Dry Ager
Dry Ager is the Australia and New Zealand authorized distributor of German-made SmartAging® dry aging cabinets, selling DX500 and DX1000 premium units, retrofit Production Units, and a proprietary accessories ecosystem to restaurants, butcher shops, and home foodies.
- Company typePrivate
- Founded-
- HeadquartersEpping, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dry Ager does
Dry Ager is the Australian and New Zealand authorized distributor of German-manufactured Dry Ager® dry aging cabinets, operated through Viking Food Solutions Pty Ltd and headquartered in Epping, Australia. The company sells professional and premium-home dry aging hardware — specifically the DX500 Premium (up to 20kg capacity) and DX1000 Premium (up to 100kg capacity) cabinet lines, plus retrofit Production Units for existing commercial coolrooms — alongside an extensive accessories and consumables ecosystem covering salt blocks, shelving, hangers, UVC bulbs, carbon filters, branded vacuum pouches, and the 336-page Dry Ager Book.
The core technical platform is SmartAging®, an integrated firmware-based automation layer with over 40 pre-set programs for beef, pork, poultry, fish, cheese, ham, sausage, wine, herbs and pasta, supported by a HumiControl® electronic humidity system (40-90%, no water connection required), a DXTasteReg® flavor intensity selector, and patented AIRREG UVC sterilization with activated carbon filtration. Hardware is differentiated by precision temperature control (0-30°C in 0.1°C increments), low claimed weight loss (7-8% at 4 weeks), low energy consumption (DX500 ~1.0 kWh/24hr), silent operation (48-52 dB), and plug-and-play installation. Multiple registered utility models and global design awards (iF Design Award 2018, reddot 2018, German Design Award 2018, Plus X Award 2017) underpin the premium positioning.
The revenue model is hardware sales-led with a one-time purchase model for cabinets and Production Units, plus recurring accessory and consumable demand (annual UVC bulb and carbon filter replacement). Go-to-market is sales-led via four physical showrooms (Melbourne, Sydney, Brisbane, Perth), a direct e-commerce store at dryager.com.au, phone sales (1300 113 115), and third-party courier delivery across Australia and New Zealand. Customer segments span Restaurants & Hotels and Butcher Shops as primary verticals, with Home Foodies as a secondary persona; named showcase customers include The Fish Butchery (Josh Niland), The Meat & Wine Co, and Volcano Steakhouse.
Dry Ager firmographics
Firmographics- Name
- Dry Ager
- Legal name
- Viking Food Solutions Pty Ltd
- Website
- https://dryager.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dry Ager is the Australia and New Zealand authorized distributor of German-made SmartAging® dry aging cabinets, selling DX500 and DX1000 premium units, retrofit Production Units, and a proprietary accessories ecosystem to restaurants, butcher shops, and home foodies.
- Ownership category
- akta.pro rank
Where Dry Ager is headquartered
LocationHeadquarters
- HQ city
- Epping
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Dry Ager business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Dry Aging Cabinets: Primary revenue from selling DX Series dry aging cabinets (DX500 and DX1000 in Premium, Premium S, and Black Edition variants). One-time hardware purchase with plug & play delivery.
- Accessories & Consumables: Accessories including salt blocks, shelves, hangers, hooks, cleaners, UVC bulbs, carbon filters, vacuum pouches, and the Dry Aging Book. Consumables require annual replacement (UVC bulbs, carbon filters).
- Production Units: Retrofit dry aging solutions for existing coolrooms - commercial-scale production units installed into coolroom ceilings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DX500 Premium with SmartAging |
| One time/ perpetual license | Pay-as-you-go | DX1000 Premium with SmartAging |
| One time/ perpetual license | Pay-as-you-go | Production Units |
| One time/ perpetual license | Pay-as-you-go | Ex-Display & Secondhand Stock |
| Unit Pricing | Pay-as-you-go | Dry Ager Book |
| Unit Pricing | Pay-as-you-go | Salt Block Accessories |
| Unit Pricing | Pay-as-you-go | Shelves & Storage |
| Unit Pricing | Pay-as-you-go | Maintenance & Consumables |
| Unit Pricing | Pay-as-you-go | Hanging & Display Accessories |
| Unit Pricing | Pay-as-you-go | Premium Accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Dry Ager product offering
Product offeringCore offering
Dry Ager distributes German-made DRY AGER™ professional dry aging cabinets and retrofit production units for restaurants, butcher shops and premium home users across Australia and New Zealand. The core line centres on the SmartAging®-enabled DX500 (up to 20kg capacity) and DX1000 (up to 100kg capacity) cabinets, available in standard and Black Edition variants, plus coolroom-ceiling Production Units for commercial-scale retrofit aging. The offering is supported by a recurring-revenue accessory ecosystem including salt blocks, shelving, hangers, UVC bulbs, carbon filters, cleaners, vacuum pouches and The Dry Ager Book reference guide.
