Whitehouse Event Crockery
Whitehouse Event Crockery (Options Greathire) is a UK event equipment rental company supplying furniture, tableware, glassware, and accessories to weddings, corporate events, venues, and caterers from London and Manchester locations.
- Company typePrivate
- Founded2012
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Whitehouse Event Crockery does
Whitehouse Event Crockery, doing business as Options Greathire, is a UK-based event equipment rental company that supplies furniture, tableware, glassware, cutlery, tablecloths, catering equipment, and styling accessories for weddings, private events, corporate functions, and venue-hosted gatherings. The company holds an inventory of more than 100,000 items across over 3,000 product ranges and operates from two locations — a London facility in Feltham (headquarters) and a Manchester facility in Altrincham (regional headquarters) — enabling 24/7, 365-day delivery and collection across the UK. Its customer base includes luxury hotels (Hotel Café Royal), historic and heritage venues (Historic Royal Palaces/Tower of London, Old Royal Naval College, Kew Gardens via Company of Cooks), high-end venues (Roof Gardens Kensington), and event caterers and stylists (Bovingdons, Sojo Kitchen, Juniper).
The business runs an asset-heavy rental model with no proprietary technology stack. Revenue is generated primarily through one-time rental fees per event, with pricing delivered via a quote-based process (turnaround within 24 hours) that includes premium delivery and tableware washing. The go-to-market is sales-led, combining an e-commerce catalog of 3,000+ ranges, showroom visits in London and Manchester, multi-channel content and social media marketing, and photoshoot collaborations with event professionals. Approved supplier credentials at prestigious venues function as a key reputational asset and competitive barrier. Founded around 2012 (with one source noting 2009), the company is privately held with no disclosed institutional funding, no acquisitions, and no parent company, and operates with an estimated 11-50 employees.
Whitehouse Event Crockery firmographics
Firmographics- Name
- Whitehouse Event Crockery
- Legal name
- Options Greathire
- Website
- https://eventcrockeryhire.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whitehouse Event Crockery (Options Greathire) is a UK event equipment rental company supplying furniture, tableware, glassware, and accessories to weddings, corporate events, venues, and caterers from London and Manchester locations.
- Ownership category
- akta.pro rank
Whitehouse Event Crockery industry classification
Industry- Product category
- Event Equipment Rental
- NAICS
- Furniture Retailers (44911)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
- akta.pro secondary industries
- Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
Keywords
Where Whitehouse Event Crockery is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Whitehouse Event Crockery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Event Equipment Rental: One-time rental fees for furniture, tableware, and accessories for events. Customers pay based on quantity and rental duration. Premium delivery service and tableware washing included in pricing. Revenue generated per event with repeat bookings from event planners and venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Whitehouse Event Crockery product offering
Product offeringCore offering
Whitehouse Event Crockery (Options Greathire) rents event furniture, tableware, tablecloths, catering equipment, and event accessories from London and Manchester showrooms to event planners, venues, and corporate clients. The company holds over 3,000 product ranges and 100,000+ items in stock, serving events from intimate 50-guest dinners to 400+ attendee productions with 24/7 delivery and collection.
Product overview
Options Greathire is an event furniture and tableware hire company offering curated furniture, tableware, tablecloths, catering equipment, and styling accessories for refined gatherings, weddings, and corporate events. The company operates a platform-plus-service model with over 3,000 product ranges and 100,000+ items in stock. Their core offerings include Furniture Hire (chairs, sofas, tables, bars), Tableware Hire (chinaware, cutlery, glassware), Tablecloths and Napkins, Catering Equipment, and Accessories (lighting, easels, lecterns). These are complemented by their premium Options Greathire Service offering professional delivery and tableware washing. The company has locations in London and Manchester serving the UK and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Hire
Quantifiable outcome
- Events served range from 50 guests (intimate lunches/dinners) to 400+ attendees (large-scale productions)
- +2 more outcomes
Companies that use Whitehouse Event Crockery
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Whitehouse Event Crockery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whitehouse Event Crockery partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Whitehouse Event Crockery competitors and assessment
Company assessmentBroad incumbents
- Cvent: Large US-headquartered event management software and services platform serving corporate event planners globally. Comparable as an incumbent in the broader events ecosystem with overlapping corporate event customer base, though focused on software rather than physical inventory rental.
