, though at much larger geographic and commercial scale than a community station.
• BIG FM (Reliance Broadcast Network): One of India's largest FM radio networks with stations in 60+ cities. Comparable as a pan-India commercial FM broadcaster offering Hindi and regional programming, though it serves mass-market audiences rather than a community niche.
• All India Radio / Prasar Bharati (AIR): India's national public service broadcaster operating the largest radio network in the world. Comparable as a broadcast entity serving Indian audiences with government-backed programming, news, and music; operates at incomparable scale to Radio Noida but shares the public-service/community-orientation positioning.

Regional players

• Radio Brahmaputra: Community radio station in Assam broadcasting at 90.4 FM. Comparable as an Indian community radio licensee with a similar small-scale, social-impact-oriented operating model, but operating in a different regional market than Radio Noida's NCR focus.
• Radio Mango (Radio Media): Kerala-based community radio station broadcasting at 91.9 FM. Comparable as a community radio operator in India with similar small-scale, locally-focused programming model, but serves a distinct regional market rather than the NCR where Radio Noida operates.

Direct peers

• Radio Active (Bangalore): One of India's longest-running community radio stations, operating at 90.4 MHz in Bangalore. Closely comparable to Radio Noida as both are English-language community radio stations with civic engagement, music, and alternative programming focus under India's community radio licensing framework.

Others

• Hungama (Hungama Digital Media): Indian digital audio and video streaming platform. Comparable in the Indian audio entertainment space as an adjacent listener-acquisition channel competing for digital audio attention; not a direct radio peer but represents the broader streaming ecosystem against which Radio Noida's digital platform competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/RadioNoida
• Facebookfacebook.com/radionoida.fm
• LinkedInlinkedin.com/company/radio-noida

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Noida