Brainpad

What Brainpad does

BrainPad Inc. is a Japanese data utilization company founded in 2004 that operates a hybrid professional-services-plus-proprietary-SaaS model, serving more than 1,400 client companies across financial services, retail, e-commerce, manufacturing, energy, and consumer-facing sectors. Its core customer base is large Japanese enterprises seeking to operationalize data — the company's own market positioning cites that only ~3% of available enterprise data is currently utilized, framing the addressable opportunity as "the remaining 97%." The company combines data analytics consulting, algorithm development, infrastructure construction, and human resource training on the services side with a SaaS product portfolio on the product side.

The technology architecture centers on a long-running personalization and customer-data platform, Rtoaster (launched 2006 and now in Rtoaster GenAI form), supplemented by newer AI-native products including Orbital Sense (multimodal satellite-image and geospatial search, launched July 2025), COROKO (video-to-manual AI agent from the BrainPad AAA subsidiary), Probance (CDP), BrainPad VizTact (analytics), and partner-resold tools (Tableau, Brandwatch, WPS). The stack integrates with AWS, Google Cloud, Microsoft Azure, and Snowflake, with Google Cloud / GKE used as infrastructure for SaaS delivery under an SRE/SLA framework. AI capabilities span generative AI, computer vision, NLP, recommendation, knowledge retrieval, and autonomous agents across image/text/multimodal/video modalities.

BrainPad makes money through subscription-based SaaS (Rtoaster, Orbital Sense, Probance and related modules, annual billing), project-based and retainer professional services, and partner-driven distribution. Distribution is primarily domestic Japan, delivered via direct enterprise sales, cloud marketplaces, and a network of strategic capital and business alliances — most notably with ITOCHU Corporation (Nov 2020), Resona Holdings (Feb 2022), and the Dentsu joint venture DENTSU CROSS BRAIN (Sept 2020). The company has 589 consolidated employees across three wholly-owned subsidiaries (TimeTechnologies, BrainPad AAA, activecore) and one affiliate. In December 2025 BrainPad joined the Fujitsu Group, contributing data and AI capabilities to Fujitsu's Uvance solution ecosystem, and in March 2026 it transitioned to private ownership following delisting from the Tokyo Stock Exchange Prime Market (formerly ticker 3655).

Name

Brainpad

Legal name

株式会社ブレインパッド（BrainPad Inc.）

Website

https://brainpad.co.jp

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BrainPad Inc. is a Japanese data utilization company founded in 2004 that combines professional analytics services with proprietary SaaS products (Rtoaster, Orbital Sense, COROKO) to serve 1,400+ enterprise clients across financial, retail, manufacturing, energy, and consumer sectors in Japan.

Ownership category

akta.pro rank

Product category

Data Analytics and AI Platforms

NAICS

Computer Systems Design and Related Services (5415), Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), AI/ML Engineering & Model Development Services (BPAEAHAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Data analytics platform
• Marketing personalization SaaS
• AI consulting services
• Generative AI agents
• Customer data platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS/Product Services: Subscription-based SaaS products including Rtoaster, Orbital Sense, COROKO, Probance, and cloud platform integrations. Revenue is generated through recurring subscription fees, typically billed annually. Products are sold directly and through cloud marketplace partnerships.
2. Professional Services: Data analytics consulting, data-driven strategy, algorithm development, infrastructure building, and data utilization human resources training. These are project-based or retainer engagements serving as the company's original and core revenue stream.
3. Usage-based / Transaction Services: Some products and services may incorporate usage-based or transaction-based pricing components, particularly for cloud platform integrations and specialized AI solutions like Orbital Sense.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

BrainPad provides data-driven digital transformation support to enterprises through two pillars: Professional Services (data analytics consulting, AI/algorithm development, training, and PoC support) and Product Services, which includes proprietary SaaS platforms such as the Rtoaster personalization/DMP suite, Orbital Sense geospatial AI, COROKO generative AI agent for manufacturing, Smart Strategic Platform, and resold tools (Tableau, Brandwatch, WPS Analytics, Probance). Offerings target enterprise marketing, retail, manufacturing, energy and financial services customers seeking to operationalize first-party data and generative AI.

