New Garden TMJ & Dentistry

What New Garden TMJ & Dentistry does

New Garden TMJ & Dentistry is a privately-held, single-location dental practice operating as Steven S. Gold DDS PA in Greensboro, North Carolina. Founded in 1999 by Dr. Steven Gold, a Fellow of the American Academy of Craniofacial Pain with over 30 years of clinical experience, the practice operates a dual-focus model combining comprehensive general and cosmetic family dentistry with specialized TMJ/TMD (temporomandibular joint dysfunction) and orofacial pain treatment. The TMJ/TMD service line is the differentiated offering, anchored by Dr. Gold's post-doctoral Fellowship credentials and a multi-modality treatment protocol that includes NTI-tss appliances, ARA/centric relation/stabilization/muscle-deprogramming splint therapy, therapeutic ultrasound, neuromuscular microcurrent therapy (ETPS), spray-and-stretch trigger point release, diagnostic and trigger point injections, prolotherapy, and locked jaw release procedures. The general dentistry practice covers preventive care, restorative work (crowns, bridges, fillings, dentures, root canals), cosmetic services (veneers, bonding, whitening, sealants, cosmetic contouring), and dental implant restoration using 3-D Cone Beam Imaging and CAD/CAM technology in partnership with local oral surgeons and prosthetic labs.

The business operates on a fee-for-service model. The practice is out-of-network for all dental insurers, files claims as a courtesy for patients, and requires full payment at time of service for TMJ/TMD appointments (including a 50% deposit for emergency TMJ visits). The go-to-market motion is sales-led but low-intensity: patient referrals, physician-to-physician referrals, word-of-mouth, online reviews (Healthgrades, Google), and an extensive patient education website act as the primary acquisition channels, with no paid advertising described. The customer base is individual consumers and families in the Piedmont Triad and surrounding North Carolina communities, with long-tenured patients (multiple 10+ years, one since 2006) and a notable subset of TMJ/TMD patients who report having seen multiple specialists without resolution prior to engaging Dr. Gold.

Name

New Garden TMJ & Dentistry

Legal name

Steven S. Gold DDS PA

Website

https://newgardentmjdentistry.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

New Garden TMJ & Dentistry is a privately-held, single-location dental practice in Greensboro, NC, founded in 1999 by Dr. Steven Gold, providing general/cosmetic family dentistry alongside specialized TMJ/TMD diagnosis and treatment to individual patients and families in the Piedmont Triad and surrounding North Carolina communities.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

TMJ/TMD & Occlusion-Focused Orthodontics (HLABABAJ)

akta.pro secondary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

Keywords

• General dentistry services
• Cosmetic dentistry
• TMJ treatment
• Temporomandibular disorders
• Dental implants

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services Revenue: Fee-for-service model for general and cosmetic dentistry procedures including cleanings, crowns, fillings, veneers, bridges, implants, whitening, extractions, and preventive care. Payment is collected at time of service for uninsured patients.
2. TMJ/TMD Treatment Services: Specialized TMJ and orofacial pain treatments including diagnostic appointments, splint therapy, trigger point injections, therapeutic ultrasound, and other modalities. Full payment required at time of service regardless of insurance type. Some TMJ procedures may be considered medical and potentially reimbursable through major medical insurance.
3. Dental Insurance Reimbursement: The practice accepts most dental insurance plans as out-of-network (non-participating) providers. Patients pay at time of service and are reimbursed by their insurer based on UCR fees. The practice files claims as a courtesy for patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

New Garden TMJ & Dentistry is a private dental practice that delivers general dentistry, cosmetic dentistry, and specialized TMJ/TMD diagnosis and treatment services to patients. The practice is the only facility in the Triad region offering this unique combination of TMJ specialization alongside comprehensive dental care under a single roof.

