Dry Ager

What Dry Ager does

Dry Ager is the Australian and New Zealand authorized distributor of German-manufactured Dry Ager® dry aging cabinets, operated through Viking Food Solutions Pty Ltd and headquartered in Epping, Australia. The company sells professional and premium-home dry aging hardware — specifically the DX500 Premium (up to 20kg capacity) and DX1000 Premium (up to 100kg capacity) cabinet lines, plus retrofit Production Units for existing commercial coolrooms — alongside an extensive accessories and consumables ecosystem covering salt blocks, shelving, hangers, UVC bulbs, carbon filters, branded vacuum pouches, and the 336-page Dry Ager Book.

The core technical platform is SmartAging®, an integrated firmware-based automation layer with over 40 pre-set programs for beef, pork, poultry, fish, cheese, ham, sausage, wine, herbs and pasta, supported by a HumiControl® electronic humidity system (40-90%, no water connection required), a DXTasteReg® flavor intensity selector, and patented AIRREG UVC sterilization with activated carbon filtration. Hardware is differentiated by precision temperature control (0-30°C in 0.1°C increments), low claimed weight loss (7-8% at 4 weeks), low energy consumption (DX500 ~1.0 kWh/24hr), silent operation (48-52 dB), and plug-and-play installation. Multiple registered utility models and global design awards (iF Design Award 2018, reddot 2018, German Design Award 2018, Plus X Award 2017) underpin the premium positioning.

The revenue model is hardware sales-led with a one-time purchase model for cabinets and Production Units, plus recurring accessory and consumable demand (annual UVC bulb and carbon filter replacement). Go-to-market is sales-led via four physical showrooms (Melbourne, Sydney, Brisbane, Perth), a direct e-commerce store at dryager.com.au, phone sales (1300 113 115), and third-party courier delivery across Australia and New Zealand. Customer segments span Restaurants & Hotels and Butcher Shops as primary verticals, with Home Foodies as a secondary persona; named showcase customers include The Fish Butchery (Josh Niland), The Meat & Wine Co, and Volcano Steakhouse.

Name

Dry Ager

Legal name

Viking Food Solutions Pty Ltd

Website

https://dryager.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dry Ager is the Australia and New Zealand authorized distributor of German-made SmartAging® dry aging cabinets, selling DX500 and DX1000 premium units, retrofit Production Units, and a proprietary accessories ecosystem to restaurants, butcher shops, and home foodies.

Ownership category

akta.pro rank

Headquarters

HQ city

Epping

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Dry Aging Cabinets: Primary revenue from selling DX Series dry aging cabinets (DX500 and DX1000 in Premium, Premium S, and Black Edition variants). One-time hardware purchase with plug & play delivery.
2. Accessories & Consumables: Accessories including salt blocks, shelves, hangers, hooks, cleaners, UVC bulbs, carbon filters, vacuum pouches, and the Dry Aging Book. Consumables require annual replacement (UVC bulbs, carbon filters).
3. Production Units: Retrofit dry aging solutions for existing coolrooms - commercial-scale production units installed into coolroom ceilings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dry Ager distributes German-made DRY AGER™ professional dry aging cabinets and retrofit production units for restaurants, butcher shops and premium home users across Australia and New Zealand. The core line centres on the SmartAging®-enabled DX500 (up to 20kg capacity) and DX1000 (up to 100kg capacity) cabinets, available in standard and Black Edition variants, plus coolroom-ceiling Production Units for commercial-scale retrofit aging. The offering is supported by a recurring-revenue accessory ecosystem including salt blocks, shelving, hangers, UVC bulbs, carbon filters, cleaners, vacuum pouches and The Dry Ager Book reference guide.

