Creative Industry
Creative Industry AG (Weblux) is a Luzern-based full-service Swiss advertising agency building responsive websites, a proprietary PHP/HTML5 CMS, print media, and online marketing for SMEs and startups across Switzerland.
- Company typePrivate
- Founded2008
- HeadquartersLuzern, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Creative Industry does
Creative Industry AG, operating under the brand Weblux, is a Swiss full-service advertising agency headquartered at Obergrundstrasse 44 in Luzern, Switzerland. Founded in 2008, the company delivers integrated communication services across three pillars: web media (responsive websites, a proprietary CMS with inline editing, custom e-commerce, and individual web applications), print media (corporate design, logos, business cards, letterheads, envelopes, brochures, flyers, stamps, and product photography), and online marketing (SEO, Google AdWords management, Facebook advertising, content and newsletter marketing). Its core technology is a proprietary PHP/HTML5-based CMS called Creative CMS, paired with the Creative InPlace Editing Tool, a drag-and-drop multilingual content editor deliberately built outside of open-source frameworks such as WordPress, Typo3, and Joomla. Client work is project-based with fixed pricing, complemented by recurring annual hosting and CMS licensing fees as well as ongoing AdWords account management. The company serves primarily Swiss small and medium enterprises and newly founded startups, sold through a direct B2B model anchored by the weblux.ch website, free acquaintance consultations, and Google AdWords/SEO-driven demand generation. Reference clients include both micro businesses (e.g., Woof Style Hundesalon, Goodmood Travel, WiV Reinigung) and larger accounts such as Akzo Nobel Chemicals AG.
Creative Industry firmographics
Firmographics- Name
- Creative Industry
- Legal name
- Creative Industry AG
- Website
- https://weblux.ch
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Creative Industry AG (Weblux) is a Luzern-based full-service Swiss advertising agency building responsive websites, a proprietary PHP/HTML5 CMS, print media, and online marketing for SMEs and startups across Switzerland.
- Ownership category
- akta.pro rank
Creative Industry industry classification
Industry- Product category
- Advertising and Web Design Agency Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Creative Industry is headquartered
LocationHeadquarters
- HQ city
- Luzern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Creative Industry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Web Design & Development Services: One-time project fees for designing and developing websites, web shops, and web applications. Services include responsive web design, CMS implementation, e-commerce solutions, and individual web solutions. Pricing is fixed-price without hidden costs.
- Print Media & Graphic Design Services: One-time fees for corporate design, logos, business cards, letterheads, envelopes, brochures, flyers, stamp design, and product/advertising photography. Design, layout, and production services included.
- Online Marketing Services: Ongoing services including Google AdWords management, Facebook advertising, social media marketing, text and content marketing, newsletter management, and SEO optimization. AdWords account management with monthly budget adaptation and personal account supervision.
- Startup Packages: Bundled service packages for new businesses combining web presence, print materials, and initial marketing setup. Includes logo design, business cards, responsive website up to 5-10 pages, multilingual support, content management, SEO optimization, and initial Google AdWords/Facebook setup.
- Web Hosting & CMS Licensing: Annual web, email hosting, and CMS license fees. First year included with startup packages; ongoing annual fees apply for continued service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Startup Paket 'Smart' - Basic startup package with logo, business cards, and responsive website up to 5 pages |
| One time/ perpetual license | Multi-year contract | Startup Paket 'Standard' - Comprehensive startup package with extended services including letterhead, envelopes, 10-page website, and marketing setup |
| Freemium | Pay-as-you-go | Kennenlernangebot (Acquaintance Offer) - Free introductory consultation with responsive website demo, logo layout draft, business cards, letterhead, and C5 envelope mockups |
| Unit Pricing | Pay-as-you-go | HTML5 Banner Set for Google Display Advertising - 7-piece animated banner set in multiple standard sizes |
| Unit Pricing | Pay-as-you-go | Business Cards - Design, layout, print and delivery of 1000 pieces included |
| Unit Pricing | Pay-as-you-go | Letterhead - Design, print, and delivery of 1000 pieces |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Creative Industry product offering
Product offeringCore offering
Creative Industry AG is a full-service advertising agency that designs, develops, and maintains responsive websites, custom web applications, and bespoke e-commerce shops for Swiss SMEs and startups, using a proprietary PHP/HTML5 CMS with inline editing. The agency also produces print media (corporate design, logos, business cards, letterheads, envelopes, brochures, flyers, stamps, photography) and runs ongoing online marketing campaigns including Google AdWords, Facebook advertising, SEO, and content/copywriting. Services are sold primarily as fixed-price projects with annual recurring fees for web/email hosting and CMS licensing.
