What mediadesign's Schulz does

mediadesign's Schulz is a sole-proprietor full-service advertising and event agency founded on 1 January 2000 by Susanne Schulz-Früh and headquartered at Schleipfweg 18, 9473 Gams, in the St. Galler Rheintal of Switzerland. The firm is structured as a sole proprietorship (Einzelfirma) with 1–10 employees and operates under the trading name 'mediadesign's Full-Service-Werbeagentur Gams'. It targets small and medium-sized enterprises (KMU) across industries — including manufacturing, packaging, waste management, construction machinery, and local government — offering six integrated service lines from a single source: Marketing-Beratung (consulting and corporate identity), Kommunikation (strategy and positioning), Design (graphic design, packaging, logos, print), Event/Messe Management (trade shows, road shows, corporate events), Organisation (production coordination and media planning), and Produktion (executed via a qualified partner network for text, image, print, web, and signage). The founder personally holds an Eidgenössisch diplomierte Marketingplanerin credential and a CAS Event Manager from Hochschule Chur (2022).

The business model is project-based professional services delivered on a quote-based, individually tailored pricing model with no publicly disclosed rates. GTM is sales-led and relationship-driven: Susanne Schulz handles all business development, relying on direct contact (phone +41 81 740 43 50, email [email protected]), word-of-mouth, long-tenured client trust, and visible presence at regional Swiss trade shows (WIGA Messe, LIHGA, SIGA, RHEMA, Empack, Glugg). Distribution is purely direct with no third-party resellers, digital marketplace, or geographic expansion outside Switzerland. Documented anchor clients include Etimark AG (20+ years, packaging/labeling, biennial Empack trade fair stands), Verpackungs-Event GmbH (packaging industry Rendez-Vous Events road shows across the German-, French-, and Italian-speaking regions of Switzerland), VfA (nonprofit, traveling waste-to-value exhibition), BAMAG Maschinen AG (construction machinery), and Gemeinde Gams (municipal government).

There is no proprietary technology stack, no AI/ML capability, no app, no API, no funding history, and no external investors; the firm is bootstrapped and founder-owned. Operations remain effectively dependent on a single principal, which simultaneously constitutes the firm's competitive moat (deep personal client relationships and continuity) and its principal scaling constraint.

Name

mediadesign's Schulz

Legal name

mediadesign's Schulz

Website

https://mediadesigns.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

mediadesign's Schulz is a sole-proprietor full-service advertising and event agency in Gams, Switzerland, founded in 2000 by Susanne Schulz-Früh, serving regional SMEs across industries with integrated marketing, design, and event/trade-fair management delivered from a single source.

Ownership category

akta.pro rank

Product category

Advertising and Event Management Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Professional & Association Conferences (MPAGAGAB)

Keywords

• Advertising agency services
• Graphic design services
• Event management
• Trade fair marketing
• Corporate identity design

Headquarters

HQ city

Gams

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Professional Services (Marketing, Design, Event Management): The agency generates revenue through project-based professional services encompassing marketing consulting, graphic design, event and trade show management, and production coordination. Services are tailored individually to each client, with long-term relationships (e.g., 20+ years with Etimark AG) suggesting recurring engagement through repeat project mandates and ongoing advisory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

mediadesign's Schulz is a flexible, full-service advertising and event agency providing integrated marketing, communication, graphic design, and trade fair/event management for small and medium-sized Swiss businesses. Services span six integrated lines — marketing consulting, communication strategy, design, event/trade fair management, production organization, and production through partner networks — delivered as a one-stop offering under a unified corporate identity.

