Pilot Butte Dental

What Pilot Butte Dental does

Pilot Butte Dental is a privately-held, sole-proprietor general and cosmetic dental practice operating from a single office at 1909 NE Neff Rd in Bend, Oregon. Founded in 2000 by Dr. John Wiley, a USC dental school graduate, the practice provides a comprehensive range of services spanning preventive care (examinations, cleanings, digital X-rays, sealants, scaling and root planing), restorative dentistry (composite fillings, crowns and bridges, root canal therapy, extractions, dentures, dental implants), cosmetic procedures (bonding, contouring, veneers, teeth whitening, CEREC same-day crowns), and orthodontics (Invisalign clear aligners and traditional braces). The practice is owner-operated with a staff in the 11-50 employee range, and accepts most traditional insurance plans while offering CareCredit third-party financing for treatments not covered by insurance.

The underlying technology stack is conventional for a mid-2000s-era US dental practice that has adopted incremental digital upgrades: CEREC CAD/CAM for in-office design and milling of ceramic restorations in a single appointment; digital radiography to reduce patient radiation exposure versus film X-rays; and Invisalign as a third-party clear-aligner offering. No proprietary software, AI/ML systems, telehealth infrastructure, or non-dental digital platforms are in evidence. Patient acquisition is conducted through a practice website with an extensive patient-education article library, an active Facebook page, and local SEO for the Bend/Central Oregon market.

Revenue mechanics are fee-for-service: patients pay at time of service, the practice bills insurance carriers as a courtesy, and CareCredit financing is offered for higher-ticket procedures. The customer base is composed of individuals and families in the Bend, Oregon geographic area, with no enterprise, institutional, or B2B customers. The practice has no disclosed funding, no parent company, no additional locations, and no partnerships beyond standard vendor relationships (Invisalign, CareCredit, CEREC). It has operated continuously for 24+ years under single-dentist ownership.

Name

Pilot Butte Dental

Legal name

Pilot Butte Dental

Website

https://pilotbuttedental.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental care
• Preventive dental treatments
• Orthodontic dental services

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services - Fee-for-Service: Traditional fee-for-service dental care including examinations, cleanings, fillings, extractions, root canals, crowns, bridges, dentures, implants, and cosmetic procedures. Patients pay at time of service.
2. Insurance Billing: The practice accepts most traditional insurance plans and bills insurance as a courtesy for patients. This is a secondary revenue stream where the practice collects from insurance providers rather than patients directly.
3. CareCredit Financing: Third-party healthcare financing through CareCredit allowing patients to pay for treatments over time with No Interest financing or low minimum monthly payment options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pilot Butte Dental is a private dental practice offering comprehensive general, preventive, restorative, and cosmetic dentistry services to individuals and families in Bend, Oregon. Services include initial oral examinations, cleanings, dental implants, crowns and bridges, veneers, teeth whitening, bonding, root canal therapy, extractions, dentures, and Invisalign orthodontic treatment. The practice utilizes CEREC CAD/CAM technology for same-day ceramic crowns and digital X-rays for diagnostics.

