Innovatiehuis de Peel

What Innovatiehuis de Peel does

Innovatiehuis de Peel is a non-profit foundation (Stichting) established in 2017 that functions as a regional innovation hub for the Peel region of North Brabant, Netherlands. The organization operates as a convener and coordinator, connecting small and medium-sized enterprises (SMEs) with the six Peel municipalities (Asten, Deurne, Gemert-Bakel, Helmond, Laarbeek, Someren), VNO-NCW Brabant Zeeland, Waterschap Aa en Maas, and knowledge institutions within the broader Brainport Eindhoven ecosystem. Its mandate is to address regional coordination failures through a multi-helix approach spanning business, government, education, and citizens, with a portfolio of programs in circular economy, digitalization, sustainable manufacturing, agricultural innovation, and regional branding.

The foundation's service portfolio includes Samenwerkplaats de Peel (a regional collaboration workspace with both physical locations and an online platform built on Mett software), the Brabantcoaches advisory program for SMEs, Smart Synergy Helmond for industrial estate sustainability (warmterotonde, grondstoffenrotonde, waterrotonde), Brainport voor MKB SME support, LEADER subsidy administration, the Peel Positief movement targeting a 100% circular and inclusive Peel by 2033, and the Interreg BOND Circular Agent cross-border project. Technical infrastructure centers on a Waste and Material Flow Dashboard covering all 60 business parks in the region and a Materialenatlas with AI-supported matchmaking for circular economy flows. The 2025 Work Plan identified nine core challenges including future-proof manufacturing, biobased construction, agroforestry, circular pig farming, impact entrepreneurship, and circular use of residual streams. Notable participating organizations include De Heus Voeders, Kuijpers, Haval, Jeroen Bosch Ziekenhuis, and Catharina Ziekenhuis.

Innovatiehuis de Peel generates no commercial revenue. It is entirely funded by the six Peel municipalities, VNO-NCW Brabant Zeeland, and Waterschap Aa en Maas, supplemented by grant subsidies (LEADER, Interreg) that are largely passed through to projects rather than retained as organizational revenue, with services provided free at point of use to participating SMEs. The organization is in wind-down: on 25 September 2025, the founding partners announced that the cooperation agreement would be terminated and the foundation dissolved effective 1 July 2026, with current operations concluding or transferring ongoing projects to other entities.

Name

Innovatiehuis de Peel

Legal name

Stichting Innovatiehuis de Peel

Website

https://innovatiehuisdepeel.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dutch non-profit foundation established in 2017 that convenes SMEs, the six Peel municipalities, knowledge institutions, and VNO-NCW to drive regional innovation and circularity within the Brainport Eindhoven ecosystem, currently winding down to cease operations on 1 July 2026.

Ownership category

akta.pro rank

Product category

Regional Innovation Services

akta.pro primary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

akta.pro secondary industries

Circular Economy & Resource Efficiency (BPADALAM), Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL), Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Workforce, Employability & Youth Skills Partnerships (EDADALAI)

Keywords

• Regional innovation services
• SME innovation support
• Circular economy programs
• Business park coordination
• Innovation ecosystem facilitation

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Municipal and governmental funding: Funded by the six Peel municipalities (Asten, Deurne, Gemert-Bakel, Helmond, Laarbeek, Someren), Waterschap Aa en Maas, and VNO-NCW. The collaboration agreement ended, and funding ceased on 1 July 2026. The organization is a non-profit foundation (Stichting) and does not generate commercial revenue.
2. Subsidy and grant funding: Brought in €2.5 million in LEADER subsidy for local quality of life projects. Also secured Interreg BOND Circular Agent subsidy (2025-2028) for circular economy work. Subsidies are passed through to projects rather than retained as organizational revenue.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Innovatiehuis de Peel is a non-profit foundation acting as the regional innovation convener for the Peel region in North Brabant, Netherlands. It coordinates and delivers programs and projects that connect SMEs, municipalities, knowledge institutions, and citizens to drive innovation, digitalization, sustainability, and the circular economy transition across six municipalities within the Brainport Eindhoven ecosystem. Activities are funded by municipal and governmental partners and are offered at no cost to participants.