Product overview

BrainPad Inc. is a data utilization promotion partner offering a dual approach of Professional Services (consulting, data analysis, algorithm development, human resource training, infrastructure) and Product Services (SaaS products). The product portfolio centers on Rtoaster, a core personalization/recommendation platform with GenAI capabilities, alongside Orbital Sense for satellite data analysis, COROKO AI agent for automated manual creation, and various cloud/data platform integrations (Snowflake, AWS, Azure, GCP). Additional offerings include BrainPad VizTact for analytics, BrainPad FAST for professional data analysis services, and partner products like Tableau and Brandwatch. The company operates on a platform-plus-modules architecture where the core Rtoaster platform serves as the foundation for marketing personalization, supplemented by specialized AI agents and industry-specific solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Rtoaster: Private Data Management Platform (DMP) with recommendation engine - SaaS-based personalization platform
• Rtoaster GenAI
• Orbital Sense
• COROKO
• Probance
• BrainPad VizTact
• BrainPad FAST
• Smart Strategic Platform (SSP)
• Ligla

Products and services

• Rtoaster

Quantifiable outcome

• Data utilization rate improvement: Currently only ~3% of available data is utilized by enterprises, leaving 97% untapped potential
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered major, secondary and core.

• Fujitsu LimitedmajorStrategic or Co-development Partner · 2 March 2026BrainPad contributes its data and AI capabilities to Fujitsu's Uvance for Retail cloud solution, which integrates data and agentic AI to address fragmentation challenges in Japan's retail industry. BrainPad is one of the key capability partners (alongside GK Software) supporting Fujitsu's 50+ years of retail industry knowledge. BrainPad participates in the solution ecosystem leveraging its data analytics and AI expertise for retail industry DX.
• activecore, Inc.secondaryTechnology or Integration · 1 October 2025Activecore, Inc. became a consolidated subsidiary of BrainPad in October 2025 (100% capital interest). Activecore provides IT services in the marketing field, expanding BrainPad's marketing technology capabilities.
• Geospatial Technologies Inc. (ジオテクノロジーズ株式会社)coreStrategic or Co-development Partner · 9 July 2025Joint research partnership focused on generative AI combined with geospatial data. The collaboration aims to enable natural language-based spatial search experiences by combining BrainPad's multi-modal AI technology with Geospatial Technologies' large-scale geographic spatial data. The research targets ambiguous expression search in map services, car navigation, GIS, and urban planning applications. BrainPad is responsible for AI system development and evaluation; Geospatial Technologies provides data and search design. Productization targeted for 2026.
• BrainPad AAA Inc.coreTechnology or Integration · 1 March 2025BrainPad established BrainPad AAA Inc. in March 2025 (100% capital interest) as a subsidiary specializing in AI agent services and consulting on AI agent utilization. Develops COROKO, an AI agent that generates operation manuals and reports from video footage of on-site work.
• Microsoft (Azure integration)secondaryTechnology or Integration · 1 January 2025BrainPad offers Microsoft Azure as one of its supported cloud platforms, providing integration and consulting services around Azure-based data and AI solutions.
• SnowflakesecondaryTechnology or Integration · 1 January 2025BrainPad offers Snowflake as one of its supported data platform integrations, providing consulting and implementation services for Snowflake-based data analytics environments.
• BrandwatchsecondaryTechnology or Integration · 1 January 2025BrainPad offers Brandwatch (social analytics platform) as part of its product service lineup, providing social listening and analytics capabilities integrated with its data utilization services.
• TableausecondaryTechnology or Integration · 1 January 2025BrainPad provides Tableau as part of its product service offerings, offering data visualization and business intelligence capabilities as part of its analytics portfolio.
• ITOCHU CorporationcoreStrategic or Co-development Partner · 1 July 2022BrainPad formed a capital and business alliance with ITOCHU Corporation in November 2020. The partnership provides strategic distribution, cross-selling opportunities, and potential for co-development of data/AI solutions leveraging ITOCHU's extensive B2B networks across trading, retail, and consumer goods sectors in Japan.
• TimeTechnologies Inc. (株式会社TimeTechnologies)coreTechnology or Integration · 28 June 2022TimeTechnologies became a consolidated subsidiary of BrainPad in July 2022 (100% capital interest). TimeTechnologies develops and provides Ligla, a LINE-specific marketing automation service. The acquisition enhanced BrainPad's marketing support across channels and strengthened its competitive position in Japanese digital marketing by adding LINE-based marketing automation capabilities.
• Resona Holdings, Inc.coreStrategic or Co-development Partner · 1 February 2022BrainPad formed a capital and business alliance with Resona Holdings, Inc. in February 2022. The alliance focuses on financial sector digital transformation and data utilization in banking services, leveraging Resona's regional banking network.
• DENTSU CROSS BRAIN Inc.coreStrategic or Co-development Partner · 1 September 2020Joint venture company established in September 2020 with Dentsu Group Inc. Focuses on data collection, accumulation, and analysis in the marketing field, and the formulation of measures based on analysis results and support for implementation operations.

