What Yellow & Yellow does

Yellow & Yellow Srl is an Italian private limited company founded in 2001 and headquartered in Peraga di Vigonza (Padua), with additional regional sales offices in Nova Milanese (Milan) and San Giovanni La Punta (Catania). The company specializes in industrial traceability systems — specifically inkjet coding, thermal transfer overprinting (TTO), print-and-apply labeling, and machine-vision quality control — distributed across 17+ application sectors including food, beverage, pharmaceutical and medical devices, cosmetics, chemicals, steel and metallurgy, automotive, eggs and poultry, pet food, wood, leather and textiles, and cartotecnica (paper/board packaging). Itself an industrial systems integrator and distributor rather than an OEM, it curates a multi-brand portfolio built around core technology partnerships with Inkdustry GmbH (CIJ continuous inkjet coders such as Code Revo, Code Revo X, Code Center 2, Code Center-C, and Code Cube XL), Savema (TTO series including Intermittente, XL, C/CK, TR, DPH TR, Feeder, Autobag, and Foot Pedal), and Palazzo Sistemi di Etichettatura (Print & Apply 20/30, ET P2000, ET P2000 STP, Mono-Pallet, Bi-Pallet, and the CND/CN monoblock labelers). Complementary brands include Evolabel, Afinia (digital printers), HSA Systems (inkjet markers), Gieffebi (automatic labelers), and Novexx (Print & Apply systems).

The company monetizes through three streams: (1) hardware sales of marking, labeling, and industrial printing systems with a 12-month warranty; (2) recurring consumables including CIJ inks, thermal transfer ribbons, self-adhesive labels, filters, printheads, and gaskets (8-day warranty from receipt); and (3) professional services encompassing preventive maintenance programs, on-site and in-workshop repairs, remote technical support, operator training, and strategic consulting for EU CLP Regulation compliance. Distribution is conducted exclusively through direct field sales across the three Italian regional offices, targeting enterprise and mid-market manufacturers with a consultation-intensive, relationship-led motion. Pricing is transaction-based with a €100 + VAT minimum order threshold and pay-as-you-go billing. The installed base is reported at 6,000+ systems serving 4,000+ customers, indicating a long-tenure but maturing SME rather than a high-growth startup.

Name

Yellow & Yellow

Legal name

Yellow & Yellow Srl

Website

https://yellowandyellow.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow & Yellow Srl is an Italian distributor and integrator of industrial traceability systems — CIJ coders, TTO printers, and Print & Apply labelers — serving 4,000+ mid-market and enterprise manufacturers across 17+ sectors including food, beverage, pharma, cosmetics, chemicals, and automotive, with hardware sales, consumables, and maintenance services via three Italian regional offices.

Ownership category

akta.pro rank

Product category

Industrial Marking and Labeling Equipment

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)

SIC

Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

akta.pro secondary industries

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD), Labeling, Coding & Serialization for Beverage Packaging (AFAFAJAL)

Keywords

• Industrial marking systems
• Coding and labeling equipment
• Product traceability solutions
• Thermal transfer overprinting
• Continuous inkjet printers

Headquarters

HQ city

Vigonza

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Marking Systems Sales: Production and commercialization of industrial marking systems including CIJ markers, TTO printers, laser systems. Revenue generated from hardware sales with 12-month warranty on machines.
2. Labeling Systems Sales: Production and sale of label application systems including Print & Apply, monobloc labelers, automatic applicators. Systems available in various configurations for different production needs.
3. Industrial Label Printers: Sale of industrial label printers including thermal transfer and direct thermal technologies. Compatible with various brands and configurations.
4. Consumables: Replacement consumables including ink cartridges, inks, TTR ribbon, filters, fuses, printheads, gaskets. Consumables have 8-day warranty from receipt.
5. Technical Assistance and Maintenance: Post-sale technical support including maintenance, repairs, and assistance. Services provided in company workshops, on-site at customer locations, and remotely via network connection. Technical support available by phone for small problems and consultation.
6. Preventive Maintenance Services: Customized preventive maintenance plans to anticipate failures before they occur, including ink circuit cleaning, filter checks, and firmware updates.
7. Operator Training: Direct training of line personnel transferring practical skills for autonomous system management in daily operations.
8. Strategic Consulting for CLP Compliance: Consulting services for EU CLP Regulation compliance including analysis of production flow and packaging materials, recommendation of optimal printing technology and consumables.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Yellow & Yellow produces, distributes, and integrates industrial marking, coding, and labeling systems for manufacturing traceability. Its portfolio spans Continuous Ink Jet (CIJ) printers under the Inkdustry brand, Thermal Transfer Overprinting (TTO) systems under the Savema brand, Print & Apply and monobloc labeling equipment under the Palazzo brand, industrial vision systems, label design software, consumables (inks, ribbons, labels, spare parts), and complementary technical assistance, preventive maintenance, and operator training services.

