Sabi Strategy Group

What Sabi Strategy Group does

Sabi Strategy Group is a London-headquartered strategic communications and advisory firm founded in 2015 by Henry Sands. It serves international corporations, political leaders, family offices, advocacy groups, national governments, and development organisations, delivering an integrated portfolio of four service lines: Research (qualitative and quantitative opinion research, public polling, focus groups, social listening, survey work), Strategic Communications (media relations, crisis communications, digital engagement, content production, public advocacy, thought leadership), Counsel (strategic counsel, public affairs, stakeholder relationship management, reputation management, scenario planning), and Intelligence (open-source intelligence investigations, digital footprint and vulnerability analysis, competitor intelligence, due diligence, country and regional risk analysis). The firm's proposition is to apply political campaigning rigour and discipline to corporate and issue-advocacy campaigns, using research-driven insights to develop behaviour-changing messaging that is then executed across traditional and digital channels.

The firm operates from offices in London (Berkeley Square House) and Johannesburg (Jan Smuts Avenue), with a broader African footprint supported by a Lusaka-based consultant. Global reach is extended through SABI's membership in the Ballard Global Alliance, which provides embedded partner coverage in the USA, Japan, South Korea, Latin America, Canada, Italy, Brazil, and Paris/Brussels. The team of approximately 11 professionals includes a Managing Director (Henry Sands), three additional Directors (Kathryn Sturrock, Jonathan Moakes, Mark Hamilton) plus Account Managers, a Consultant, Associates, and Junior Associates. Leadership credentials include former Pentagon service under Secretary of Defence Robert Gates, former Chief Executive and Chief Strategist of South Africa's Democratic Alliance, and journalism at the Spectator, New Statesman, and Daily Mail.

Sabi Strategy Group is a privately held, founder-controlled business with no disclosed funding rounds, no parent company, and no public revenue figures. The revenue model is professional services, with quote-based engagements typical of enterprise and government advisory work. Customer acquisition is sales-led and relationship-driven, supported by the Ballard Global Alliance referral network, industry recognition such as Spear's Rising Star and PR Week 30 Under 30, and direct outreach by senior team members. Service delivery is sold as integrated campaigns rather than discrete productised offerings, and pricing is not publicly disclosed.

Name

Sabi Strategy Group

Legal name

SABI Strategy Group

Website

https://sabistrategy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sabi Strategy Group is a London-based strategic communications and advisory firm serving international corporations, political leaders, family offices, and advocacy groups with research-driven campaigns, public affairs counsel, and intelligence services.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Strategic communications
• Public affairs consulting
• Political campaign strategy
• Reputation management services
• Opinion research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications and Advisory Services: Professional services revenue generated from providing strategic counsel, public affairs advice, and strategic communications support to multinational corporations, family offices, political movements, governments, and advocacy groups.
2. Research and Intelligence Services: Revenue from in-depth qualitative and quantitative opinion research, investigative research, polling services, and intelligence briefings delivered to corporations, governments, political parties, and development organisations.
3. Campaign Strategy and Execution: Campaign design, management, and execution services providing behaviour-changing messaging to target audiences through targeted multi-channel campaigns for international corporations, political leaders, and advocacy groups.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SABI Strategy Group is a strategic communications and advisory firm that designs and executes research-driven campaigns for international corporations, political leaders, family offices, and advocacy groups. Its core offer is a unified portfolio of four service lines: Research (qualitative and quantitative opinion research, polling, focus groups, social listening), Strategic Communications (tailored messaging across traditional and digital media, crisis communications, media relations), Counsel (strategic and public affairs advisory, stakeholder relationship management, scenario planning), and Intelligence (OSINT investigations, due diligence, competitor intelligence, country risk analysis).

Product overview

SABI Strategy Group is a strategic communications and advisory firm offering a unified portfolio of four integrated service lines: Research, Strategic Communications, Counsel, and Intelligence. These services are delivered through targeted, research-driven campaigns designed to help clients communicate behavior-changing messages to target audiences. The Research service underpins all campaign work through qualitative and quantitative methods, whose insights feed into Strategic Communications execution and Intelligence analysis, while Counsel provides ongoing advisory support across the campaign lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Research In-depth qualitative and quantitative opinion research delivering practical and actionable insights, including public polling, focus groups, in-depth interviews, triads, social listening, dial testing, face-to-face surveys, online surveys, and telephone surveys. Used by international corporations, political leaders, family offices, and advocacy groups to inform campaign strategy.
• Strategic Communications Impactful, tailor-made messaging delivered across both traditional and digital media outlets, including strategic positioning, media relations, crisis communications, digital engagement, content production, public advocacy, thought leadership, media monitoring, and community organising.
• Counsel Strategic counsel and public affairs advice covering stakeholder relationship management, reputation management, network development, scenario planning, and opportunity identification.
• Intelligence Comprehensive analysis and actionable intelligence briefings including open-source intelligence (OSINT) investigations, digital footprint and vulnerability analysis, competitor intelligence, due diligence and background checks, and country and regional risk analysis.

