What Homes Company does

Homes Company (홈즈컴퍼니) is a privately-held South Korean proptech company focused on co-living and residential solutions for single-person households (1인 가구). The company runs a vertically integrated business spanning four pillars: development of co-living product for investment, direct operation of co-living brands, enterprise nationwide real estate brokerage franchising, and a housing matching platform. Its portfolio comprises eight wholly-owned operating sub-brands — Homes Studio (studio co-living, Namyeong and Mangwon), Homes Stay (short/long-term stays, Myeongdong), Homes Space (event space rental), Homes Red (premium co-living), Welcome Homes, Mr. Homes (brokerage), Homes Japan (Japan expansion), and Covillage (village-style co-living) — plus a premium brand, The Connoisseur Residence. The company describes itself as a global proptech and is headquartered in Seoul.

Underlying technology is described as a PropTech platform for co-living and single-person household housing solutions; no proprietary technical features, API surface, integrations, or SDKs are disclosed. Distribution blends enterprise field sales (for the brokerage franchise and corporate housing), direct property operations (for Homes Studio and Homes Stay), and a self-serve product-led growth motion via the housing matching platform for individual consumers. Marketing is largely PR- and earned-media-driven through CEO interviews in Korea Times, E Today, and Fortune Korea rather than explicit paid digital channels.

Revenue mechanics span four streams: one-time co-living property development/investment, recurring lease and short-stay revenue from directly operated properties, transaction and franchise fees from the brokerage network, and platform fees from the housing matching service. Pricing is not publicly disclosed; co-living rental rates, platform fees, and franchise costs are quote-based. Ownership is independent and private with no disclosed institutional investors, and leadership is represented by multiple designated CEOs (대표) including 이태현 (Lee Tae-hyun).

Name

Homes Company

Legal name

홈즈컴퍼니

Website

https://homes-co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Homes Company (홈즈컴퍼니) is a South Korean proptech firm that develops, operates, and franchises co-living residential real estate for single-person households via brands such as Homes Studio, Homes Stay, and Homes Japan.

Ownership category

akta.pro rank

Product category

Co-living Housing / PropTech Real Estate Services

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (531110)

SIC

Lessors Of Real Property, Nec (6519), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Co-Living Property Management (BPAJAFAJ)

akta.pro secondary industries

Corporate & Executive Short-Term Housing Management (BPAJAIAH), Corporate / Executive Housing Management (BPAJAFAK)

Keywords

• Co-living housing
• Real estate brokerage
• Residential property management
• Housing matching platform
• Proptech services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Co-living Property Development: Investment and development of co-living products (코리빙) for operation under the Homes brand, generating returns through property appreciation and operational revenue.
2. Co-living Operations: Direct operation of co-living spaces including Homes Studio and Homes Stay branded properties, generating recurring revenue from tenant leases and short-term stays.
3. Real Estate Brokerage Franchise: Enterprise-level nationwide real estate brokerage franchise model, generating revenue through franchise fees and transaction commissions from the broker network.
4. Housing Matching Platform: Platform services for single-person households providing housing matching and discovery, potentially generating platform fees or referral revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Homes Company (홈즈컴퍼니) is a Korean PropTech company that develops, operates, and franchises co-living housing solutions targeted at single-person households (1인 가구). It runs multiple owned brands — Homes Studio (studio co-living), Homes Stay (short/long-term rentals), Homes Red (premium co-living), Homes Space (event/space rental), Welcome Homes, Mr. Homes, Covillage, and The Connoisseur Residence — alongside a nationwide real estate brokerage franchise (기업형 전국 부동산 중개 프랜차이즈) and a digital housing matching platform. Revenue is generated from tenant leases, property development and investment, franchise/transaction commissions, and platform services.

Product overview

Homes Company (홈즈컴퍼니) operates as a global proptech company offering an integrated portfolio of co-living products and services. The core offering consists of multiple sub-brands: Homes Studio (studio-style co-living spaces), Homes Stay (short/long-term rentals), Homes Space (space rental for events), Homes Red (premium co-living), Welcome Homes, Mr. Homes, Homes Japan (Japan expansion), and Covillage (village-style co-living). The company also provides a housing matching platform for single-person households and operates a nationwide real estate brokerage franchise. The business encompasses development (investment in co-living properties), operations (managing the co-living brands), brokerage (franchise services), and platform (digital matching services) — forming a vertically integrated proptech ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• 웰컴홈즈 (Welcome Homes): Brand operating at www.welcomehomes.kr
• 미스터홈즈 (Mr. Homes)
• 홈즈스튜디오 (Homes Studio)
• 홈즈재팬 (Homes Japan)
• 홈즈레드 (Homes Red)
• 홈즈스테이 (Homes Stay)
• 홈즈대관 (Homes Space)
• 코빌리지 (Covillage)

