Maim
Maim (MAIM Group) is a Rome-based communications and public affairs consultancy serving Italian and European institutions, multinational companies, associations, and private firms across public diplomacy, public affairs, lobbying, media relations, crisis communication, digital strategy, and events.
- Company typePrivate
- Founded2015
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maim does
MAIM (legal entity MAIM s.r.l., doing business as MAIM Group) is a Rome-headquartered public affairs and communications consultancy founded in 2015 and operating as an Italian private limited company (s.r.l.) with 11–50 employees. The firm serves governmental institutions, multinational companies, associations, and private companies through seven core service lines: Public Diplomacy, Public Affairs, Lobbying & Advocacy, Media Relations & Press Office, Crisis Communication, Social Media & Digital Strategy, and Strategic and Innovative Events. Its underlying methodology combines cross-media communication processes that integrate modern social-network sharing with traditional media relations, and in events it claims to deploy hybrid formats, gamification, artificial intelligence, and blockchain technologies — though the depth of these technology components is not substantiated in the available data.
The business model is a sales-led professional services model. MAIM generates revenue from project-based and retainer consulting engagements, with quote-based pricing (not publicly disclosed) and multi-year contracts. Distribution is direct: the firm engages clients through its own sales motion, supported by a bilingual corporate website (maimgroup.com) and a LinkedIn corporate page; events also serve as mid-funnel relationship-building touchpoints. Primary customer segments are institutions and multinational companies; secondary segments are associations and private companies. Geographic reach is concentrated in Italy with a stated broader European market aspiration, and there is a single disclosed headquarters location in Rome (Largo Toniolo, 6).
No revenue, funding, ownership, leadership roster, named client logos, partnerships, or M&A activity are publicly disclosed. The firm positions itself around an "independent team of experts," professional confidentiality, and a Hebrew-derived brand identity ("Water") symbolizing transparency and tailored service. Compliance posture is formalized under EU GDPR (Regulation 2016/679) and Italian Legislative Decree 196/2003, with a dedicated DPO contact channel.
Maim firmographics
Firmographics- Name
- Maim
- Legal name
- MAIM s.r.l.
- Website
- https://maimgroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maim (MAIM Group) is a Rome-based communications and public affairs consultancy serving Italian and European institutions, multinational companies, associations, and private firms across public diplomacy, public affairs, lobbying, media relations, crisis communication, digital strategy, and events.
- Ownership category
- akta.pro rank
Maim industry classification
Industry- Product category
- Public Relations and Public Affairs Consulting
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Maim is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Maim business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Consulting Services: MAIM generates revenue through professional consulting services in communication management and institutional relations. Services include Public Diplomacy, Public Affairs, Lobbying & Advocacy, Media Relations, Crisis Communication, Social Media Strategy, and Strategic Events. The engagement model is project-based or retainer consulting for tailored client solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements based on client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Maim product offering
Product offeringCore offering
MAIM Group is an independent Italian consulting firm that delivers professional communication and institutional relations services to institutions, multinational companies, and associations. Its portfolio spans Public Diplomacy, Public Affairs, Lobbying & Advocacy, Media Relations & Press Office, Crisis Communication, Social Media & Digital Strategy, and Strategic and Innovative Events, offered as tailored project-based or retainer consulting engagements.
Product overview
MAIM is a consulting firm offering a portfolio of professional communication and institutional relations services. The core offering consists of seven distinct service modules: Public Diplomacy (international relations and consensus building), Public Affairs (stakeholder engagement and institutional positioning), Lobbying & Advocacy (regulatory influence campaigns), Media Relations & Press Office (media strategy and press management), Crisis Communication (crisis preparedness and response), Social Media & Digital Strategy (cross-media communication), and Strategic Events (technology-enhanced event management). These services are offered as consulting engagements rather than software products, with the firm supporting institutions, multinational companies, and associations in their communication and institutional relations needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Diplomacy
Companies that use Maim
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Maim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maim partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Maim competitors and assessment
Company assessmentBroad incumbents
- Edelman: Largest global public relations firm with a substantial public affairs and policy practice. Offers the full range of services MAIM provides, including media relations, public affairs, and crisis communications, at a global scale.
- Fleishman-Hillard: Global communications consultancy with integrated public affairs capabilities and strong European operations. Comparable service portfolio across government relations, public affairs, and crisis communications.
- Hill & Knowlton Strategies: Global public relations firm with a dedicated public affairs and crisis communications practice. Overlaps heavily with MAIM's media relations, public affairs, and crisis comms offerings but operates at vastly greater scale.
- BCW (Burson Cohn & Wolfe): Global communications agency formed from Burson-Marsteller and Cohn & Wolfe with a strong public affairs practice. Comparable service portfolio to MAIM in public affairs, media relations, lobbying, and crisis management.
- Weber Shandwick: Global public relations and communications consultancy with public engagement and advocacy expertise. Comparable services to MAIM in public affairs, public engagement, and strategic communications.
- Brunswick Group: Global advisory firm specializing in critical issues, corporate communications, and public affairs. Directly comparable to MAIM in public affairs strategy, government relations, and crisis communications support.
- FTI Consulting: Global advisory firm with a strategic communications and public affairs segment. Offers directly comparable services in public affairs, government relations, crisis management, and corporate communications.
Direct peers
- SEC Newgate: European public relations and public affairs firm with multi-country presence. Comparable mid-sized European peer with similar services in PR, government engagement, advocacy, and strategic communications.
- APCO Worldwide: Global public affairs and corporate communications consultancy with deep European presence. Directly comparable to MAIM in public affairs, lobbying and government relations, and crisis communication, though at much larger scale.
- Comin & Partners: Italian public affairs and communications consultancy based in Rome. Closest direct comparator on geography, size, and service mix, with overlapping offerings across public affairs, institutional positioning, and media relations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Maim social profiles
Digital presenceMaim compliance and trust
Trust signalCompliance2 records
Maim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maim leadership team
Management profileNumber of profiles
Maim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maim
What does Maim do?
MAIM Group is an independent Italian consulting firm that delivers professional communication and institutional relations services to institutions, multinational companies, and associations. Its portfolio spans Public Diplomacy, Public Affairs, Lobbying & Advocacy, Media Relations & Press Office, Crisis Communication, Social Media & Digital Strategy, and Strategic and Innovative Events, offered as tailored project-based or retainer consulting engagements.
Is Maim a public or private company?
Maim is a private company. It is classified as unknown and is currently operating.
When was Maim founded?
Maim was founded in 2015. It employs 11 to 50 people.
Where is Maim based?
Maim is headquartered in Rome, Italy, in the Europe region.
How does Maim make money?
One revenue line is on record: professional Consulting Services.
Who are Maim's main competitors?
Broad incumbents on record are Edelman, Fleishman-Hillard, Hill & Knowlton Strategies, BCW (Burson Cohn & Wolfe), Weber Shandwick, Brunswick Group and FTI Consulting. Direct peers are SEC Newgate, APCO Worldwide and Comin & Partners.
Does Maim have an API?
No public API is recorded for Maim.
What industry is Maim in?
Maim's product category is Public Relations and Public Affairs Consulting. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54182 and its SIC code is 8742.