What Schubert Group does

Schubert Group is a privately held German industrial machinery and plant engineering group headquartered in Ennepetal, with additional production sites in Hückeswagen. The legal parent is HOK Schubert Exner GmbH, and the group consolidates four to five operating subsidiaries (Schubert Maschinen- und Anlagenbau, EXNER Pressentechnologie, B+R GmbH, and E-D-M GmbH) under a unified holding structure. The group employs more than 150 people and has accumulated over 50 years of experience in mechanical engineering.

The company's core product portfolio centers on high-performance hydraulic bar stock shears (the STS series spanning 1,000 to 14,000 kN capacity and bar diameters from 8 mm to 180 mm), EXNER-brand hydraulic presses for cold and hot forming (including a 1,200-tonne C-frame press), modular wire processing systems (the Schubert Coil Unit with straightening, shearing, and bending modules for wire up to 32 mm), and heavy-duty feeding and transport systems (TRB, SAVH, MATH loading magazines and conveyors). Supporting offerings include automation and robotics integration, 3D object recognition for bin-picking, quick-change systems, the Schubert-WKV weighing and controlling system, and services such as CNC subcontracting (up to 40-tonne workpieces), repair, steel construction, and fixture manufacturing. Systems are built around Siemens S7-1500 and S7-300 controls with Profinet-enabled Industry 4.0 integration.

Schubert Group monetizes primarily through direct enterprise sales of capital equipment, complemented by subcontracting and mechanical processing services, automation project implementation, and a used/refurbished machinery program. Pricing is custom-quoted on a project basis with multi-year contract cadences, and the go-to-market relies on regional field sales teams, recurring presence at industry trade shows (Blechexpo, Motek), YouTube product demonstrations, and direct sales contacts. The customer base is concentrated in the metal forging, metalworking, and steel service center segments, with end users being industrial manufacturers requiring high-precision, high-throughput bar and wire processing equipment.

Name

Schubert Group

Legal name

HOK Schubert Exner GmbH

Website

https://schubert-group.info

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Schubert Group is a privately held German industrial machinery manufacturer specializing in high-performance hydraulic bar stock shears, EXNER hydraulic presses, modular wire processing systems, and automation/robotics integration, serving metal forging, metalworking, and steel service center customers via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Industrial Metalworking Machinery

NAICS

Metalworking Machinery Manufacturing (33351)

SIC

Metalworkg Machinery & Equipment (3540), Machine Tools, Metal Cutting Types (3541), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Bar stock shears
• Hydraulic press machinery
• Wire processing systems
• Industrial automation robotics
• Metal forming equipment

Headquarters

HQ city

Ennepetal

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Machinery Sales: Sale of new industrial machinery including hydraulic presses, bar stock shears, wire processing machines, feeding and transport systems. Machines are sold as complete systems with various configurations and optional equipment.
2. Subcontracting / Mechanical Processing Services: Contract manufacturing services for metal processing, including CNC machining up to 40 tonnes piece weight, thread milling, gear milling, boring mill operations, and 3-D machining of dies and molds
3. Used/Refurbished Machinery: Sale of pre-owned industrial machines including presses and shears, with option for refurbishment services
4. Automation Services: Implementation and maintenance of factory automation, including robotics integration, process optimization, and on-site consulting

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Schubert Group is a German machinery and plant engineering group that designs, manufactures, and services industrial metalworking equipment including high-performance bar stock shears (STS series), hydraulic presses (EXNER brand), modular wire processing coil units, feeding and transport systems, and factory automation/robotics solutions. The group also offers subcontracting mechanical processing (CNC up to 40 tonnes), installation, repair, steel construction, and used/refurbished machinery, targeting forging, metalworking, and steel service center customers.

Product overview

Schubert Group is a machinery and plant engineering company comprising four specialized companies (Schubert Maschinen und Anlagenbau, Exner Pressentechnologie, B+R GmbH, E-D-M GmbH) offering an integrated portfolio of industrial machinery and services. The product portfolio centers on high-performance bar stock shears (STS series: STS 100 through STS 1250, with capacities from 1,000 to 14,000 kN), hydraulic shears (HSTS, HFS, Caddy lines), and hot shears (HWS). Supporting equipment includes modular wire processing systems (Coil Unit with Modul 1-3 for straightening, shearing, and bending up to 32mm wire), feeding and transport systems (TRB, SAVH, MATH series), and conveyor belts/chutes. The automation division provides robotics, semi-automated systems, material handling, press automation, quick-change systems, and 3D object recognition. Quality control is supported by the WKV weighing and controlling system. Services include mechanical processing/subcontracting, repair, steel construction, fixture/tool manufacturing, and factory automation implementation. All systems feature industrial control systems (Siemens S7) and Industry 4.0 compatibility.