Product overview

Yellow & Yellow is a complete traceability solutions provider founded in 2001 in Italy, offering a multi-brand portfolio of industrial marking, labeling, and coding systems. The product range is organized around six technology pillars: (1) Marking and Coding — CIJ (Inkdustry brand: Code Revo, Code Revo X, Code Center 2, Code Center-C, Code Cube XL) and Thermal Transfer Overprinting TTO (Savema brand: Serie Intermittente, Serie XL, Serie C/CK, Serie TR, Serie DPH TR, Serie Feeder, Foot Pedal System, Autobag); (2) Labeling Systems — Print & Apply (Palazzo brand: Print & Apply 20, Print & Apply 30, ET P2000, ET P2000 STP, Mono-Pallet, Bi-Pallet) and Monoblocks (Palazzo brand: CND-N, CND-M, CN-PAM, CN-BS, CNST, CNC-R); (3) Vision Systems for quality control and barcode verification; (4) Industrial Printers including Afinia digital printers; (5) Label Software for design and printing management; and (6) Consumables (ribbons, labels, inks, solvents, spare parts). The company also provides technical assistance and maintenance services, serving 17+ industrial sectors including food, beverage, pharma, cosmetics, chemicals, automotive, electronics, and construction materials. Distributed brands include Savema (TTO systems), Palazzo (labeling systems), Inkdustry (CIJ coders), Afinia (digital printers), HSA Systems (inkjet markers), and Gieffebi (automatic labeling systems), all supported by the company's installation, consulting, and post-sales technical support services.

Differentiator

Problem solved

Functional benefit

Brands

• Savema: Thermal transfer overprinting (TTO) systems and industrial marking solutions.
• Evolabel
• Palazzo
• Inkdustry
• Afinia
• HSA Systems
• Gieffebi

Products and services

• Inkdustry CIJ Continuous Ink Jet Coders Continuous inkjet (CIJ) industrial coders distributed under the Inkdustry brand, including Code Revo, Code Revo X, Code Center 2, Code Center-C, and Code Cube XL models. Print up to 3 lines of text, logos, and barcodes at high speed on various surfaces, with touchscreens, Windows embedded OS, remote diagnostics, and optional dual-pigment agitation.
• Savema Thermal Transfer Overprinting (TTO) Systems Thermal transfer overprinting systems distributed under the Savema brand, covering intermittent, continuous, rotary, dual-head, and manual foot-pedal configurations (Serie Intermittente, Serie XL, Serie C/CK, Serie TR, Serie DPH TR, Serie Feeder, Autobag, Foot Pedal System) for printing on flexible packaging, cartons, and labels in motion or at rest.
• Palazzo Print & Apply Labeling Systems Automatic print-and-apply labeling systems distributed under the Palazzo brand, including Print & Apply 20, Print & Apply 30, ET P2000, ET P2000 STP, Mono-Pallet, and Bi-Pallet. Apply labels on secondary and tertiary packaging in motion or stationary, with compatibility for Zebra, Sato, Avery, and Datamax print engines and Industry 4.0 connectivity.
• Palazzo Monobloc Labeling Machines Automatic monobloc labeling machines for inline production lines, including CND-N (top/bottom labeling on boxes, trays, rigid containers), CND-M (lateral grip top/bottom labeling), CN-PAM (wrapping for cylindrical containers), CN-BS (security seal application on cartons), CNST (front-and-back labeling), CNC-R (wrapping for cylindrical/conical containers), and DWR Round (wide-range cylindrical applicator).
• Industrial Vision Systems Vision systems for quality control, barcode verification, and label inspection integrated into production and labeling lines, supporting automated rejection and ensuring readable, compliant codes.
• Industrial Label Printers Industrial label printers from distributed brands including Afinia (digital industrial printers), plus thermal transfer and direct thermal printers compatible with various brands and configurations.
• Label Design and Printing Software Software solutions for label design, variable-data printing, and management, supporting the entire industrial labeling workflow and integrating with production line equipment.
• Industrial Marking and Labeling Consumables Consumable supplies for marking and labeling systems, including thermal transfer ribbons (TTR), self-adhesive labels, CIJ inks and solvents, replacement cartridges, filters, fuses, printheads, and gaskets.
• Technical Assistance and Maintenance Services Post-sale technical support for all distributed marking and labeling systems, including on-site intervention, in-house workshop repairs, remote network-based diagnostics, and phone consultation for minor issues.
• Preventive Maintenance Programs Customized scheduled maintenance plans to anticipate failures before they occur, including ink circuit cleaning, filter checks, and firmware updates aimed at extending machinery useful life and reducing unplanned downtime.
• Operator Training Services Direct training of customer line personnel transferring practical skills for autonomous management of marking and labeling systems in daily production operations.
• EU CLP Compliance Consulting Strategic consulting for compliance with the EU CLP Regulation, including analysis of customer production flow and packaging materials and recommendation of optimal printing technology and consumables for chemical product labeling.