Product overview

Pilot Butte Dental is a general and cosmetic dental practice offering a comprehensive range of dental services centered around preventive care, restorative treatments, and aesthetic dentistry. The practice operates as a single-location dental office in Bend, Oregon, providing services including initial oral examinations, digital X-rays, dental cleanings, and diagnostic imaging as foundational preventive care. The practice offers restorative services such as crowns, bridges, implants, dentures, root canal therapy, and extractions, alongside cosmetic procedures including bonding, veneers, teeth whitening, and CEREC same-day crowns. Orthodontic services include traditional braces and Invisalign clear aligners. The practice utilizes CEREC CAD/CAM technology for single-visit ceramic restorations and digital radiography for diagnostics. The service portfolio is provided directly by Dr. John Wiley and staff, with CareCredit financing available for patient payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonding A procedure in which tooth-colored material is applied to tooth surfaces to fill gaps, change color, or restore chipped or damaged teeth; typically completed in a single office visit for patients seeking cosmetic or minor restorative repair.
• Cosmetic Contouring A procedure that reshapes teeth to correct crooked, chipped, cracked, or overlapping teeth by removing small amounts of enamel, for patients seeking aesthetic improvements.
• Crowns and Bridges Crowns are synthetic caps placed on teeth to restore function and appearance after restorative procedures; bridges are dental appliances that replace missing teeth, bonded to existing teeth or implants. For patients with damaged or missing teeth.
• Specialty Dentures Custom-made removable dental appliances designed to replace missing teeth and adjacent tissues, available in complete or partial configurations for patients with tooth loss.
• Cosmetic Fillings Tooth-colored restorations using composite resin materials to repair cavities or damaged teeth with a natural appearance, for patients seeking aesthetic restorative work.
• Dental Implants Synthetic structures placed in the area of missing teeth, anchored to the jawbone to serve as a foundation for artificial teeth or permanent bridges, for patients with missing teeth.
• Veneers Thin pieces of porcelain or plastic cemented over the front of teeth to change color or shape, used on uneven, chipped, discolored, oddly shaped, or crooked teeth for patients seeking cosmetic enhancement.
• Teeth Whitening Professional whitening procedures that restore smiles by brightening teeth affected by staining, aging, or consumption of staining substances like caffeine and tobacco for patients seeking cosmetic improvement.
• Sealants Liquid coatings hardened on chewing surfaces of teeth to prevent cavities by filling in pits and grooves where decay commonly occurs, typically for pediatric or cavity-prone patients.
• Root Canal Therapy Treatment that removes diseased tissue from within the tooth, halts infection spread, and restores healthy tooth structure for patients with infected or inflamed tooth pulp.
• Tooth Extractions Removal of teeth that cannot be saved through restorative procedures such as root canals, crowns, or fillings, for patients with non-restorable teeth.
• Scaling and Root Planing Deep cleaning procedure for treating periodontal disease by removing plaque and tartar below the gum line and smoothing tooth roots, for patients with gum disease.
• CEREC Same-Day Crowns Chairside CAD/CAM technology allowing the dentist to design, manufacture, and place ceramic dental crowns in a single appointment, eliminating the need for temporaries or lab visits, for patients needing crown restorations.
• Invisalign Clear, removable aligners that straighten teeth without metal wires or brackets, using a series of custom-made trays changed every two weeks, for patients seeking orthodontic treatment without traditional braces.
• Initial Oral Examination Comprehensive first visit including current X-rays, visual examination, charting, periodontal probing, diagnosis, and treatment recommendations for new patients establishing care at the practice.
• Digital X-rays Advanced imaging technology used for diagnosing dental conditions and planning treatments with reduced radiation exposure compared to traditional film X-rays, for patients requiring diagnostic imaging.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Smile Brands Inc. DSO supporting affiliated dental practices including the Bright Now! Dental brand. Comparable as a multi-brand, multi-region dental practice operator competing with Pilot Butte for insured and fee-for-service patients.
• Western Dental & Orthodontics: Largest provider of orthodontics in the US and a major DSO with hundreds of offices in western states including Oregon. Directly comparable as a competing dental and orthodontic services provider in Pilot Butte's regional market.
• Heartland Dental: Largest US dental support organization (DSO), supporting thousands of dentist-owned offices nationwide. Directly comparable as a competing provider model — Heartland represents the DSO consolidator that Pilot Butte is structurally exposed to in its local market.
• Aspen Dental: National DSO brand operating hundreds of owned dental offices across the US with strong consumer marketing. Comparable as a scaled, consumer-facing dental services competitor with similar service breadth (general, cosmetic, implants, dentures).
• Dental Care Alliance: DSO supporting 400+ dental practices across 20+ states with general, specialty, and cosmetic services. Comparable as a scaled practice platform and potential rollup acquirer of independent practices like Pilot Butte.
• Comfort Dental: Largest dentist-owned dental franchise in the US with offices across multiple states. Comparable as a competing general and cosmetic dental services provider operating with a franchise/regional-office model similar in scale to Pilot Butte.
• Pacific Dental Services: Major US DSO providing business and clinical support to hundreds of dental offices. Comparable as a competing scale-backed dental practice operator in the broader market that independents like Pilot Butte compete against for patients and provider talent.

Emerging players

• Gen4 Dental Partners: Fast-growing DSO focused on partnering with high-quality independent dental practices. Comparable both as a competing provider model and as a potential acquisition/partner path for Pilot Butte to monetize practice equity.

Direct peers

• Bend Family Dentistry: Independent family dental practice in Bend, Oregon offering general and cosmetic dentistry. Directly comparable as a same-city, same-service-mix independent competitor vying for the same households.
• Cascade Dental Care: Local Bend, Oregon dental practice offering general, cosmetic, and restorative services with multiple providers. Comparable as a local competitor with a similar comprehensive-service offering and an early-multi-dentist scaling path relevant to Pilot Butte's potential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pilot-Butte-Dental-122620284464705
• Xx.com/pilotbuttedent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilot Butte Dental