Product overview
Creative Industry AG is a full-service advertising agency offering a portfolio of integrated services centered on web development, print media, and online marketing. Its core digital offerings span Responsive Websites built with a proprietary PHP/HTML5 stack (not open-source frameworks), paired with the Creative CMS featuring an Online InPlace-Editing Tool for drag-and-drop content management. E-Commerce Solutions provide custom online shops with catalog software, product configurators, and payment integration. The service portfolio also includes Corporate Design, Logo Design, Visitenkarten, Briefpapier, Briefumschläge, Broschüren & Flyer, Stempeldesign, and Produkt- und Werbefotografie. Online Marketing services cover SEO, Google AdWords Management, HTML5 Display Banners, Facebook Advertising, and Texterstellung (copywriting). Startup Paket Smart and Startup Paket Standard are bundled offerings for new founders combining website, print collateral, and marketing setup. The company operates from Luzern, Switzerland, serving SMEs and startups.
Differentiator
Problem solved
Functional benefit
Products and services
- Responsive Websites
Quantifiable outcome
- SEO Position 1 for keyword 'Kerzenständer für Hotels' for De Giorgio, Luzern
- +4 more outcomes
Companies that use Creative Industry
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Creative Industry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Creative Industry partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Creative Industry competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: Global full-service digital agency offering web, e-commerce, creative, and marketing services. Overlaps with Creative Industry's integrated offering but operates at much larger scale with global enterprise clients.
- Razorfish: Global digital agency with deep capabilities in web, CMS, and digital marketing. Comparable on the broader agency services portfolio but operates at enterprise scale, not competing for Swiss SME projects.
- Namics (Merkle): St. Gallen-based digital agency, now part of Merkle/Dentsu, serving large enterprise clients across DACH. Comparable service mix (web, CMS, e-commerce) but operates at substantially larger scale and serves enterprise rather than SME.
Direct peers
- Unic AG: Swiss digital agency delivering web platforms, e-commerce, and digital experience work. Similar Swiss heritage and full-service web/print/marketing offering; overlaps on e-commerce and custom CMS engagements.
- Liip AG: Swiss digital agency offering web development, design, and digital strategy for SMEs and enterprises. Closest peer in geography, service mix, and Swiss market focus; competes directly for Luzern/Zurich SME mandates.
- Webrepublic AG: Swiss full-service digital agency specialized in SEO, Google Ads, and performance marketing. Directly comparable on the online marketing and SEO side of Creative Industry's offering, serving a similar Swiss SME client base.
- BlueGlass Interactive AG: Swiss digital agency providing web design, development, and online marketing for SMEs. Comparable in size, geographic focus (Luzern/Zurich), and full-service positioning; competes on similar project mandates.
Others
- Hostpoint AG: Leading Swiss web hosting provider offering domains, email, and website building tools. Functions as both a potential backend infrastructure partner for Creative Industry's hosting business and an alternative channel for Swiss SMEs seeking simpler self-service web presence.
- Jimdo: Hamburg-based DIY website builder particularly strong in the DACH market. Direct substitute for Creative Industry's Startup Paket Smart offering; competes on price for the lowest-end Swiss SME segment.
- Wix.com: Global DIY website builder commoditizing small-business website creation. Indirect substitute for Creative Industry's entry-level web packages; represents a structural threat to the lowest-margin end of the offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Creative Industry social profiles
Digital presenceCreative Industry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Industry leadership team
Management profileNumber of profiles
Creative Industry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Industry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Industry
What does Creative Industry do?
Creative Industry AG is a full-service advertising agency that designs, develops, and maintains responsive websites, custom web applications, and bespoke e-commerce shops for Swiss SMEs and startups, using a proprietary PHP/HTML5 CMS with inline editing. The agency also produces print media (corporate design, logos, business cards, letterheads, envelopes, brochures, flyers, stamps, photography) and runs ongoing online marketing campaigns including Google AdWords, Facebook advertising, SEO, and content/copywriting. Services are sold primarily as fixed-price projects with annual recurring fees for web/email hosting and CMS licensing.
Is Creative Industry a public or private company?
Creative Industry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creative Industry founded?
Creative Industry was founded in 2008. It employs 1 to 10 people.
Where is Creative Industry based?
Creative Industry is headquartered in Luzern, Switzerland, in the Europe region.
How does Creative Industry make money?
Five revenue lines are on record. Web Design & Development Services are the primary driver. The others are print Media & Graphic Design Services, online Marketing Services, startup Packages and web Hosting & CMS Licensing.
Who are Creative Industry's main competitors?
Broad incumbents on record are Dept Agency, Razorfish and Namics (Merkle). Direct peers are Unic AG, Liip AG, Webrepublic AG and BlueGlass Interactive AG. Others are Hostpoint AG, Jimdo and Wix.com.
Does Creative Industry have an API?
No public API is recorded for Creative Industry.
What industry is Creative Industry in?
Creative Industry's product category is Advertising and Web Design Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541810 and its SIC code is 7311.