Homepage Baukasten GmbH

What Homepage Baukasten GmbH does

Homepage Baukasten GmbH operates the Homepage-Baukasten.de platform, a no-code website builder that enables non-technical users to create and publish professional websites without programming knowledge, hosting expertise, or design skills. The product centers on a drag-and-drop WYSIWYG editor with professionally designed templates, built-in modules (forum, guestbook, contact forms, image galleries, newsletter, DSGVO/GDPR compliance), SSL/HTTPS by default, mobile-responsive layouts, and SEO tooling. It is operated by the legal entity webme GmbH, founded in 2005 and headquartered in Berlin, under CEO Sven Lubek (Geschäftsführer).

The company runs a freemium business model: a free tier provides a .de.tl subdomain, 1GB storage, basic templates and modules, and carries platform-served advertising; two paid tiers, Werbefrei at €5.90/month and Plus at €9.90/month (each with a 12-month minimum commitment), remove platform ads, enable the user's own advertising (e.g., Google AdSense), and in the Plus tier add custom domain registration across multiple TLDs, expanded storage, and up to 50 email forwards. Distribution is fully self-serve and product-led through homepage-baukasten.de with no sales intervention, supported by an SEO-driven how-to article library, an active user community forum, MailChimp newsletters, and eight localized sister sites (English, Spanish, French, Italian, Polish, Russian, Turkish) addressing DACH, Western, Southern, and Eastern European markets.

The platform's go-to-market targets individuals, hobbyists, freelancers, small businesses, and clubs/associations (Vereine) seeking a free or low-cost web presence; example customer sites span personal blogs, photography portfolios, zero-waste lifestyle pages, sports clubs, and small retailers. Operational infrastructure relies on third-party partnerships for domain registration (InterNetX, DENIC), CDN (Cloudflare), email (MailChimp), advertising and analytics (Google), and social plugins (Facebook, YouTube). The company is privately held, founder/management-owned, has disclosed no institutional funding, and operates with 11-50 employees.

Name

Homepage Baukasten GmbH

Legal name

webme GmbH

Website

https://homepage-baukasten.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Homepage Baukasten GmbH operates a freemium, no-code website builder (Homepage-Baukasten.de) via its legal entity webme GmbH, targeting individuals, freelancers, small businesses, and clubs across DACH and seven other European-language markets with self-serve site creation and €5.90-€9.90/month premium upgrades.

Ownership category

akta.pro rank

Product category

Website Builder Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Website builder software
• Drag and drop builder
• Freemium web hosting
• Responsive website design
• No-code website creation

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium Website Builder: Free tier provides basic website creation with .de.tl subdomain, 1GB storage, and platform ads displayed on user websites. Generates revenue through advertising display and serves as acquisition funnel for premium upgrades.
2. Premium Subscriptions (Werbefrei & Plus): Monthly subscription plans: 'Werbefrei' (ad-free) at €5.90/month and 'Plus' (including custom domain) at €9.90/month, both with 12-month minimum commitment. Removes platform ads and enables own domain registration.
3. Platform Advertising: Free tier websites display platform-provided advertising. Premium subscribers can display their own ads (e.g., Google AdSense) to monetize their websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Homepage Baukasten GmbH (operating through its legal entity webme GmbH) runs a freemium, drag-and-drop website builder platform that lets non-technical users create, publish, and host professional, mobile-responsive websites. The offering combines a visual WYSIWYG editor with built-in modules (forum, guestbook, contact forms, image galleries, newsletters, GDPR/DSGVO tools), SSL/HTTPS, SEO features, and optional premium subscriptions (Werbefrei and Plus) that add custom domain registration and ad removal.

Product overview

Homepage Baukasten GmbH operates a freemium website building platform centered on the Homepage Baukasten product, enabling users to create websites without coding skills. The offering spans three tiers: a free version with basic features and platform advertising, a Werbefrei (ad-free) tier at €5.90/month, and a Plus tier at €9.90/month that includes custom domains and enhanced storage. The platform includes built-in modules for forums, guestbooks, contact forms, image galleries, newsletters, and GDPR compliance, alongside SEO optimization tools and SSL encryption. Premium subscribers gain access to custom domain registration across various TLDs, expanded storage up to 2GB, and up to 50 email forwards. The service is complemented by responsive design templates and CSS customization options, with customer support available via phone, email, and chat.

Differentiator

Problem solved

Functional benefit

Products and services

• Homepage Baukasten Website Builder

Quantifiable outcome

• Website creation in 2 minutes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• InterNetX GmbHcoreTechnology or IntegrationDomain hosting provider for domain registration services. Handles technical infrastructure for .de, .com, .net, .org and other TLD registrations. Located at Johanna-Dachs-Str. 55, 93055 Regensburg, Germany.
• DENIC e.G.coreTechnology or IntegrationGerman domain registry for .de domains. webme acts as registrar intermediary, forwarding domain registration data (names, addresses, contact info) to DENIC for .de domain registrations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jimdo: Germany-based no-code website builder founded in 2007, serving European SMBs with freemium + subscription model. Highly comparable as a direct German competitor targeting the same DACH SMB and individual segment with similar simplicity-focused positioning.
• Wix: Global market-leading no-code website builder with drag-and-drop editor and freemium model. Directly comparable to Homepage Baukasten on product (DIY website creation), target market (SMBs and individuals), and business model (freemium + subscription), though at vastly greater scale and with broader feature set.
• Squarespace: Premium no-code website builder focused on design quality and creatives/SMBs. Comparable on core product (drag-and-drop site creation) and subscription model, though positioned upmarket with significantly higher ARPU than Homepage Baukasten.
• WordPress.com: Hosted website builder and blogging platform from Automattic with freemium and paid tiers. Comparable on DIY website creation for individuals and SMBs, with overlapping module/plugin ecosystem and domain registration features.

Broad incumbents

• SiteGround (Site Builder): Web hosting provider with an integrated drag-and-drop site builder for SMBs. Comparable on the bundled hosting + builder + domain model targeting SMBs, though primarily a hosting-first incumbent with builder as a secondary offering.
• GoDaddy: Global domain registrar and hosting provider with an integrated website builder. Comparable on bundled domain + website builder + SMB targeting, though positioned as a broad incumbent across many digital services rather than a builder specialist.
• IONOS (1&1): Major German hosting and domain provider with an integrated website builder offering for SMBs. Comparable on DACH market focus, domain registration, and bundled hosting/builder product, though broader in scope as a hosting/digital infrastructure incumbent.
• Google Sites: Free website builder integrated into the Google Workspace ecosystem. Comparable as a free no-code site builder for individuals and SMBs, though limited in customization and primarily competes for the free-tier end of the market.

Regional players

• Strato: Major German hosting provider owned by IONOS/United Internet with website building offerings for SMBs. Direct regional competitor in the DACH market with comparable bundled hosting/domain/builder positioning.

Emerging players

• Webflow: No-code visual website builder targeting designers and SMBs with more advanced CSS/design control. Comparable on the no-code builder concept and subscription pricing tiers, though positioned to a more technical/agency user segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BaukastenDe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homepage Baukasten GmbH