Herscoe Hajjar Architects

What Herscoe Hajjar Architects does

Herscoe Hajjar Architects, LLC is a full-service, privately-held architectural firm headquartered in Naples, Florida, founded in 2003 by Rob Herscoe and Michael Hajjar. The firm provides design and drawing documentation for custom luxury residences, transformative residential renovations, and select commercial and multi-family projects (clubhouses, retail, condominiums) across Southwest Florida, with a portfolio concentrated in premier Naples neighborhoods such as Port Royal, Bay Colony, Old Naples, Aqualane Shores, and Mediterra. Core technical capabilities center on AutoCAD-based construction document generation complemented by 3D modeling and animation used to provide clients with visual representations of their projects prior to construction. Service delivery follows a six-phase process (Programming and Concept Design, Schematic Design, Design Development, Construction Documents, Bidding and Negotiations, and Contract Administration), with both principals personally engaged on each engagement.

The firm operates as a professional services practice on a project-based revenue model, with fees typically structured as a percentage of construction cost or a fixed fee determined by project scope and complexity. Pricing is custom and non-publicly disclosed, and the firm does not accept credit card payments. Customer acquisition is relationship-led and reinforced by an editorial presence in shelter publications (Luxe Magazine, Wall Street Journal, Veranda, Florida Design, Home & Design, Gulfshore Life) and by portfolio-driven referrals through its website and Houzz. The customer base is overwhelmingly high-net-worth residential, with selected commercial developer engagements; named and featured clients include the McLean family (Port Royal estate, 2025), former Cadbury CEO Gregory M. Hayes (waterfront home, 2022), and multi-project work for clients in Port Royal and Bay Colony. The team of six operates from a single Naples office and has remained independent and founder-led since inception, with no disclosed external investment, subsidiaries, or M&A activity.

Name

Herscoe Hajjar Architects

Legal name

Herscoe Hajjar Architects, LLC

Website

https://hharch.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Herscoe Hajjar Architects is a Naples, Florida-based full-service architecture firm designing custom luxury residences, renovations, and select commercial projects for high-net-worth clients across Southwest Florida's premier neighborhoods.

Ownership category

akta.pro rank

Product category

Luxury Residential Architectural Services

NAICS

Architectural Services (541310), Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Luxury residential architecture
• Custom home design
• Architectural design services
• Residential renovation design
• Commercial architecture

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Design Services: Professional services revenue from architectural design and drawing documentation for residential and commercial projects. Services span from programming and concept design through construction documents and contract administration. Revenue is project-based, typically a percentage of construction cost or fixed fee per project scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Herscoe Hajjar Architects is a full-service architectural firm providing design and drawing documentation of the shell and core, as well as interiors for luxury residences, estates, and commercial buildings in Naples and Southwest Florida. The firm delivers comprehensive services across project phases including programming and concept design, schematic design, design development, construction documents, bidding and negotiations, and contract administration. They specialize in custom luxury homes in premier neighborhoods such as Port Royal, Bay Colony, Aqualane Shores, and Old Naples, alongside commercial and multi-family developments.

Product overview

Herscoe Hajjar Architects is a full-service architectural firm offering a unified portfolio of services centered on residential and commercial architecture. The core offerings include luxury residential architecture, commercial and multi-family development design, renovation and transformation services, and conceptual design services. These services are delivered through a structured multi-phase design process encompassing Programming and Concept Design, Schematic Design, Design Development, Construction Documents, Bidding and Negotiations, and Contract Administration. The firm specializes in high-end custom homes in Naples, Florida's premier neighborhoods and upscale commercial projects throughout Southwest Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Architecture Services

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Erickson/Herscoe ArchitectsfoundationalStrategic or Co-development Partner · 1 January 1993Rob Herscoe and Michael Hajjar both worked at Erickson/Herscoe Architects in Canton, Connecticut starting in 1993. This early partnership laid the foundation for the eventual founding of Herscoe Hajjar Architects. The firm was later established when both principals relocated to Florida.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hart Howerton: National design firm specializing in luxury residential communities, private clubs, and large-scale estate master planning. Overlaps with Herscoe Hajjar's custom-luxury residential work but addresses larger master-planning engagements.
• Skidmore, Owings & Merrill (SOM): Global architecture and engineering firm where co-founder Rob Herscoe previously worked. Operates at massive scale across luxury residential, commercial, and institutional projects; relevant as an alma mater firm and as a competitor for high-prestige commissions.
• WATG: International architecture firm with deep luxury hospitality and high-end residential practices. Comparable as a broader incumbent in luxury residential design, especially in coastal resort markets.
• Gensler: Largest global architecture and design firm with capabilities spanning luxury residential, hospitality, and commercial sectors. Increasingly active in Florida luxury and mixed-use markets, representing a scaled competitor.
• Robert A.M. Stern Architects: Nationally recognized luxury residential and mixed-use architecture firm with a portfolio of high-end country, coastal, and urban estates. Operates at a much larger scale but competes for marquee luxury commissions and represents a brand aspiration for SW Florida boutique practices.

Regional players

• Clive Daniel Home: Naples-based luxury interior design and home furnishings firm serving the same HNW residential clientele in SW Florida. Not a direct architectural competitor, but a closely adjacent ecosystem partner and occasional referral source within the local luxury market.

Direct peers

• MHK Architecture & Planning: Naples-based architecture firm with a strong custom luxury residential and waterfront estate practice in SW Florida. Directly comparable in scale, geography, and target client base to Herscoe Hajjar Architects.
• Falconer Jones Architects: Luxury residential architecture firm serving Naples and SW Florida with a portfolio of high-end custom homes. Operates in the same micro-market and competes for the same HNW clients and referral networks.
• Stofft Cooney Architects: Boutique luxury residential architecture firm based in Naples, FL, focused on waterfront and estate homes in Port Royal and surrounding neighborhoods. Closest direct competitor in the SW Florida luxury market, serving the same HNW clientele with comparable custom design services.
• Kukk Architecture & Design: Naples-based architecture and design practice focused on custom luxury homes and renovations in the SW Florida market. Highly comparable in offering, segment, and project economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HerscoeHajjar
• LinkedInlinkedin.com/company/herscoe-hajjar-architects

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herscoe Hajjar Architects