Differentiator

Problem solved

Functional benefit

Products and services

• STS Series High-Performance Bar Stock Shears Family of high-performance bar stock shears (STS 100 through STS 1250) covering bar diameters from 8 to 180 mm, with rated shearing capacities from 1,000 kN to 14,000 kN and drive powers up to 160 kW. Designed for metalworking and forging industries that need high-throughput, volume- or length-accurate cutting of round and square bar stock.
• HSTS 45 Hydraulic Bar Stock Shear Compact hydraulic bar stock shear of simple design for bars up to 32 mm diameter (max cross section 28 mm), with 450 kN rated shearing capacity, 50 strokes/min, and a 27 kW hydraulic drive. Targeted at smaller-scale metal cutting operations.
• HFS 260 Hydraulic Bar Stock Shear Hydraulic bar stock shear with 2,600 kN rated shearing capacity, 20 strokes/min, 30 kW drive, and a 1,000 mm standard length stop, intended for industrial bar cutting operations.
• Caddy 50 Compact Bar Stock Shear Compact bar stock shear for round bars up to 50 mm and square bars up to 40 mm, with 900 kN shearing capacity, 45 strokes/min, and 11 kW drive, suited for shop-floor and workshop environments.
• Hot Shear Model HWS Hot shearing machine for steel bar stock at forging temperatures (up to 1,200 °C), handling diameters of 40–250 mm and cross sections of 40–240 mm. Designed for forging industry hot-cutting operations.
• EXNER Hydraulic Presses Hydraulic presses under the EXNER Pressentechnologie brand for cold and hot forming, blanking, and deep drawing. Product line includes C-frame presses, double-sided (double-column) presses, tool testing presses, and 4-column presses, with optional die cushion and Siemens S7-1500 Presscontrol 4.0 control.
• Schubert Coil Unit (Wire Processing System) Modular wire straightening, shearing, length measurement, sorting, and bending unit for processing wire from coils up to 32 mm diameter. Features double straightening for consistent wire quality, hydraulically driven shears with wire clamping station, and touch-display machine control.
• Feeding and Transport Systems (TRB / SAVH / MATH / SAV) Heavy-duty feeding, loading magazine, and transport systems including TRB roller conveyors, SAVH V-loaders, MATH loading tables, and SAV V-tray transfer components, supporting bars up to 140 mm diameter and 12 m length, with hydraulic drive and height-adjustable roller rails.
• Conveyor Belts and Material Chutes (RKB/SKB) RKB roller chain conveyor for billet transport from shears and saws with hydraulic motor drive, SKB hinged chain conveyor for sorting and transporting billets up to 60 mm (70 mm) diameter, and pneumatic/hydraulic material chutes for 1–3 bin configurations with single or double gate options.
• Robotics and Automation Systems Flexible automation solutions for assembly and handling that integrate robot technology with sensors and actuators for machine monitoring and Industry 4.0 networking, supplied by the B+R GmbH subsidiary.
• Semi-Automated Workstations Ergonomic, economical manual workstations combining human precision with automated consistency, designed for flexible staff changes and damage-free surface processing in production lines.
• Press Automation Solutions Individual press automation solutions with sensors and actuators for permanent process analysis, supporting process optimization, increased production rate, and improved product quality in EXNER hydraulic press operations.
• Quick-Change Systems Quick-change systems for production plants that reduce material carrier change waiting times, Industry 4.0 compatible with high transparency and machine communication.
• 3D Object Recognition (Grab in the Box) 3D object position recognition system using fitting of rule-geometric elements (cylinders, spheres, planes, cones, tori) in point clouds, enabling automated pick-and-place of complex components in bin-picking applications.
• Schubert-WKV Weighing and Controlling System Check flow scale for weighing and classifying forging parts, designed for rough non-verifiable processes in metal forging, with Industry 4.0 integration capability via Profinet.
• Subcontracting and Mechanical Processing Services CNC-based contract manufacturing services with capabilities including thread milling, gear milling, 3-D machining of dies and molds, and boring mill work, handling workpieces up to 40 tonnes with 110 tonnes of total crane capacity.
• Installation and Service Comprehensive service offerings including installation, maintenance, and customer support for Schubert Group machinery installations.
• Repair and Overhaul Repair and overhaul services for industrial machinery including presses and shears supplied by Schubert Group or other manufacturers.
• Steel Construction Steel construction services including welding and assembly of heavy constructions for industrial customers.
• Sawing and Shearing Services Contract manufacturing services for sawing and shearing of metal and steel profiles and pipes, offered to industrial customers.
• Fixture Construction and Tool Technology Custom tool and fixture manufacturing according to customer specifications, specializing in single-action fixtures, drilling fixtures, drilling templates, and handling systems.
• Factory Automation Implementation Services Complete implementation and maintenance of factory automation systems, including process analysis, optimization, robotics integration, and on-site consulting.
• Used and Refurbished Machinery Offering of used, refurbished, and new machines including bar stock shears, hydraulic presses, and eccentric presses from various manufacturers, sold directly to industrial buyers.