Products and services

• Homes Studio (홈즈스튜디오) Co-living studio operations brand offering studio-style residential units for single-person households (1인 가구), with operated locations in Seoul including Namyeong (남영) and Mangwon (망원) branches.
• Homes Stay (홈즈스테이) Short-term and long-term rental accommodation service for solo dwellers (1인 가구), with operated location at the Myeongdong (명동) branch.
• Homes Space Rental (홈즈대관) Space rental service for events and gatherings offered within the Homes co-living network.
• Homes Red (홈즈레드) Premium co-living brand offering higher-end residential units within the Homes Company portfolio.
• Welcome Homes (웰컴홈즈) Co-living housing brand operating within the Homes Company ecosystem providing residential services for single-person households.
• Mr. Homes (미스터홈즈) Real estate brokerage and co-living brand under Homes Company, supporting brokerage and housing services.
• Homes Japan (홈즈재팬) International expansion brand serving the Japanese market with co-living and proptech residential services.
• Covillage (코빌리지) Village-style co-living brand offering community-oriented co-living and housing solutions within the Homes Company portfolio.
• The Connoisseur Residence (더코노셔 레지던스) Premium residence offering concierge services within the Homes Company co-living portfolio, operated in Seoul.
• Housing Matching Platform (주거 매칭플랫폼) Digital platform service providing housing matching for single-person households (1인 가구), enabling users to discover and find suitable co-living accommodations across the Homes Company property portfolio.
• Enterprise Real Estate Brokerage Franchise (기업형 전국 부동산 중개 프랜차이즈) Nationwide corporate real estate brokerage franchise service covering investment, development, and operations support for co-living properties, delivered through certified franchise partner offices.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Welcome Homes (웰컴홈즈)minorOthersRelated brand entity operating within the Homes Company ecosystem for residential services.
• Mr. Homes (미스터홈즈)minorOthersRelated brand entity operating within the Homes Company ecosystem.
• Homes Studio (홈즈스튜디오)coreOthersOwned brand operating co-living studio properties including locations in Namyeong and Mangwon, Seoul.
• Homes Japan (홈즈재팬)coreOthersInternational expansion brand serving the Japanese market with co-living and residential services.
• Homes Stay (홈즈스테이)coreOthersShort-term stay co-living brand with properties including Myeongdong location.
• Homes Red (홈즈레드)minorOthersSpecialized brand within the Homes ecosystem serving specific co-living market segment.
• Homes Space Rental (홈즈대관)minorOthersSpace rental service brand for event and commercial space bookings within the Homes ecosystem.
• Co Village (코빌리지)minorOthersPartner brand under covillage.life operating co-living and community housing solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• JLL Korea (Jones Lang LaSalle): Global real estate services firm with residential brokerage, property management, and investment arms in Korea. Comparable to Homes Company's brokerage franchise and property development/investment streams, though at much larger scale and with broader service scope.
• Zigbang (직방): Major Korean real estate and proptech platform offering rental matching, brokerage, and managed housing services. Comparable on the housing matching platform side, with significantly larger scale and broader product breadth than Homes Company.
• Greystar Real Estate Partners: Global leader in multifamily rental and student housing operations, with a growing co-living portfolio. Comparable as a large-scale, vertically integrated residential property operator, though focused on Western markets and at much larger scale.
• Oakwood (Oakwood Worldwide): Global serviced-residence and corporate housing operator offering short- and long-term furnished apartments, including in Asia. Comparable to Homes Stay and The Concierge Residence on the corporate/short-term furnished housing side.
• OYO (OYO Rooms): International hotel and short-term rental brand with Korea operations and franchise/managed-property distribution model. Comparable to Homes Stay's short-term stays business and the franchise-driven distribution model.
• Dabang (다방): Leading Korean real estate listing and matching app for rentals and sales. Overlaps with Homes Company's housing matching platform use case, though Dabang is a broader listing aggregator rather than a vertically integrated co-living operator.

Emerging players

• Common (Common Living): US-based co-living operator offering branded shared apartments with flexible lease terms and community features. Closest international comparable to Homes Studio in product design, target customer, and operating model.

Direct peers

• WOOJAE (우재라이프) / Woorijae: Korean co-living operator focused on long-term stay furnished apartments for single-person households and corporate clients. Comparable business model spanning co-living operations, brokerage-adjacent services, and enterprise clients.
• Station3: One of Korea's largest co-living operators, running shared housing units targeted at single-person households in Seoul and other major Korean cities. Directly comparable to Homes Studio and Homes Stay on product, customer (solo dwellers), and operating model.
• Dosi (도시) Co-living: Korean co-living and shared housing brand operating furnished units for young professionals and single-person households. Highly comparable co-living product offering, Korean market focus, and tenant persona.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes Company