Scale indicators6 records

Recent moves10 records

Expansion highlights8 records

Emerging players

• AI inside Inc. Japanese AI platform provider offering LLM/DX Suite for enterprise AI adoption; partially overlaps with BrainPad's Rtoaster GenAI and AI agent capabilities, particularly for Japanese-language enterprise document processing and generative AI use cases.
• Preferred Networks: Leading Japanese AI/ML technology company offering deep learning platforms and AI solutions; competes with BrainPad in generative AI and AI agent capabilities, with strong enterprise ambitions and deep talent pool in Japan.
• dotData Inc. Japanese-origin AutoML and AI platform company that competes with BrainPad's analytics and ML engineering services; serves similar enterprise customers with automated feature engineering and ML lifecycle management capabilities.

Broad incumbents

• NTT Data Corporation: Japan's largest IT services integrator offers data analytics, AI platforms, and consulting to public sector and large enterprises; competes for the same Japanese DX budget that BrainPad targets, particularly in financial services and government.
• Salesforce Japan: Salesforce's Japan operations provide CRM, CDP (via acquisitions like Tableau), and Marketing Cloud personalization - directly competing with Rtoaster's personalization/recommendation engine in BtoC enterprise marketing use cases across Japan.
• Deloitte Tohmatsu Consulting Japan: Deloitte's Japan consulting arm offers analytics, AI/ML engineering, and data strategy services to Japanese enterprises; the same parent (Deloitte Touche Tohmatsu) ranks BrainPad annually in Fast 50 Japan, indicating they share the same enterprise buyer universe.
• Oracle Japan: Oracle's Japan operations provide enterprise analytics (OAC), data platform, and AI services; competes with BrainPad in Japanese enterprise data warehousing and analytics consulting, with significantly larger installed base and resources.
• Accenture Japan: Accenture's Japan operations provide data analytics, AI, and digital transformation consulting services to large Japanese enterprises across financial services, retail, and manufacturing - directly overlapping BrainPad's professional services portfolio at much larger scale.

Direct peers

• Treasure Data: Treasure Data (Arm-backed CDP) competes directly with BrainPad's Rtoaster/Probance CDP and personalization capabilities; serves similar Japanese BtoC enterprises with cloud-native customer data platform technology, representing a head-to-head direct competitor.

Others

• Fujitsu Limited: BrainPad's parent company (since December 2025); Fujitsu operates Uvance, its global digital transformation platform, and contributes distribution scale to BrainPad but also competes with it through Fujitsu's own AI consulting and data services practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrainPad_PR
• Facebookfacebook.com/brainpad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainpad