Guts & Glory

What Guts & Glory does

Guts & Glory GmbH is a privately-held German digital agency offering end-to-end strategy, creative, and development services to enterprise B2B clients. The firm operates from three offices in Pforzheim (registered headquarters, Kronprinzenstraße 30), Düsseldorf, and Bonn, and is co-led by three partners — Steffen Siegrist (Managing Director, App & Web Development), Vivian Pein (Senior Partner, Digital Communication & Strategy), and Jörn Sieveneck (Partner, Strategy & Content) — supported by Dennis Müller as Head of Development. Its service portfolio spans strategic consulting and service design, digital brand strategy and business model development, social media and content strategy, community management, UX design and prototyping, accessibility and inclusion, content creation, and mobile-first web/app/online-shop development on platforms including WordPress, Magento, Typo3, and Joomla.

The agency's commercial model is professional services billing for project-based and retainer engagements, with no publicly disclosed pricing tiers. Go-to-market is sales-led: free, non-binding consultation serves as the top-of-funnel engagement, followed by workshops, seminars, and trainings as mid-funnel touchpoints, with direct client delivery (including on-site work at the client's premises) as the bottom-funnel close. The customer logo list spans more than twenty enterprise and institutional clients across technology (Google, 1&1 IONOS, LG, Econocom), telecommunications (Vodafone), energy (E.ON, Evonik), finance (DSGV, SIGNAL IDUNA, Stadtsparkasse Düsseldorf, Sparkasse Pforzheim), media (ARTE, Universal Music), logistics (Hermes), manufacturing (GROHE), aviation (Flughafen Stuttgart), government (bpb, Landesanstalt für Medien NRW), and non-profit (Greenpeace, Caritas) sectors. No revenue, funding, headcount, or financial metrics are publicly disclosed; the firm is bootstrapped with no external investors or parent company.

Name

Guts & Glory

Legal name

Guts & Glory GmbH

Website

https://gutsandglory.boutique

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Guts & Glory GmbH is a privately-held German boutique digital agency offering strategy, UX design, social media, content, and mobile-first web/app development services to enterprise B2B clients across multiple industries from offices in Pforzheim, Düsseldorf, and Bonn.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Business Support Services (5614)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Digital agency services
• Web development
• UX design
• Social media strategy
• Brand strategy consulting

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agenturleistungen (Agency Services): Professional services including strategic consulting, digital branding, creative direction, UX design, app and web development, social media strategy, community management, influencer marketing, public relations, change management, digital transformation, seminars, lectures, and training sessions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Guts & Glory is a digital agency that provides end-to-end strategic and creative services to enterprise clients. Its core offerings combine strategic consulting (identifying potential fields and developing strategies/concepts for the client's business core) with execution services including UX design, mobile-first web and app development, social media and content strategy, community management, and content creation. Services are delivered as project-based engagements with on-site support inside the client's organization.

Product overview

Guts & Glory is a digital agency offering a comprehensive portfolio of strategic consulting and digital services. The core offering combines strategy/consulting services (Strategische Beratung) with creative/development services (Kreation/Entwicklung). Their services include UX Design, web/app development, social media & content strategy, community management, and content creation. The agency develops websites, online magazines, and e-commerce shops on a mobile-first basis. Guts & Glory positions itself as a strategic partner focusing on holistic brand management and digital brand strategies rather than purely technical solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie & Beratung (Strategy & Consulting) Strategic consulting services that identify potential fields and develop strategies and concepts for clients' business cores. Includes Service Design, strategy and social media workshops, lectures, project management, and analysis & monitoring. Targeted at enterprise clients seeking strategic direction.
• Social Media & Content Strategien (Social Media & Content Strategies) Development and implementation of social media and content strategies along with community management services for enterprise clients.
• UX Design & Prototyping User experience design and prototyping services focused on creating meaningful, rather than extraordinary, digital solutions for enterprise clients.
• Content Creation Content creation services for websites, online magazines, and shops, delivered as part of the agency's Kreation/Entwicklung offering.
• Website-, Online-Magazin- & Shop-Entwicklung (Website, Online Magazine & Shop Development) Full-service digital product development from concept through design to implementation and ongoing support, built mobile-first. Covers websites, online magazines, and e-commerce shops, with on-site project support inside the client's organization.
• App & Web Development Custom application and web development services with expertise in HTML5/CSS3 templates for WordPress, Magento, Typo3, and Joomla, built with SEO compliance.
• Digitale Markenstrategien & Geschäftsmodelle (Digital Brand Strategies & Business Models) Development of (digital) brand strategies, business models, products, and services as part of holistic brand management, led by the agency's Strategy & Content practice.

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-independent creative/digital agency comparable in size and integrated offering to Guts & Glory; serves similar German enterprise clients with brand strategy and digital execution.
• denkwerk: Cologne-based digital agency providing strategy, design, and technology services to enterprise clients. Direct German-market peer operating with similar integrated model and comparable size class.
• Scholz & Friends: Hamburg-headquartered creative/digital agency with similar B2B enterprise focus, integrated strategy-to-execution offering, and comparable boutique-to-mid-sized agency operating model in the German market.
• Territory (Territory Influence): Gütersloh/Hamburg-based content, influencer, and social media agency closely comparable to Guts & Glory's social media, community management, and content strategy offerings, especially given shared German enterprise client base.
• lumio (formerly Telefónica Deutschland / Nexum): German digital agency offering strategy, UX, and development to enterprise brands. Mid-sized German peer with overlapping service portfolio in digital transformation and web/app development.
• Kolle Rebbe: Hamburg- and Berlin-based independent creative agency known for integrated campaigns. Comparable as a German boutique agency combining strategic, creative, and digital work for enterprise brands.

Broad incumbents

• Jung von Matt: Hamburg-based creative-led agency group with strong digital and brand strategy practices. Comparable positioning as a Germany-rooted integrated creative/digital shop competing for similar enterprise and consumer brand budgets.
• Serviceplan Group: Europe's largest independent agency network headquartered in Munich. Offers the same integrated creative + digital + strategy mix Guts & Glory provides, but at holding-company scale across multiple specialist houses.
• MSL Germany (Publicis): Part of Publicis, MSL Germany is a PR/communications/digital agency competing for the same enterprise social media, content strategy, and digital transformation mandates that Guts & Glory pursues with its Gesellschafter Vivian Pein.
• SinnerSchrader (Accenture Song): Frankfurt-based digital agency with deep German enterprise roots (now part of Accenture Song). Directly comparable to Guts & Glory as a Germany-headquartered B2B digital agency serving enterprise clients with strategy, UX, and development — at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WeAreGnG
• Facebookfacebook.com/gutsandglory.boutique
• LinkedInlinkedin.com/in/joernsieveneck
• Instagraminstagram.com/joernsieveneck

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guts & Glory