FreshKids
The platform operates as OVO288, an Indonesia-focused online gambling aggregator offering slots, sportsbook, live casino, togel, and other betting verticals from 35+ third-party providers to Indonesian consumers via web and Android, monetizing through house edge and transaction-based take rates.
- Company typePrivate
- Founded2010
- HeadquartersHume, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FreshKids does
The entity operating under the OVO288 brand is an Indonesia-focused online gambling platform that aggregates content from more than 35 third-party game providers, including Pragmatic Play, PG Soft, Microgaming, Playtech, Spadegaming, Habanero, Joker123, JILI, Hacksaw, and Live22. Its product suite spans ten verticals: slots, sportsbook (Olahraga), live casino, virtual race, togel (lottery), crash games, arcade, poker, sabung ayam (cockfighting), and e-sports betting. Users access the platform via desktop web (Chrome, Firefox, Edge) or a downloadable Android APK; the site supports 15 languages and offers Indonesian-localized payment rails including OVO, DANA, GoPay, QRIS, and bank transfers with minimum deposits of 10,000 IDR (~$0.62 USD) and stated processing times of 3-5 minutes.
The business model is pay-per-transaction, generating revenue through house edge on games and transaction-based take rates on wagers. Go-to-market is direct-to-consumer via a self-serve registration flow, with customer acquisition and support concentrated on Telegram (t.me/OfficialOvo) and WhatsApp (+6282382295024), supplemented by a referral/affiliate program and ongoing promotional campaigns including daily bonuses, new-member deposit offers, and provider co-marketed tournaments. Geographic restrictions explicitly block players from the United States, United Kingdom, Australia, and the Netherlands, and the platform is positioned primarily for the Indonesian market with a stated focus on individual online gambling consumers.
Corporate disclosures are limited and internally inconsistent: the firmographic record attributes a "healthy and happy world for kids" mission and a 2014 founding in Hume, United States to "FreshKids," while the operating platform under OVO288 traces its origins to 2010 with Indonesian operations. Only two capital events are recorded (2015 and 2017, both $0 amounts, with FoodFutureCo participating in 2017), no parent company, ownership structure, executive team, headcount beyond a 1-10 range, patents, certifications, or regulatory licenses are disclosed. The combined record describes a small, privately held gambling operator with single-jurisdiction concentration and limited disclosed governance.
FreshKids firmographics
Firmographics- Name
- FreshKids
- Legal name
- OVO288
- Website
- https://wearefreshkids.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The platform operates as OVO288, an Indonesia-focused online gambling aggregator offering slots, sportsbook, live casino, togel, and other betting verticals from 35+ third-party providers to Indonesian consumers via web and Android, monetizing through house edge and transaction-based take rates.
- Ownership category
- akta.pro rank
FreshKids industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where FreshKids is headquartered
LocationHeadquarters
- HQ city
- Hume
- HQ country
- United States
- HQ region
- North America
Markets served
FreshKids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Supply Chain, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-transaction gaming platform |
Distribution channels2 records
Marketing channels4 records
FreshKids product offering
Product offeringCore offering
Operates an online gambling platform (OVO288) that aggregates slots, sportsbook, live casino, lottery (togel), arcade, poker, crash games, virtual cockfighting (sabung ayam), virtual horse racing, and e-sports betting from 35+ third-party game providers, accessible via web and an Android APK application with localized payments and 15-language support. Per the firmographic block, the company is also associated with the brand "FreshKids" with a stated mission of a healthy and happy world for kids (note: firmographic and scraped product content describe two different propositions co-mingled in the source data).
Product overview
OVO288 is an online gambling platform offering a comprehensive suite of betting and gaming products including Slots, Sports (Olahraga), Live Casino, Race, Togel, Crash Game, Arcade, Poker, Sabung Ayam (cockfighting), and E-Sports. The platform aggregates games from multiple third-party gaming providers such as Pragmatic Play, PG Soft, Spadegaming, Playtech, Microgaming, Joker123, Habanero, and others. Users can access these services via web browser or downloadable Android APK application.
Differentiator
Problem solved
Functional benefit
Products and services
- Slots Online slot machine games featuring various themes and mechanics, sourced from multiple providers including Pragmatic Play, PG Soft, Spadegaming, and others. Targeted at individual online gambling players in Indonesia.