Product overview
Dry Ager is a German-made manufacturer of professional dry aging cabinets and production units. The product portfolio centers on two main SmartAging®-enabled cabinet lines: the DX500 Premium (compact, up to 20kg capacity) and DX1000 Premium (large format, up to 100kg capacity), each available in standard stainless steel and Black Edition variants. The SmartAging® platform provides automated aging with preset programs for beef, pork, fish, cheese, ham, sausage, poultry, and more. A separate Production Units line retrofit installs DRY AGER technology into existing coolrooms for commercial-scale operations. The accessory ecosystem includes Himalayan salt blocks, shelving, hanging systems, UVC/carbon filtration replacements, specialized cleaners, branded vacuum pouches, and the 336-page Dry Ager Book reference guide. All products are distributed through authorized channels in Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- SmartAging: Proprietary technology enabling automated dry aging with pre-set programs for various foods including meat, fish, cheese, and charcuterie
Products and services
- DX1000 Premium with SmartAging® Black Edition Large-format professional dry aging cabinet with 100kg meat capacity, featuring black powder-coated housing and SmartAging® automated aging technology with over 40 preset programs. Plug-in design requiring no water connection; aimed at restaurants, hotels and premium butcher shops.
- DX1000 Premium with SmartAging® Large-format professional dry aging cabinet with 100kg meat capacity, featuring SmartAging® automated aging technology with over 40 preset programs. Plug-in design requiring no water connection; bestseller model for high-volume commercial kitchens.
- DX500 Premium with SmartAging® Compact dry aging cabinet with up to 20kg meat capacity, featuring SmartAging® automated aging programs. Suitable for home and small commercial use. Plug-in design requiring no water connection.
- DX500 Premium with SmartAging® Black Edition Compact dry aging cabinet with up to 20kg meat capacity, featuring SmartAging® automated aging programs and black powder-coated finish. Suitable for home and small commercial use.
- Vision 360 Preorder product in the Dry Ager lineup with limited information released. Marketed as a forthcoming dry aging solution.
- DRY AGER™ Production Units
Quantifiable outcome
- Beef weight loss reduced to 7-8% after 4 weeks and ~12% after 6 weeks, compared to competitors losing up to 3x more
- +3 more outcomes
Companies that use Dry Ager
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Dry Ager technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Dry Ager partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Dry Ager competitors and assessment
Company assessmentDirect peers
- SteakAger: US-based maker of dry aging refrigerators and cabinets for restaurants and home users. Direct competitor in the meat aging cabinet category with overlapping customer segments.
- Dry Ager (Germany): Dry Ager's German parent manufacturer — the original maker of the DX Series dry aging cabinets. Dry Ager AUS/NZ is the authorized distributor. They make the same core hardware, just distributed globally.
Broad incumbents
- True Manufacturing: US manufacturer of commercial refrigeration including reach-ins, prep tables, and display cases. Broad competitor in the commercial refrigeration category.
- Alto-Shaam: Global manufacturer of commercial cooking, holding, and warming equipment for foodservice. Competitor at the broader commercial kitchen equipment level where Dry Ager Professional Units also compete.
- Electrolux Professional: Global manufacturer of professional kitchen and laundry equipment. Competitor at the broader commercial kitchen equipment category with overlapping food service customers.
- Bizerba: German manufacturer of food processing, weighing, labeling, and food service equipment. Comparable in the premium foodservice equipment category with German engineering heritage.
- Hoshizaki: Major manufacturer of commercial refrigeration, ice machines, and food service equipment. Comparable in the broader commercial refrigeration category where Dry Ager cabinets sit.
- Irinox: Italian manufacturer of professional blast chillers, shock freezers, and precision temperature equipment for restaurants and food service. Comparable in commercial precision refrigeration.
Emerging players
- Henkelman: Dutch manufacturer of vacuum packaging equipment — used in the same post-aging workflow for premium meat aging. Adjacent product line with overlapping premium butcher/restaurant customers.
Regional players
- Moduline Equipment: New Zealand-based manufacturer of commercial kitchen equipment. Comparable regional commercial-kitchen equipment distributor/manufacturer serving the same ANZ food service market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dry Ager social profiles
Digital presenceDry Ager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dry Ager leadership team
Management profileNumber of profiles
Dry Ager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dry Ager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dry Ager
What does Dry Ager do?
Dry Ager distributes German-made DRY AGER™ professional dry aging cabinets and retrofit production units for restaurants, butcher shops and premium home users across Australia and New Zealand. The core line centres on the SmartAging®-enabled DX500 (up to 20kg capacity) and DX1000 (up to 100kg capacity) cabinets, available in standard and Black Edition variants, plus coolroom-ceiling Production Units for commercial-scale retrofit aging. The offering is supported by a recurring-revenue accessory ecosystem including salt blocks, shelving, hangers, UVC bulbs, carbon filters, cleaners, vacuum pouches and The Dry Ager Book reference guide.
Is Dry Ager a public or private company?
Dry Ager is a private company. It is classified as corporate owned and is currently operating.
When was Dry Ager founded?
Dry Ager was founded in -1. It employs 11 to 50 people.
Where is Dry Ager based?
Dry Ager is headquartered in Epping, Australia, in the Oceania region.
How does Dry Ager make money?
Three revenue lines are on record. Dry Aging Cabinets are the primary driver. The others are accessories & Consumables and production Units.
Who are Dry Ager's main competitors?
Direct peers on record are SteakAger and Dry Ager (Germany). Broad incumbents are True Manufacturing, Alto-Shaam, Electrolux Professional, Bizerba, Hoshizaki and Irinox. Henkelman is listed as an emerging player. Moduline Equipment is listed as a regional player.
Does Dry Ager have an API?
No public API is recorded for Dry Ager.