HEC MAROC

What HEC MAROC does

HEC MAROC (legally HEC Rabat — École des Hautes Études de Commerce SARL) is a private Moroccan higher-education institution founded in 1988, organized as a SARL under Moroccan law and headquartered at 4 Rue Tulipa, Hay Riad, Rabat. It operates a dual-track educational portfolio: an on-campus Programme Grande École (Bac+5 Master-level initial training with 4 specializations — Finance, Marketing & Digital, Logistics & International Trade, and Accounting & Audit) and a fully online Executive Education catalog of 9 Executive Masters and 27 stackable Executive Certificates (3-month each), where three certificates plus a capstone Business Project combine into a 1-year Executive Master priced at 41,800 MAD. International professional certifications from Google, IBM, Meta, CISI, Scrum.org, Sage, and ETS TOEIC are embedded directly into the curriculum.

The institution runs a proprietary Learning Management System for its 36 online Executive Education programs and uses the Brightstep platform for end-to-end digital admissions — including 10-minute applications, integrated video-conference interviews, document upload, and digital contract signing. Its CReSC research center (founded 2017) employs ~20 faculty researchers across 13 research areas with 60+ indexed publications and hosts an annual International Colloquium. Distribution combines a physical Rabat campus for the Grande École with a continental online footprint for Executive Education, supported by 25+ international academic partnerships (UPEC, ESC Amiens, ISTEC, IPAG, Brest Business School, EMLV, IDRAC) and 50+ corporate partners for internships and recruitment.

HEC MAROC generates revenue primarily through recurring tuition fees across its two program tracks plus non-refundable application and enrollment fees, with corporate sponsorship and OFPPT financing available for Executive programs. It targets two primary segments: Moroccan high-school graduates (Baccalauréat holders aged 18-22) entering the Grande École, and working professionals/mid-career managers (typically aged 25-50+, minimum Bac+3 with experience) seeking stackable credentials or full Executive Master degrees. A secondary downstream segment comprises Moroccan and African enterprises recruiting HEC graduates. The school claims a 5,000+ alumni network across 16 nationalities and 2,400+ annual event participants, with self-declared #1 positioning in the Moroccan private business-school market — though no independent third-party ranking verification is provided.

Name

HEC MAROC

Legal name

HEC Rabat - École des Hautes Études de Commerce SARL

Website

https://hec.ac.ma

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

HEC MAROC is a private Moroccan business school in Rabat, founded 1988, delivering a Master-level Grande École program and a fully online Executive Education catalog (9 Masters, 27 stackable certificates) to high-school graduates and working professionals, with embedded certifications from Google, IBM, Meta, and CISI.

Ownership category

akta.pro rank

Product category

Business School / Higher Education

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Business school education
• Executive education programs
• Higher education Morocco
• Master degree programs
• Professional certification training

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Programme Grande École Tuition: Annual tuition fees for the 5-year Grande École program covering Finance, Marketing & Digital, Logistics & International Trade, and Accounting & Audit specializations. Payment can be arranged annually, semesterly, quarterly, or monthly.
2. Executive Masters Tuition: Full Executive Master programs priced at 41,800 MAD (approximately €4,000), delivered 100% online over 1 year. Includes 3 stacked certificates plus capstone project leading to HEC Rabat degree.
3. Executive Certificates: Individual 3-month professional certificates, capitalizable and stackable toward Executive Masters. Sold as standalone credentials in specialized fields including Finance, HR, Digital, Supply Chain, Quality, and Marketing.
4. Application and Enrollment Fees: Non-refundable enrollment fees and application fees charged at the point of admission, as stated in the General Terms and Conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HEC Rabat is a private higher education institution that delivers business and management education through two main product lines: (1) the Programme Grande École (Bac+5), a 5-year initial training program with 4 specializations (Finance, Marketing & Digital, Logistics & International Trade, Accounting/Audit), and (2) a modular Executive Education portfolio of 9 Executive Masters and 27 stackable Executive Certificates delivered 100% online. Programs integrate internationally recognized certifications (Google, IBM, Meta, CISI, TOEIC, Scrum, Sage).

Product overview

HEC Rabat is a private higher education institution established in 1988, offering a dual educational portfolio: (1) the Programme Grande École (Bac+5), a master-level initial training program with 4 career specializations (Finance, Marketing & Digital Strategy, Logistics & International Trade, Accounting/Control/Audit), and (2) Executive Education — a 100% online modular system comprising 9 Executive Masters and 27 Executive Certificates (3 months each, stackable). The Executive Masters span AI/Data Science, Data Governance, Finance, Audit, Project Management, HR, Marketing, Supply Chain, and QHSE disciplines. Three Executive Certificates plus a Business Project capstone stack into a full Executive Master degree. The institution also operates CReSC, its research center in Management Sciences and Economics. Embedded professional certifications from Google, IBM, Meta, CISI, TOEIC, Scrum, and Sage are integrated into programs alongside ISO-standard QHSE training tracks.

