Elastoplast
Elastoplast is a wound-care and injury-management brand in Australia and New Zealand, owned by Beiersdorf Health Care Australia Pty Ltd (a Beiersdorf AG subsidiary). It supplies plasters, hydrocolloid dressings, bandages, joint supports, kinesiology tape and scar care to consumers, athletes, parents, healthcare facilities and sports clubs via retail, e-commerce and a dedicated sports/physio channel.
- Company typePrivate
- Founded1856
- HeadquartersPort Macquarie, Australia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Elastoplast does
Elastoplast is a wound-care and injury-management brand operating in Australia and New Zealand, legally held by Beiersdorf Health Care Australia Pty Ltd, a wholly-owned subsidiary of German multinational Beiersdorf AG. Its product portfolio spans plasters (plastic, fabric, waterproof, sensitive, kids, blister, hydrocolloid), bandages (crepe, conforming, cohesive, elastic tubular), wound care (sprays, healing ointment, scar reducer patches), joint supports (Performance and Protective Supports for knee, wrist, ankle, lower back and tennis elbow), kinesiology tape, and ancillary first-aid accessories. The Elastoplast name, the Elastoplast Sport sub-brand, and the Leuko sub-brand are registered trademarks of Beiersdorf AG, with heritage stretching back to 1856.
Underlying technology centres on proprietary materials: hydrocolloid particles that form a viscous gel to maintain a moist wound environment and create a visible "healing capsule"; a film-forming liquid and spray bandage system that dries to a flexible, water-resistant, transparent second skin; Hi-DRY TEX heavy-fabric waterproof construction; silicone-adhesive technology for pain-free repositioning on fragile skin; and a Bacteria Shield formulation claimed to block 99% of dirt and bacteria. The portfolio is supported by clinical and consumer-test claims, including 2x faster healing versus dry wound healing, 72+ hour hold times, and 90-91% reported freedom of movement in a 2024 PIU Test for the Spray and Liquid Bandage formats.
Elastoplast monetises through a multi-channel consumer and professional distribution model. Direct-to-consumer sales are routed through the elastoplast.com.au storefront with a dedicated business-account tier for practitioners and sports clubs; the brand is simultaneously placed across pharmacies, supermarkets and health stores in Australia and New Zealand, and runs a dedicated sports-club and physiotherapy channel via elastoplastsport.com.au. Customer segments are horizontal, covering general consumers, athletes and sports enthusiasts, parents and caregivers, sports clubs and physiotherapists, and healthcare facilities. Five product launches were executed across 2023-2024, with no disclosed funding, M&A, or leadership-change activity identified in the source data.
Elastoplast firmographics
Firmographics- Name
- Elastoplast
- Legal name
- Beiersdorf Health Care Australia Pty Ltd
- Website
- https://www.elastoplast.com.au
- Company type
- Private
- Founded year
- 1856
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Elastoplast is a wound-care and injury-management brand in Australia and New Zealand, owned by Beiersdorf Health Care Australia Pty Ltd (a Beiersdorf AG subsidiary). It supplies plasters, hydrocolloid dressings, bandages, joint supports, kinesiology tape and scar care to consumers, athletes, parents, healthcare facilities and sports clubs via retail, e-commerce and a dedicated sports/physio channel.
- Ownership category
- akta.pro rank
Elastoplast industry classification
Industry- Product category
- Consumer Healthcare Wound Care
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Health and Personal Care Retailers (456), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)
- akta.pro secondary industries
- Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)
Keywords
Where Elastoplast is headquartered
LocationHeadquarters
- HQ city
- Port Macquarie
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Elastoplast business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Consumer Healthcare Products: Direct sale of wound care products including plasters, bandages, wound sprays, and supportive devices to consumers through e-commerce and retail channels. Products are sold as one-time purchases in various pack sizes.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Elastoplast product offering
Product offeringCore offering
Elastoplast manufactures and sells branded wound care, first aid, foot care, and joint/muscle support products for Australian and New Zealand consumers. The portfolio includes hydrocolloid plasters, waterproof, fabric, plastic, sensitive and kids plasters, blister plasters, wound spray, wound healing ointment, kinesiology tape, compression bandages, scar reducer patches, and joint supports, sold through its own e-commerce store, pharmacies, supermarkets and a dedicated sports/physio wholesale channel.
Product overview
Elastoplast is a wound care and injury management brand offering a comprehensive portfolio of healthcare products organized into distinct product lines: Second Skin Protection (hydrocolloid plasters and spray/liquid bandages with advanced wound healing technology); Waterproof Plasters (Aqua Protect, XL/XXL/3XL/4XL dressings); Flexible/Fabric Plasters; Plastic Plasters; Extra Tough Plasters with Hi-DRY TEX technology; Sensitive and Ultra Sensitive Plasters for delicate skin; Kids Plasters featuring licensed characters; Blister Plasters for foot care; Wound Care products (Wound Spray, Wound Healing Ointment); Support and Brace products (Performance Supports, Protective Supports, Comfort Supports, Stabilizers); Bandages (Crepe, Conforming, Cohesive, Elastic Tubular); Kinesiology and Sports Tapes; Scar Treatment products; and First Aid accessories. The product range spans from basic plasters for minor cuts to advanced hydrocolloid dressings for faster healing, covering wound care, blister treatment, joint support, and scar management for consumers, healthcare professionals, and athletes.
Differentiator
Problem solved
Functional benefit
Brands
- Elastoplast Sport: Sports-specific plasters and wound care products
- Leuko
Quantifiable outcome
- 2x faster healing with moist wound healing approach vs dry wound healing
- +4 more outcomes
Companies that use Elastoplast
Customer profileSegments5 records
Ideal customer profiles3 records
Elastoplast technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Elastoplast partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Beiersdorf AGparentElastoplast is owned and operated by Beiersdorf Health Care Australia Pty Ltd, a subsidiary of Beiersdorf AG, the global skincare and healthcare company headquartered in Germany. Beiersdorf provides corporate governance, R&D capabilities, and global brand management for the Elastoplast brand.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Elastoplast competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Elastoplast social profiles
Digital presenceElastoplast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elastoplast leadership team
Management profileNumber of profiles
Elastoplast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elastoplast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elastoplast
What does Elastoplast do?
Elastoplast manufactures and sells branded wound care, first aid, foot care, and joint/muscle support products for Australian and New Zealand consumers. The portfolio includes hydrocolloid plasters, waterproof, fabric, plastic, sensitive and kids plasters, blister plasters, wound spray, wound healing ointment, kinesiology tape, compression bandages, scar reducer patches, and joint supports, sold through its own e-commerce store, pharmacies, supermarkets and a dedicated sports/physio wholesale channel.
Is Elastoplast a public or private company?
Elastoplast is a private company. It is classified as corporate owned and is currently operating.
When was Elastoplast founded?
Elastoplast was founded in 1856. It employs 101 to 250 people.
Where is Elastoplast based?
Elastoplast is headquartered in Port Macquarie, Australia, in the Oceania region.
How does Elastoplast make money?
One revenue line is on record: consumer Healthcare Products.
Does Elastoplast have an API?
No public API is recorded for Elastoplast.
What industry is Elastoplast in?
Elastoplast's product category is Consumer Healthcare Wound Care. Its primary akta.pro industry code is CRADAMAB, First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care), with a secondary code of CRADALAK, Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products). Its NAICS code is 339113 and its SIC code is 3841.