Coverit Insurance

Name

Coverit Insurance

Legal name

Connolly Insurance Brokers Pty Ltd

Website

https://coveritinsurance.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAJ

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAJAFAB

Mid-Market Commercial Package (Package Policies)

Financial & Insurance/Insurance — Motor, Property & Casualty/Commercial Package / Business Owners Policies (BOP)

SECONDARYFSAJAOAE

Network Security & Privacy Liability (Third-Party)

Financial & Insurance/Insurance — Motor, Property & Casualty/Cyber Liability Insurance

Keywords

• Insurance brokerage services
• Commercial insurance advisory
• Motor insurance brokerage
• Property insurance brokerage
• Cyber risk insurance

Headquarters

HQ city

Doncaster

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance brokerage commissions: Generates revenue through commissions from insurance products placed with carriers. Acts as an intermediary between insurance buyers and providers, earning fees or commissions on policies sold.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Coverit Insurance is an Australian insurance brokerage that places motor, property, business, and cyber/risk-management insurance policies on behalf of individual and commercial clients, acting as an intermediary between buyers and underwriters. The firm delivers personalized, advisor-led coverage guidance rather than self-service online quotes, with two principal brokers (Amanda Connolly and Lisa Evans) handling client relationships. Operations are conducted under the regulatory authorization of McLardy McShane Partners Pty Ltd as part of the Steadfast Group network.

Product overview

Connolly Insurance Brokers operates as an insurance brokerage firm offering personal and business insurance coverage options. The company provides downloadable Motor Claim Form and Property Claim Form documents for claim processing. The offering is a service-based insurance broker model rather than a unified software platform with named modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Motor Insurance Brokerage

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• McLardy McShane Partners Pty LtdcoreChannel Partner/ Reseller/ DistributorConnolly Insurance Brokers is a Corporate Authorised Representative (CAR1312084) of McLardy McShane Partners Pty Ltd (AFSL No 232987). McLardy McShane is a member of the Steadfast Group, providing the regulatory authorization and backing to operate as an insurance broker in Australia.
• Steadfast GroupcoreStrategic or Co-development PartnerMcLardy McShane Partners is a member of the Steadfast Group, an Australian insurance broker network. This affiliation provides access to broader market coverage, preferred insurance products, and collective buying power through the Steadfast network of brokers.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Steadfast Group Limited: ASX-listed parent network to McLardy McShane (and therefore Coverit) operating one of Australia's largest broker general agencies; competes at a network level for placing power, carrier panel access, and product breadth.
• Marsh Pty Ltd (Australia): Australian arm of global broker Marsh, placing personal, commercial, and specialty coverages — comparable insurance intermediation function across the same customer segments, at significantly larger scale.
• Arthur J. Gallagher & Co (Australia): Global insurance brokerage with established Australian operations intermediating commercial, personal, and specialty lines to mid-market and corporate clients; comparable product breadth but materially larger scale.
• Aon plc (Australia): Global insurance and risk advisory firm with Australian operations covering personal, commercial, and specialty lines — comparable brokerage role and target customer base, though at substantially larger scale.

Direct peers

• AUB Group Limited: ASX-listed Australian insurance broker network aggregator owning a portfolio of authorised representative brokerages placing personal, commercial, and specialty lines — directly comparable business model and customer base to Coverit's broker franchise.
• PSC Insurance Group Holdings: Australian specialty insurance broker network operating authorised representative offices across personal, commercial, and professional lines — same intermediation model, regional Australian footprint, and partner-of-carrier distribution structure.
• Ausure Pty Ltd: Australian insurance broker network franchising authorised representatives that intermediate motor, property, business, and specialty coverages to individuals and SMEs — directly comparable intermediation and revenue model.
• McLardy McShane Partners Pty Ltd: The firm's principal licensee (AFSL No 232987) and operating parent; McLardy McShane is an Australian insurance brokerage network and Steadfast Group member offering the same personal and commercial lines intermediation model to clients nationally.

Others

• Insurance Australia Group Limited (IAG): Australia's largest general insurer whose NRMA, CGU, and RACV products are commonly placed by brokers like Coverit — comparable customer base but operating as an underwriting carrier rather than intermediary.
• Hollard Insurance Australia: Australian specialty P&C and life carrier whose products are placed through broker networks including Steadfast-aligned firms — overlapping customer base but underwriting rather than brokerage function.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coverit Insurance