- Sports (Olahraga) Sportsbook betting platform covering football, basketball, tennis and other sports with live betting options. For individual online sports wagering players in Indonesia.
- Live Casino Real-time casino games including blackjack, roulette, and baccarat streamed from professional studios with live dealers. For individual online gambling players in Indonesia.
- Race Virtual horse racing betting games for individual online gambling players in Indonesia.
- Togel Online lottery / number betting games offering various number betting options. For individual online gambling players in Indonesia.
- Crash Game Crash-style betting games where players cash out before the multiplier crashes. For individual online gambling players in Indonesia.
- Arcade Collection of arcade-style gaming options targeted at individual online gambling players in Indonesia.
- Poker Online poker card games and tournaments for individual online gambling players in Indonesia.
- Sabung Ayam Virtual cockfighting betting games for individual online gambling players in Indonesia.
- E-Sports Esports betting on competitive gaming tournaments and matches, for individual online gambling players in Indonesia.
Companies that use FreshKids
Customer profileSegments1 record
Ideal customer profiles1 record
FreshKids technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FreshKids partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
FreshKids competitors and assessment
Company assessmentRegional players
- 188Bet: 188Bet is an Asian-focused online sportsbook and casino operator; comparable to OVO288's product mix targeting Asian-language player base.
- SBOBet: SBOBet is an Asia-focused online sportsbook and casino operator with deep multi-product offerings targeting Southeast Asian markets, making it directly comparable to OVO288's sportsbook + casino aggregation play.
- W88: W88 is an Asian online gambling operator offering sportsbook, casino, slots, and live dealer with multi-language support - structurally similar to OVO288 in product mix and customer base.
- 1xBet: 1xBet is a multi-vertical online gambling operator serving emerging markets with sportsbook, casino, slots, and live dealer - comparable to OVO288's aggregation model and emerging-market focus.
Others
- Evolution Gaming: Evolution Gaming is the dominant B2B live dealer and slots studio; a key infrastructure supplier to platforms like OVO288 rather than a competitor, but sets the benchmark for live-casino quality and content fees.
- Pragmatic Play: Pragmatic Play is a leading slot and live casino content provider; OVO288 lists it as a primary partner, making it the most relevant content-supply counterparty rather than a competitor.
Broad incumbents
- Bet365: Bet365 is a globally dominant sportsbook and casino incumbent covering sports wagering, slots, and live dealer - the broad incumbent benchmark against which OVO288's full-stack regional play should be measured.
- DraftKings: DraftKings is a broad US-regulated online gambling and sports-betting incumbent - comparable as a benchmark for what a fully regulated, multi-vertical gambling operator looks like at scale.
- Betway: Betway is a global sportsbook and casino incumbent; relevant as a broad market benchmark for product mix (sportsbook + slots + live dealer) even though its regulated-market footprint differs from OVO288's emerging-market focus.
Direct peers
- PokerStars: PokerStars is the largest regulated online poker operator and serves as the clearest direct peer in poker specifically; OVO288 runs an online poker vertical alongside slots and sportsbook.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
FreshKids social profiles
Digital presenceFreshKids financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshKids leadership team
Management profileNumber of profiles
FreshKids funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshKids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshKids
What does FreshKids do?
Operates an online gambling platform (OVO288) that aggregates slots, sportsbook, live casino, lottery (togel), arcade, poker, crash games, virtual cockfighting (sabung ayam), virtual horse racing, and e-sports betting from 35+ third-party game providers, accessible via web and an Android APK application with localized payments and 15-language support. Per the firmographic block, the company is also associated with the brand "FreshKids" with a stated mission of a healthy and happy world for kids (note: firmographic and scraped product content describe two different propositions co-mingled in the source data).
Is FreshKids a public or private company?
FreshKids is a private company. It is classified as unknown and is currently operating.
When was FreshKids founded?
FreshKids was founded in 2010. It employs 1 to 10 people.
Where is FreshKids based?
FreshKids is headquartered in Hume, United States, in the North America region.
Who are FreshKids's main competitors?
Regional players on record are 188Bet, SBOBet, W88 and 1xBet. Others are Evolution Gaming and Pragmatic Play. Broad incumbents are Bet365, DraftKings and Betway. PokerStars is listed as a direct peer.
Does FreshKids have an API?
No public API is recorded for FreshKids.
What industry is FreshKids in?
FreshKids's product category is Online Gambling. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.