Quantifiable outcome

• Reduced unplanned downtime through preventive maintenance programs
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Inkdustry GmbHcoreTechnology or IntegrationGerman manufacturer of CIJ (Continuous Ink Jet) continuous ink jet markers. Yellow & Yellow distributes Inkdustry products including Code Revo, Code Revo X, Code Center 2, Code Center-C, and Code Cube XL models. Products feature robust stainless steel construction, integrated printhead cleaning systems, and Windows-based operating systems.
• SavemacoreTechnology or IntegrationItalian manufacturer specializing in industrial marking systems with innovative products at excellent quality/price ratio. Savema produces TTO (Thermal Transfer Overprinting) systems including Intermittent, XL, Continuous, and TR series, plus Autobag and Foot Pedal System for manual printing.
• Palazzo Sistemi di EtichettaturacoreTechnology or IntegrationManufacturer of automatic labeling systems and monobloc labelers. Product range includes ET P2000 label applicators, Print & Apply systems (20 and 30), Bi-Pallet dual-side labeling, CND-M, CND-N, CN-BS, CNST, CNC-R labelers, and Mono-Pallet systems.
• EvolabelminorChannel Partner/ Reseller/ DistributorLabeling system brand carried by Yellow & Yellow as part of their product portfolio.
• AfiniaminorChannel Partner/ Reseller/ DistributorDigital printer brand carried by Yellow & Yellow as part of their product portfolio.
• HSA SystemsminorChannel Partner/ Reseller/ DistributorInkjet marker brand carried by Yellow & Yellow as part of their product portfolio.
• GieffebiminorChannel Partner/ Reseller/ DistributorAutomatic industrial labeling system brand carried by Yellow & Yellow as part of their product portfolio.
• NovexxcoreTechnology or IntegrationManufacturer of Print & Apply systems suitable for different industrial environments with low or high product volumes. Novexx systems are ideal for 24H production and are distributed through Yellow & Yellow.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hitachi Industrial Equipment Systems: Hitachi manufactures industrial inkjet printers (UX series) and broader factory automation equipment, competing in CIJ marking for packaging lines — a broad incumbent with adjacent industrial hardware portfolio.
• Videojet Technologies: Videojet (a Danaher company) is one of the largest global manufacturers of industrial inkjet, laser, and thermal-transfer coding/marking systems — overlapping with Yellow & Yellow's CIJ and TTO portfolio but serving a much broader international customer base.

Direct peers

• Markem-Imaje: Markem-Imaje (a Dover company) is a global manufacturer of industrial coding, marking, and traceability solutions including CIJ, TTO, laser, and Print & Apply — directly competing with Yellow & Yellow across the same product categories and verticals (food, beverage, pharma, cosmetics).
• Squid Ink Manufacturing: Squid Ink manufactures industrial CIJ and high-resolution inkjet printing systems for product marking and packaging — a direct peer in the industrial coding equipment category.
• Domino Printing Sciences: Domino is a leading manufacturer of CIJ, laser, and TTO industrial coding and marking equipment, with strong presence in food, beverage, pharma, and industrial manufacturing — the closest direct competitor to Yellow & Yellow's core CIJ and traceability offering.
• Matthews Marking Systems: Matthews Marking Systems manufactures industrial inkjet coding, laser marking, and labeling solutions serving food, beverage, and industrial customers — a direct peer in industrial marking and coding equipment.
• EBS Ink-Jet Systems: EBS Ink-Jet Systems is a European manufacturer of industrial inkjet printers and marking systems for packaging, food, beverage, and industrial customers — a direct peer focused on small-to-mid industrial coding applications.
• REA Elektronik: REA Elektronik (REA-Jet) is a German manufacturer of industrial inkjet coding systems, laser markers, and labeling solutions — a direct competitor in CIJ and TTO, particularly relevant given Yellow & Yellow's partnership with German Inkdustry.
• ITW Diagraph: ITW Diagraph (Illinois Tool Works) manufactures industrial inkjet coders, label printers, and marking equipment for packaging and manufacturing lines — directly comparable in CIJ and industrial labeling offerings.

Regional players

• Koenig & Bauer Coding: Koenig & Bauer Coding (formerly KBA-Metronic) is a European manufacturer of industrial coding, marking, and labeling systems — a regional peer with comparable product breadth in CIJ, laser, and TTO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yellow-yellow-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow & Yellow