Direct peers
- Event Hire UK: UK-wide event equipment hire provider covering furniture, tableware, catering equipment, and accessories for weddings and corporate functions. Directly comparable broad-line event hire offering and similar delivery-and-collection service model.
- Premier Furniture Hire: UK event furniture hire company providing chairs, tables, and accessories for weddings and corporate events. Comparable on the event furniture rental business model, product categories, and target customers (event planners, venues, wedding stylists).
- Just-Tableware: UK tableware hire specialist providing china, glassware, and cutlery for weddings, parties, and corporate events. Directly comparable on the tableware hire portion of Options Greathire's offering, serving similar wedding and event planner customer segments.
- The Crockery Company: UK crockery, cutlery, and tableware hire specialist serving weddings, events, and corporate clients. Directly comparable on the tableware hire side of the business, with overlapping product categories (chinaware, glassware, cutlery) and similar event-driven customer base.
- Lime Furniture Hire: London-based luxury event furniture hire specialist offering curated ranges of chairs, tables, sofas, and bars for high-end weddings and corporate events. Closely comparable on premium positioning, London geographic focus, and event planner/stylist customer segments.
- Platter & Ware: UK-based tableware and platter hire company providing china, glassware, and serving items for weddings and events. Comparable as a specialist in the tableware rental niche that Options Greathire serves as part of its broader offering.
- Classic Event Hire: UK-based event furniture and equipment hire company serving weddings, corporate events, and private functions with a similar multi-category inventory model (furniture, tableware, catering equipment). Directly comparable on product range, customer segments, and UK geographic focus.
- Berkshire Furniture Hire: Regional UK event and wedding furniture hire company offering chairs, tables, and accessories across the South of England. Comparable on inventory-based event furniture rental model, though with a narrower geographic footprint and product range.
Others
- Eventbrite: Global event ticketing and event discovery platform serving event organizers and attendees. Related thematically through shared event industry exposure, but operates upstream in event creation/ticketing rather than as a hire vendor competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Whitehouse Event Crockery social profiles
Digital presenceWhitehouse Event Crockery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitehouse Event Crockery leadership team
Management profileNumber of profiles
Whitehouse Event Crockery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitehouse Event Crockery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitehouse Event Crockery
What does Whitehouse Event Crockery do?
Whitehouse Event Crockery (Options Greathire) rents event furniture, tableware, tablecloths, catering equipment, and event accessories from London and Manchester showrooms to event planners, venues, and corporate clients. The company holds over 3,000 product ranges and 100,000+ items in stock, serving events from intimate 50-guest dinners to 400+ attendee productions with 24/7 delivery and collection.
Is Whitehouse Event Crockery a public or private company?
Whitehouse Event Crockery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whitehouse Event Crockery founded?
Whitehouse Event Crockery was founded in 2012. It employs 11 to 50 people.
Where is Whitehouse Event Crockery based?
Whitehouse Event Crockery is headquartered in Manchester, United Kingdom, in the Europe region.
How does Whitehouse Event Crockery make money?
One revenue line is on record: event Equipment Rental.
Who are Whitehouse Event Crockery's main competitors?
Cvent is listed as a broad incumbent. Direct peers are Event Hire UK, Premier Furniture Hire, Just-Tableware, The Crockery Company, Lime Furniture Hire, Platter & Ware, Classic Event Hire and Berkshire Furniture Hire. Eventbrite is listed as an others.
Does Whitehouse Event Crockery have an API?
No public API is recorded for Whitehouse Event Crockery.
What industry is Whitehouse Event Crockery in?
Whitehouse Event Crockery's product category is Event Equipment Rental. Its primary akta.pro industry code is HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge), with a secondary code of HSACAFAC, Tabletop & Linens Rentals (China, Glassware, Flatware, Linen). Its NAICS code is 44911 and its SIC code is 5712.