Product overview

New Garden TMJ & Dentistry offers a dual-focus practice centered on two core service areas: (1) TMJ/TMD Treatment Services led by Dr. Steven S. Gold, a Fellow of the American Academy of Craniofacial Pain, providing specialized care for temporomandibular joint disorders, facial pain, and related conditions using therapies including splint therapy (NTI-tss appliances, ARA/centric relation appliances, stabilization appliances), therapeutic ultrasound, neuromuscular microcurrent therapy (ETPS), spray & stretch therapy, diagnostic/trigger point injections, and locked jaw release; and (2) General and Cosmetic Dentistry including crowns, bridges, veneers, bonding, teeth whitening, sealants, dental implants (restoration), dentures, fillings, gum treatment, and preventive care. The practice operates as a single-location dental office in Greensboro, NC, providing integrated oral healthcare for patients seeking both TMJ treatment and comprehensive dental services.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Routine preventive and restorative dental care including cleanings, exams, and general dental treatments for individual patients.
• Cosmetic Dentistry Cosmetic dental services such as veneers, whitening, and aesthetic restorations designed to improve the appearance of a patient's smile.
• Restorative Dentistry Restorative dental treatments to repair or replace damaged or missing teeth, including crowns and bridges.
• Dental Implants Surgical placement of dental implants to replace missing teeth for adult patients.
• TMJ/TMD Treatment Specialized diagnosis and treatment of temporomandibular joint disorders, including jaw pain, headaches, bite problems, and related head/neck/facial pain, using TENS therapy, orthotic devices, and other modalities.
• Headache and Migraine Treatment Treatment of chronic headaches and migraines suspected to be related to TMJ disorders, using NTI-tss plus dental orthotics and related therapies.
• Sleep Apnea Treatment Custom-fitted SomnoMed oral sleep apnea appliances to treat snoring and obstructive sleep apnea in patients.

Quantifiable outcome

• Multiple patients report complete resolution of chronic morning headaches and migraines after NTI appliance therapy
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Local Surgeons (unspecified)minorStrategic or Co-development PartnerThe practice partners with local oral surgeons for dental implant cases, combining Dr. Gold's prosthetic expertise with surgical intervention for comprehensive implant treatment.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Dental Care Alliance: A DSO supporting dental and specialty practices across multiple U.S. states. Comparable as a group-practice operator, with relevant benchmarking on multi-location scaling, though not TMJ-specialized.
• Smile Brands: A DSO-affiliated dental services organization operating multiple branded practice groups across the U.S. Comparable in business model (group dental practice with multi-service offerings), though insurance-driven and geographically diversified.
• Aspen Dental: A large DSO-affiliated chain of dental offices offering general dentistry, implants, and specialty services across the U.S. Comparable as a multi-office dental services operator, though its model is insurance-driven and volume-based rather than specialty-focused.
• Heartland Dental: The largest dental support organization (DSO) in the U.S., supporting thousands of dentists across general, cosmetic, and specialty practices. Comparable as an operator of dentist-led ambulatory practices, though much larger and not specializing in TMJ/TMD.
• Pacific Dental Services: A major DSO supporting hundreds of dental practices with modern technology and integrated specialty services. Relevant as a benchmark for scaled dental operations, though it operates in-network and is broader in scope.
• Affordable Dentures & Implants: A national dental chain focused on dentures and implants, with in-office labs and CAD/CAM workflows similar to New Garden's implant restoration model. Comparable in service mix for prosthetics, though its focus is more narrow.
• Benevis (Kool Smiles / SmileDirect): A dental services organization supporting practices focused on underserved and family populations. Relevant as a multi-location group practice operator, though its service mix and patient demographic differ.

Regional players

• Western Dental & Orthodontics: A large dental and orthodontic chain operating primarily in the western U.S. with general and specialty services including orthodontics. Comparable as a multi-service dental operator, though geographically non-overlapping with New Garden's Triad footprint.

Direct peers

• TMJ & Sleep Therapy Centre: A network of dental practices specializing in TMJ/TMD disorders and sleep apnea treatment, offering similar appliance-based therapies (NTI, oral appliances) and diagnostic services. Most directly comparable peer given overlapping TMJ specialty focus and dentist-led delivery model.

Others

• University of North Carolina Orofacial Pain Clinic: An academic orofacial pain clinic operated by UNC School of Dentistry offering TMJ/TMD diagnosis and treatment. Comparable in clinical TMJ expertise and treatment philosophy, though academic rather than private-practice in structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Garden TMJ & Dentistry