Product overview

Innovatiehuis de Peel is a regional innovation hub that serves as a connector between SMEs, knowledge institutions, and government in the Peel region (Brainport area). Rather than a single product, the organization operates as a platform of programs and services including Samenwerkplaats de Peel (collaborative workspace with physical and online components), the Brabantcoaches advisory program, Smart Synergy Helmond (industrial estate sustainability initiatives), Brainport voor MKB (SME support), LEADER funding programs, and the Peel Positief circularity movement. Key initiatives include Circolab (circular economy projects), Fieldlab de Peel (smart industry testing facility), the Label Product uit Het Land van de Peel regional certification, ADS Innovatieprijs agricultural innovation competition, digitalisering workshops, and the Interreg BOND Circular Agent European project. Founded in 2016-2017, the foundation is set to cease operations on July 1, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Samenwerkplaats de Peel A collaborative workspace where companies, government, and educational institutions collaborate on innovation projects, delivered through physical locations throughout the Peel region plus an online platform to strengthen cross-sector connections.
• Brabantcoaches Programma A coaching program for SMEs in the manufacturing and construction industries, covering circular economy, digitalization, labor productivity, and talent development. Coaches include Eva Nijeboer and Mattijs Bouwmans for circular economy and Robert Wit for digitalization and labor productivity.
• Smart Synergy Helmond A program helping companies on Helmond industrial estates collaborate on sustainability through joint initiatives including the Warmterotonde (heat network), Waterrotonde (water network), Grondstoffenrotonde (materials network), and mobility projects, delivered in partnership with Stichting Bedrijventerreinen Helmond.
• Brainport voor MKB A support program for innovative SMEs covering growth, personnel, sustainability, and digitalization, co-organized with Brainport Development, Kempisch Ondernemers Platform, and WTC Eindhoven Brainport to connect regional SMEs with the Brainport ecosystem.
• LEADER De Brabantse Peel An EU-funded subsidy program enabling residents to start projects that improve their village and region, drawn from the European agricultural fund for rural development, with Annemarie Ruis serving as project coordinator from Innovatiehuis de Peel.
• Circolab A project addressing hospital waste reduction, addressing the 3-4 bags of waste generated per standard hospital operation by working with partners including Jeroen Bosch Ziekenhuis and Catharina Ziekenhuis to identify circular solutions.
• Fieldlab de Peel An experimental practical environment where companies and knowledge institutions develop, test, and implement smart industry solutions, and where people learn to apply these solutions in the Peel region.
• Digitalisering Workshops and Trainingen Workshops and training sessions covering AI, ChatGPT, and digital transformation for SMEs in the Peel region, organized in partnership with various organizations to support SME digitalization.

Quantifiable outcome

• €2.5 million in LEADER subsidy secured for local quality of life projects
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Stichting InduSymcoreStrategic or Co-development Partner · 1 January 2025Key execution partner in the BOND Circular Agent project. Over 8 years developed a method for connecting residual streams between businesses. InduSym's methodology is being scaled and adapted for the broader Peel region practice within the BOND Interreg programme.
• Interreg VI Vlaanderen-NederlandcoreStrategic or Co-development Partner · 1 January 2025EU cross-border funding programme that awarded the BOND Circular Agent subsidy to the Peel region (2025-2028). The programme supports cross-regional circular economy collaboration with 12 partners from the Netherlands and Flanders.
• Brainport DevelopmentcoreStrategic or Co-development Partner · 1 January 2017Innovatiehuis de Peel is a strategic partner of Brainport Development and collaborates within Brainport Eindhoven. The organization connects Peel region SMEs to the Brainport ecosystem, helping businesses find their way to Brainport Eindhoven.
• VNO-NCW Brabant ZeelandcoreStrategic or Co-development Partner · 1 January 2017Co-founding partner and funding source. VNO-NCW has been involved since the organization's founding in 2017, co-signing the collaboration agreement with the 6 Peel municipalities. VNO-NCW Co-creatie also provides staff (Rob Bogman, Geri Wijnen) for project work.
• Gemeente HelmondcoreStrategic or Co-development Partner · 1 January 2017One of the 6 Peel municipalities. Co-funded the organization and hosts its headquarters at the Automotive Campus. Active partner in projects including Smart Synergy Helmond.
• Gemeente AstencoreStrategic or Co-development PartnerOne of the 6 Peel municipalities (Asten, Deurne, Gemert-Bakel, Helmond, Laarbeek, Someren) that co-founded and co-funded the organization.
• Gemeente DeurnecoreStrategic or Co-development PartnerOne of the 6 Peel municipalities. Host of the Kranenmortel business park sustainability pilot. Co-funded the organization.
• Gemeente Gemert-BakelcoreStrategic or Co-development PartnerOne of the 6 Peel municipalities. Co-funded the organization.
• Gemeente LaarbeekcoreStrategic or Co-development PartnerOne of the 6 Peel municipalities. Co-funded the organization. Partner in the Grondstoffenrotonde (Resource Roundabout) project.
• Gemeente SomerencoreStrategic or Co-development PartnerOne of the 6 Peel municipalities. Host of Stichting Parkmanagement Someren and the Sluis 11/Half Elfje business park energy transition project.
• Waterschap Aa en MaascoreStrategic or Co-development PartnerWater board and co-founding partner of Innovatiehuis de Peel since 2017, involved in the collaboration agreement alongside the 6 municipalities and VNO-NCW.
• Stichting Land van de PeelminorStrategic or Co-development PartnerRegional tourism and marketing organization, originally founded through Innovatiehuis de Peel and now operating as an independent foundation. Active partner in the 'Product uit Het Land van de Peel' label initiative.
• Peel PositiefminorStrategic or Co-development PartnerA broad movement initiated through Innovatiehuis de Peel to make the Peel region 100% circular and 100% inclusive by 2033, with more being absorbed than emitted. Includes Peel Positief Pioneers from the business community.
• Brainport voor MKBminorStrategic or Co-development PartnerProgramme helping innovative SME companies with questions about growth, personnel, sustainability, and digitalization. Co-organized with Brainport Development, Kempisch Ondernemers Platform, and WTC Eindhoven Brainport.
• Stichting Bedrijventerreinen HelmondminorStrategic or Co-development PartnerManages business parks in Helmond; key partner in Smart Synergy Helmond programme focusing on warmterotonde, waterrotonde, grondstoffenrotonde, and mobility/sustainability themes.
• Provincie Noord-BrabantminorStrategic or Co-development PartnerProvince of North Brabant, providing funding for initiatives including Brabantcoaches (circular economy, digitalization, labor productivity, talent development) and the Businesstrack Remanufacturing programme.
• Parkmanagement SomerenminorStrategic or Co-development PartnerStichting Parkmanagement Someren, founded in 2024, actively working on circular collaboration and sustainability of the Sluis 11/Half Elfje business park.
• ZLTO de PeelminorStrategic or Co-development PartnerAgricultural organization, co-developed the 'Product uit Het Land van de Peel' label alongside Innovatiehuis de Peel and Land van de Peel.
• Automotive Campus HelmondminorOthersLocated at the Automotive Campus in Helmond, a technology and innovation campus that serves as the organizational headquarters.
• LEADER De Brabantse PeelminorStrategic or Co-development PartnerEU LEADER programme for rural development in the Brabantse Peel. Annemarie Ruis serves as project coordinator from Innovatiehuis de Peel. €2.5M in LEADER subsidies brought in for local quality of life projects.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Others