Differentiator

Problem solved

Functional benefit

Brands

• CReSC: Centre de Recherche en Sciences de Gestion - Research center specializing in management sciences and economics

Products and services

• Programme Grande École (Bac+5) Master-level initial training program (Bac+5) with 4 specializations (Finance, Marketing & E-Business Digital Strategy, Logistics & International Trade, Accounting, Control & Audit). Includes embedded international certifications (Google, IBM, Meta, Scrum, CISI, TOEIC, Sage). For high school graduates seeking accredited business degrees and career launch.
• Executive Master Intelligence Artificielle, Data Analytics & Big Data

Quantifiable outcome

• Alumni report career advancement: recruitment management for 80-person teams, CIO promotions within 6 months, pre-graduation job placement at pan-African consulting firms
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core.

• CReSC Partner UniversitiescoreStrategic or Co-development Partner · 25 June 202625 research agreements signed with universities supporting the CReSC research center's international conference and publication activities. Includes academic partners from the 2nd International Colloquium on Responsible Management & Leadership in Africa.
• Université Paris-Est Créteil (UPEC)coreStrategic or Co-development PartnerFrench university partnership for potential exchange programs and academic collaboration. Part of the 25+ international academic partner network.
• ESC Amiens Business SchoolcoreStrategic or Co-development PartnerFrench business school partnership within the international network. Supports dual-degree pathways and student exchanges.
• ISTEC Business School PariscoreStrategic or Co-development PartnerParis-based business school partnership for exchange and collaboration. Part of the 25+ international academic partner network.
• IPAG Business SchoolcoreStrategic or Co-development PartnerReputed French business school with international partnerships supporting HEC Rabat's international exchange programs.
• Brest Business SchoolcoreStrategic or Co-development PartnerFrench business school partnership supporting the international academic network and potential dual-degree programs.
• EMLV Léonard de VincicoreStrategic or Co-development PartnerPart of the Léonard de Vinci university group, providing exchange and academic collaboration opportunities.
• IDRAC Business SchoolcoreStrategic or Co-development PartnerFrench business school network supporting international academic exchanges and potential double-degree pathways.
• GooglecoreTechnology or IntegrationGoogle Ads & Analytics certifications integrated into marketing and digital programs. Students receive official Google certifications as part of curriculum.
• IBMcoreTechnology or IntegrationIBM Innovation & AI certifications embedded in data science and digital transformation programs. Provides students with AI and innovation credentials.
• Meta (Facebook)coreTechnology or IntegrationMeta Social Media Marketing certifications included in digital marketing programs. Students gain official Meta credentials.
• CISI (Chartered Institute for Securities & Investment)coreTechnology or IntegrationCISI finance certifications embedded in Finance specializations. Provides internationally recognized financial services credentials.
• Scrum.orgcoreTechnology or IntegrationScrum project management certifications integrated across all Grande École specializations. Students receive PSM I or equivalent credentials.
• SagecoreTechnology or IntegrationSage 100 accounting software certification embedded in Accounting, Control & Audit specialization. Provides hands-on ERP experience.
• ETS (Educational Testing Service) - TOEICcoreTechnology or IntegrationTOEIC English proficiency certifications integrated into all programs. Professional English credentials for global career readiness.
• BrightstepcoreTechnology or IntegrationTechnology platform for candidate management, online applications, video conferencing, and enrollment processing. Powers the digital admissions process.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• ESMT Dakar: Leading business school in francophone West Africa serving executives across the region. Regional peer sharing francophone positioning and targeting similar African corporate executives.

Broad incumbents

• INSEAD Executive Education: Global leader in executive education with strong presence in France and international markets. Competes for Moroccan executives and African business leaders seeking globally recognized credentials.
• HEC Paris Executive Education: Brand namesake and global benchmark for 'HEC' business education. Competes for Moroccan and African executive students seeking internationally recognized credentials, with much stronger global brand and accreditations.
• ESSEC Executive Education: Top-tier French business school with executive education programs targeting African and Moroccan professionals. Comparable modular offerings and similar francophone positioning.

Direct peers

• ESCA Casablanca - École de Management: Major Moroccan private business school offering Grande École and Executive programs. Direct competitor in the Moroccan market for both initial training and executive education, serving similar target students and professionals.
• Mundiapolis University of Casablanca: Moroccan private university offering business and engineering programs. Competes for similar Bac+5 students in Morocco with broader program portfolio beyond business.
• ISCAE / Morocco Business School: Historic Moroccan business school offering Grande École programs in Casablanca. Direct competitor targeting the same Bac+5 student segment with similar specializations in management, finance, and marketing.

Emerging players

• SKEMA Business School (Morocco campus): French business school with operations in Morocco. Competes for executive education and international students in Morocco, with stronger AACSB/EQUIS accreditations.
• ALX Africa (African Leadership University): Pan-African tech and leadership training provider offering online programs. Comparable in online delivery model and Pan-African reach, though focused more on tech/data than business management.
• Africa Business School (Mohammed VI Polytechnic University): Newer, well-funded business school at UM6P focused on African business education. Emerging competitor with strong institutional backing, targeting similar Pan-African executive audience with English-language programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HecMaroc
• Facebookfacebook.com/hec.maroc
• LinkedInlinkedin.com/company/4984245

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEC MAROC