What Effectiveness Consultants does

Effectiveness Consultants is a privately-held organizational consulting firm operating from California, USA, that delivers business coaching, management training, team assessments, strategic planning, and conflict resolution services to organizations and individual leaders. The firm's lineage dates to the 1980s when Dr. Richard "Zack" Zackrison founded the original Effectiveness Consultants in Sweden; the practice is now continued by his son Eric Zackrison, who holds MA, MBA, and PhD credentials and brings over 20 years of practical management experience to the consulting engagements. The firm's service portfolio spans three coaching program tiers (Individual Personal Professional, Transitional/Development, and Executive Leadership), a workshop series covering new-manager through executive-accelerator tracks, team and organizational assessments, and online asynchronous courses distributed via LinkedIn Learning, Coursera, and Udemy.

The core proprietary component is the IDI (Interpersonal Development Inventory) Assessment Tool, an instrument that analyzes team members' interpersonal traits, management styles, and opportunities for growth, and is integrated into both coaching and workshop delivery. The firm does not operate a software product, mobile application, or public API; the technology stack is effectively the IDI methodology plus standard web/content infrastructure. Customer evidence spans solar energy (Brighten Solar Co.), interactive design (Mostly Serious), healthcare (Cottage Health), higher education (UCSB/TMP), and a regional business association (Santa Barbara South Coast Chamber of Commerce).

The business model is direct sales-led with a free initial discovery session used to qualify prospects and scope needs, followed by custom-quoted consulting engagements. Content marketing via a regularly updated blog (2021-2024) and online courses on third-party learning platforms supplement the regionally delivered in-person workshops, retreats, and individual coaching sessions. Pricing is not publicly disclosed; revenue appears to be a mix of professional services fees and lower-margin course royalties. The firm is owner-operated with no external investors, no funding rounds, and no disclosed headcount beyond the lead consultant.

Name

Effectiveness Consultants

Legal name

Effectiveness Consultants

Website

https://effectivenessconsultants.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Effectiveness Consultants is a privately-held California-based organizational consulting firm delivering business coaching, management training, team assessments, and strategic planning via the IDI Assessment Tool. Founded in Sweden in the 1980s and currently led by Eric Zackrison.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Talent Management & Workforce Planning Consulting (BPAHAGAA), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Performance Management & Productivity Consulting (BPAHAGAL), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Organizational consulting services
• Management training workshops
• Business coaching programs
• Team development consulting
• Executive leadership coaching

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Business Coaching Services: One-on-one coaching programs including Individual Personal Professional Coaching, Transitional or Development Coaching, and Executive Leadership Coaching. Delivered through structured programs with IDI assessment integration.
2. Management Training Workshops: Workshop-based training including New Manager/Supervisor Essentials, The Step Up: Leading Leaders, Leadership Accelerator, Bespoke Programs, and Stand-Alone Workshops. Delivered in-person or through LinkedIn Learning online courses.
3. Team Assessments: Assessments allowing organizations to identify opportunities and threats at individual, relationship, team, or organizational levels. Used as part of coaching engagement onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Effectiveness Consultants provides organizational consulting services spanning business coaching, management training, team development, and strategic planning for organizations and individuals. Core offerings include structured Coaching Programs (Individual Personal Professional, Transitional/Development, and Executive Leadership Coaching), a Workshop series for new managers through executives, Organizational Assessments (using the proprietary IDI Assessment Tool), and online asynchronous courses distributed via LinkedIn Learning, Coursera, and Udemy.