• Metropoolregio Eindhoven: Inter-municipal cooperation body for the Eindhoven metropolitan region that coordinates economic development agendas among the 21 municipalities, including the six Peel municipalities. Provides the broader policy framework within which Innovatiehuis de Peel operates.
• Provincie Noord-Brabant: Province of North Brabant, a funder of Innovatiehuis de Peel programmes (Brabantcoaches, Businesstrack Remanufacturing) and the broader policy authority for the regional innovation agenda in the province.
• VNO-NCW Brabant Zeeland: Regional branch of the Dutch employers' organization; co-founding partner and co-funder of Innovatiehuis de Peel since 2017 and provides staff (Rob Bogman, Geri Wijnen) for project work. Represents the same SME constituency the foundation serves.

Direct peers

• Stichting InduSym: Dutch foundation with 8+ years of methodology for connecting residual streams between businesses. Named as the key execution partner in the BOND Interreg programme and the methodology is being scaled to the Peel region; overlap in circular economy SME facilitation is direct.
• Stimulus Programmamanagement: Dutch agency managing innovation and R&D subsidy programmes (including regional EU funds). Operates in the same subsidy management and innovation programme execution space as Innovatiehuis de Peel's LEADER and Interreg work.
• CIRCO: Dutch circular economy programme that trains businesses in circular design and product-service combinations. Listed as a partner on the Innovatiehuis de Peel website and operates in the same circular economy SME facilitation space.

Regional players

• LIOF: Limburg Development Agency, comparable regional development agency for the adjacent Limburg province. Same multi-helix model (government, business, knowledge institutions) for SME innovation and circular economy support but operating in a different province.
• REWIN West-Brabant: Regional development agency for West-Brabant, another North Brabant sub-region with SME innovation support mandate. Directly comparable in scope and structure to Innovatiehuis de Peel but covering a different sub-region.

Broad incumbents

• Brainport Development: Regional development agency for the Brainport Eindhoven region. Innovatiehuis de Peel is a strategic partner of Brainport Development and explicitly acts as the Peel region's gateway SME into the Brainport ecosystem, making Brainport Development the parent regional innovation authority.
• BOM (Brabantse Ontwikkelingsmaatschappij): North Brabant's regional development agency providing innovation funding, business development, and internationalization support. Operates over the same province as Innovatiehuis de Peel and supports overlapping SME and circular economy programmes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/27201047
• Xx.com/InnovatieHDPeel

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovatiehuis de Peel