PMFarma
PMFarma is a privately held B2B digital media platform headquartered in Barcelona, serving the Ibero-American pharmaceutical marketing industry since 1992 through an integrated portal offering news, job listings, opinion tribunes, webinars, directories, and online magazines.
- Company typePrivate
- Founded1992
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What PMFarma does
PMFarma (Portal Iberoamericano de Marketing Farmacéutico) is a privately held B2B digital media platform headquartered in Barcelona, Spain, operating continuously since 1992. It serves the pharmaceutical marketing industry across the Ibero-American region (Spain and Latin America), connecting pharmaceutical laboratories, healthcare service providers, and pharmaceutical marketing professionals through an integrated web portal.
The platform is built on a digital content management system and web portal architecture, organized into multiple integrated modules: the core PMFarma Portal (news, articles, interviews, and videos), the Empleo job board for pharmaceutical recruitment, Tribunas de Opinión (seven dedicated opinion columns with industry associations including AEAPS, Mediformplus, Talento y Liderazgo, Mujeres en Farma, Farma Leaders Talento, Bioemprendedores, and AI & Data Excellence), Webinars, the Directorio de Empresas (laboratories and service provider directory), the Visita section for medical sales representatives, the Revista PMFarma online magazine, and the Canal Farmacias channel for community pharmacy professionals. No proprietary technology, API, or mobile applications are disclosed.
PMFarma generates revenue through three streams: digital advertising sold to pharmaceutical laboratories and service providers (tarifas de publicidad), recurring job listing subscriptions via the Empleo platform, and publication subscriptions for online magazines. Its go-to-market is sales-led, targeting pharmaceutical companies, laboratories, and service providers with B2B advertising and recruitment offerings. The company serves as organizer and official media partner of the Premios Aspid España, the pharmaceutical communication and marketing industry awards. The company has 11-50 employees, no disclosed funding, no public financial reporting, and no disclosed ownership structure.
PMFarma firmographics
Firmographics- Name
- PMFarma
- Legal name
- PMFarma
- Website
- https://pmfarma.es
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PMFarma is a privately held B2B digital media platform headquartered in Barcelona, serving the Ibero-American pharmaceutical marketing industry since 1992 through an integrated portal offering news, job listings, opinion tribunes, webinars, directories, and online magazines.
- Ownership category
- akta.pro rank
PMFarma industry classification
Industry- Product category
- Pharmaceutical Industry Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where PMFarma is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
PMFarma business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Advertising: The platform generates revenue through advertising rates (tarifas de publicidad) charged to pharmaceutical companies, laboratories, and service providers who want to reach the healthcare professional audience.
- Job Listings: Revenue generated from companies posting employment opportunities on the PMFarma empleo platform, targeting pharmaceutical industry professionals.
- Publication Subscriptions: The platform offers subscription-based access to online magazines and publications for healthcare industry professionals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
PMFarma product offering
Product offeringCore offering
PMFarma operates a B2B digital media portal for the Ibero-American pharmaceutical marketing industry, delivering industry news, articles, interviews, videos, webinars, opinion tribunes, a laboratory and service-provider directory, and an employment job board. The company monetises the platform through digital advertising, paid job listings for recruiters, and online publication subscriptions targeting pharmaceutical laboratories, service providers, and healthcare professionals.
Product overview
PMFarma is a unified web-based content portal platform for the Iberian and Latin American pharmaceutical industry. The core offering is the PMFarma Portal (Portal Iberoamericano de Marketing Farmacéutico), which serves as a central hub for industry professionals. This is complemented by multiple integrated modules including the Empleo employment portal for recruitment, Publicaciones for news/articles/interviews/videos content, Tribunas de Opinión for collaborative industry opinion columns, Webinars for online seminars, a Company Directory for laboratories and service providers, Visita for medical visit professionals, an Online Magazine (Revista PMFarma), and the Canal Farmacias channel for pharmacy-focused content. The platform functions as a comprehensive media and networking resource rather than a software product with technical integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- PMFarma Portal (Portal Iberoamericano de Marketing Farmacéutico) A web-based content and information platform serving the Iberian and Latin American pharmaceutical industry, offering news, articles, interviews, webinars, opinion tribunes, and industry directories to pharmaceutical marketing professionals.
- Empleo PMFarma (Employment Portal) Job board and recruitment platform connecting pharmaceutical companies with candidates, featuring paid job listings for roles such as sales representatives, medical visitors, pharmacists, and industry professionals in Spain and Latin America.
- PMFarma Webinars
Companies that use PMFarma
Customer profileSegments4 records
Ideal customer profiles3 records
PMFarma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PMFarma partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AEAPS - Six Thinking HatscoreAEAPS (Spanish Association of Pharmaceutical Marketing Professionals) contributes opinion content through the Six Thinking Hats tribune on PMFarma, providing strategic thinking frameworks for pharmaceutical marketing professionals.