Product overview

Dry Ager is a German-made manufacturer of professional dry aging cabinets and production units. The product portfolio centers on two main SmartAging®-enabled cabinet lines: the DX500 Premium (compact, up to 20kg capacity) and DX1000 Premium (large format, up to 100kg capacity), each available in standard stainless steel and Black Edition variants. The SmartAging® platform provides automated aging with preset programs for beef, pork, fish, cheese, ham, sausage, poultry, and more. A separate Production Units line retrofit installs DRY AGER technology into existing coolrooms for commercial-scale operations. The accessory ecosystem includes Himalayan salt blocks, shelving, hanging systems, UVC/carbon filtration replacements, specialized cleaners, branded vacuum pouches, and the 336-page Dry Ager Book reference guide. All products are distributed through authorized channels in Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• SmartAging: Proprietary technology enabling automated dry aging with pre-set programs for various foods including meat, fish, cheese, and charcuterie

Products and services

• DX1000 Premium with SmartAging® Black Edition Large-format professional dry aging cabinet with 100kg meat capacity, featuring black powder-coated housing and SmartAging® automated aging technology with over 40 preset programs. Plug-in design requiring no water connection; aimed at restaurants, hotels and premium butcher shops.
• DX1000 Premium with SmartAging® Large-format professional dry aging cabinet with 100kg meat capacity, featuring SmartAging® automated aging technology with over 40 preset programs. Plug-in design requiring no water connection; bestseller model for high-volume commercial kitchens.
• DX500 Premium with SmartAging® Compact dry aging cabinet with up to 20kg meat capacity, featuring SmartAging® automated aging programs. Suitable for home and small commercial use. Plug-in design requiring no water connection.
• DX500 Premium with SmartAging® Black Edition Compact dry aging cabinet with up to 20kg meat capacity, featuring SmartAging® automated aging programs and black powder-coated finish. Suitable for home and small commercial use.
• Vision 360 Preorder product in the Dry Ager lineup with limited information released. Marketed as a forthcoming dry aging solution.
• DRY AGER™ Production Units

Quantifiable outcome

• Beef weight loss reduced to 7-8% after 4 weeks and ~12% after 6 weeks, compared to competitors losing up to 3x more
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SteakAger: US-based maker of dry aging refrigerators and cabinets for restaurants and home users. Direct competitor in the meat aging cabinet category with overlapping customer segments.
• Dry Ager (Germany): Dry Ager's German parent manufacturer — the original maker of the DX Series dry aging cabinets. Dry Ager AUS/NZ is the authorized distributor. They make the same core hardware, just distributed globally.

Broad incumbents

• True Manufacturing: US manufacturer of commercial refrigeration including reach-ins, prep tables, and display cases. Broad competitor in the commercial refrigeration category.
• Alto-Shaam: Global manufacturer of commercial cooking, holding, and warming equipment for foodservice. Competitor at the broader commercial kitchen equipment level where Dry Ager Professional Units also compete.
• Electrolux Professional: Global manufacturer of professional kitchen and laundry equipment. Competitor at the broader commercial kitchen equipment category with overlapping food service customers.
• Bizerba: German manufacturer of food processing, weighing, labeling, and food service equipment. Comparable in the premium foodservice equipment category with German engineering heritage.
• Hoshizaki: Major manufacturer of commercial refrigeration, ice machines, and food service equipment. Comparable in the broader commercial refrigeration category where Dry Ager cabinets sit.
• Irinox: Italian manufacturer of professional blast chillers, shock freezers, and precision temperature equipment for restaurants and food service. Comparable in commercial precision refrigeration.

Emerging players

• Henkelman: Dutch manufacturer of vacuum packaging equipment — used in the same post-aging workflow for premium meat aging. Adjacent product line with overlapping premium butcher/restaurant customers.

Regional players

• Moduline Equipment: New Zealand-based manufacturer of commercial kitchen equipment. Comparable regional commercial-kitchen equipment distributor/manufacturer serving the same ANZ food service market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dryageraus
• Facebookfacebook.com/dryageraus
• LinkedInlinkedin.com/company/dry-ager-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dry Ager