Highlands Real Estate

What Highlands Real Estate does

Highlands Real Estate is a privately-held local real estate brokerage headquartered at 183 Grey Street in Glen Innes, New South Wales, Australia. The firm provides residential and commercial property sales, long-term rental property management, and short-term holiday accommodation management across Glen Innes and surrounding Northern NSW districts including Deepwater, Emmaville, Glencoe, Stonehenge, and Red Range. Operations are run by Principal Debra Smith, who brings over 20 years of real estate industry experience including 15 years in the Glen Innes district, supported by Property Manager Monique Doust and a small close-knit team. The agency serves individual buyers, sellers, tenants, property investors, and holiday-makers primarily through community-driven word-of-mouth referrals and direct office interactions.

The company's service portfolio encompasses core brokerage products (sales facilitation, property management, holiday rentals) augmented by sales and rental appraisals, online tenancy applications with 100-point ID verification, and enquiry management workflows. All operations run on the ReNet real estate agency management software platform, a web-based system designed by real estate agents. The business generates revenue through three streams: commission-based fees on property sales (transaction fees), recurring management fees on long-term rentals, and short-term holiday rental income from approximately five managed properties including Topaz Cottage, Sapphire Cottage, Evergreen House, Carelles Apartment, and New England Rest Apartments. Pricing for holiday rentals is publicly disclosed while property management fees are quote-based and require direct office contact.

The agency's go-to-market is relationship-led and community-rooted, with all staff being local residents who have raised families in Glen Innes or surrounding districts. Marketing relies on the company website (highlandsre.com.au), client testimonials, and word-of-mouth referrals. The firm was recognized as Best Established Business at the Glen Innes Business Awards in 2016. Highlands Real Estate operates as an independent, locally-owned agency with no evidence of external investment, private equity backing, or parent company affiliation, consistent with typical small Australian regional real estate agency structures.

Name

Highlands Real Estate

Legal name

Highlands Real Estate

Website

https://highlandsre.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Highlands Real Estate is a privately-held local real estate brokerage in Glen Innes, NSW, offering residential and commercial property sales, long-term rental management, and short-term holiday accommodation services to buyers, sellers, tenants, and investors across the Northern NSW region.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property sales
• Property management services
• Holiday accommodation rentals
• Real estate brokerage
• Rental appraisal services

Headquarters

HQ city

Glen Innes

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales: Commission-based revenue from facilitating residential and commercial property sales in the Glen Innes region. The company has sold numerous properties ranging from vacant land ($24,000-$295,000) to residential properties.
2. Property Management/Rental: Ongoing rental management fees from residential and commercial property management services. Manages both long-term rentals and holiday accommodation properties.
3. Holiday Accommodations: Short-term rental income from holiday properties including Topaz Cottage and Sapphire Cottage, with nightly rates from $160 and weekly rates from $860.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Highlands Real Estate is a local real estate brokerage selling and leasing residential and commercial property in the Glen Innes region of northern New South Wales. The firm also manages a portfolio of holiday accommodation rentals and offers sales and rental appraisals for property owners considering selling or leasing.

Product overview

Highlands Real Estate is a local real estate agency serving Glen Innes and surrounding districts in Northern NSW, Australia. The company operates as a single-location full-service agency offering a portfolio of interconnected services: property sales (residential and commercial), in-house property management for rentals, short-term holiday accommodations, and supporting services including sales and rental appraisals, tenancy applications, and client enquiry management. The business is powered by ReNet real estate software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Property Sales End-to-end sales service for residential, lifestyle, and commercial property in the Glen Innes and surrounding New England region, including listing, marketing, buyer matching, negotiation, and auction representation led by Principal Debra Smith.
• Property Management Ongoing residential rental management service for landlords, including tenant placement, rent collection, condition reports, and tenancy administration, managed by property manager Monique Doust.
• Holiday Accommodation Rentals Short-stay holiday letting service for property owners and guests in the Glen Innes area, listing and booking regional holiday homes through the agency's rental platform.
• Sales Appraisal Free property valuation service for owners considering selling their home or investment property, providing an indicative market price based on local comparable sales.
• Rental Appraisal Indicative rental valuation service for landlords and property owners assessing how much their property could earn as a managed residential or holiday rental.

Quantifiable outcome

• Stress-free property transactions
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Elders Real Estate: Australian real estate division of the Elders rural services group, with deep penetration in country and regional NSW. Highly comparable to Highlands given rural customer base and combined property sales plus property management offering.
• Professionals Real Estate: Australian group focused on regional and suburban real estate, with many independently operated offices in regional NSW. Closely comparable business model: local owner-operator offices providing sales, rental, and management services.
• First National Real Estate: Australian cooperative-style network heavily focused on regional and rural markets, very similar customer profile to Highlands. Closely aligned in target segment, service mix, and community-driven local office model.

Broad incumbents

• Raine & Horne: Long-established Australian real estate group with strong regional and rural presence across NSW. Competes directly with Highlands on residential sales, property management, and rural-property brokerage in regional markets.
• LJ Hooker: National Australian real estate franchise network with extensive regional NSW coverage. Offers the same core suite of sales, rental, and property management services as Highlands under a national brand.
• Ray White: Largest real estate group in Australasia with deep regional and rural NSW network. Directly comparable offering in residential sales, property management, and lifestyle/rural property advisory.
• McGrath Estate Agents: Largest Australian-owned residential real estate network with offices across regional NSW. Comparable to Highlands as a residential sales and property management agency, but with national brand reach and significantly larger scale.
• Century 21 Australia: Global real estate franchise with substantial regional Australia footprint. Competes on residential sales and property management in regional NSW towns similar to Glen Innes.
• Belle Property: Premium Australian real estate brand with growing regional NSW presence. Competes in residential sales and property management with a more upmarket positioning than Highlands.
• Harcourts Australia: International real estate group with a meaningful Australian regional and lifestyle-property network. Comparable in residential sales, property management, and rural/lifestyle property services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/highlandsregleninnes
• LinkedInlinkedin.com/company/diana-corcoran-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands Real Estate