Quantifiable outcome

• Successful delivery of behaviour-changing messages to target audiences resulting in positive action

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Ballard Partners (USA)coreStrategic or Co-development PartnerBallard Partners is a leading US government relations and public affairs firm. SABI Strategy Group is a member of the Ballard Global Alliance, a pioneering network delivering unparalleled government relations and public affairs services across key international markets. Through this alliance, SABI provides clients with access to world-class expertise and insights across critical global regions.
• KyodoPR (Japan)coreStrategic or Co-development PartnerKyodoPR is SABI's strategic partner in Japan as part of the Ballard Global Alliance network, providing Japanese market expertise and government relations capabilities.
• The GR Company (Republic of Korea)coreStrategic or Co-development PartnerThe GR Company is SABI's strategic partner in the Republic of Korea as part of the Ballard Global Alliance network, providing Korean market expertise and public affairs services.
• Cefeidas Group (Latin America)coreStrategic or Co-development PartnerCefeidas Group is SABI's strategic partner in Latin America as part of the Ballard Global Alliance network, providing comprehensive coverage across the Latin American region.
• TACT (Canada)coreStrategic or Co-development PartnerTACT is SABI's strategic partner in Canada as part of the Ballard Global Alliance network, providing Canadian market expertise and public affairs capabilities.
• MAIM Group (Italy)coreStrategic or Co-development PartnerMAIM Group is SABI's strategic partner in Italy as part of the Ballard Global Alliance network, providing Italian market expertise and government relations services.
• Esfera (Brazil)coreStrategic or Co-development PartnerEsfera is SABI's strategic partner in Brazil as part of the Ballard Global Alliance network, providing Brazilian market expertise and public affairs capabilities.
• Forward Global (Paris and Brussels)coreStrategic or Co-development PartnerForward Global is SABI's strategic partner covering Paris and Brussels as part of the Ballard Global Alliance network, providing European government relations and public affairs expertise in these key political centres.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brunswick Group: Global strategic communications advisory focused on critical-issue counsel, M&A-related reputation, and public affairs. Competes for corporate strategic communications mandates with the same research-and-counsel methodology SABI uses, but at significantly greater scale.
• Kekst CNC: International strategic communications consultancy advising corporates on M&A, crisis, shareholder activism, and public affairs. Competes for the high-stakes strategic counsel mandates SABI targets.
• Edelman: World's largest communications firm, with deep corporate reputation, public affairs, and research capabilities. Competes across SABI's full service line, including polling/research through its Edelman Intelligence unit.
• Teneo: Global CEO advisory and strategic communications firm combining management consulting, corporate affairs, and political risk advisory. Overlaps SABI on the strategic communications / public affairs mandate set but at materially greater scale and geographic reach.
• FTI Consulting (Strategic Communications): FTI's Strategic Communications segment offers research-driven public affairs, corporate reputation, and crisis communications globally. Competes for the same behaviour-change and stakeholder-engagement mandates SABI pursues, with vastly larger resourcing.
• APCO Worldwide: Global public affairs and strategic communications firm with strong government-relations heritage. Overlaps SABI on the political-leader, advocacy, and corporate-government engagement mandate set.

Direct peers

• Hawthorn Advisors: UK public affairs and strategic communications advisory founded by former political advisers, serving corporates, investors, and family offices on stakeholder engagement and reputation. Closely comparable boutique peer operating in the same political-to-corporate advisory niche.
• Instinctif Partners: Boutique strategic communications and public affairs firm with comparable research, counsel, and campaigning service lines. Direct head-to-head competitor for the SME-and-mid-cap corporate communications mandates SABI targets.
• Hanbury Strategy: UK political-strategic communications firm providing public affairs, policy analysis, and stakeholder engagement to corporate and political clients. Highly comparable service mix and client base; SABI's account manager Saskia van Vredenburch joined from Hanbury.
• CT Group: Founded by Lynton Crosby, CT Group is the archetypal political-campaign-meets-corporate-strategy firm that pioneered the model SABI follows: applying political campaign rigour to corporate reputation and behaviour-change mandates. SABI's founder explicitly built experience at CT Group before launching SABI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sabi-strategy-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabi Strategy Group