Product overview

mediadesign's Schulz is a flexible, full-service advertising and event agency for small and medium-sized businesses in all industries, founded January 1, 2000 in Gams, St. Gallen, Switzerland. The company operates as a single-person agency (Susanne Schulz) offering six integrated core service lines: Marketing-Beratung (marketing consulting and corporate identity), Kommunikation (strategy, positioning, and communication concepts), Design (graphic design, packaging, logos, print, and digital media), Event/Messe Management (events, trade fairs, road shows, seminars), Organisation (production organization and coordination of advertising materials), and Produktion (text, image, print, web, newsletter, and signage via a partner network). Services are delivered as a unified, one-stop offering — the agency's tagline 'everything from one source' under a consistent corporate identity — and are applied to a portfolio of named project deliverables including trade fair stands (Empack25, VfA Sonderschau), event series (Rendez-Vous Events, WIGA Messe), marketing campaigns (Etimark Guerilla Aktion, BAMAG Selfmailing), and civic events (Gemeinde Gams Wahlfeier24).

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Consulting (Marketing-Beratung) Competent marketing consulting that creates the foundation for a new brand appearance, including corporate identity, corporate design, product advertising, and ongoing advisory during concept and implementation phases for SMEs.
• Communication Strategy (Kommunikation) Strategic concept and marketing strategy development translating client goals into tailored visual solutions. Includes controlling, SWOT analysis, competitive analysis, positioning, mission/vision development, and marketing/communication strategy.
• Graphic Design (Design) Professional graphic design services including packaging, word/image brands (logos), print products, advertisements, electronic media, and outdoor advertising individually tailored to each client.
• Event/Trade Fair Management (Event/Messe Management) Event and trade fair management services including special exhibitions, corporate events, congresses, road shows, press conferences, kick-off meetings, seminars, trade fair stands, and event/trade fair management.
• Production Organization (Organisation) Complete production organization and supervision, coordination of all advertising materials, organization of third-party services, and media planning in trade journals — providing clear structures and processes for clients.
• Production (Produktion) Production services executed through a qualified partner network, covering text, image, advertisement, printing, programming, website development, newsletters, signage, and other output managed through close collaboration with specialized partners.

Quantifiable outcome

• Long-term client relationships of 20+ years demonstrate sustained client satisfaction and value delivery

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marcus Vogt (Kontaktkomponisten, Vaduz)minorStrategic or Co-development Partner · 1 January 2022Creative collaboration on the VfA Sonderschau 'Wie aus Müll Wert wird' traveling exhibition project. Marcus Vogt handles Communication/PR while Susanne Schulz of mediadesign's Schulz is responsible for Graphics/Design. The partnership is project-specific for the multi-year exhibition touring Swiss trade shows (SIGA, WIGA, RHEMA).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Farner Consulting: Established Swiss consulting agency with strong marketing and communications practice. Comparable in providing integrated marketing strategy, branding, and event/PR services to Swiss clients, but operating as a larger consultancy with broader service breadth.
• Serviceplan Group: Large European agency group with Swiss operations. Comparable in offering full-service marketing, communication, and event services, but operating internationally with significantly larger resources.
• Jung von Matt: One of the largest creative agencies in Switzerland and Germany with hundreds of employees. Comparable as a full-service Swiss agency offering marketing, communication, design, and event work — but operating at vastly larger scale and serving enterprise clients.
• Scholz & Friends: Major German-speaking creative agency group with Swiss presence. Comparable in providing full-service marketing, creative design, and event communications, but at larger scale and serving international clients.
• Wirz Group: Major Swiss full-service advertising agency headquartered in Zurich. Comparable in offering the same integrated marketing, communication, and design services, but at significantly larger scale and serving national/international clients.

Direct peers

• Feinheit: Swiss full-service digital agency based in Zurich offering strategy, branding, design, and web development. Comparable as a similar-sized Swiss agency combining creative and technical services for SME and institutional clients.
• Notch Interactive: Swiss digital agency of comparable mid-small scale serving SMEs and mid-market clients. Comparable in offering integrated branding, design, and digital marketing services to Swiss businesses, with similar boutique positioning.
• Erdmannpeisker: Swiss design and branding studio offering identity, communication, and design services. Comparable as a small-to-mid-sized Swiss creative firm serving clients with integrated brand and design needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/susanne.schulz.148
• LinkedInlinkedin.com/in/schulz-susanne-677689122

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mediadesign's Schulz