What PMS Group does

PMS Group SRL is a privately held Italian company founded in 2005 that sells and installs automated cash management systems (casse automatiche) for Italian SMBs. Its core products are automatic cash drawers and change-dispensing systems — VNE, Cash Protect, and Cash Guard — sourced through exclusive Italian distribution partnerships with three international manufacturers and supplemented by a wholly-owned subsidiary, PM Farma SRL, which provides pharmacy-specific LED signage, LED crosses, and scales. The systems automate end-of-day cash reconciliation, change return, counterfeit detection, and anti-theft secure storage at the point of sale.

The company serves a vertically segmented SMB customer base across Italy: pharmacies (the founding vertical and primary segment), bars and tobacconists, and restaurants, pizzerias, and other food-service establishments. GTM is a direct-sales model executed through a nationwide network of commercial agents and technicians organized by geographic sales areas, following a three-step process of analysis/design, sale/installation, and ongoing daily assistance. Pricing is quote-based, with no public price list; the company emphasizes 365-day support and a 3-minute average resolution time as primary service differentiators.

Revenue mechanics are concentrated in hardware sales and installation services, augmented by maintenance contracts and the PM Farma SRL cross-sell portfolio. The company operates solely within Italy with no disclosed external investors, headcount, or revenue figures, and is led by founder-CEO Dott. Michele Pippo. Recent commercial activity has leveraged the Italian Legge di Bilancio 2026 Superammortamento 280% tax incentive to stimulate demand.

Name

PMS Group

Legal name

PMS GROUP SRL

Website

https://pmsgroup.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

PMS Group SRL, founded in 2005, distributes and installs automated cash management systems (casse automatiche) — VNE, Cash Protect, and Cash Guard — for Italian SMBs, primarily pharmacies, bars, and restaurants, via a direct nationwide sales and service network.

Ownership category

akta.pro rank

Product category

Automated Cash Management Systems

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Cash Drawers, Cash Handling & Coin/Bill Counters (HDACAKAE)

akta.pro secondary industries

Retail Cash Handling Controls & Safe Management Support (BPAKAJAK), Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)

Keywords

• Automated cash management
• Cash register systems
• Point-of-sale solutions
• Cash handling equipment
• Pharmacy technology

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Cash Management Systems Sales: Sale and installation of automated cash handling systems including Cash Protect, Cash Guard, and VNE products. The company sells hardware solutions along with ongoing support and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PMS Group sells, installs, and services automated cash management systems (automatic cash registers, "casse automatiche") for pharmacies, bars, restaurants, tobacconists, and other cash-intensive SMBs across Italy. The company is the exclusive Italian partner for three international brands — Cash Protect, Cash Guard, and VNE — providing hardware plus installation, training, and 365-day support with an average three-minute resolution time. Through its PM Farma SRL division, it also supplies LED-based point-of-sale display products (LED walls, LED crosses, illuminated signs, scales) designed for pharmacy retail environments.

Product overview

PMS Group offers a portfolio of automatic cash management systems (casse automatiche) including the VNE, Cash Protect, and Cash Guard product lines, designed for secure cash handling, automated counting, change dispensing, and counterfeit detection in pharmacies, bars, restaurants, and retail establishments. Through its PM Farma SRL division, the company also provides LED display solutions including LedWall panels, LED crosses (croci a led), luminous signs, and scales specifically tailored for pharmacy point-of-sale environments. The cash management systems form the core product offering, while the LED technology products complement the portfolio for pharmacy customers seeking complete retail technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Cash Protect: Automatic cash register/cash management solution for commercial businesses.
• Cash Guard
• VNE
• PM Farma SRL

