Drinks Wedly
Getränke Weidlich GmbH is a Dortmund-headquartered German beverage wholesaler serving gastronomy, hotels, and large events across North Rhine-Westphalia and Lower Saxony from offices in Dortmund, Düsseldorf, and Osnabrück, with an in-house IMPING Kaffee house brand and GASTIVO digital ordering.
- Company typePrivate
- Founded2008
- HeadquartersDortmund, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Drinks Wedly does
Getränke Weidlich GmbH (operated under the Drinkport Gruppe / VfG DrinkPort KG) is a privately held German beverage wholesaler (Getränkefachgroßhändler) headquartered at Lütgendortmunder Hellweg 242 in Dortmund, founded in 2008 and operating 101–250 employees across three regional offices in Dortmund, Düsseldorf, and Osnabrück. The company supplies beverages, advisory, and event-support services to three B2B customer segments: gastronomy (restaurants, cafés, catering), the hotel industry (Hotellerie), and organizers of large events (Großveranstaltungen), concentrated in North Rhine-Westphalia and Lower Saxony. Its product portfolio centers on a broad beverage assortment, complemented by a proprietary house brand (IMPING Kaffee — long-roasted coffee in mild, strong, and refined variants exclusive to Weidlich) and a curated Weinkatalog 2024/2025 wine offering.
The company's underlying technology stack relies on the Drinkport platform for ordering and logistics, extended through a partnership with GASTIVO (app and webshop) for transparent and time-saving B2B order management. Layered value-added services include gastronomy consulting (concept and equipment advisory), warehousing and logistics support, and event equipment rental, all delivered through a personal-field-advisor (Fachberater) go-to-market model supplemented by a 6x-yearly ThekenTicker newsletter for seasonal promotions and gastro-industry trends. The company also runs a cross-promotional partnership with GastroHero for gastronomy equipment on the Drinkport platform.
Revenue is generated primarily through transaction-based beverage wholesale, with secondary streams from gastronomy consulting (professional services) and event equipment rental. Pricing is pay-as-you-go on orders, with a current 5% promotional discount applied to all orders; sales are restricted exclusively to business customers (Gewerbetreibende), and event services are quote-based. Distribution is conducted via direct field sales and an owned delivery fleet, with the GASTIVO digital channel serving mid-market accounts for self-serve ordering.
Drinks Wedly firmographics
Firmographics- Name
- Drinks Wedly
- Legal name
- Getränke Weidlich GmbH
- Website
- https://getraenke-weidlich.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Getränke Weidlich GmbH is a Dortmund-headquartered German beverage wholesaler serving gastronomy, hotels, and large events across North Rhine-Westphalia and Lower Saxony from offices in Dortmund, Düsseldorf, and Osnabrück, with an in-house IMPING Kaffee house brand and GASTIVO digital ordering.
- Ownership category
- akta.pro rank
Drinks Wedly industry classification
Industry- Product category
- Beverage Wholesale Distribution
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)
- akta.pro secondary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Drinks Wedly is headquartered
LocationHeadquarters
- HQ city
- Dortmund
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Drinks Wedly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beverage Wholesale: Supply of beverages to gastronomy, hotels, and event venues. Core revenue stream with personal advisory and delivery services.
- Gastronomy Consulting: Advisory services for gastronomy operations including concept development and equipment consultation.
- Event Equipment Rental: Event equipment and accompaniment services for large events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard wholesale pricing for gastronomy partners |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Drinks Wedly product offering
Product offeringCore offering
Drinks Wedly (Getränke Weidlich GmbH) is a regional specialist beverage wholesaler supplying restaurants, hotels, catering companies, and large-event organizers in Germany with a broad assortment of beverages, including its proprietary IMPING Kaffee house-brand coffee. The company complements its core beverage distribution with value-added services such as gastronomy consulting, warehousing and logistics support, and event-equipment rental/ accompaniment, all transacted through a digital ordering platform and personal field advisors.
Product overview
Getränke Weidlich is a regional beverage specialist (Getränkefachgroßhändler) serving the gastronomy, hotel, and large-events sectors. Its product portfolio centers on a wide-ranging beverage assortment complemented by proprietary brands — most notably the IMPING Kaffee house-brand coffee line — and a curated wine catalog (Weinkatalog 2024/2025). The company layers its core supply business with value-added services (logistics, event support, gastronomy consulting) and a recurring customer-engagement vehicle (the ThekenTicker newsletter, delivered six times per year). Technology-enabled ordering is handled through the GASTIVO app and Webshop, which operates in partnership with the Drinkport platform. The business also cross-promotes gastronomy equipment via a GastroHero partnership on the Drinkport platform.
Differentiator
Problem solved
Functional benefit
Brands
- IMPING Kaffee: House-brand coffee creations by Getränke Weidlich, marketed as long-roasted, harmoniously balanced coffee available in mild, bold, and refined varieties.
Products and services
- Getränke Weidlich Sortiment (beverage assortment) A broad, multi-category beverage assortment (beers, wines, spirits, non-alcoholic drinks, etc.) supplied to gastronomy, hotel, and large-event partners across the North Rhine-Westphalia and Lower Saxony regions, supported by expert advisory from specialized sales consultants (Fachberater). Sold exclusively to commercial customers (Gewerbetreibende).