Product overview

Effectiveness Consultants offers a comprehensive professional development ecosystem combining coaching programs, workshops, assessments, and organizational consulting services. The core offerings include the IDI Assessment (an interpersonal traits analysis tool), three coaching program tiers (Individual Personal Professional Coaching, Transitional or Development Coaching, Executive Leadership Coaching), and workshop series ranging from New Manager/Supervisor Essentials through The Leadership Accelerator. The service integrates individual training, relationship training, team coaching, goal streamlining, process improvement, and internal development. Additionally, the company provides online asynchronous learning courses through LinkedIn Learning, Coursera, and Udemy platforms. The portfolio operates as a unified consulting and training approach rather than discrete software products, with services delivered through in-person workshops, coaching sessions, and digital courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Programs Structured coaching engagements including Individual Personal Professional Coaching, Transitional or Development Coaching, and Executive Leadership Coaching, designed for individuals, supervisors, managers, and executives at various career stages with IDI assessment integration.
• IDI Assessment An intuitive interpersonal assessment tool that analyzes team members' inherent interpersonal traits, personal management styles, and opportunities for growth, based on formal research about interpersonal behaviors and their effect on teams and organizations.
• Management Training and Business Coaching Organizational consulting services covering management training, business coaching, strategic planning models, conflict resolution strategies, and team management activities for institutions suffering from internal dysfunction, profit loss, or lack of clear goals.
• Organizational Consulting (OD Consulting) Organizational development consulting services including team management training, leadership development, needs assessment, and conflict resolution strategies delivered through an OD consulting approach.
• New Manager/Supervisor Essentials Workshop Workshop helping new managers transition from sole contributor to supervisor or manager and get up to speed on leading quickly.
• The Step Up: Leading Leaders, Not Just Teams Workshop Workshop helping managers expand influence and lead with greater strategic focus when moving from managing teams to leading other leaders.
• The Leadership Accelerator Workshop Executive leadership workshop helping seasoned leaders expand their influence and impact across the organization through vision, complexity, and culture.
• Bespoke Programs Customized leadership development programs designed around specific organizational goals and challenges.
• Stand-Alone Workshops Series One-off workshops focused on improving effective feedback and listening skills.
• Online Asynchronous Learning Courses Self-paced online courses distributed through LinkedIn Learning, Coursera, and Udemy covering change management, leadership, critical thinking, coaching, team building, emotional intelligence, active listening, and related management topics.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• IDI (Interpersonal Development Inventory)coreTechnology or IntegrationIDI is an intuitive assessment tool that analyzes the interpersonal traits of team members. Effectiveness Consultants utilizes this tool as a core component of their consulting methodology, allowing individuals to better understand each other's interpersonal traits, management styles, and opportunities for growth.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BTS: Strategy and leadership consulting firm offering executive development, team alignment, and capability-building programs. Comparable to Effectiveness Consultants in the team and leadership development focus and the use of structured assessments and interventions.
• VitalSmarts (Crucial Learning): Training and consulting firm offering courses in leadership, communication, and influence (e.g., Crucial Conversations, Crucial Influence). Comparable to Effectiveness Consultants in the training/workshop delivery model and conflict resolution/team effectiveness content.
• Zenger Folkman: Leadership development and training firm specializing in 360-degree assessments and leadership effectiveness research. Directly comparable to Effectiveness Consultants in assessment-driven methodology and leadership development emphasis.
• FranklinCovey: Global leadership and organizational consulting firm offering training programs, coaching, and assessments to enterprises. Closely comparable to Effectiveness Consultants in service mix (leadership development, team effectiveness, coaching) and target buyer (mid-market and enterprise L&D), but at much larger scale.
• DDI (Development Dimensions International): Global leadership and assessment specialist offering behavioral assessments, leadership development programs, and consulting. Closely comparable to Effectiveness Consultants in psychometric/behavioral assessment tools and leadership development focus.
• Dale Carnegie Training: Long-established leadership, communication, and team training provider with courses, workshops, and corporate programs. Directly comparable to Effectiveness Consultants in content (leadership essentials, team dynamics, coaching) and customer base, though delivered through a global franchise model.
• The Ken Blanchard Companies: Management training and leadership development firm offering workshops, coaching, and e-learning for managers and leaders. Comparable to Effectiveness Consultants in product mix (Situational Leadership, coaching, team development) and target buyer (new and emerging managers).
• Wilson Learning: Global training and consulting provider specializing in leadership, sales, and interpersonal skills. Comparable to Effectiveness Consultants in the focus on interpersonal skills, leadership development, and team-based behavioral training.
• Center for Creative Leadership (CCL): Nonprofit research and education organization focused on leadership development and coaching. Comparable to Effectiveness Consultants in leadership/executive coaching and assessment-driven approach, with overlapping buyer personas (mid-to-senior leaders) and similar methodology-driven positioning.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and assessment services. Comparable to Effectiveness Consultants in leadership/assessment offering, but as a much larger incumbent with broader portfolio (talent acquisition, rewards, RPO).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/effectivenessconsultants
• LinkedInlinkedin.com/company/effectiveness-consultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effectiveness Consultants