What Jones Hire does

Jones Hire Limited is a UK-based catering equipment rental company founded in 1980 and headquartered in Barking, London, supplying tableware, furniture, and kitchen equipment on a short-term hire basis to professional caterers, luxury hotels, restaurants, city institutions, and private individuals. Its product catalogue spans chinaware, glassware, cutlery, linen, and table-service items; event furniture (chairs, tables, foyer equipment); and kitchen equipment (electrical, gas, and general) organised into roughly 80+ named ranges, including exclusive and designer-collaboration lines such as Jasper Conran, Nina Campbell, Royal Crown Derby, Wedgwood, and Kosta Boda. The company has cultivated its offering over approximately 37 years of continuous operation and positions itself as London's premier catering rental brand.

Operationally, Jones Hire runs a sales-led, B2B-focused GTM built around website browsing, online quote requests, email enquiries, and phone orders. Pricing is quote-based per event with one-day hire rates plus VAT, refundable deposits, and ancillary fees for cleaning (25% of hire charge), waiting time, and damaged-item replacement; cancellations within 5 days incur a 50% charge and within 72 hours a full charge. The company owns and operates a fleet of 20 delivery vehicles — renewed in 2019 to comply with Transport for London's ULEZ standards — enabling direct delivery and pickup across the UK and Europe. Revenue is generated through a single transaction-fee equipment rental stream; no disclosed funding, M&A, leadership changes, or external ownership events are recorded in the source data, and the company is independently held with no parent or subsidiary structure.

Name

Jones Hire

Legal name

Jones Hire Limited

Website

https://joneshire.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Jones Hire is a UK-based catering equipment rental company, founded in 1980 and headquartered in Barking, London, supplying tableware, furniture, and kitchen equipment to professional caterers, luxury hotels, restaurants, institutions, and private individuals across the UK and Europe.

Ownership category

akta.pro rank

Product category

Catering Equipment Rental Services

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industry

Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC)

Keywords

• Catering equipment rental
• Event tableware hire
• Banqueting furniture hire
• Commercial kitchen rental
• Hospitality linen hire

Headquarters

HQ city

Barking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Equipment Rental: Core revenue from renting tableware, furniture, and kitchen equipment for events. Pricing is quote-based per event, with rates for one-day hire plus VAT. Additional revenue streams include refundable deposits, cleaning charges (25% of hire charge for dirty returns), waiting time charges, and replacement charges for damaged items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jones Hire rents tableware (chinaware, glassware, cutlery, linen, table service), furniture (chairs, tables, foyer items), and kitchen equipment (electrical, gas, general items) to professional caterers, luxury hotels, restaurants, city institutions, and private clients for events across the UK and Europe. The company provides full-service hire including delivery, setup guidance, laundry, and pickup via its own fleet of 20 vehicles, with one-day hire pricing and quote-based transactions.

Product overview

Jones Hire is a catering rental company offering a comprehensive portfolio of event equipment organized into three main product categories: Tableware (encompassing Chinaware, Glassware, Cutlery, Linen, and Table-Service), Furniture (including Chairs, Tables, and Foyer items), and Kitchen equipment (Electrical, Gas, and General items). The company has built its reputation over 37 years by sourcing elegant and innovative products from within the UK and around the world, supporting historic manufacturing traditions and local craftsmanship while also importing distinctive designs. They maintain a fleet of 20 vehicles delivering across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Tableware Hire Rental of chinaware, glassware, cutlery, table linen, and table-service items (silver, chafing dishes, stainless steel) for events. Includes ranges such as Plain White, Royal White, Oro, Windsor Gold, Platinum Band, Spencer, Wedgwood Cream, Royal Crown Derby, Jasper Conran, Kosta Boda, Marc Jacobs David, John Rocha Flow, Nina Campbell, Pewter, Charger Plates, Warwick Weave, Tudor, Damask, Visa linen, and Canapes lines. Available to professional caterers, hotels, restaurants, institutions, and private clients.
• Furniture Hire Rental of event furniture including chairs and seat pads, dining tables, pedestal tables, trestle tables, and foyer equipment (welcome items, cloakroom supplies, presentation materials). Used by caterers, hotels, and event organisers for banquets, conferences, and receptions.
• Kitchen Equipment Hire Rental of professional kitchen equipment split into electrical (cooling, hot, general), gas (burners and lamps), and general (drinks management, food management, health & safety) categories. Targeted at professional catering operations and event venues needing temporary kitchen capability.
• Catering Equipment Rental Service London-based end-to-end catering equipment rental service covering tableware, furniture, and kitchen equipment hire with bundled delivery, setup guidance, laundry, and pickup via the company's own fleet. Serves professional caterers, luxury hotels, restaurants, city institutions, and private individuals across the UK and Europe.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Barker & Sons Event Hire: UK event equipment rental company with a long operating history serving hotels, venues, and event organizers with furniture and catering equipment. Comparable on operating model, fleet-based delivery, and B2B customer base.
• Event Hire UK: UK nationwide event equipment hire company offering furniture, tableware, catering equipment, and staging for corporate and private events. Overlaps with Jones Hire on core rental categories and serves a similar professional customer base.
• Whitehouse Crockery Hire: UK tableware hire specialist providing china, glassware, and cutlery for events and hospitality venues. Comparable to the tableware component of Jones Hire, focused specifically on crockery and flatware rental to caterers.
• Lettice Events: London-based event hire company providing furniture, tableware, and styling for weddings and corporate events. Comparable to Jones Hire in product range and London focus, with overlapping luxury event customer segments.
• Cresta Catering Hire: UK-based catering equipment rental company offering chinaware, glassware, cutlery, and furniture for events. Directly comparable to Jones Hire in product mix (tableware plus event furniture) and B2B customer base of professional caterers and venues.
• Allens Event Hire: Long-established UK catering and event equipment hire company offering tableware, glassware, furniture, and kitchen equipment to caterers and venues. Directly comparable on product breadth, customer base, and event-rental operating model.
• Cavendish Ware: UK specialist in crockery and tableware hire for events, hotels, and caterers. Closely comparable to the chinaware and tableware component of Jones Hire's offering, serving overlapping luxury hospitality customers.
• Premier Event Hire: UK event rental company supplying furniture, tableware, and catering equipment for weddings, corporate events, and private functions. Overlaps directly with Jones Hire on furniture and tableware categories and shares the same sales-led, quote-based B2B motion.

Broad incumbents

• Nisbets: UK market leader in catering equipment supply (and increasingly rental) for hospitality businesses. While primarily a sales-led equipment supplier rather than pure rental, it overlaps with Jones Hire on kitchen equipment and broader catering supply to the same professional caterer customer base.
• Catersales: UK catering equipment supplier and rental provider serving caterers, hotels, and restaurants with both sales and short-term hire of kitchen and front-of-house equipment. Broad incumbent comparable to Jones Hire's kitchen equipment category and B2B hospitality customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Hire