- Mujeres en FarmacoreMujeres en Farma (Women in Pharma) contributes opinion content through a dedicated tribune on PMFarma, focusing on gender diversity and leadership in the pharmaceutical industry.
- BioemprendedorescoreBioemprendedores (Bio-Entrepreneurs) contributes opinion content through a dedicated tribune on PMFarma, featuring insights on biotech entrepreneurship and innovation.
- AI & Data ExcellencecoreAI & Data Excellence contributes opinion content through a dedicated tribune on PMFarma, focusing on artificial intelligence and data analytics applications in the pharmaceutical industry.
- Farma Leaders TalentocoreFarma Leaders Talento contributes opinion content through a dedicated tribune on PMFarma, focusing on talent development and leadership in the pharmaceutical sector.
- Talento y LiderazgocoreTalento y Liderazgo (Talent and Leadership) contributes opinion content through a dedicated tribune on PMFarma, providing insights on professional development in the pharmaceutical industry.
- MediformpluscoreMediformplus contributes opinion content through the 'Industria por farmacia' tribune on PMFarma, focusing on industry-pharmacy relationships and pharmaceutical marketing strategies.
Recent moves5 records
Expansion highlights4 records
PMFarma competitors and assessment
Company assessmentDirect peers
- eyeforpharma: eyeforpharma produces content, webinars, and events for pharmaceutical industry professionals, directly comparable to PMFarma's webinars and Tribunas modules targeting the same pharma marketing community.
- BioPharma Dive: BioPharma Dive is a B2B digital media outlet providing news and analysis for biopharma executives, comparable to PMFarma's news/articles/interviews offerings and targeting the same pharmaceutical marketing decision-maker audience.
- PharmaTimes: PharmaTimes is a UK-rooted pharmaceutical industry media outlet covering news, features, and events for pharma professionals, paralleling PMFarma's role as an industry trade publication with editorial and event components.
- Pharmaceutical Executive: Pharmaceutical Executive is an industry publication covering pharmaceutical business, marketing, and policy, comparable to PMFarma's Revista PMFarma and Publicaciones modules for senior pharma decision-makers.
- Drug Discovery & Development: Drug Discovery & Development is a B2B media outlet covering pharma R&D, manufacturing, and industry developments, comparable to PMFarma's news and editorial coverage for pharmaceutical industry professionals.
- PharmaPhorum: PharmaPhorum is a digital media platform focused on pharmaceutical industry insights, opinion content, and industry dialogue, closely aligned with PMFarma's combination of articles, opinion tribunes, and webinars.
- BioSpace: BioSpace is a digital media platform serving the biopharma industry with news, jobs, and company directories, directly mirroring PMFarma's combined news + empleo.pmfarma.com + Empresas directory model in the North American market.
Regional players
- Pharmafield: Pharmafield is a UK-focused pharmaceutical media outlet serving pharma sales, marketing, and pharmacy professionals, paralleling PMFarma's regional, language-specific coverage of the pharmaceutical marketing community.
Broad incumbents
- FiercePharma: FiercePharma is an established global pharma industry news outlet owned by Questex, reaching the same pharmaceutical marketing professionals as PMFarma but with broader geographic scope and larger editorial resources.
- Informa Pharma Intelligence: Informa's Pharma Intelligence division provides industry intelligence, news, and events across the pharma value chain, overlapping with PMFarma's content and audience while operating at substantially greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PMFarma social profiles
Digital presencePMFarma financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMFarma leadership team
Management profileNumber of profiles
PMFarma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMFarma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMFarma
What does PMFarma do?
PMFarma operates a B2B digital media portal for the Ibero-American pharmaceutical marketing industry, delivering industry news, articles, interviews, videos, webinars, opinion tribunes, a laboratory and service-provider directory, and an employment job board. The company monetises the platform through digital advertising, paid job listings for recruiters, and online publication subscriptions targeting pharmaceutical laboratories, service providers, and healthcare professionals.
Is PMFarma a public or private company?
PMFarma is a private company. It is classified as unknown and is currently operating.
When was PMFarma founded?
PMFarma was founded in 1992. It employs 11 to 50 people.
Where is PMFarma based?
PMFarma is headquartered in Barcelona, Spain, in the Europe region.
How does PMFarma make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are job Listings and publication Subscriptions.
Who are PMFarma's main competitors?
Direct peers on record are eyeforpharma, BioPharma Dive, PharmaTimes, Pharmaceutical Executive, Drug Discovery & Development, PharmaPhorum and BioSpace. Pharmafield is listed as a regional player. Broad incumbents are FiercePharma and Informa Pharma Intelligence.
Does PMFarma have an API?
No public API is recorded for PMFarma.
What industry is PMFarma in?
PMFarma's product category is Pharmaceutical Industry Media. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 516210.