- IMPING Kaffee (house-brand coffee) Proprietary house-brand coffee creations exclusive to Getränke Weidlich, marketed as long-roasted with intense aroma, full-bodied taste, and finest quality, available in mild (gentle), strong, and refined varieties. Sold exclusively through Getränke Weidlich to its gastronomy and hospitality partners.
- Gastronomieberatung (gastronomy consulting) Professional advisory service for gastronomy operators covering beverage-concept development, seasonal product selection, and equipment consultation, delivered by specialized sales consultants as part of the company's value-added services.
- Eventausstattung (event equipment rental and accompaniment) Rental and accompaniment of event equipment for large events, provided in combination with bulk beverage logistics to support temporary setups for organizers of Großveranstaltungen.
- Lagern & Logistik (warehousing and logistics) Warehousing and logistics services that support the company's beverage distribution to gastronomy, hotel, and large-event partners, including in-house delivery fleet operations across the North Rhine-Westphalia and Lower Saxony region.
- Weinkatalog 2024/2025 (curated wine assortment) A curated wine catalog offering an exquisite selection of wines, providing gastronomy partners with a refined assortment for their beverage programs.
Quantifiable outcome
- 6x yearly promotional updates via ThekenTicker newsletter
Companies that use Drinks Wedly
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Drinks Wedly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Drinks Wedly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DrinkportcoreParent company of Getränke Weidlich. Provides technology platform (Drinkport), ordering infrastructure, and group-level purchasing power and logistics support.
- GASTIVOcoreOrdering platform partnership enabling efficient order processing via app and webshop. Provides transparent and efficient order management with time savings for customers.
- GastroHerominorMarketing partnership for gastronomy equipment and accessories. GastroHero provides equipment catalog on Drinkport platform with exclusive offers for the first 1000 customers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Drinks Wedly competitors and assessment
Company assessmentEmerging players
- Flaschenpost: German beverage delivery company initially focused on B2C but expanding into B2B; comparable product line (beverages) and digital ordering model, but operating in adjacent rather than overlapping customer segments.
Others
- GastroHero: German gastronomy equipment and accessories retailer — operating partner of Drinkport and Weidlich, addressing the same professional HoReCa customer base with complementary non-beverage products.
- GASTIVO: Digital ordering platform partner for the beverage wholesale and gastronomy supply chain — provides the same B2B ordering infrastructure Weidlich relies on, and serves overlapping customer base across German gastronomy.
- Drinkport Gruppe: Parent group and operating company of Getränke Weidlich — provides the shared technology, purchasing, and logistics platform that enables Weidlich's operating model and houses sibling regional wholesalers.
Broad incumbents
- SELGROS Cash & Carry: Large German food and beverage cash-and-carry wholesaler serving HoReCa and trade customers — overlaps with Weidlich's customer segments at a broader category level and exerts competitive pressure on regional specialists.
- METRO Deutschland: Major German wholesale group serving HoReCa, traders, and resellers with broad food and beverage assortment — competes with Weidlich at the customer interface and on procurement scale.
Direct peers
- Getränke Essmann: Major German regional beverage wholesaler (Getränkefachgroßhändler) serving gastronomy, hotels, and event customers with own delivery fleet — directly comparable operating model to Getränke Weidlich.
- Getränke Hoffmann: German beverage specialist wholesaler serving gastronomy and event customers with own fleet and regional offices — directly comparable business model and target customer segments to Weidlich.
- Trinks: One of Germany's largest beverage wholesalers serving the gastronomy and HoReCa channel — directly comparable product/customer mix with Getränke Weidlich, but at national scale rather than regional.
- Durst Express: German online and delivery-based beverage wholesaler serving gastronomy and event customers — comparable in distribution channel and B2B customer focus, with stronger digital emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Drinks Wedly social profiles
Digital presenceDrinks Wedly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drinks Wedly leadership team
Management profileNumber of profiles
Drinks Wedly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drinks Wedly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drinks Wedly
What does Drinks Wedly do?
Drinks Wedly (Getränke Weidlich GmbH) is a regional specialist beverage wholesaler supplying restaurants, hotels, catering companies, and large-event organizers in Germany with a broad assortment of beverages, including its proprietary IMPING Kaffee house-brand coffee. The company complements its core beverage distribution with value-added services such as gastronomy consulting, warehousing and logistics support, and event-equipment rental/ accompaniment, all transacted through a digital ordering platform and personal field advisors.
Is Drinks Wedly a public or private company?
Drinks Wedly is a private company. It is classified as corporate owned and is currently operating.
When was Drinks Wedly founded?
Drinks Wedly was founded in 2008. It employs 101 to 250 people.
Where is Drinks Wedly based?
Drinks Wedly is headquartered in Dortmund, Germany, in the Europe region.
How does Drinks Wedly make money?
Three revenue lines are on record. Beverage Wholesale is the primary driver. The others are gastronomy Consulting and event Equipment Rental.
Who are Drinks Wedly's main competitors?
Flaschenpost is listed as an emerging player. Others are GastroHero, GASTIVO and Drinkport Gruppe. Broad incumbents are SELGROS Cash & Carry and METRO Deutschland. Direct peers are Getränke Essmann, Getränke Hoffmann, Trinks and Durst Express.
Does Drinks Wedly have an API?
No public API is recorded for Drinks Wedly.
What industry is Drinks Wedly in?
Drinks Wedly's product category is Beverage Wholesale Distribution. Its primary akta.pro industry code is CRAOABAJ, Beverage (Non-Alcoholic) Foodservice Distribution, with a secondary code of HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its SIC code is 5180.