Quantifiable outcome

• Production rate improvements through automation
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• B+R GmbH (Group Company)coreStrategic or Co-development PartnerB+R GmbH is one of the five companies under the Schubert Group umbrella, specializing in automation solutions and contributing to the group's comprehensive mechanical and plant engineering capabilities.
• E-D-M GmbH (Group Company)coreStrategic or Co-development PartnerE-D-M GmbH is one of the five companies under the Schubert Group umbrella, contributing to the group's diversified mechanical and plant engineering operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schuler AG: One of the world's largest press manufacturers, serving automotive, forging, and packaging industries with presses, automation, and complete production lines. Competes with Schubert in hydraulic presses and automation but at significantly larger scale and global reach.
• Trumpf Group: Global leader in sheet metal processing machinery (laser cutting, punching, bending). Comparable to Schubert Group's hydraulic presses and feeding/sorting systems for sheet metal processing customers, but with much larger scale and product breadth.
• SMS group GmbH: Global plant and machinery manufacturer for metal processing, including rolling mills, forging lines, and complete integrated production systems. Overlaps with Schubert Group on metalworking/forging equipment but operates at much larger scale across the full process chain.
• Bystronic Group: Swiss-based global supplier of press brake, laser cutting, and automation solutions for sheet metal processing. Overlaps with Schubert's hydraulic press and automation offerings in metalworking customer applications but is much larger and more internationally diversified.
• ANDRITZ AG: Austrian global industrial group with metal forming and processing divisions. Comparable to Schubert's hydraulic press and metal processing portfolio but at significantly larger scale and broader product scope across pulp, paper, and metals.
• Hatebur Umformmaschinen AG: Swiss manufacturer of high-performance cold forming and hot forging presses for automotive and fastener industries. Overlaps with Schubert's EXNER presses and wire processing for fastener and forging customers but specializes in higher-tonnage cold forming equipment.

Emerging players

• NUMALLIANCE: French specialist in wire forming, bending, and cold heading machinery. Comparable to Schubert's wire processing division (Coil Unit, Modules 1–3) and bending modules for similar industrial customer use cases.

Direct peers

• Peddinghaus Corporation: Specializes in structural steel and plate processing machinery including bar stock shears and punches for the forging and steel fabrication industries. Schubert's STS series shears explicitly reference the Peddinghaus principle, making it the most direct technology comparable.
• WAFIOS AG: German manufacturer of wire and tube processing machines, bending machines, and forming equipment. Highly comparable to Schubert Group's wire processing (Coil Unit, Modules 1–3) and feeding system product lines, serving overlapping metalworking customers.
• LASCO Umformtechnik GmbH: German manufacturer of hydraulic and mechanical presses, forging equipment, and forming machinery. Directly comparable to Schubert's EXNER hydraulic press line for cold/hot forming, serving the same forging and metalworking customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/-RFjZZP2Zqk
• LinkedInlinkedin.com/company/schubert-maschinenbau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schubert Group