Products and services

• VNE automatic cash register system Automatic cash drawer system from partner brand VNE that delivers automated cash counting, change dispensing, and counterfeit detection for pharmacies, bars, restaurants, and similar retail environments in Italy; sold, installed, and serviced by PMS Group.
• Cash Protect automatic cash register system Automatic cash drawer system from partner brand Cash Protect designed to eliminate cash shortages, securely store cash at the counter, and automate end-of-day reconciliation for commercial establishments in Italy; distributed and supported by PMS Group.
• Cash Guard automatic cash management solution Automatic cash management solution from partner brand Cash Guard that delivers secure cash handling, automated counting, change dispensing, and robbery protection for retail and hospitality businesses; sold and supported by PMS Group in Italy.
• LedWall LED display panels (PM Farma SRL) LED display panels for pharmacy point-of-sale use, supporting promotional messaging, advertising, and visual communication with customers; supplied through the PM Farma SRL division of PMS Group.
• PM Farma pharmacy technology solutions (LED crosses, illuminated signs, scales) Suite of pharmacy-specific technology products distributed under the PM Farma SRL division of PMS Group, including LED crosses (croci a led), luminous signs, and scales, designed to enhance pharmacy point-of-sale visibility and customer experience.

Quantifiable outcome

• 500+ installations completed across Italy
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Cash ProtectcoreTechnology or IntegrationExclusive partnership for Cash Protect automated cash register systems. PMS Group is the authorized partner for installing and supporting Cash Protect products in Italy.
• Cash GuardcoreTechnology or IntegrationExclusive partnership for Cash Guard automated cash management solutions. PMS Group distributes and supports Cash Guard products.
• VNEcoreTechnology or IntegrationExclusive partnership for VNE automated cash register systems. PMS Group offers VNE products as part of their cash management portfolio.
• PM Farma SRLcoreStrategic or Co-development PartnerPM Farma SRL is a division of PMS Group that offers pharmacy-specific technological solutions including LED walls, LED crosses, illuminated signs, scales and other services to enhance the point of sale and improve the end customer experience.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Glory Global Solutions: Global incumbent in cash handling, counting, and recycling hardware for retail, banking, and gaming. Comparable to PMS Group as a supplier of the underlying automated cash management technology category that PMS distributes; competes with the same Cash Protect/Cash Guard/VNE OEMs at a global level.
• Diebold Nixdorf: Global provider of POS hardware, automated cash handling, and banking self-service equipment. Comparable as a large incumbent selling overlapping cash management technology into retail and hospitality, though at much greater scale than PMS Group.
• Posiflex: Global manufacturer of POS terminals, peripherals, and self-service kiosks. Comparable to PMS Group at the broader POS hardware level, though PMS is more narrowly focused on automated cash drawers as opposed to full POS terminals.
• SUZOHAPP: Global supplier of cash handling components, POS peripherals, and self-checkout hardware for retail and hospitality. Comparable to PMS Group as a broad-line distributor of cash management hardware and a competitor to the international brands PMS represents.

Direct peers

• Ratiotec: German manufacturer and supplier of cash counting, counterfeit detection, and cash management devices for European retail. Comparable to PMS Group in product category (automated cash handling hardware) and in selling into European SMB retail and pharmacy customers.
• Volumatic: UK-based provider of automated cash counting and cash management devices for retail and hospitality. Directly comparable as a specialist in the same automated cash handling category that PMS Group serves, though operating in different geographies.
• APG Cash Drawer: Manufacturer of cash drawers and cash handling solutions sold through POS resellers and integrators globally. Directly comparable as a hardware supplier in the same cash management category that PMS Group distributes and supports in Italy.
• Cashmaster: Provider of cash counting and cash management devices used in retail, hospitality, and gaming. Directly comparable as a competitor to the Cash Protect/Cash Guard/VNE brands that PMS Group exclusively distributes in Italy.
• Custom Group: Italian-headquartered manufacturer and supplier of POS hardware, receipt printers, and cash drawer/cash handling devices for retail and hospitality. Directly comparable to PMS Group as both sell cash management and POS hardware into the same Italian SMB customer base of pharmacies, bars, and restaurants.

Others

• Euronet Polska (Euronet EFT/POS): Global payments processor and ATM/POS hardware provider. Thematically adjacent to PMS Group given the broader shift to electronic payments that competes with - and could erode - the cash handling hardware market PMS serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pmsgroupsrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMS Group