What Pursuant does

Pursuant is a privately held, decentralized boutique growth studio and venture studio that co-builds, invests in, and syndicates pre-seed and idea-stage ventures. Founded by Jordan Garbis — previously a James Swartz Fellow at Carnegie Mellon, co-founder of Plenti at American Express, Global Head of Marketing Innovation at Anheuser-Busch InBev, and founder of BeetsDAO — the firm operates as a venture studio blending incentives, capitalization, and co-ownership structures to support entrepreneurs and corporate innovation teams. Pursuant's core offering comprises a venture studio services platform, an Entrepreneurs in Residence (EIR) program, Corporate Innovation Services targeting BigCo innovation units, Corporate Venture Capital scouting, and Fund 1 (a $5M-targeted venture fund with $500k management fee and $4.5M working capital deploying into early-stage equity and strategic majority positions). The disclosed portfolio includes pre-seed studio co-founder positions in Tomorrow Project (Retail Loyalty), Liquid Market (Rare Wine and Spirits), and Music Blockchain (Music), plus later-stage Alcoholic Beverages exposures (Heritage Beer Brand under buyout; Spirits Brand & Infrastructure Rollup under equity and debt).

The firm's revenue model is anchored on two streams: equity returns from co-ownership and joint venture structures with portfolio companies, and a fixed $500k fund management fee on Fund 1's $5M target. Pursuant's go-to-market is relationship-driven rather than marketing-led, addressing four customer segments — entrepreneurs, BigCo innovation teams, corporate venture capital arms, and PE/family offices — through direct outreach, network referrals, and EIR engagement. As of February 2026, Pursuant unified with Allegiance Group under the integrated brand AGP, extending the platform's scope into nonprofit direct mail, digital fundraising, marketing, branding, and technology services. No proprietary technology platform, AI/ML capabilities, APIs, or app products are disclosed; the company explicitly operates as a decentralized organization with no central office location announced.

Name

Pursuant

Legal name

Pursuant

Website

https://pursuant.to

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pursuant is a decentralized boutique venture studio that co-builds, invests in, and syndicates pre-seed and idea-stage ventures alongside entrepreneurs, BigCo innovation teams, CVCs, and PE/family offices, operating Fund 1 ($5M target) and an EIR program.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Venture Studio / Co-ownership: Pursuant generates returns through co-ownership and joint venture structures with startups, corporate ventures, and innovation groups. They deploy capital into equity structures and benefit from equity appreciation and successful exits.
2. Fund Management: The Pursuant Fund charges a fixed $500k management fee on a $5M targeted fund, with $4.5M working investment capital deployed into early-stage equity and strategic majority positions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pursuant is a boutique growth and venture studio that co-builds, invests proprietary capital in, and syndicates early-stage ideas with entrepreneurs and corporate partners. It runs a $5M Fund 1 for pre-seed/idea-stage opportunities, an Entrepreneur-in-Residence (EIR) program, and joint co-ownership ventures with BigCo innovation teams, corporate venture capital, and private equity/family offices. Its portfolio spans consumer brands, infrastructure rollups, and emerging-tech platforms including Tomorrow Project, Liquid Market, a Heritage Beer Brand, a Spirits Brand, an Infrastructure Rollup, and a Music Blockchain venture.

Product overview

Pursuant is a boutique growth studio and venture studio that operates as a decentralized organization. The company offers a unified platform combining venture studio services, investment fund management, and co-ownership models. Core offerings include Fund 1 (a $5M venture fund), Entrepreneurs in Residence (EIR) program, corporate innovation services, and Corporate Venture Capital scouting. The portfolio includes pre-seed companies in Retail Loyalty (Tomorrow Project), Rare Wine and Spirits (Liquid Market), Music (Music Blockchain), and mature AlcBev investments (Heritage Beer Brand, Spirits Brand & Infrastructure Rollup). The platform aligns strategy, creative, media, technology, and data to help builders rapidly test and scale new ideas through co-ownership and joint venture structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Pursuant Fund 1

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Allegiance GroupcoreStrategic or Co-development PartnerAllegiance Group and Pursuant have officially unified as AGP (Allegiance Group and Pursuant), a new integrated brand combining their expertise in direct mail, digital fundraising, marketing, branding, and technology services for nonprofit organizations. This merger positions the unified entity as a platform aligning strategy, creative, media, technology, and data to help nonprofit clients build donor relationships and deliver measurable results.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Science Inc. Science Inc. is a venture studio that builds, funds, and operates consumer and software businesses from inception. It is comparable to Pursuant for its studio co-founder economics and consumer/loyalty thesis overlap with portfolio assets like Tomorrow Project.
• Antler: Antler is a global early-stage venture capital firm and venture studio that recruits founders, supports co-building via residencies, and invests pre-seed/seed. It is directly comparable to Pursuant's EIR-to-co-founder model and Fund 1 pre-seed mandate, with a broader geographic footprint.
• Atomic: Atomic is a venture studio that launches and funds pre-seed startups by partnering with founders from day zero. Its studio co-founder model, dedicated thesis areas, and focus on consumer and enterprise software directly mirror Pursuant's co-build, thesis-driven studio approach.
• Founders Factory: Founders Factory is a global venture studio and accelerator that co-founds and scales startups, often partnering with corporate backers. Its co-build + corporate syndication model parallels Pursuant's CVC scouting and BigCo joint venture offering.
• Idealab: Idealab is one of the longest-running venture studios, originating and co-founding technology companies internally. It is comparable to Pursuant as a thesis-driven studio that co-founds and provides initial capitalization, though Idealab operates with a more established exit track record.
• Pioneer Square Labs: Pioneer Square Labs is a Seattle-based venture studio that co-founds companies alongside operators and supplies initial capital and product support. PSL is closely comparable to Pursuant's studio-as-co-founder structure, although it operates at materially larger fund scale.
• Betaworks: Betaworks is a startup studio and early-stage investor that incubates internet, media, and culture-driven companies. It is thematically comparable to Pursuant's blockchain, music, and identity theses, with a longer track record of studio-to-standout-company outcomes.
• High Alpha: High Alpha is a B2B SaaS-focused venture studio that conceives, launches, and funds companies alongside operators. It compares to Pursuant in studio mechanics and GTM, but with a tighter SaaS-only vertical and larger committed fund sizes.

Emerging players

• Boldstart Ventures: Boldstart is a day-one enterprise software investor with a founder-friendly, thesis-led approach. It is a partial comparable to Pursuant's pre-seed studio model where it overlaps on early equity, but Boldstart does not co-build via EIR residencies.
• Camelback Ventures: Camelback Ventures is an early-stage fund and accelerator backing underrepresented founders with venture support. It is comparable to Pursuant at the pre-seed/founder-support layer and overlaps on impact thesis, though it does not co-found companies on the cap table.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/pursuant-to

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pursuant